--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Live wallpapers - wallpaper hd" developer_entity: "TOH CO.,LTD" bundle_id: "com.tohsoft.app.entertainment.wallpaper" app_store_id: "1214757337" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2019-11-08" report_date: "2026-05-26" last_verified: "2026-05-26T02:02:51.914Z" report_version: "1.1" total_reviews: 398 overall_rating: 3.47 sentiment: "Mixed" sentiment_score: 50 confidence: "medium" confidence_score: 0.65 review_sample_size: 398 data_age_days: 37 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "VapeIn" competitor_count: 7 tags: ["utilities", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "mobile", "users", "seeking"] canonical_url: "https://marlvel.ai/intel-report/utilities/live-wallpapers-wallpaper-hd" license: "CC-BY-NC 4.0" content_version: "v2" --- # Live wallpapers - wallpaper hd App Audit ## TL;DR {#tldr} - **Category**: Utilities Β· Free - **Signal**: Rating 3.47 Β· Sentiment Mixed > **TL;DR:** Live wallpapers - wallpaper hd is a utilities app by TOH CO.,LTD, rated 3.47/5 by 398 users, with Mixed user sentiment (50/100), available on iOS. > > **Marlvel.ai App Intelligence** β€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Live wallpapers - wallpaper hd has Mixed user sentiment with a 3.47/5 rating from 398 reviews. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.47/5 (398 reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | TOH CO.,LTD | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.65/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** TOH CO.,LTD - **Category:** Utilities - **Target Audience:** Mobile users seeking to customize home screen aesthetics with high-definition and live wallpaper content. - **Platforms:** iOS - **Version Audited:** 1.1 - **Audit Date:** 2026-05-26 - **Signal Count:** 398 reviews analyzed - **Confidence:** Medium (0.65/1.0) - **App Store ID (iOS):** 1214757337 - **Bundle ID:** com.tohsoft.app.entertainment.wallpaper - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-26 ## Executive Snapshot **What it is:** Live wallpapers - wallpaper hd is a utility app for iOS providing a library of HD and live backgrounds for home screen customization. **Why users hire it:** Users hire this app for quick, low-effort aesthetic updates to their device home screens, serving a need for visual variety without complex design tools. ## App DNA (Features & Intent) - **[Differentiator] Live Wallpaper Creation:** Tool for generating custom live wallpapers from user-selected images and 3D themes. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Photo Editor:** Integrated suite for image adjustment, filtering, and cropping before applying as background. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Categorized HD Library:** Curated collection of backgrounds organized by themes like car, anime, nature, and cute. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] Daily Content Updates:** Automated refresh of the wallpaper catalog with new images. * *User Intent:* Users are motivated by consistent progression and daily incentives. ## Market Position {#market-position} The app occupies the crowded Utilities category with a 3.47 rating across 398 reviews, signaling a legacy position that lacks the engagement velocity of newer design-focused entrants. ## Monetization Strategy - **Model:** Free - **Tiers:** Free access to all wallpaper categories and editing tools - **Analysis:** The app operates as a free, ad-supported utility with no visible subscription or IAP gates. ## 🟑 User Sentiment (Medium Confidence: 398 reviews) {#user-sentiment} - **Overall Rating:** 3.47/5 - **Platform Split:** iOS 3.5/5 (398 ratings) - **Overall Sentiment:** Mixed ## SWOT Analysis {#swot} **Core Strengths:** - Established App Store presence provides baseline organic discovery. **Critical Frictions:** - Dated UI lags behind modern design standards. - No cloud-save functionality despite user demand. - Lack of subscription tier limits revenue potential. **Growth Levers:** - Integrate widget customization to match current trends. - Implement subscription tier to fund content refresh. **Market Threats:** - Newer entrants like Fluffy Widgets capture market. - Lack of updates accelerates user migration. ## Recent Changes (v2 β†’ v3) {#recent-changes} The app remains in a non-functional, legacy state, but the competitive intelligence focus has shifted from general wallpaper libraries to widget-integrated personalization suites. **Overall trend**: Stable **Compared at**: 2026-05-26 ### High-impact changes - **[Shifted] Competitive Landscape Pivot** (positioning) β€” The primary nemesis shifted from Zedge to VapeIn, with the competitive set now prioritizing widget-based apps like Thematic and Fluffy Widgets over general wallpaper utilities. ### Medium-impact changes - **[Improved] Sentiment Classification** (sentiment) β€” Overall sentiment classification shifted from 'terrible' to 'mixed', despite the app remaining in a zombie state with no updates. - **[Added] New Strategic Weaknesses** (swot) β€” Added identified weaknesses: lack of cloud-save functionality and absence of a subscription tier to fund content refreshes. - **[Added] Widget Integration Opportunity** (swot) β€” Identified widget customization as a new primary opportunity to align with current personalization trends. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Live wallpapers - wallpaper hd vs VapeIn β€” Head to Head - **[VapeIn](https://marlvel.ai/intel-report/utilities/vapein)** by Shenzhen Ultra Easy Technology Co., Ltd.: VapeIn directly targets the wallpaper utility space, competing for the same mobile personalization audience by offering a dedicated wallpaper management library. - **Key differences:** - Focuses on a dedicated wallpaper library structure rather than the target's generalist background collection approach. - Operates as a newer market entrant with a clean, modern UI compared to the target's legacy interface. - **Where Live wallpapers - wallpaper hd wins:** - βœ… Established user base and historical presence in the App Store ecosystem. - βœ… Broader collection of HD backgrounds catering to diverse user aesthetic preferences. - **Where VapeIn wins:** - ❌ Modernized codebase and recent release date suggest better compatibility with current iOS versions. - ❌ Specialized focus on wallpaper management features provides a more streamlined user experience. - **Verdict:** The target app should prioritize a UI/UX refresh and performance optimization to neutralize the newcomer's modern advantage. ### Peers (What They Do Better) - **[Thematic - Top Color Widgets](https://marlvel.ai/intel-report/graphics-design/thematic-top-color-widgets)** by Big Mood Apps LLC: Directly competes for the personalization market by offering aesthetic themes and live wallpapers that overlap with the target's core value proposition. - Offers a comprehensive aesthetic customization suite including widgets, which the target app currently lacks. - Maintains a significantly higher rating count, indicating superior user engagement and content quality perception. - **[Porch](https://marlvel.ai/intel-report/utilities/porch)** by Porch.com: Occupies the same 'Utilities' category, competing for users seeking home-related services and digital organization tools. - Integrates high-value services like home warranty coverage and moving concierge, far exceeding simple wallpaper utility. - Leverages a service-based business model that builds long-term user retention through essential home maintenance tasks. - **[CamVigil](https://marlvel.ai/intel-report/photo-video/camvigil)** by HOTSALES GLOBAL TRADE LLC: Competes for user screen time within the 'Photo & Video' and utility-adjacent space by offering device management and visual content tools. - Offers cloud storage subscription models that create higher switching costs than simple wallpaper apps. - Features smart scene creation tools that provide more functional utility than static background images. - **[PointCentral Smart Properties](https://marlvel.ai/intel-report/business/pointcentral-smart-properties)** by PointCentral: While functionally distinct, this app competes for the same 'Utilities' category real estate and user attention on iOS devices. - Provides deep hardware integration for smart home automation that wallpaper apps cannot replicate. - Monetizes through B2B property management services rather than consumer-facing ad-supported wallpaper downloads. ### New Kids on the Block (What's Innovative) - **[Fluffy Widgets](https://marlvel.ai/intel-report/art-design/com-fluffy-widgets)** by AppixoStudio: A rising competitor in the design space that combines widget customization with exclusive wallpaper content to capture the personalization market. - Bundles standalone widget libraries with exclusive wallpapers, offering a more holistic home-screen customization experience. - **[Renovio - Renovation Calc](https://marlvel.ai/intel-report/utilities/renovio-renovation-calc)** by Przemyslaw Kuzia: A new utility-category entrant that captures users looking for functional, project-based tools on their mobile devices. - Provides specialized PDF export and material calculation tools that solve specific professional or DIY pain points. ## What's New - **Latest (v1.1, 6 years ago):** Expanded photo library with daily updates and device-specific assets. Upgraded photo editor with new filters, adjustments, effects, and cropping tools. ## App Momentum (Zombie) {#momentum} - No major feature updates since 2019. - Maintains legacy presence in Utilities. > **Cadence:** 1 total versions Β· 1 majors in last 6 months Β· 2390 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Live wallpapers - wallpaper hd is an established utilities app that is completely free. With a 3.47/5 rating from 398 reviews, it shows polarized user reception. > **Bottom Line:** The app holds a legacy utility position but lacks the modern widget-based features required to retain users, so the PM must prioritize a UI refresh and widget integration to stop the churn toward design-forward competitors. **Best for:** Mobile users seeking to customize home screen aesthetics with high-definition and live wallpaper content. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship widget integration because personalization trends favor holistic home-screen design β†’ increase user retention. β€” *Competitors like Thematic and Fluffy Widgets offer widget suites, creating a feature gap that drives churn.* _(trade-off: deprioritize Pause the photo editor maintenance β€” widget integration has higher impact on current market trends.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Audit UI/UX for a refresh because the current interface is dated β†’ improve rating baseline. β€” *User sentiment is mixed, with complaints regarding the legacy interface compared to modern competitors like VapeIn.* _(trade-off: deprioritize Deprioritize new wallpaper category additions β€” UI hygiene is a prerequisite for retention.)_ ### Feature Gaps vs Competitors - Home-screen widgets (available in Thematic and Fluffy Widgets but absent here) - Modern UI/UX (available in VapeIn but absent here) ### Outlook: Declining The personalization market is consolidating around apps that offer holistic home-screen customization including widgets, leaving static wallpaper utilities exposed. Without a shift to a modern feature set, the app will continue to lose share to newer entrants that offer higher functional utility. - πŸ”΄ The lack of feature updates since 2019 leaves the app in maintenance mode, which erodes its competitive standing against active, widget-focused entrants. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.47/5 | | Total Reviews | 398 | | Sentiment | Mixed (50/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Live wallpapers - wallpaper hd** (this app) | 3.47/5 | Mixed | TOH CO.,LTD | | [VapeIn](https://marlvel.ai/intel-report/utilities/vapein) | N/A/5 | N/A | Shenzhen Ultra Easy Technology Co., Ltd. | | [Thematic - Top Color Widgets](https://marlvel.ai/intel-report/graphics-design/thematic-top-color-widgets) | 4.7/5 | N/A | Big Mood Apps LLC | | [CamVigil](https://marlvel.ai/intel-report/photo-video/camvigil) | 4.6/5 | N/A | HOTSALES GLOBAL TRADE LLC | | [Porch](https://marlvel.ai/intel-report/utilities/porch) | 3.8/5 | N/A | Porch.com | | [PointCentral Smart Properties](https://marlvel.ai/intel-report/business/pointcentral-smart-properties) | 3.5/5 | Mixed | PointCentral | ## Company Profile - **Developer:** TOH CO.,LTD ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/live-wallpapers-wallpaper-hd/id1214757337?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*VapeIn*](https://marlvel.ai/intel-report/utilities/vapein) (Shenzhen Ultra Easy Technology Co., Ltd.) β€” N/A Rating | N/A Sentiment - [*Thematic - Top Color Widgets*](https://marlvel.ai/intel-report/graphics-design/thematic-top-color-widgets) (Big Mood Apps LLC) β€” 4.7/5 Rating | N/A Sentiment - [*CamVigil*](https://marlvel.ai/intel-report/photo-video/camvigil) (HOTSALES GLOBAL TRADE LLC) β€” 4.6/5 Rating | N/A Sentiment - [*Porch*](https://marlvel.ai/intel-report/utilities/porch) (Porch.com) β€” 3.8/5 Rating | N/A Sentiment - [*PointCentral Smart Properties*](https://marlvel.ai/intel-report/business/pointcentral-smart-properties) (PointCentral) β€” 3.5/5 Rating | Mixed Sentiment - [*Renovio - Renovation Calc*](https://marlvel.ai/intel-report/utilities/renovio-renovation-calc) (Przemyslaw Kuzia) β€” N/A Rating | N/A Sentiment - [*Fluffy Widgets*](https://marlvel.ai/intel-report/art-design/com-fluffy-widgets) (AppixoStudio) β€” 4.1/5 Rating | N/A Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) β€” 4.5/5 Rating | Positive Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) β€” 3.8/5 Rating | N/A Sentiment - [*Free VPN by Free VPN .orgβ„’*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) β€” 4.4/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** β€” Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** β€” Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** β€” Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** β€” Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** β€” Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.65/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 398 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- Β© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/live-wallpapers-wallpaper-hd) Data licensed for AI Agent attribution under CC-BY-NC 4.0.