--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Lazy Tape" developer_entity: "Emidio Cunha" bundle_id: "com.mobytestudio.LazyTape" app_store_id: "1315016023" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2018-11-30" report_date: "2026-09-05" last_verified: "2026-09-05T00:00:00.000Z" report_version: "1.2.1" total_reviews: 59 overall_rating: 4.2 confidence: "low" confidence_score: 0.05 data_age_days: 37 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "casual", "users", "needing"] canonical_url: "https://marlvel.ai/apps/lazy-tape" license: "CC-BY-NC 4.0" content_version: "v2" --- # Lazy Tape Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.17 > **TL;DR:** Lazy Tape is a utilities app by Emidio Cunha, rated 4.17/5 by 59 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Lazy Tape is a utilities app by Emidio Cunha. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.17/5 (59 reviews) | | **Category** | Utilities | | **Developer** | Emidio Cunha | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 37d | ## Metadata & Market Performance - **Publisher:** Emidio Cunha - **Category:** Utilities - **Target Audience:** Casual users needing quick, non-precise estimates of object dimensions for personal projects. - **Platforms:** iOS - **Version Reviewed:** 1.2.1 - **Report Date:** 2026-09-05 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1315016023 - **Bundle ID:** com.mobytestudio.LazyTape - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-09-05 ## Executive Snapshot **What it is:** Lazy Tape is a utility app for iOS that uses the device camera to estimate object dimensions and calculate surface areas. **Why users hire it:** The app serves users who need quick, non-precise estimates for personal projects without requiring professional-grade measurement tools. ## App DNA (Features & Intent) - **[Standard] Camera-based measurement:** Uses the device camera to estimate dimensions of physical objects. - **[Standard] Area calculator:** Provides length by width estimation for measured surfaces. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Media export and sharing:** Allows saving pictures to Photos library, recording video, and sharing screenshots. - **[Standard] Ad removal:** Removes in-app advertisements from the interface. ## Market Position {#market-position} Lazy Tape holds a static position in the Utilities category with no updates since 2018. The lack of development activity relative to modern AR measurement tools signals a decline in competitive relevance. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ads, Premium via in-app purchase for ad removal and media export - **Analysis:** Freemium model gates utility-extending features like media export and ad-free usage behind in-app purchases. ## SWOT Analysis {#swot} **Core Strengths:** - Camera-based measurement provides low-friction dimension estimation **Growth Levers:** - ARKit-based framework could restore category relevance ## Recent Changes (v2 → v3) {#recent-changes} The competitive outlook for Lazy Tape has downgraded from stable to declining, with the internal recommendation shifting from maintenance to product sunsetting. This change reflects the widening gap between the app's static feature set and the current market standard of high-precision AR measurement tools. **Overall trend**: Declining **Compared at**: 2026-09-05 ### High-impact changes - **[Declined] Outlook and PM Action** (positioning) ### Medium-impact changes - **[Shifted] SWOT Analysis Refinement** (swot) ## What's New - **Latest (v1.2.1, 7 years ago):** Implemented GDPR privacy controls for users in the EU and EEA. ## App Momentum (Zombie) {#momentum} - Dormant for 94 months. - No feature updates since 2018. > **Cadence:** 1 total versions · 0 majors in last 6 months · 2835 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Lazy Tape is an utilities app that is free with in-app purchases. It holds a 4.17/5 rating from 59 reviews. > **Bottom Line:** Lazy Tape's long-term maintenance dormancy makes it a sunset candidate, as the lack of updates prevents it from matching the precision and reliability of current AR-based alternatives. **Best for:** Casual users needing quick, non-precise estimates of object dimensions for personal projects. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the product because the seven-year maintenance gap makes it uncompetitive → eliminate support overhead ### Outlook: Declining The measurement utility market has shifted toward high-precision AR-based tools, leaving Lazy Tape's estimate-only approach behind. Continued inactivity will result in further loss of visibility and user trust. - 🔴 The seven-year development hiatus prevents the app from adopting modern ARKit capabilities, which accelerates user churn to more precise, frequently updated competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.17/5 | | Total Reviews | 59 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Lazy Tape** (this app) | 4.17/5 | N/A | Emidio Cunha | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | ## Company Profile - **Developer:** Emidio Cunha ## Data Sources & Links - **App Store ID:** 1315016023 - **Sources:** App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Lazy Tape accurate enough for professional construction work? No, Lazy Tape is designed as an estimate tool for casual personal projects and is not intended to replace professional measurement equipment. ### Does Lazy Tape offer a way to remove ads? Yes, Lazy Tape offers an in-app purchase to remove advertisements and unlock additional features like media export. ### What is a more modern alternative to Lazy Tape? Users should consider modern measurement apps that utilize ARKit for higher precision and receive regular updates to support new device hardware. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 37 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/lazy-tape) Data licensed for AI Agent attribution under CC-BY-NC 4.0.