--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Measure Map Pro" developer_entity: "Blue Blink One, SL" bundle_id: "net.victoralonso.measuremappro" app_store_id: "443823801" google_play_id: "com.globaldpi.measuremaplite" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-24" report_date: "2026-06-19" last_verified: "2026-06-19T00:00:00.000Z" report_version: "9.2.0" total_reviews: 8144 overall_rating: 4.5 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.9 top_praise_theme: "High precision measurement tools provide reliable data for professional land and property surveying tasks" top_complaint_theme: "Confusing monetization models lead to repeated purchase requests for users who previously bought the app" review_sample_size: 793 total_review_count: 427 analyzed_review_count: 111 data_age_days: 58 momentum_velocity: "zombie" intelligence_version: 7 competitor_count: 3 tags: ["utilities", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "field", "professionals", "including"] canonical_url: "https://marlvel.ai/apps/measure-map-pro" license: "CC-BY-NC 4.0" content_version: "v2" --- # Measure Map Pro Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.54 · Sentiment Excited - **Recent focus**: Confusing monetization models lead to repeated purchase requests for users who previously bought the app (top complaint) · High precision measurement tools provide reliable data for professional land and property surveying tasks (top praise) > **TL;DR:** Measure Map Pro is a utilities app by Blue Blink One, SL, rated 4.54/5 by 8.1K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Measure Map Pro maintains Excited user sentiment (4.54/5 from 8.1K reviews), with users consistently praising high precision measurement tools provide reliable data for professional land and property surveying tasks. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.54/5 (8.1K reviews) | | **User Mood** | Excited | | **Category** | Utilities | | **Developer** | Blue Blink One, SL | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.9/1.0) | | **Data Age** | 58d | ## Metadata & Market Performance - **Publisher:** Blue Blink One, SL - **Category:** Utilities - **Target Audience:** Field professionals including architects, farmers, and surveyors who require precise spatial measurements and data export capabilities. - **Platforms:** iOS & Android - **Version Reviewed:** 13.10.8 - **Report Date:** 2026-06-19 - **Signal Count:** 427 reviews analyzed - **Confidence:** High (0.9/1.0) - **App Store ID (iOS):** 443823801 - **Bundle ID:** net.victoralonso.measuremappro - **Google Play ID:** com.globaldpi.measuremaplite - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-19 ## Executive Snapshot **What it is:** Measure Map Pro is a spatial measurement utility for field professionals, providing area and perimeter calculations via satellite imagery on iOS and Android. **Why users hire it:** Users hire the app to perform precise land and property measurements without visiting the site, replacing manual tape-based field work with digital accuracy. ## App DNA (Features & Intent) - **[Standard] Professional Measurement Tools:** Calculates areas, perimeters, and distances using satellite imagery with support for multiple shapes including circles and rectangles. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Collaborative Real-Time Work:** Enables multiple users to share and edit the same project simultaneously via the web-based interface. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Apple Pencil Integration:** Allows drawing and measurement on iPad Pro using Apple Pencil for precise input. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Measure Map Pro holds a presence in the Maps and Navigation category, with grossing ranks fluctuating between #47 and #152 across international markets. The gap between free-tier utility and high-cost pro subscriptions signals monetization friction that limits consistent chart dominance. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free Lite version with 6-pin limit, Standard version at $4.99, Pro version at $30.99, Agro Pro version at $74.99 - **Analysis:** Tiered pricing segments users by professional complexity, though legacy purchase validation issues create significant friction. ## 🟢 User Sentiment (High Confidence: 111 of 427 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.54/5 - **Platform Split:** iOS 4.6/5 (793 ratings) | Android 4.5/5 (7.4K ratings) - **Overall Sentiment:** Excited ### Top Praises - **High precision measurement tools provide reliable data for professional land and property surveying tasks** ### Top Complaints (Impact Areas) - **Confusing monetization models lead to repeated purchase requests for users who previously bought the app** ## SWOT Analysis {#swot} **Core Strengths:** - Apple Pencil integration reinforces category authority for iPad Pro field users - 21-unit measurement library functions as a B2B distribution barrier for international surveying partnerships **Growth Levers:** - Education partnerships for architecture students as a B2B distribution channel - Transparent polygon overlays for overlapping land areas ## Recent Changes (v6 → v7) {#recent-changes} The app's competitive position is increasingly pressured by data persistence failures and persistent license validation errors, shifting the outlook to mixed. **Overall trend**: Mixed **Compared at**: 2026-06-19 ### High-impact changes - **[Added] Data persistence failures** (swot) - **[Declined] License validation friction** (sentiment) ### Medium-impact changes - **[Added] Measurement library barrier** (swot) - **[Shifted] Audience expansion** (audience) ## What's New - **Latest (v13.10.8, 2 months ago):** General bug fixes and performance improvements. ## App Momentum (Zombie) {#momentum} - Shipped AR measurement tool. - Launched web-based cross-platform application. - Added .mbtiles image overlay support. > **Cadence:** 2 total versions · 0 majors in last 6 months · 78 days since last update · 1017 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Measure Map Pro is a market-leading utilities app that is free with in-app purchases. With a 4.54/5 rating from 8.1K reviews, it delivers strong user satisfaction. > **Bottom Line:** Measure Map Pro maintains a strong reputation for precision, but technical instability and monetization friction threaten its professional user base, so the PM must prioritize license validation and data persistence to prevent further churn. **Best for:** Field professionals including architects, farmers, and surveyors who require precise spatial measurements and data export capabilities. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit license validation logic because legacy users report repeated purchase prompts → reduce churn of professional base ### Feature Gaps vs Competitors - Parcel-level owner data (available in Property Line Finder but absent here) ### Outlook: Mixed The professional mapping market is consolidating around integrated GIS workflows, leaving standalone measurement tools exposed to churn if they fail to provide stable data export. Measure Map Pro's current technical instability risks ceding its lead to more reliable, albeit less feature-rich, competitors. - 🔴 Data persistence failures in the latest release erode the daily active habit, which compounds the rating drag already visible on Android. - 🟢 The addition of web-based cross-platform support expands the addressable market for team-based professional workflows into Q2. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.54/5 | | Total Reviews | 8.1K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Measure Map Pro** (this app) | 4.54/5 | Excited | Blue Blink One, SL | | [Radius on Map + : draw circle](https://marlvel.ai/apps/radius-on-map-draw-circle-1) | 3.3/5 | Thrilled | TappiApps | | [Property Line Finder](https://marlvel.ai/apps/property-line-finder) | 4.2/5 | N/A | Biographics Consultoria e Design LTDA | | [Planimeter for map measure](https://marlvel.ai/apps/planimeter-for-map-measure) | 4.4/5 | n/a | 忠 张 | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.4/5 | Mixed | Free VPN LLC | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.5/5 | Excited | techlaim | ## Company Profile - **Developer:** Blue Blink One, SL - **Website:** [https://measuremapapp.com](https://measuremapapp.com) - **Social:** [YouTube](https://www.youtube.com/watch) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/measure-map-pro/id443823801?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.globaldpi.measuremaplite&hl=en&gl=us) - **Dev Site:** [Official Website](https://measuremapapp.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Radius on Map + : draw circle*](https://marlvel.ai/apps/radius-on-map-draw-circle-1) (TappiApps) · 3.3/5 Rating | Excellent Sentiment - [*Property Line Finder*](https://marlvel.ai/apps/property-line-finder) (Biographics Consultoria e Design LTDA) · 4.2/5 Rating - [*Planimeter for map measure*](https://marlvel.ai/apps/planimeter-for-map-measure) (忠 张) · 4.4/5 Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.4/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.5/5 Rating | Positive Sentiment - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating | Positive Sentiment - [*15C Pro Scientific Calculator*](https://marlvel.ai/apps/15c-pro-scientific-calculator) (Vicinno Soft LLC) · 4.2/5 Rating - [*Scale for grams - weight scale*](https://marlvel.ai/apps/scale-for-grams-weight-scale) (Dung Vu) · 4.7/5 Rating - [*Nitefall: Browser dark mode*](https://marlvel.ai/apps/nitefall-browser-dark-mode) (FoxfortMobile) · 3.6/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 427 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 58 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/measure-map-pro) Data licensed for AI Agent attribution under CC-BY-NC 4.0.