--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Kogan Smarter Home" developer_entity: "KOGAN.COM PTY LTD" bundle_id: "com.kogan.smarterhome" app_store_id: "1394930704" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-29" report_date: "2026-09-21" last_verified: "2026-09-21T00:00:00.000Z" report_version: "7.6.1" total_reviews: 29 overall_rating: 4.3 confidence: "low" confidence_score: 0.05 data_age_days: 15 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "owners", "kogan-branded", "smart"] canonical_url: "https://marlvel.ai/apps/kogan-smarter-home" license: "CC-BY-NC 4.0" content_version: "v2" --- # Kogan Smarter Home Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.34 > **TL;DR:** Kogan Smarter Home is a utilities app by KOGAN.COM PTY LTD, rated 4.34/5 by 29 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Kogan Smarter Home is a utilities app by KOGAN.COM PTY LTD. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.34/5 (29 reviews) | | **Category** | Utilities | | **Developer** | KOGAN.COM PTY LTD | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 15d | ## Metadata & Market Performance - **Publisher:** KOGAN.COM PTY LTD - **Category:** Utilities - **Target Audience:** Owners of Kogan-branded smart home devices seeking centralized control and automation. - **Platforms:** iOS - **Version Reviewed:** 7.6.1 - **Report Date:** 2026-09-21 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1394930704 - **Bundle ID:** com.kogan.smarterhome - **Data Window:** Analysis based on signals collected up to 2026-09-21 ## Executive Snapshot **What it is:** Kogan Smarter Home is a utility app for iOS that enables remote control and automation of Kogan-branded smart home devices. **Why users hire it:** The app removes the friction of managing multiple smart devices by centralizing control into a single interface, which increases the utility of Kogan hardware for the end user. ## App DNA (Features & Intent) - **[Standard] Automated Actions:** Triggers device states based on temperature, time, or location parameters. - **[Standard] Voice Control Integration:** Hands-free operation via Amazon Echo and Google Home platforms. - **[Basic] Remote Device Management:** Centralized control of multiple smart devices from a single interface. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. ## Market Position {#market-position} Kogan Smarter Home maintains a niche position in the Utilities category, holding a 4.3-star rating across 29 reviews on iOS. The lack of recent feature updates relative to the broader smart home market signals a strategy focused on hardware support rather than software-driven growth. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and use with compatible Kogan hardware - **Analysis:** The app serves as a free utility to support the sale of physical Kogan smart home hardware. ## SWOT Analysis {#swot} **Core Strengths:** - Centralized hardware control creates high switching costs for Kogan device owners. **Growth Levers:** - Advanced automation triggers could increase daily active usage. ## What's New - **Latest (v7.6.1, 3 months ago):** General performance optimizations and stability improvements. ## App Momentum (Maintenance) {#momentum} - Ships only stability and performance fixes. - No major feature releases in 2026. > **Cadence:** 1 total versions · 0 majors in last 6 months · 114 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Kogan Smarter Home is an utilities app that is completely free. It holds a 4.34/5 rating from 29 reviews. > **Bottom Line:** Kogan Smarter Home secures hardware retention by centralizing device control, but the current maintenance-only cadence risks ceding the user interface to more agile, platform-agnostic smart home aggregators. **Best for:** Owners of Kogan-branded smart home devices seeking centralized control and automation. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Audit automation triggers because current options are limited to basic parameters → increase daily engagement ### Outlook: Stable The smart home market is consolidating around platform-agnostic aggregators that offer broader device compatibility. Kogan Smarter Home remains exposed to this shift due to its hardware-locked nature and lack of recent feature expansion [1, 2]. - ⚪ The development cadence remains in maintenance mode, which ensures stability but limits the app's ability to capture new smart home market segments. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.34/5 | | Total Reviews | 29 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Kogan Smarter Home** (this app) | 4.34/5 | N/A | KOGAN.COM PTY LTD | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | | [Gear Ratio Calculator & RPM](https://marlvel.ai/apps/cog-gear-ratio-calculator) | N/A/5 | N/A | Linh Phan Nhat Khanh | ## Company Profile - **Developer:** KOGAN.COM PTY LTD ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/kogan-smarter-home/id1394930704?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating - [*Track And Field Companion*](https://marlvel.ai/apps/track-and-field-companion) (Travis Menghini) · N/A Rating - [*VPN 365-Master WIFI Security*](https://marlvel.ai/apps/vpn-365-master-wifi-security) (vpn fast) · 4.6/5 Rating - [*VPN - Seal VPN Secure Proxy*](https://marlvel.ai/apps/vpn-seal-vpn-secure-proxy) (Starpass VPN Free) · 4.6/5 Rating | Positive Sentiment ## Frequently Asked Questions {#faq} ### Is Kogan Smarter Home compatible with Google Home or Amazon Echo? Yes, the app supports voice control integration through both Amazon Echo and Google Home platforms. ### Does Kogan Smarter Home require a subscription? No, the app is free to download and use, provided you own compatible Kogan smart home hardware. ### What can I automate with Kogan Smarter Home? You can set up automated actions triggered by specific conditions such as temperature, time, or location parameters. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 15 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/kogan-smarter-home) Data licensed for AI Agent attribution under CC-BY-NC 4.0.