--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Measure Map Pro" developer_entity: "Blue Blink One, SL" bundle_id: "net.victoralonso.measuremappro" app_store_id: "443823801" google_play_id: "com.globaldpi.measuremaplite" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-24" report_date: "2026-06-12" last_verified: "2026-06-12T02:25:23.315Z" report_version: "13.10.8" total_reviews: 8144 overall_rating: 4.54 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.9 top_praise_theme: "High precision measurement tools provide reliable data for professional land and property surveying tasks" top_complaint_theme: "Subscription and licensing confusion leads to users feeling double-charged for the same professional features" top_request_theme: "Enhanced annotation capabilities like text boxes for labeling pins on map projects" review_sample_size: 427 total_review_count: 427 analyzed_review_count: 111 data_age_days: 3 momentum_velocity: "zombie" intelligence_version: 5 competitor_count: 3 tags: ["utilities", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "field", "professionals", "agriculture,"] canonical_url: "https://marlvel.ai/intel-report/utilities/measure-map-pro" license: "CC-BY-NC 4.0" content_version: "v2" --- # Measure Map Pro App Audit ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.54 · Sentiment Excited - **Recent focus**: Subscription and licensing confusion leads to users feeling double-charged for the same professional features (top complaint) · High precision measurement tools provide reliable data for professional land and property surveying tasks (top praise) · Enhanced annotation capabilities like text boxes for labeling pins on map projects (top request) > **TL;DR:** Measure Map Pro is a utilities app by Blue Blink One, SL, rated 4.54/5 by 8.1K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Measure Map Pro maintains Excited user sentiment (4.54/5 from 8.1K reviews), with users consistently praising high precision measurement tools provide reliable data for professional land and property surveying tasks. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.54/5 (8.1K reviews) | | **User Mood** | Excited | | **Category** | Utilities | | **Developer** | Blue Blink One, SL | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Blue Blink One, SL - **Category:** Utilities - **Target Audience:** Field professionals in agriculture, architecture, and construction. - **Platforms:** iOS & Android - **Version Audited:** 13.10.8 - **Audit Date:** 2026-06-12 - **Signal Count:** 427 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 443823801 - **Bundle ID:** net.victoralonso.measuremappro - **Google Play ID:** com.globaldpi.measuremaplite - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-12 ## Executive Snapshot **What it is:** Measure Map Pro is a professional surveying tool for calculating land area and distances via satellite imagery on iOS and Android. **Why users hire it:** Field professionals hire this tool to perform precise site measurements without physical travel, enabling remote project documentation and team collaboration. ## App DNA (Features & Intent) - **[Standard] Professional Measurement Tools:** Calculates area, perimeter, and distance using satellite imagery. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Real-Time Collaborative Work:** Allows multiple users to share and edit projects simultaneously. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Apple Pencil Drawing Mode:** Enables manual drawing and annotation on maps. ## Market Position {#market-position} Measure Map Pro maintains a consistent presence in the Maps & Navigation grossing charts, holding a #185 rank in Spain and #176 in India. The gap between its free-tier utility and grossing rank suggests monetization friction is limiting revenue conversion. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Lite: Free, Standard: $4.99, Pro: $30.99, Agro Pro: $74.99 - **Analysis:** Tiered pricing segments users by professional complexity, but creates licensing friction. ## 🟢 User Sentiment (High Confidence: 111 of 427 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.54/5 - **Platform Split:** iOS 4.6/5 (793 ratings) | Android 4.5/5 (7.4K ratings) - **Overall Sentiment:** Excited ### Top Praises - **High precision measurement tools provide reliable data for professional land and property surveying tasks** ### Top Complaints (Impact Areas) - **Subscription and licensing confusion leads to users feeling double-charged for the same professional features** ### Top Requests (What Users Want) - **Enhanced annotation capabilities like text boxes for labeling pins on map projects** ## SWOT Analysis {#swot} **Core Strengths:** - Apple Pencil integration creates high switching costs for iPad-based field professionals - Cloud sync ensures project continuity across mobile and web platforms **Critical Frictions:** - Subscription confusion leads to double-billing complaints - Aggressive review prompts interrupt active work sessions **Growth Levers:** - Education partnerships untapped as B2B distribution - Enhanced annotation labels for better project documentation **Market Threats:** - Planimeter's specialized unit support drains agricultural segment share - Property Line Finder's parcel-level data attracts real estate professionals ## Recent Changes (v4 → v5) {#recent-changes} The app faces new friction from aggressive review prompts, while licensing confusion remains a persistent complaint despite the removal of the 'Online' subscription tier. **Overall trend**: Mixed **Compared at**: 2026-06-12 ### High-impact changes - **[Added] Aggressive review prompts** (swot) — Added as a new weakness; users report interruptions during active work sessions. - **[Removed] Data persistence bugs** (swot) — Removed from weaknesses, indicating a reduction in reports regarding save-state errors. ### Medium-impact changes - **[Removed] Online subscription tier** (pricing) — Removed the 'Online' subscription tier, reverting to a four-tier structure (Lite, Standard, Pro, Agro Pro). ### Low-impact changes - **[Shifted] Target audience focus** (audience) — Shifted from 'architects, farmers, and construction workers' to 'agriculture, architecture, and construction'. ## What's New - **Latest (v13.10.8, 2 months ago):** General bug fixes and performance improvements. ## App Momentum (Zombie) {#momentum} - Shipped Measure Map AR tool. - Launched web-based cross-platform application. - Added .mbtiles image overlay support. > **Cadence:** 2 total versions · 0 majors in last 6 months · 78 days since last update · 1017 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Measure Map Pro is a market-leading utilities app that is free with in-app purchases. With a 4.54/5 rating from 8.1K reviews, it delivers strong user satisfaction. > **Bottom Line:** Measure Map Pro holds a strong category lead through precision tools, but licensing friction and aggressive review prompts threaten long-term retention, so the PM should prioritize fixing the subscription status logic to stabilize revenue. **Best for:** Field professionals in agriculture, architecture, and construction. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit licensing logic because subscription confusion is a top complaint → reduce churn — *Multiple user reports of double-billing for professional features.* _(trade-off: deprioritize Pause the development of new map layers — licensing stability has higher revenue impact.)_ - [ ] [MAINTAIN] [MEDIUM IMPACT] Disable review prompts during active measurement sessions because users cite them as distractions → improve retention — *Review prompt frequency is a recurring complaint among daily professional users.* _(trade-off: deprioritize Same-quarter capacity available — no major lever displaced.)_ ### Feature Gaps vs Competitors - Live GPS tracking while walking boundaries (available in Planimeter) - Parcel-level owner and address information (available in Property Line Finder) ### Outlook: Stable The field surveying market is shifting toward integrated GIS workflows, placing pressure on standalone measurement tools. Measure Map Pro is well-positioned to capture this shift if it resolves its licensing stability, as the current friction creates an opening for competitors to siphon off power users. - 🔴 Licensing friction in the latest version creates double-billing complaints, which erodes trust and increases refund requests. - 🟢 The recent addition of web-based cross-platform tools expands the addressable market for enterprise teams, signaling active growth. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.54/5 | | Total Reviews | 8.1K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Measure Map Pro** (this app) | 4.54/5 | Excited | Blue Blink One, SL | | [Radius on Map + : draw circle](https://marlvel.ai/intel-report/utilities/radius-on-map-draw-circle-1) | 3.3/5 | Thrilled | TappiApps | | [Property Line Finder](https://marlvel.ai/intel-report/utilities/property-line-finder) | 4.2/5 | N/A | Biographics Consultoria e Design LTDA | | [Planimeter for map measure](https://marlvel.ai/intel-report/utilities/planimeter-for-map-measure) | 4.4/5 | Upset | 忠 张 | | [V2Box - V2ray Client](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) | 4.5/5 | Excited | techlaim | | [Free VPN by Free VPN .org™](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) | 4.4/5 | Mixed | Free VPN LLC | ## Company Profile - **Developer:** Blue Blink One, SL - **Website:** [https://measuremapapp.com](https://measuremapapp.com) - **Social:** [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/measure-map-pro/id443823801?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.globaldpi.measuremaplite&hl=en&gl=us) - **Dev Site:** [Official Website](https://measuremapapp.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Radius on Map + : draw circle*](https://marlvel.ai/intel-report/utilities/radius-on-map-draw-circle-1) (TappiApps) — 3.3/5 Rating | Excellent Sentiment - [*Property Line Finder*](https://marlvel.ai/intel-report/utilities/property-line-finder) (Biographics Consultoria e Design LTDA) — 4.2/5 Rating | N/A Sentiment - [*Planimeter for map measure*](https://marlvel.ai/intel-report/utilities/planimeter-for-map-measure) (忠 张) — 4.4/5 Rating | Terrible Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Positive Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.4/5 Rating | Mixed Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | N/A Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Positive Sentiment - [*15C Pro Scientific Calculator*](https://marlvel.ai/intel-report/utilities/15c-pro-scientific-calculator) (Vicinno Soft LLC) — 4.2/5 Rating | N/A Sentiment - [*Scale for grams - weight scale*](https://marlvel.ai/intel-report/utilities/scale-for-grams-weight-scale) (Dung Vu) — 4.7/5 Rating | N/A Sentiment - [*Nitefall: Browser dark mode*](https://marlvel.ai/intel-report/utilities/nitefall-browser-dark-mode) (FoxfortMobile) — 3.6/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 427 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/measure-map-pro) Data licensed for AI Agent attribution under CC-BY-NC 4.0.