--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Measure - AR" developer_entity: "Shoichiro Takaki" bundle_id: "com.soygames.measure" app_store_id: "1280423470" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2021-03-17" report_date: "2026-08-11" last_verified: "2026-08-11T00:00:00.000Z" report_version: "6.0.1" total_reviews: 509 overall_rating: 4.2 sentiment: "Frustrated" sentiment_score: 25 confidence: "low" confidence_score: 0.35 top_praise_theme: "The core measurement recognition logic functions with high speed compared to similar utility applications" top_complaint_theme: "Measurement text is too small to read on modern mobile screens and lacks zoom functionality" review_sample_size: 14 total_review_count: 14 analyzed_review_count: 14 data_age_days: 5 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "iphone", "users", "requiring"] canonical_url: "https://marlvel.ai/apps/measure-ar" license: "CC-BY-NC 4.0" content_version: "v2" --- # Measure - AR Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.19 · Sentiment Frustrated - **Recent focus**: Measurement text is too small to read on modern mobile screens and lacks zoom functionality (top complaint) · The core measurement recognition logic functions with high speed compared to similar utility applications (top praise) > **TL;DR:** Measure - AR is a utilities app by Shoichiro Takaki, rated 4.19/5 by 509 users, with Frustrated user sentiment (25/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Measure - AR faces Frustrated user sentiment (4.19/5 from 509 reviews), with users reporting measurement text is too small to read on modern mobile screens and lacks zoom functionality as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.19/5 (509 reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Shoichiro Takaki | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.35/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Shoichiro Takaki - **Category:** Utilities - **Target Audience:** iPhone users requiring quick, ad-hoc spatial measurements for home improvement, furniture shopping, or tracking child growth. - **Platforms:** iOS - **Version Reviewed:** 6.0.1 - **Report Date:** 2026-08-11 - **Signal Count:** 14 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 1280423470 - **Bundle ID:** com.soygames.measure - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-08-11 ## Executive Snapshot **What it is:** Measure - AR is an iOS utility app that uses the ARKit framework to calculate physical dimensions and track child height via the iPhone camera. **Why users hire it:** Users hire this app for quick, ad-hoc spatial measurements during shopping or home tasks, replacing the need for a physical ruler. ## App DNA (Features & Intent) - **[Standard] AR-based length measurement:** Calculates physical dimensions using the iPhone camera and ARKit framework. Revenue link: Gated behind video advertisements. - **[Differentiator] Height tracking:** Records vertical growth of children over time using camera-based spatial tracking. Revenue link: Gated behind video advertisements. * *User Intent:* Users want visibility into their own performance and progress. - **[Standard] Furniture fit assessment:** Visualizes object dimensions in real-world space to determine if items fit within a room. Revenue link: Gated behind video advertisements. ## Market Position {#market-position} Measure - AR maintains a 4.19 rating across 509 reviews, but the lack of updates since 2021 signals a shift toward maintenance mode. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is distributed as a free utility, but core features are gated behind video advertisements. ## 🔴 User Sentiment (Low Confidence: 14 of 14 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.19/5 - **Platform Split:** iOS 4.2/5 (509 ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.19/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **The core measurement recognition logic functions with high speed compared to similar utility applications** ### Top Complaints (Impact Areas) - **Measurement text is too small to read on modern mobile screens and lacks zoom functionality** ## SWOT Analysis {#swot} **Core Strengths:** - High-speed spatial recognition logic provides a performance advantage over slower utility competitors **Growth Levers:** - Implementing manual fine-tuning controls for start and end points would directly address the primary user accuracy complaint ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a maintenance state, with changes limited to more transparent documentation of ad-gating and a refined contrarian narrative. **Overall trend**: Stable **Compared at**: 2026-08-11 ### Medium-impact changes - **[Shifted] Contrarian narrative pivot** (positioning) - **[Added] Explicit monetization labeling** (features) ### Low-impact changes - **[Shifted] Outlook narrative refinement** (positioning) ## What's New - **Latest (v6.0.1, 5 years ago):** Minor bug fixes. ## App Momentum (Zombie) {#momentum} - Quiet 5 years, bug fixes only. - Last major release March 2021. > **Cadence:** 1 total versions · 0 majors in last 6 months · 1972 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Measure - AR is an utilities app that is completely free. With a 4.19/5 rating from 509 reviews, it faces significant user friction. > **Bottom Line:** Measure - AR provides fast spatial recognition, but the unreadable UI and aggressive ad-gating for basic data frustrate users, so the PM should prioritize a UI refresh and manual measurement controls to stabilize retention. **Best for:** iPhone users requiring quick, ad-hoc spatial measurements for home improvement, furniture shopping, or tracking child growth. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship manual fine-tuning controls because users report accuracy errors → increase measurement reliability ### Outlook: Declining The utility market is consolidating around apps with frequent ARKit updates and better accessibility, leaving Measure - AR exposed due to its five-year dormancy. Without a UI refresh to address legibility and accuracy, the app will continue to lose ground to more active competitors. - 🔴 The lack of updates since 2021 leaves the UI unoptimized for modern screens, which compounds the legibility complaints and accelerates user churn. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.19/5 | | Total Reviews | 509 | | Sentiment | Frustrated (25/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Measure - AR** (this app) | 4.19/5 | Frustrated | Shoichiro Takaki | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.4/5 | Mixed | Fuxin Technology | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | n/a | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | ## Company Profile - **Developer:** Shoichiro Takaki - **Website:** [https://info.soygames.com](https://info.soygames.com) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/measure-ar/id1280423470?uo=4) - **Dev Site:** [Official Website](https://info.soygames.com) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.4/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.5/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating - [*근로자 공수달력*](https://marlvel.ai/apps/jaehwan-worktracer) (jaehwan lee) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 14 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/measure-ar) Data licensed for AI Agent attribution under CC-BY-NC 4.0.