--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ID Scanner - ID Card Scanner" developer_entity: "ESPRESSO TECH (SMC-PRIVATE) LIMITED" bundle_id: "com.image.pdf.doc.scanner.converter" app_store_id: "6754064798" category: "Utilities" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-24" report_date: "2026-08-12" last_verified: "2026-08-12T00:00:00.000Z" report_version: "1.5" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 4 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["utilities", "subscription", "mobile app", "app review", "app analysis", "business", "professionals,", "students,"] canonical_url: "https://marlvel.ai/apps/id-scanner-id-card-scanner" license: "CC-BY-NC 4.0" content_version: "v2" --- # ID Scanner - ID Card Scanner Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Subscription > **TL;DR:** ID Scanner - ID Card Scanner is a utilities app by ESPRESSO TECH (SMC-PRIVATE) LIMITED, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ID Scanner - ID Card Scanner is a utilities app by ESPRESSO TECH (SMC-PRIVATE) LIMITED. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | ESPRESSO TECH (SMC-PRIVATE) LIMITED | | **Pricing** | Subscription | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** ESPRESSO TECH (SMC-PRIVATE) LIMITED - **Category:** Utilities - **Target Audience:** Business professionals, students, and individuals requiring portable document and identity card digitization. - **Platforms:** iOS - **Version Reviewed:** 1.5 - **Report Date:** 2026-08-12 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6754064798 - **Bundle ID:** com.image.pdf.doc.scanner.converter - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-12 ## Executive Snapshot **What it is:** ID Scanner - ID Card Scanner is a mobile utility for digitizing ID cards and documents via OCR on iOS. **Why users hire it:** Users hire the app to digitize physical records for portable storage, but the subscription-gated feature set creates friction for casual users who expect free access to basic OCR tools. ## App DNA (Features & Intent) - **[Standard] ID Card Scanning:** Edge detection and automatic enhancement for identity documents. - **[Standard] OCR Text Extraction:** Converts printed or handwritten text into editable formats. - **[Differentiator] Business Card Reader:** Automated extraction of contact details into searchable formats. * *User Intent:* Users want to quickly find relevant content or features. ## Market Position {#market-position} ID Scanner - ID Card Scanner operates in the Utilities category, where its subscription-gated model faces pressure from free, ad-supported document scanners. The lack of major feature updates over the last six months signals a defensive posture in a high-churn market. ## Monetization Strategy - **Model:** Subscription - **Tiers:** Free tier with limited access, Premium tier with weekly, monthly, and yearly subscription plans - **Analysis:** Monetization relies on a subscription model gating advanced OCR and editing features. ## SWOT Analysis {#swot} **Core Strengths:** - Intelligent edge detection ensures high-quality digital storage for diverse ID types. **Growth Levers:** - Untapped B2B partnerships for document digitization services. ## Recent Changes (v2 → v3) {#recent-changes} The report shows a consolidation of the SWOT analysis and a more targeted PM strategy focused on freemium conversion to combat churn. **Overall trend**: Stable **Compared at**: 2026-08-12 ### High-impact changes - **[Shifted] Pricing Strategy Pivot** (pricing) ### Medium-impact changes - **[Removed] SWOT Consolidation** (swot) - **[Shifted] Competitive Stance** (positioning) ## What's New - **Latest (v1.5, 2 months ago):** Improved ID scanning accuracy and speed, and upgraded OCR text recognition for higher precision. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at 11-week cadence. - Last major release two months ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 79 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} ID Scanner - ID Card Scanner is an utilities app. > **Bottom Line:** ID Scanner - ID Card Scanner delivers core digitization utility, but its subscription-heavy monetization model risks alienating casual users, so the PM should prioritize a freemium conversion audit to reduce churn. **Best for:** Business professionals, students, and individuals requiring portable document and identity card digitization. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Pivot the pricing model to a hybrid freemium structure because the current subscription gate limits the top-of-funnel conversion → increase user acquisition. ### Outlook: Stable The utility scanning market is consolidating around apps that offer free, high-quality OCR, putting pressure on subscription-gated models. ID Scanner - ID Card Scanner must shift its monetization strategy to remain competitive against free alternatives. - ⚪ The current maintenance-mode update cadence suggests a focus on stability over growth, which limits the app's ability to capture new market share. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Subscription | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ID Scanner - ID Card Scanner** (this app) | N/A/5 | N/A | ESPRESSO TECH (SMC-PRIVATE) LIMITED | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.4/5 | Mixed | Fuxin Technology | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | n/a | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | ## Company Profile - **Developer:** ESPRESSO TECH (SMC-PRIVATE) LIMITED - **Website:** [https://health-fitness-pro.fit](https://health-fitness-pro.fit) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/id-scanner-id-card-scanner/id6754064798?uo=4) - **Dev Site:** [Official Website](https://health-fitness-pro.fit) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.4/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/id-scanner-id-card-scanner) Data licensed for AI Agent attribution under CC-BY-NC 4.0.