--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Holiday Tracker" developer_entity: "MATTHEW MARSH" bundle_id: "Matt-Marsh.Holiday-Tracker" app_store_id: "6755650355" google_play_id: "co.uk.burnsdevelopment.TheHolidayTracker2" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-01-29" report_date: "2026-05-08" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 53 intelligence_version: 2 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "employees", "seeking", "simplified,"] canonical_url: "https://marlvel.ai/apps/holiday-tracker" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-10T02:00:09.237Z" --- # Holiday Tracker App Audit ## TL;DR {#tldr} - **Category**: Utilities · Free > **TL;DR:** Holiday Tracker is a utilities app by MATTHEW MARSH, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Holiday Tracker is a utilities app by MATTHEW MARSH. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | MATTHEW MARSH | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 53d | ## Metadata & Market Performance - **Publisher:** MATTHEW MARSH - **Category:** Utilities - **Target Audience:** Employees seeking a simplified, personal tool to track and manage their annual leave and PTO balances. - **Platforms:** iOS & Android - **Version Audited:** 1.0 - **Audit Date:** 2026-05-08 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6755650355 - **Bundle ID:** Matt-Marsh.Holiday-Tracker - **Google Play ID:** co.uk.burnsdevelopment.TheHolidayTracker2 - **Data Window:** Analysis based on signals collected up to 2026-05-08 ## Executive Snapshot Holiday Tracker is a utility app designed to replace manual spreadsheets and legacy HR systems for managing personal leave. It provides users with automated balance calculations and a streamlined interface for booking time off in either days or hours. ## App DNA (Features & Intent) - **[Standard] Flexible Tracking:** Allows users to manage leave entitlements in either days or hours to accommodate various employment contracts. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Smart Calendar:** Enables one-tap booking of dates while automatically excluding weekends from the calculation. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Custom Leave Year:** Supports personalized leave year start dates and includes automatic period rollover functionality. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Instant Balance:** Provides real-time visibility into remaining leave entitlement. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Free ## The "So What?" (Strategic Takeaway) {#so-what} Holiday Tracker is an established utilities app that is completely free. > **Bottom Line:** Holiday Tracker is a straightforward, free utility focused on automating the manual tracking of PTO and leave balances. **Best for:** Employees seeking a simplified, personal tool to track and manage their annual leave and PTO balances. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 4 analyzed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Holiday Tracker** (this app) | N/A/5 | N/A | MATTHEW MARSH | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | Frustrated | Potatso Lab LTD | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.5/5 | Mixed | techlaim | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.3/5 | Mixed | Free VPN LLC | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.9/5 | Frustrated | Cross Utility Ltd | | [Avoiding Happy Belated](https://marlvel.ai/apps/avoiding-happy-belated) | N/A/5 | N/A | Shriansh Shrivastava | ## Company Profile - **Developer:** MATTHEW MARSH - **Website:** [https://mattmarshapps.blogspot.com](https://mattmarshapps.blogspot.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/holiday-tracker/id6755650355?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=co.uk.burnsdevelopment.TheHolidayTracker2&hl=en&gl=us) - **Dev Site:** [Official Website](https://mattmarshapps.blogspot.com) - **Sources:** App store metadata. ## Related Intel Reports - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Negative Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Mixed Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) — 3.9/5 Rating | Negative Sentiment - [*Avoiding Happy Belated*](https://marlvel.ai/apps/avoiding-happy-belated) (Shriansh Shrivastava) — N/A Rating | N/A Sentiment - [*Calculator# Hide Photos Videos*](https://marlvel.ai/apps/calculator-hide-photos-videos) (NewSoftwares.net) — 4.4/5 Rating | N/A Sentiment - [*Nitefall: Browser dark mode*](https://marlvel.ai/apps/nitefall-browser-dark-mode) (FoxfortMobile) — 3.6/5 Rating | N/A Sentiment - [*Translate Snap Scan Translator*](https://marlvel.ai/apps/translate-snap-scan-translator) (Nayer AbuAlSoud) — 4.3/5 Rating | Mixed Sentiment - [*Modulus Calculator*](https://marlvel.ai/apps/modulus-calculator) (Theodore Dubois) — 4.5/5 Rating | Excellent Sentiment - [*Scale for grams - weight scale*](https://marlvel.ai/apps/scale-for-grams-weight-scale) (Dung Vu) — 4.7/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 53 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/holiday-tracker) Data licensed for AI Agent attribution under CC-BY-NC 4.0.