--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "GUNTRACK" developer_entity: "INLANDLIGHT LLC" bundle_id: "com.guntrack.guntrack" app_store_id: "1436894227" google_play_id: "com.guntrack.app" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-12-12" report_date: "2026-08-17" last_verified: "2026-08-17T00:00:00.000Z" report_version: "2.0.26" total_reviews: 268 overall_rating: 4.2 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.8 top_praise_theme: "Comprehensive inventory management features allow firearm owners to track maintenance cycles and ammunition usage effectively" top_complaint_theme: "Unstable performance and recurring crashes during record entry frustrate users attempting to manage their collections" review_sample_size: 100 total_review_count: 100 analyzed_review_count: 73 data_age_days: 45 momentum_velocity: "maintenance" intelligence_version: 13 nemesis: "Ammo Box" competitor_count: 7 tags: ["utilities", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "firearm", "owners", "seeking"] canonical_url: "https://marlvel.ai/apps/guntrack" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (weapons). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- # GUNTRACK Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.18 · Sentiment Excited - **Recent focus**: Unstable performance and recurring crashes during record entry frustrate users attempting to manage their collections (top complaint) · Comprehensive inventory management features allow firearm owners to track maintenance cycles and ammunition usage effectively (top praise) > **TL;DR:** GUNTRACK is a utilities app by INLANDLIGHT LLC, rated 4.18/5 by 268 users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** GUNTRACK maintains Excited user sentiment (4.18/5 from 268 reviews), with users consistently praising comprehensive inventory management features allow firearm owners to track maintenance cycles and ammunition usage effectively. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.18/5 (268 reviews) | | **User Mood** | Excited | | **Category** | Utilities | | **Developer** | INLANDLIGHT LLC | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 45d | ## Metadata & Market Performance - **Publisher:** INLANDLIGHT LLC - **Category:** Utilities - **Target Audience:** Firearm owners seeking a secure, organized method to track inventory, maintenance history, and financial investment for insurance or record-keeping purposes. - **Platforms:** iOS & Android - **Version Reviewed:** 2.0.26 - **Report Date:** 2026-08-17 - **Signal Count:** 100 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1436894227 - **Bundle ID:** com.guntrack.guntrack - **Google Play ID:** com.guntrack.app - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-17 ## Executive Snapshot **What it is:** GUNTRACK is a utility app for firearm owners to track inventory, maintenance, and financial records on iOS and Android. **Why users hire it:** It removes the cognitive and time cost of maintaining manual journals or paper receipts for high-value assets, providing a secure, accessible backup for insurance and law enforcement needs. ## App DNA (Features & Intent) - **[Standard] Firearm Inventory Management:** Centralized database for tracking serial numbers, purchase receipts, and accessory lists. * *User Intent:* Users want visibility into their own performance and progress. - **[Differentiator] Maintenance and Activity Logging:** Tracks cleaning, oiling, and shooting activity dates attached to specific firearm records. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Cloud-Synced Database:** AES-256 encrypted cloud storage accessible across mobile and web platforms. * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} GUNTRACK operates in the niche utility segment, currently holding a 4.29 rating on iOS across 147 reviews. The lack of significant feature updates in the last year signals a maintenance-mode posture that leaves the app vulnerable to rivals with more aggressive development cycles. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free mobile app edition, Web (Cloud) Edition subscription - **Analysis:** The mobile app drives user acquisition, while the Web Edition subscription gates advanced features and cross-platform management. ## 🟢 User Sentiment (High Confidence: 73 of 100 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.18/5 - **Platform Split:** iOS 4.3/5 (147 ratings) | Android 4.0/5 (121 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Comprehensive inventory management features allow firearm owners to track maintenance cycles and ammunition usage effectively** - **Cross-platform synchronization between mobile and desktop interfaces provides a consistent experience for managing large collections** - **Responsive developer support builds trust by addressing user questions and feature suggestions within short timeframes** ### Top Complaints (Impact Areas) - **Unstable performance and recurring crashes during record entry frustrate users attempting to manage their collections** ## SWOT Analysis {#swot} **Core Strengths:** - Cloud-synced database enables cross-platform access between mobile and web editions. - Domain-specific maintenance logging creates a recurring usage habit for firearm owners. **Growth Levers:** - Implementing native CSV/Excel export functionality would satisfy the top-requested user feature. - Adding barcode scanning would neutralize the efficiency advantage held by primary rivals. ## Recent Changes (v12 → v13) {#recent-changes} The outlook shifted from stable to mixed as persistent record-entry crashes and new permission failures continue to suppress user sentiment. The core product remains in a maintenance-only cycle with no new feature releases to address competitive pressure. **Overall trend**: Mixed **Compared at**: 2026-08-17 ### High-impact changes - **[Declined] Outlook shift to mixed** (sentiment) ### Medium-impact changes - **[] Subscription transparency weakness** (swot) - **[] New permission failure complaint** (sentiment) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### GUNTRACK vs Ammo Box - **[Ammo Box](https://marlvel.ai/apps/ammo-box)** by Lee Clayberg: Ammo Box directly competes with GUNTRACK by focusing on the specialized inventory management of ammunition, a core subset of the firearm record-keeping market. - **Key differences:** - Integrated barcode scanner streamlines inventory entry compared to GUNTRACK's manual data input workflows. - Dedicated ammo detection algorithms provide specialized utility that GUNTRACK lacks for high-volume collectors. ### Peers (What They Do Better) - **[aquaPlanner](https://marlvel.ai/apps/aquaplanner)** by Jose Weeks: AquaPlanner is a peer in the 'niche inventory management' space, focusing on tracking maintenance and parameters for a specific hobby. - Task alert system provides proactive maintenance reminders that GUNTRACK users would find highly valuable. - Specialized logging for water parameters demonstrates a deep understanding of domain-specific data requirements. - **[Game Score Tracker](https://marlvel.ai/apps/game-score-tracker)** by Andrew White: This app shares the same utility-focused architecture as GUNTRACK, prioritizing audit logs and data management for specific user activities. - Integrated calculator tools provide immediate utility for users needing to perform math during their sessions. - Game audit logs offer a more transparent history tracking system than GUNTRACK's current database structure. - **[Skorer - Your Score Tracker](https://marlvel.ai/apps/skorer-your-score-tracker)** by Touseef Hassan Nasir: Skorer competes for the same 'utility tracker' user base, focusing on logging and managing specific activity data points. - Highly customizable game profiles offer a level of user-defined flexibility that GUNTRACK currently lacks. - Proven track record of high user engagement and retention through a simplified, intuitive interface. - **[ペイントマネージャーNEO - プラモデル・模型用塗料管理](https://marlvel.ai/apps/com-skt-paint-manager-neo)** by sakatech: This app serves as a functional peer by providing specialized inventory and cataloging tools for hobbyists, mirroring GUNTRACK's record-keeping utility. - High-frequency update cadence demonstrates a more active development cycle than GUNTRACK's current roadmap. - Advanced search and cataloging functions provide a more robust user experience for managing large collections. ### New Kids on the Block (What's Innovative) - **[TankLog: Aquascape](https://marlvel.ai/apps/tanklog-aquascape)** by John Katez: TankLog represents a new wave of privacy-focused, niche inventory trackers that compete for the same utility-seeking demographic. - Privacy-first architecture appeals to users concerned about the security of their personal inventory data. - **[Record Shelf: CD & Vinyl](https://marlvel.ai/apps/record-shelf-cd-vinyl)** by Funattic Studio Ltd: This newcomer highlights the growing trend of using mobile apps for specialized physical asset management. - Barcode scanning capabilities allow for rapid library building, setting a high bar for entry-level UX. ## What's New - **Latest (v2.0.26, 1 years ago):** Fixed a bug preventing record creation when ammo is empty. - **Last Major (v1.8.4, 5 years ago):** Added Accessory details page and additional note inputs for all firearms. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only, no features. - Last major release over one year ago. > **Cadence:** 5 total versions · 1 majors in last 6 months · 159 days since last update · 101 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} GUNTRACK is a market-leading utilities app that is free with in-app purchases. With a 4.18/5 rating from 268 reviews, it delivers strong user satisfaction. > **Bottom Line:** Addressing the record-entry crashes would stabilize the core retention loop, which is currently threatened by performance instability. Prioritizing data portability via native export would neutralize the primary reason users abandon the platform for manual alternatives. **Best for:** Firearm owners seeking a secure, organized method to track inventory, maintenance history, and financial investment for insurance or record-keeping purposes. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit record-entry flow because crashes are the top-cited frustration theme → reduce churn ### Feature Gaps vs Competitors - Barcode scanning (available in Ammo Box but absent here) ### Outlook: Mixed The utility market for firearm inventory is consolidating around apps that offer rapid entry tools like barcode scanning. GUNTRACK remains advantaged by its cross-platform sync, but the lack of feature updates will accelerate churn as users seek more efficient alternatives. - 🔴 Recurring crashes during record entry erode the daily active habit, which compounds the rating drag already visible on Android. - ⚪ The current maintenance-only cadence (no new features in over a year) limits the ability to defend against rivals with faster update cycles. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.18/5 | | Total Reviews | 268 | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **GUNTRACK** (this app) | 4.18/5 | Excited | INLANDLIGHT LLC | | [ペイントマネージャーNEO - プラモデル・模型用塗料管理](https://marlvel.ai/apps/com-skt-paint-manager-neo) | 4.7/5 | N/A | sakatech | | [TankLog: Aquascape](https://marlvel.ai/apps/tanklog-aquascape) | 5.0/5 | N/A | John Katez | | [aquaPlanner](https://marlvel.ai/apps/aquaplanner) | 3.3/5 | Mixed | Jose Weeks | | [Skorer - Your Score Tracker](https://marlvel.ai/apps/skorer-your-score-tracker) | 4.7/5 | Thrilled | Touseef Hassan Nasir | | [Game Score Tracker](https://marlvel.ai/apps/game-score-tracker) | 4.7/5 | Thrilled | Andrew White | ## Company Profile - **Developer:** INLANDLIGHT LLC - **Website:** [https://www.guntrack.app](https://www.guntrack.app) - **Social:** [Instagram](https://www.instagram.com/guntrackapp) · [Facebook](https://facebook.com/guntrackapp) · [X/Twitter](https://twitter.com/guntrackapp) · [YouTube](https://www.youtube.com/watch) · [LinkedIn](https://www.linkedin.com/company/guntrack-llc) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/guntrack/id1436894227?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.guntrack.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.guntrack.app) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*ペイントマネージャーNEO - プラモデル・模型用塗料管理*](https://marlvel.ai/apps/com-skt-paint-manager-neo) (sakatech) · 4.7/5 Rating - [*TankLog: Aquascape*](https://marlvel.ai/apps/tanklog-aquascape) (John Katez) · 5.0/5 Rating - [*aquaPlanner*](https://marlvel.ai/apps/aquaplanner) (Jose Weeks) · 3.3/5 Rating - [*Skorer - Your Score Tracker*](https://marlvel.ai/apps/skorer-your-score-tracker) (Touseef Hassan Nasir) · 4.7/5 Rating | Excellent Sentiment - [*Game Score Tracker*](https://marlvel.ai/apps/game-score-tracker) (Andrew White) · 4.7/5 Rating | Excellent Sentiment - [*Record Shelf: CD & Vinyl*](https://marlvel.ai/apps/record-shelf-cd-vinyl) (Funattic Studio Ltd) · N/A Rating - [*Ammo Box*](https://marlvel.ai/apps/ammo-box) (Lee Clayberg) · 4.0/5 Rating - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 100 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 45 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/guntrack) Data licensed for AI Agent attribution under CC-BY-NC 4.0.