--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "ImgExif - Location Remover" developer_entity: "iiAtlas" bundle_id: "com.atlaswegman.safeshare" app_store_id: "1250219249" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-04-22" report_date: "2026-10-11" last_verified: "2026-10-11T00:00:00.000Z" report_version: "2.0" total_reviews: 6 overall_rating: 3.3 sentiment: "Mixed" sentiment_score: 50 confidence: "low" confidence_score: 0.3 top_praise_theme: "The latest update restores core functionality for users who previously found the app unusable" top_complaint_theme: "Users report the app functions as a single-use tool designed primarily to push advertisements" review_sample_size: 3 total_review_count: 3 analyzed_review_count: 3 data_age_days: 34 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "privacy-conscious", "smartphone", "users"] canonical_url: "https://marlvel.ai/apps/imgexif-location-remover" license: "CC-BY-NC 4.0" content_version: "v2" --- # ImgExif - Location Remover Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 3.33 · Sentiment Mixed - **Recent focus**: Users report the app functions as a single-use tool designed primarily to push advertisements (top complaint) · The latest update restores core functionality for users who previously found the app unusable (top praise) > **TL;DR:** ImgExif - Location Remover is a utilities app by iiAtlas, rated 3.33/5 by 6 users, with Mixed user sentiment (50/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** ImgExif - Location Remover shows Mixed sentiment (3.33/5 from 6 reviews) - users praise the latest update restores core functionality for users who previously found the app unusable but report issues with users report the app functions as a single-use tool designed primarily to push advertisements. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.33/5 (6 reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | iiAtlas | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 34d | ## Metadata & Market Performance - **Publisher:** iiAtlas - **Category:** Utilities - **Target Audience:** Privacy-conscious smartphone users who share photos online and want to prevent the disclosure of location or timestamp data. - **Platforms:** iOS - **Version Reviewed:** 2.0 - **Report Date:** 2026-10-11 - **Signal Count:** 3 reviews analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 1250219249 - **Bundle ID:** com.atlaswegman.safeshare - **Data Window:** Analysis based on signals collected up to 2026-10-11 ## Executive Snapshot **What it is:** ImgExif is an iOS utility that removes location and time metadata from images before sharing. **Why users hire it:** The app removes the friction of manual metadata scrubbing, allowing users to share photos without exposing pinpoint location data. ## App DNA (Features & Intent) - **[Standard] EXIF Metadata Removal:** Strips location and time data from image files before sharing. - **[Differentiator] Metadata Preservation:** Maintains original image metadata in the user's local library while stripping it from the shared copy. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Standard] Ad Removal:** Option to remove advertisements from the interface. ## Market Position {#market-position} ImgExif occupies a niche in the Utilities category with a 3.3-star rating across 6 total reviews. The lack of updates since 2021 suggests a stagnant position that fails to keep pace with evolving iOS privacy standards. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ads, Ad-free version via IAP - **Analysis:** Freemium model monetizes via ad-removal IAP, targeting users who prioritize privacy and clean interfaces. ## 🟡 User Sentiment (Low Confidence: 3 of 3 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.33/5 - **Platform Split:** iOS 3.3/5 (6 ratings) - **Overall Sentiment:** Mixed ### Top Praises - **The latest update restores core functionality for users who previously found the app unusable** ### Top Complaints (Impact Areas) - **Users report the app functions as a single-use tool designed primarily to push advertisements** ## SWOT Analysis {#swot} **Core Strengths:** - Metadata preservation mechanism prevents data loss in the user's primary photo library. **Growth Levers:** - Ad-free tier conversion could increase if the core utility was updated for modern iOS privacy standards. ## What's New - **Latest (v2.0, 5 years ago):** Introduced an ad-removal option and enhanced EXIF data stripping for images. ## App Momentum (Zombie) {#momentum} - No updates for 1,998 days. - Maintenance-mode status confirmed. > **Cadence:** 1 total versions · 1 majors in last 6 months · 1998 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} ImgExif - Location Remover is an utilities app that is free with in-app purchases. It holds a 3.33/5 rating from 6 reviews. > **Bottom Line:** ImgExif provides a necessary privacy utility, but the five-year update gap and ad-heavy experience signal a sunset posture for the developer. Users seeking reliable metadata management should look for actively maintained alternatives, as the current version's reliance on ads outweighs its utility. **Best for:** Privacy-conscious smartphone users who share photos online and want to prevent the disclosure of location or timestamp data. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset ImgExif because the 1,998-day update gap indicates a lack of developer commitment → reduce brand drag ### Outlook: Mixed The market for third-party metadata removal is shrinking as mobile operating systems integrate these features natively. ImgExif is poorly positioned to compete, as its long-term silence and ad-heavy design erode user trust, signaling a decline in relevance. - 🔴 The 1,998-day update gap indicates the developer has abandoned the product, leaving it vulnerable to future iOS compatibility breaks. - 🔴 User sentiment remains mixed, with complaints focusing on the app acting as an ad-delivery vehicle rather than a functional utility. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.33/5 | | Total Reviews | 6 | | Sentiment | Mixed (50/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **ImgExif - Location Remover** (this app) | 3.33/5 | Mixed | iiAtlas | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** iiAtlas ## Data Sources & Links - **App Store ID:** 1250219249 - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Controller Tester FGC*](https://marlvel.ai/apps/controller-tester-fgc) (Aaron Lowe) · 5.0/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*MDflow Web Clipper*](https://marlvel.ai/apps/mdflow-web-clipper) (DataOps, s.r.o.) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is ImgExif safe to use for removing location data? ImgExif is designed to strip EXIF data, but the app has not been updated since 2021. Users should be aware that it may not be compatible with the latest iOS privacy standards. ### Does ImgExif remove metadata from the original photo? No, ImgExif preserves the original image metadata in your library while stripping it from the shared copy, ensuring your primary photo remains intact. ### Are there free alternatives to ImgExif? Yes, many modern photo management apps and system-level sharing settings now include options to remove location data before sharing, often without the advertisements found in ImgExif. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 34 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/imgexif-location-remover) Data licensed for AI Agent attribution under CC-BY-NC 4.0.