--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Map Marker: places organizer" developer_entity: "Sebastien BIERO" bundle_id: "com.exlyo.mapmarker" app_store_id: "1287281807" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-18" report_date: "2026-06-23" last_verified: "2026-06-23T09:11:25.351Z" report_version: "3.15.0" total_reviews: 29126 overall_rating: 4.74 sentiment: "Thrilled" sentiment_score: 92 confidence: "low" confidence_score: 0.6 top_praise_theme: "Versatile location marking features allow users to categorize and organize diverse professional and personal datasets" top_complaint_theme: "Data persistence issues during updates cause significant frustration when markers and folders disappear unexpectedly" top_request_theme: "Transparent color options for outlined areas would improve map readability when managing multiple overlapping districts" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 8 momentum_velocity: "intense" intelligence_version: 3 nemesis: "MAPS.ME: Offline Maps, GPS Nav" competitor_count: 8 tags: ["utilities", "freemium", "thrilled sentiment", "mobile app", "app review", "app analysis", "field", "workers,", "outdoor"] canonical_url: "https://marlvel.ai/intel-report/utilities/map-marker-places-organizer" license: "CC-BY-NC 4.0" content_version: "v2" --- # Map Marker: places organizer App Audit ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.74 · Sentiment Thrilled - **Recent focus**: Data persistence issues during updates cause significant frustration when markers and folders disappear unexpectedly (top complaint) · Versatile location marking features allow users to categorize and organize diverse professional and personal datasets (top praise) · Transparent color options for outlined areas would improve map readability when managing multiple overlapping districts (top request) > **TL;DR:** Map Marker: places organizer is a utilities app by Sebastien BIERO, rated 4.74/5 by 29.1K users, with Thrilled user sentiment (92/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Map Marker: places organizer maintains Thrilled user sentiment (4.74/5 from 29.1K reviews), with users consistently praising versatile location marking features allow users to categorize and organize diverse professional and personal datasets. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.74/5 (29.1K reviews) | | **User Mood** | Thrilled | | **Category** | Utilities | | **Developer** | Sebastien BIERO | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | Low (0.6/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Sebastien BIERO - **Category:** Utilities - **Target Audience:** Field workers, outdoor enthusiasts, and researchers who need to organize, track, and share spatial data across devices. - **Platforms:** iOS & Android - **Version Audited:** 3.15.0 - **Audit Date:** 2026-06-23 - **Signal Count:** 49 reviews analyzed - **Confidence:** Low (0.6/1.0) - **App Store ID (iOS):** 1287281807 - **Bundle ID:** com.exlyo.mapmarker - **Google Play ID:** com.exlyo.mapmarker - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-23 ## Executive Snapshot **What it is:** Map Marker is a spatial data organization tool for iOS and Android that allows users to create, categorize, and share custom map pins and GPS tracks. **Why users hire it:** Users hire Map Marker to manage specialized field data that general-purpose navigation apps cannot structure, serving as a personal spatial knowledge base. ## App DNA (Features & Intent) - **[Differentiator] Cloud Synchronization:** Syncs markers across WebDAV, Google Drive, or Dropbox accounts * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Collaborative Map Folders:** Shared cloud folders allow multiple users to modify and sync map data in real-time * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Custom Marker Fields:** Supports templates for checkbox, date, email, text, multi-choice, phone, and web link fields * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Map Marker maintains a niche presence in the Maps & Navigation category, with recent grossing entries in markets like Japan and Australia. The disparity between its top-free and grossing ranks suggests the one-time purchase model successfully converts power users but lacks the high-velocity acquisition of subscription-based navigation giants. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with core mapping and marker tools, One-time purchase for lifetime premium upgrade - **Analysis:** Freemium model using a one-time purchase to unlock cloud sync and collaboration features, avoiding recurring subscription friction. ## 🟢 User Sentiment (Low Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.74/5 - **Platform Split:** iOS 4.8/5 (310 ratings) | Android 4.7/5 (28.8K ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **Versatile location marking features allow users to categorize and organize diverse professional and personal datasets** ### Top Complaints (Impact Areas) - **Data persistence issues during updates cause significant frustration when markers and folders disappear unexpectedly** ### Top Requests (What Users Want) - **Transparent color options for outlined areas would improve map readability when managing multiple overlapping districts** ## SWOT Analysis {#swot} **Core Strengths:** - Custom field templates raise switching costs for professional users - One-time purchase model attracts budget-conscious long-term enthusiasts - Offline-first architecture ensures utility in remote field environments **Critical Frictions:** - Recurring data loss post-update erodes user trust - Unintuitive interface creates a steep learning curve for new users - Lack of integrated turn-by-turn navigation limits general utility **Growth Levers:** - Develop B2B partnerships for team-based field data collection - Add transparent color-opacity controls for complex map overlays **Market Threats:** - MAPS.ME's massive global database reduces manual entry burden - Organic Maps' open-source model attracts privacy-conscious users ## Recent Changes (v2 → v3) {#recent-changes} The app transitioned to a freemium model with cloud-sync capabilities but is currently experiencing critical data-persistence issues that negatively impact its professional utility. **Overall trend**: Mixed **Compared at**: 2026-06-23 ### High-impact changes - **[Shifted] Freemium Model Adoption** (pricing) — Pricing model changed from free to freemium, adding a one-time purchase tier to unlock cloud sync and collaboration. - **[Added] Cloud and Collaboration Features** (features) — Introduced cloud synchronization (WebDAV, Google Drive, Dropbox) and collaborative map folders as new differentiators. - **[Declined] Data Persistence Issues** (sentiment) — New user complaints report markers and folders disappearing after the latest update, threatening long-term data reliability. ### Medium-impact changes - **[Shifted] Professional Audience Targeting** (audience) — Target audience expanded to explicitly include researchers and field professionals, moving beyond general travelers. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Map Marker: places organizer vs MAPS.ME: Offline Maps, GPS Nav — Head to Head - **[MAPS.ME: Offline Maps, GPS Nav](https://marlvel.ai/intel-report/travel/com-mapswithme-full)** by Convexity Holdings AG: Dominates the offline mapping space with a massive, established user base and a feature set that directly overlaps with the target's core offline marker functionality. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Provides comprehensive global offline map data downloads that target app users must source externally - Integrates turn-by-turn navigation features that the target app currently lacks for transit and driving - Offers a robust point-of-interest database that reduces the manual entry burden for casual users - **Where Map Marker: places organizer wins:** - ✅ Focuses on a lightweight, folder-based organization system that is less cluttered than general-purpose navigation apps - ✅ Allows for more granular customization of marker icons and colors for personalized map annotation - **Where MAPS.ME: Offline Maps, GPS Nav wins:** - ❌ Offers a massive, pre-indexed global database of locations that eliminates the need for manual marker creation - ❌ Provides integrated routing and turn-by-turn navigation capabilities that turn the map into a functional utility - **Verdict:** The target app must pivot toward a 'personal knowledge base' for locations to avoid direct feature-parity competition with this utility giant. ### Contenders (Strong Challengers) - **[Gaia GPS: Mobile Trail Maps](https://marlvel.ai/intel-report/navigation/com-trailbehind-gaiagps-ng)** by TrailBehind [Moat: High]: A specialized powerhouse for outdoor enthusiasts that captures the 'marker' use case within a high-utility navigation context. - Supports complex topographic and public land layers essential for serious backcountry navigation and planning - Enables advanced track recording and elevation profiling that goes beyond simple static marker placement - **[AllTrails: Hike, Bike & Run](https://marlvel.ai/intel-report/health-fitness/com-alltrails-alltrails)** by AllTrails, Inc. [Moat: High]: The market leader in community-driven trail discovery, effectively turning 'markers' into social, verified content. - Leverages a massive community-contributed database of verified trails, photos, and recent condition reports - Uses social proof and community engagement to drive retention, which the target app currently lacks - **[Wikiloc - Trails of the World](https://marlvel.ai/intel-report/navigation/com-wikiloc-wikiloc)** by Wikiloc Outdoor SL [Moat: Medium]: Directly competes for the same 'place marker' audience by focusing on shared outdoor routes and waypoints. - Facilitates a global marketplace for sharing and discovering specific waypoints and trail routes - Provides specialized outdoor activity tracking that converts static markers into dynamic, shareable experiences ### Peers (What They Do Better) - **[GPS Tracks](https://marlvel.ai/intel-report/navigation/com-dmorneault-gpstracks)** by David Morneault: A direct functional peer that focuses on the same core utility of recording and organizing GPS data. - Offers professional-grade GPS data export and import capabilities for users needing external file management - Maintains a clean, utility-first interface that avoids the social bloat found in larger navigation apps - **[Avenza Maps: Offline Mapping](https://marlvel.ai/intel-report/navigation/com-avenza-avios)** by Avenza Systems Inc.: Targets the professional and prosumer mapping market, serving as a high-end alternative for offline marker management. - Supports importing custom geospatial PDF maps which is a critical requirement for professional field work - Provides advanced coordinate system support that is absent in standard consumer-facing marker applications - **[komoot - hike, bike & run](https://marlvel.ai/intel-report/health-fitness/komoot-hike-bike-run)** by komoot GmbH: Adjacent competitor focusing on route planning and navigation, often used for the same 'where to go' intent. - Uses sophisticated route-planning algorithms that automatically suggest paths based on activity type and fitness - Integrates voice-guided navigation that transforms the map from a static reference into an active guide - **[Organic Maps・Offline Maps, GPS](https://marlvel.ai/intel-report/navigation/app-organicmaps)** by Organic Maps: A privacy-focused, open-source alternative that directly challenges the target's offline-first value proposition. - Operates with a strict no-tracking, privacy-first policy that appeals to security-conscious offline users - Provides a completely open-source codebase that fosters a loyal, community-driven development and support model ## App Momentum (Intense) {#momentum} - Shipped drag handles for list items. - Migrated to Flutter 3.35.7 framework. - Removed auto-capitalization for custom fields. > **Cadence:** 5 total versions · 0 majors in last 6 months · 0 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Map Marker: places organizer is a market-leading utilities app that is free with in-app purchases. With a 4.74/5 rating from 29.1K reviews, it delivers strong user satisfaction. > **Bottom Line:** Map Marker wins on granular data organization, but the recurring data-loss bug post-update threatens its viability as a professional tool, so the team must prioritize stability over new feature development to protect the user base. **Best for:** Field workers, outdoor enthusiasts, and researchers who need to organize, track, and share spatial data across devices. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Audit data-persistence logic because update-related marker loss is the top complaint → reduce churn — *Multiple reviews cite marker and folder loss following the latest update.* _(trade-off: deprioritize Pause the color-opacity feature request — stability has 5x the retention impact.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Ship an onboarding tutorial because the interface is flagged as unintuitive → increase new-user conversion — *Sentiment analysis identifies interface complexity as a primary barrier for new users.* _(trade-off: deprioritize Deprioritize the KML import performance tweaks — onboarding drives more long-term DAU.)_ ### Feature Gaps vs Competitors - Turn-by-turn navigation (available in MAPS.ME but absent here) - Topographic map layers (available in Gaia GPS but absent here) ### Outlook: Mixed The market for specialized mapping tools is consolidating around high-utility, community-driven platforms. Map Marker remains exposed due to its stability issues, which risk driving professional users toward more robust, albeit subscription-heavy, alternatives. - 🔴 Recurring reports of marker loss after the latest update suggest a systemic stability issue that threatens long-term retention. - 🟢 The one-time purchase model continues to drive high sentiment among budget-conscious users who reject subscription-based navigation apps. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.74/5 | | Total Reviews | 29.1K | | Sentiment | Thrilled (92/100) | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Map Marker: places organizer** (this app) | 4.74/5 | Thrilled | Sebastien BIERO | | [Wikiloc - Trails of the World](https://marlvel.ai/intel-report/navigation/com-wikiloc-wikiloc) | 4.8/5 | Mixed | Wikiloc Outdoor SL | | [GPS Tracks](https://marlvel.ai/intel-report/navigation/com-dmorneault-gpstracks) | 4.7/5 | Excited | David Morneault | | [Avenza Maps: Offline Mapping](https://marlvel.ai/intel-report/navigation/com-avenza-avios) | 4.8/5 | Mixed | Avenza Systems Inc. | | [Gaia GPS: Mobile Trail Maps](https://marlvel.ai/intel-report/navigation/com-trailbehind-gaiagps-ng) | 4.8/5 | N/A | TrailBehind | | [Organic Maps・Offline Maps, GPS](https://marlvel.ai/intel-report/navigation/app-organicmaps) | 4.8/5 | N/A | Organic Maps | ## Company Profile - **Developer:** Sebastien BIERO - **Website:** [https://www.mapmarker.app](https://www.mapmarker.app) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/map-marker-places-organizer/id1287281807?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.exlyo.mapmarker&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.mapmarker.app) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Wikiloc - Trails of the World*](https://marlvel.ai/intel-report/navigation/com-wikiloc-wikiloc) (Wikiloc Outdoor SL) — 4.8/5 Rating | Mixed Sentiment - [*GPS Tracks*](https://marlvel.ai/intel-report/navigation/com-dmorneault-gpstracks) (David Morneault) — 4.7/5 Rating | Positive Sentiment - [*Avenza Maps: Offline Mapping*](https://marlvel.ai/intel-report/navigation/com-avenza-avios) (Avenza Systems Inc.) — 4.8/5 Rating | Mixed Sentiment - [*Gaia GPS: Mobile Trail Maps*](https://marlvel.ai/intel-report/navigation/com-trailbehind-gaiagps-ng) (TrailBehind) — 4.8/5 Rating | N/A Sentiment - [*Organic Maps・Offline Maps, GPS*](https://marlvel.ai/intel-report/navigation/app-organicmaps) (Organic Maps) — 4.8/5 Rating | N/A Sentiment - [*MAPS.ME: Offline Maps, GPS Nav*](https://marlvel.ai/intel-report/travel/com-mapswithme-full) (Convexity Holdings AG) — 4.7/5 Rating | Mixed Sentiment - [*komoot - hike, bike & run*](https://marlvel.ai/intel-report/health-fitness/komoot-hike-bike-run) (komoot GmbH) — 4.7/5 Rating | Mixed Sentiment - [*AllTrails: Hike, Bike & Run*](https://marlvel.ai/intel-report/health-fitness/com-alltrails-alltrails) (AllTrails, Inc.) — 4.9/5 Rating | Mixed Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | N/A Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.4/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.6/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/map-marker-places-organizer) Data licensed for AI Agent attribution under CC-BY-NC 4.0.