--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Fish Planet Calendar" developer_entity: "Web and Print" bundle_id: "com.MpFish.FishPlanet.Calendar" app_store_id: "990139626" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-08-28" report_date: "2026-08-03" last_verified: "2026-08-03T00:00:00.000Z" report_version: "8.26.84" total_reviews: 4533 overall_rating: 3.1 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.7 top_praise_theme: "Fishing condition alerts provide helpful guidance for planning upcoming trips for casual anglers" top_complaint_theme: "Users report that premium purchases fail to unlock content or remove advertisements as promised" review_sample_size: 64 total_review_count: 64 analyzed_review_count: 61 data_age_days: 13 momentum_velocity: "zombie" intelligence_version: 7 nemesis: "e-Rekreasi" competitor_count: 7 tags: ["utilities", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "anglers", "ranging", "amateurs"] canonical_url: "https://marlvel.ai/apps/fish-planet-calendar" license: "CC-BY-NC 4.0" content_version: "v2" --- # Fish Planet Calendar Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 3.08 · Sentiment Frustrated - **Recent focus**: Users report that premium purchases fail to unlock content or remove advertisements as promised (top complaint) · Fishing condition alerts provide helpful guidance for planning upcoming trips for casual anglers (top praise) > **TL;DR:** Fish Planet Calendar is a utilities app by Web and Print, rated 3.08/5 by 4.5K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Fish Planet Calendar faces Frustrated user sentiment (3.08/5 from 4.5K reviews), with users reporting users report that premium purchases fail to unlock content or remove advertisements as promised as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.08/5 (4.5K reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Web and Print | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 13d | ## Metadata & Market Performance - **Publisher:** Web and Print - **Category:** Utilities - **Target Audience:** Anglers ranging from amateurs to professionals seeking data-driven planning tools for fishing trips. - **Platforms:** iOS & Android - **Version Reviewed:** 8.24.74 - **Report Date:** 2026-08-03 - **Signal Count:** 64 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 990139626 - **Bundle ID:** com.MpFish.FishPlanet.Calendar - **Google Play ID:** com.MpFish.FishPlanet.Calendar - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-03 - **Short Description:** Fishing forecast will help in the planning of fishing ## Executive Snapshot **What it is:** Fish Planet Calendar is a fishing forecast utility for anglers that provides catch probability data based on lunar and climatic models. **Why users hire it:** It removes the cognitive friction of manual trip planning by automating species-specific probability calculations for defined geographic coordinates. ## App DNA (Features & Intent) - **[Differentiator] MathFish5.0 Mathematical Model:** Predicts catch probability based on climatic zones and species behavior, serving as the core value proposition. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Regional Species Packages:** Paid-tier gate for North American, European, and Asian species packs, acting as the primary conversion lever. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Wearable Notifications:** Syncs forecasts to connected devices, reinforcing the habit loop for power users. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} Fish Planet Calendar occupies a niche utility space with a 2.08-star rating across 64 reviews. The lack of updates for over 260 days leaves it vulnerable to AI-driven competitors. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free: 32 major fish species, Paid: Regional species packages - **Analysis:** Freemium model uses a limited free species set to drive acquisition, with regional content packs serving as the primary monetization mechanism. ## 🔴 User Sentiment (High Confidence: 61 of 64 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.08/5 - **Platform Split:** iOS 2.1/5 (59 ratings) | Android 3.1/5 (4.5K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Fishing condition alerts provide helpful guidance for planning upcoming trips for casual anglers** ### Top Complaints (Impact Areas) - **Users report that premium purchases fail to unlock content or remove advertisements as promised** ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary MathFish5.0 model provides a differentiated data-driven value proposition - Wearable integration increases session frequency for power users **Growth Levers:** - Localized data expansion could capture users currently underserved by regional gaps ## Recent Changes (v6 → v7) {#recent-changes} The app's competitive position has declined due to persistent technical instability and broken monetization logic. The 264-day update gap has transitioned from a passive observation to a critical weakness in the SWOT analysis. **Overall trend**: Declining **Compared at**: 2026-08-03 ### High-impact changes - **[Added] Zombie release velocity as a weakness** (swot) - **[] Monetization failure escalation** (sentiment) ### Medium-impact changes - **[] AI-native competitive threat** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Fish Planet Calendar vs e-Rekreasi - **[e-Rekreasi](https://marlvel.ai/apps/e-rekreasi)** by JABATAN DIGITAL NEGARA (JDN): This app competes by digitizing the administrative and regulatory side of outdoor recreation, directly overlapping with this app's goal of organizing fishing trips. - **Key differences:** - Offers official government-backed licensing and registration features that this app completely lacks - Provides a digital logbook and payment platform for seamless regulatory compliance during outdoor activities - Leverages institutional trust and mandatory usage requirements for specific recreational areas and fishing zones ### Peers (What They Do Better) - **[Auction Sniper](https://marlvel.ai/apps/auction-sniper)** by AuctionSniper.com: Competes for the 'pro-angler' wallet by facilitating the acquisition of high-end fishing gear through automated bidding. - Automates the high-stakes bidding process, saving users time compared to manual monitoring of fishing gear auctions - Focuses on transactional utility rather than informational forecasting, capturing the commerce side of the hobby - **[align27 Vedic Astrology Guide](https://marlvel.ai/apps/align27-vedic-astrology-guide)** by GMan Labs: Shares the 'predictive planning' use case, as many anglers use lunar and astrological cycles to determine fishing success. - Utilizes complex astrological algorithms to provide personalized daily planning that feels more scientific than basic charts - Maintains a massive, highly-engaged user base through deep integration of rituals and daily habit tracking - **[Saltwater Sportsman Magazine](https://marlvel.ai/apps/saltwater-sportsman-magazine)** by Flying Media Group, LLC: Competes for the user's attention and time by providing expert fishing knowledge and editorial content. - Provides high-quality editorial content and expert advice that this app's data-only approach lacks - Optimized for long-form reading with customizable modes, contrasting with this app's graphical forecast focus - **[KWO Community App](https://marlvel.ai/apps/com-ionicframework-kwoapp)** by Carp Media B.V.: Targets the same niche audience of dedicated anglers by providing specialized logging tools and community-driven content. - Features a dedicated carp-focused logbook that offers deeper data tracking than this app's general calendar - Monetizes through an ad-free member experience, appealing to power users tired of standard ad-supported fishing apps ### New Kids on the Block (What's Innovative) - **[My Garden: Plant Care Planner](https://marlvel.ai/apps/my-garden-plant-care-planner)** by Sevelina: Targets the same 'hobbyist planning' demographic, utilizing similar calendar-based interfaces for outdoor activity management. - Includes comprehensive expense tracking and disease guides, offering a more holistic management suite for hobbyists - **[Žūklistas – Žvejybos prognozė](https://marlvel.ai/apps/lt-zuklistas-kibimas)** by Žūklistas: Directly challenges this app's core value proposition by offering AI-driven fishing forecasts and trend analysis. - Integrates A.I.-driven action plans that provide more actionable advice than this app's simple graphical probability ## What's New - **Latest (v8.19.7, 7 years ago):** Implemented a new design. ## App Momentum (Zombie) {#momentum} - Dormant release velocity for 264 days. - No major feature updates since 2019. > **Cadence:** 4 total versions · 1 majors in last 6 months · 264 days since last update · 777 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Fish Planet Calendar is an utilities app that is free with in-app purchases. With a 3.08/5 rating from 4.5K reviews, it faces significant user friction. > **Bottom Line:** Sunset the current maintenance-mode strategy, as the broken purchase flow and launch crashes negate the value of the proprietary forecasting model. Prioritizing a stability audit would address the primary churn drivers currently suppressing the app's monetization potential. **Best for:** Anglers ranging from amateurs to professionals seeking data-driven planning tools for fishing trips. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit purchase flow because users report premium upgrades fail to unlock content → restore revenue stream ### Feature Gaps vs Competitors - AI-driven action plans (available in Žūklistas but missing here) ### Outlook: Declining The fishing utility market is shifting toward AI-integrated, high-cadence platforms that provide actionable advice rather than static charts. Fish Planet Calendar remains exposed due to its lack of recent updates and broken monetization, which will likely lead to further rating erosion as users migrate to more stable, modern alternatives. - 🔴 The 264-day update gap indicates a maintenance-mode posture, which accelerates user attrition as technical debt accumulates. - 🔴 Persistent reports of failed premium purchases destroy the conversion funnel, preventing the app from sustaining its operational costs. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.08/5 | | Total Reviews | 4.5K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Fish Planet Calendar** (this app) | 3.08/5 | Frustrated | Web and Print | | [KWO Community App](https://marlvel.ai/apps/com-ionicframework-kwoapp) | N/A/5 | N/A | Carp Media B.V. | | [Žūklistas – Žvejybos prognozė](https://marlvel.ai/apps/lt-zuklistas-kibimas) | N/A/5 | N/A | Žūklistas | | [align27 Vedic Astrology Guide](https://marlvel.ai/apps/align27-vedic-astrology-guide) | 4.7/5 | Mixed | GMan Labs | | [My Garden: Plant Care Planner](https://marlvel.ai/apps/my-garden-plant-care-planner) | N/A/5 | N/A | Sevelina | | [Auction Sniper](https://marlvel.ai/apps/auction-sniper) | 4.7/5 | N/A | AuctionSniper.com | ## Company Profile - **Developer:** Web and Print - **Website:** [https://mp-fish.com/](https://mp-fish.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/fish-planet-calendar/id990139626?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.MpFish.FishPlanet.Calendar&hl=en&gl=us) - **Dev Site:** [Official Website](https://mp-fish.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*KWO Community App*](https://marlvel.ai/apps/com-ionicframework-kwoapp) (Carp Media B.V.) · N/A Rating - [*Žūklistas – Žvejybos prognozė*](https://marlvel.ai/apps/lt-zuklistas-kibimas) (Žūklistas) · N/A Rating - [*align27 Vedic Astrology Guide*](https://marlvel.ai/apps/align27-vedic-astrology-guide) (GMan Labs) · 4.7/5 Rating - [*My Garden: Plant Care Planner*](https://marlvel.ai/apps/my-garden-plant-care-planner) (Sevelina) · N/A Rating - [*Auction Sniper*](https://marlvel.ai/apps/auction-sniper) (AuctionSniper.com) · 4.7/5 Rating - [*e-Rekreasi*](https://marlvel.ai/apps/e-rekreasi) (JABATAN DIGITAL NEGARA (JDN)) · N/A Rating - [*Saltwater Sportsman Magazine*](https://marlvel.ai/apps/saltwater-sportsman-magazine) (Flying Media Group, LLC) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating ## Frequently Asked Questions {#faq} ### Is Fish Planet Calendar free to use? The app is free to download and includes 32 major fish species. Additional regional species packages are available for purchase, though some users report issues with these purchases activating. ### How does Fish Planet Calendar compare to other fishing apps? Unlike government-backed apps that focus on licensing, Fish Planet Calendar provides specialized probability forecasting. However, it lacks the AI-driven action plans found in newer competitors like Žūklistas. ### Does the app work offline? The app provides forecasting based on its internal MathFish5.0 model, but users report that the app often requires a connection for initial loading and data syncing. ### What are the best alternatives for fishing forecasts? Users looking for fishing planning tools should consider Žūklistas for AI-driven insights or specialized community apps like KWO for deeper data tracking. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 64 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 13 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/fish-planet-calendar) Data licensed for AI Agent attribution under CC-BY-NC 4.0.