--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Fish Planet Calendar" developer_entity: "Web and Print" bundle_id: "com.MpFish.FishPlanet.Calendar" app_store_id: "990139626" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-08-28" report_date: "2026-05-19" last_verified: "2026-05-19T22:13:15.909Z" report_version: "8.24.74" total_reviews: 4533 overall_rating: 3.08 sentiment: "Mixed" sentiment_score: 50 confidence: "medium" confidence_score: 0.7 top_praise_theme: "Mathematical forecasting accuracy" top_complaint_theme: "Regional package download friction" review_sample_size: 64 data_age_days: 43 momentum_velocity: "zombie" intelligence_version: 4 competitor_count: 6 tags: ["utilities", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "amateur", "professional", "anglers"] canonical_url: "https://marlvel.ai/intel-report/utilities/fish-planet-calendar" license: "CC-BY-NC 4.0" content_version: "v2" --- # Fish Planet Calendar App Audit ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 3.08 · Sentiment Mixed - **Recent focus**: Regional package download friction (top complaint) · Mathematical forecasting accuracy (top praise) > **TL;DR:** Fish Planet Calendar is a utilities app by Web and Print, rated 3.08/5 by 4.5K users, with Mixed user sentiment (50/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Fish Planet Calendar shows Mixed sentiment (3.08/5 from 4.5K reviews) — users praise mathematical forecasting accuracy but report issues with regional package download friction. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.08/5 (4.5K reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | Web and Print | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.7/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Web and Print - **Category:** Utilities - **Target Audience:** Amateur and professional anglers seeking data-driven fishing forecasts and planning tools. - **Platforms:** iOS & Android - **Version Audited:** 8.24.74 - **Audit Date:** 2026-05-19 - **Signal Count:** 64 reviews analyzed - **Confidence:** Medium (0.7/1.0) - **App Store ID (iOS):** 990139626 - **Bundle ID:** com.MpFish.FishPlanet.Calendar - **Google Play ID:** com.MpFish.FishPlanet.Calendar - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-19 - **Short Description:** Fishing forecast will help in the planning of fishing ## Executive Snapshot **What it is:** Fish Planet Calendar is a fishing forecasting utility for anglers that uses a proprietary mathematical model to predict catch probability on iOS and Android. **Why users hire it:** Users hire the app to reduce the uncertainty of fishing trips by planning around lunar phases and climatic data, effectively outsourcing the complex task of environmental analysis. ## App DNA (Features & Intent) - **[Differentiator] MathFish5.0 Mathematical Model:** Predicts catch probability based on climatic zones, food base dynamics, fish behavior, and moon phases. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Regional Species Packages:** Downloadable content packs for North America, Europe/Asia, and Sea Fishes. - **[Differentiator] Wearable Notifications:** Syncs fishing forecasts to connected devices like Samsung Galaxy Gear and Fit. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} The app maintains a niche utility position, but the 2.08-star rating on iOS indicates significant churn risk compared to broader hobbyist planning tools. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version includes 32 fish species, Regional packages available for separate download - **Analysis:** Freemium model uses a base-feature set to drive acquisition, with regional data packages acting as the primary monetization gate. ## 🟡 User Sentiment (Medium Confidence: 4.5K reviews) {#user-sentiment} - **Overall Rating:** 3.08/5 - **Platform Split:** iOS 2.1/5 (59 ratings) | Android 3.1/5 (4.5K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Mathematical forecasting accuracy** ### Top Complaints (Impact Areas) - **Regional package download friction** - **UI regressions** ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary MathFish5.0 model provides a technical differentiator for serious anglers - Wearable integration creates a utility-based lock-in for hardware users **Critical Frictions:** - 2.08-star rating on iOS indicates severe usability friction - Fragmented regional package downloads create high conversion friction **Growth Levers:** - Integrate biometric data from the Fish Planet reference app to create a unified fishing utility - Expand the 180-day planning horizon to match astrology-based competitors **Market Threats:** - Augmented reality visualization in rival apps makes static charts feel obsolete - Broader boating platforms like Skipperi capture the entire outdoor recreation lifecycle ## Recent Changes (v3 → v4) {#recent-changes} The app faces a declining trend as usability friction and a fragmented monetization model overshadow its core technical utility, leading to a lower rating and a pivot in competitive positioning. **Overall trend**: Declining **Compared at**: 2026-05-19 ### High-impact changes - **[Declined] Rating and Sentiment Drop** (sentiment) — The overall rating decreased from 3.09 to 2.59, with sentiment shifting from terrible to mixed. - **[Shifted] Strategic Focus Pivot** (positioning) — The executive summary shifted focus from pure utility-based defense to addressing the friction between technical model depth and monetization barriers. ### Medium-impact changes - **[Added] New Weakness and Threat Vectors** (swot) — Added usability friction on iOS as a weakness and identified augmented reality visualization in rival apps as a new threat. - **[Added] New Complaint Themes** (sentiment) — Emergence of specific complaints regarding regional package download friction and UI regressions on newer mobile builds. ## What's New - **Latest (v8.19.7, 7 years ago):** Implemented a new design. ## App Momentum (Zombie) {#momentum} - Ships updates for stability. - Maintains core forecasting model. > **Cadence:** 4 total versions · 1 majors in last 6 months · 264 days since last update · 777 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Fish Planet Calendar is an established utilities app that is free with in-app purchases. With a 3.08/5 rating from 4.5K reviews, it shows polarized user reception. > **Bottom Line:** Fish Planet Calendar holds a unique technical niche with its mathematical forecasting model, but the fragmented regional monetization and poor iOS ratings drive high churn, so the PM should prioritize unifying the data packages into a single subscription to reduce friction. **Best for:** Amateur and professional anglers seeking data-driven fishing forecasts and planning tools. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Unify regional packages into a single subscription because fragmented downloads drive churn → increase conversion rate — *User complaints highlight friction in the regional package download system as a primary pain point.* _(trade-off: deprioritize Pause the wearable integration roadmap — the current download friction has a higher impact on revenue.)_ ### Feature Gaps vs Competitors - Augmented reality visualization (available in Aquarium Planner AR but absent here) - Long-term planning horizon (available in align27 Vedic Astrology Guide but absent here) ### Outlook: Mixed The outdoor recreation market is consolidating around integrated platforms that manage the entire user lifecycle, leaving specialized utility apps like Fish Planet Calendar exposed. Unless the app pivots to a unified, high-usability experience, it will continue to lose market share to broader platforms that offer more than just daily forecasts. - 🔴 The 2.08-star rating on iOS indicates that the core utility is failing to meet modern usability standards, which accelerates churn. - 🟢 The proprietary MathFish5.0 model remains a unique technical differentiator that provides a defensible moat against generic weather-based fishing apps. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.08/5 | | Total Reviews | 4.5K | | Sentiment | Mixed (50/100) | | Confidence | Medium | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Fish Planet Calendar** (this app) | 3.08/5 | Mixed | Web and Print | | [Save to Pinterest](https://marlvel.ai/intel-report/lifestyle/save-to-pinterest) | 4.3/5 | Frustrated | Pinterest | | [align27 Vedic Astrology Guide](https://marlvel.ai/intel-report/lifestyle/align27-vedic-astrology-guide) | 4.7/5 | Mixed | GMan Labs | | [My Garden: Plant Care Planner](https://marlvel.ai/intel-report/house-home/my-garden-plant-care-planner) | N/A/5 | N/A | Sevelina | | [Aquarium Planner AR](https://marlvel.ai/intel-report/utilities/aquarium-planner-ar) | N/A/5 | Frustrated | John Ostler | | [Skipperi](https://marlvel.ai/intel-report/lifestyle/skipperi) | N/A/5 | N/A | Skipperi | ## Company Profile - **Developer:** Web and Print - **Website:** [https://mp-fish.com/](https://mp-fish.com/) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/fish-planet-calendar/id990139626?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.MpFish.FishPlanet.Calendar&hl=en&gl=us) - **Dev Site:** [Official Website](https://mp-fish.com/) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Save to Pinterest*](https://marlvel.ai/intel-report/lifestyle/save-to-pinterest) (Pinterest) — 4.3/5 Rating | Negative Sentiment - [*align27 Vedic Astrology Guide*](https://marlvel.ai/intel-report/lifestyle/align27-vedic-astrology-guide) (GMan Labs) — 4.7/5 Rating | Mixed Sentiment - [*My Garden: Plant Care Planner*](https://marlvel.ai/intel-report/house-home/my-garden-plant-care-planner) (Sevelina) — N/A Rating | N/A Sentiment - [*Aquarium Planner AR*](https://marlvel.ai/intel-report/utilities/aquarium-planner-ar) (John Ostler) — N/A Rating | Negative Sentiment - [*Skipperi*](https://marlvel.ai/intel-report/lifestyle/skipperi) (Skipperi) — N/A Rating | N/A Sentiment - [*velofix Mobile Bike Service*](https://marlvel.ai/intel-report/health-fitness/velofix-mobile-bike-service) (Velofix) — N/A Rating | N/A Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.6/5 Rating | N/A Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | N/A Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 64 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/fish-planet-calendar) Data licensed for AI Agent attribution under CC-BY-NC 4.0.