--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "MP EV Charging" developer_entity: "Luceco plc" bundle_id: "com.lucecoplc.cptool.mp" app_store_id: "6478916376" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-15" report_date: "2026-08-11" last_verified: "2026-08-11T00:00:00.000Z" report_version: "1.2" total_reviews: 0 sentiment: "Mixed" sentiment_score: 50 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Initial Bluetooth linking process functions quickly for users during the first setup attempt" top_complaint_theme: "Bluetooth discovery fails to trigger passkey prompts on various Android devices, preventing configuration" review_sample_size: 3 total_review_count: 3 analyzed_review_count: 3 data_age_days: 5 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["utilities", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "professional", "installers", "homeowners"] canonical_url: "https://marlvel.ai/apps/mp-ev-charging" license: "CC-BY-NC 4.0" content_version: "v2" --- # MP EV Charging Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Sentiment Mixed - **Recent focus**: Bluetooth discovery fails to trigger passkey prompts on various Android devices, preventing configuration (top complaint) · Initial Bluetooth linking process functions quickly for users during the first setup attempt (top praise) > **TL;DR:** MP EV Charging is a utilities app by Luceco plc, with Mixed user sentiment (50/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** MP EV Charging is a utilities app by Luceco plc. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | Luceco plc | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Luceco plc - **Category:** Utilities - **Target Audience:** Professional installers and homeowners performing initial setup of Masterplug Mode 3 EV chargers. - **Platforms:** iOS & Android - **Version Reviewed:** 1.2 - **Report Date:** 2026-08-11 - **Signal Count:** 3 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 6478916376 - **Bundle ID:** com.lucecoplc.cptool.mp - **Google Play ID:** com.lucecoplc.cptool.mp - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-11 ## Executive Snapshot **What it is:** MP EV Charging is a configuration utility for Masterplug Mode 3 EV chargers on iOS and Android. **Why users hire it:** Users hire this app to perform the initial network and load management setup required to activate their charging hardware. ## App DNA (Features & Intent) - **[Standard] Charger Connectivity Configuration:** Setup interface for Wi-Fi, wired LAN, and 4G connectivity. - **[Differentiator] Load Management Settings:** Configuration of power distribution via CT clamp integration. - **[Differentiator] OCPP Configuration:** Custom Open Charge Point Protocol settings for charger communication. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} MP EV Charging functions as a niche utility for Masterplug hardware, with no active chart presence due to its limited, hardware-specific scope. ## Monetization Strategy - **Model:** Free - **Tiers:** Free utility app - **Analysis:** The app functions as a free configuration tool for proprietary hardware, with no direct monetization. ## 🟡 User Sentiment (Medium Confidence: 3 of 3 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Mixed ### Top Praises - **Initial Bluetooth linking process functions quickly for users during the first setup attempt** - **Granular load management settings allow users to adjust power consumption on the charging unit** ### Top Complaints (Impact Areas) - **Bluetooth discovery fails to trigger passkey prompts on various Android devices, preventing configuration** ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary hardware integration provides necessary setup utility for Masterplug Mode 3 owners **Growth Levers:** - Migration to the Sync Energy app allows for a cleaner transition to a more robust platform ## Recent Changes (v2 → v3) {#recent-changes} The app remains in maintenance mode with no feature changes, but the developer has updated the outlook and SWOT analysis to reflect the urgency of migrating users to the Sync Energy platform. **Overall trend**: Declining **Compared at**: 2026-08-11 ### High-impact changes - **[Shifted] Outlook Trend Downgrade** (positioning) ### Medium-impact changes - **[Added] New Weakness: Physical Power Cycling** (swot) - **[Added] New Threat: Brand Reputation** (swot) ## What's New - **Latest (v1.2.0, 5 months ago):** Migrating users to the Sync Energy app, which includes improved setup tools, installation history, and enhanced help resources. ## App Momentum (Maintenance) {#momentum} - Announced migration to Sync Energy app. - Ships maintenance-only updates. > **Cadence:** 2 total versions · 0 majors in last 6 months · 149 days since last update · 10 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} MP EV Charging is an utilities app that is completely free. > **Bottom Line:** MP EV Charging provides essential configuration for Masterplug hardware, but persistent Bluetooth pairing failures on Android devices frustrate the setup process, so the PM should prioritize the migration to the Sync Energy app to mitigate churn and support costs. **Best for:** Professional installers and homeowners performing initial setup of Masterplug Mode 3 EV chargers. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Accelerate migration to Sync Energy app because current Bluetooth failures create high support overhead → reduce user frustration ### Outlook: Declining The app is in maintenance mode with no active feature development. The transition to the Sync Energy app is the primary strategic focus, which will likely resolve the current Bluetooth pairing issues by moving users to a more modern codebase. - 🔴 Bluetooth discovery failures on Android devices prevent successful charger configuration, leading to negative sentiment and increased support requests. - ⚪ The latest release focuses on migrating users to the Sync Energy app, confirming the utility is in maintenance mode. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Mixed (50/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **MP EV Charging** (this app) | N/A/5 | Mixed | Luceco plc | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.4/5 | Mixed | Fuxin Technology | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | n/a | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | ## Company Profile - **Developer:** Luceco plc - **Website:** [https://www.masterplug.com/uk](https://www.masterplug.com/uk) - **Social:** [Instagram](https://www.instagram.com/masterplug_uk) · [Facebook](https://www.facebook.com/lucecogroup) · [YouTube](https://www.youtube.com/channel/UC_1o6TNByaKb5IIoEarwyWQ) · [LinkedIn](https://www.linkedin.com/company/luceco-group) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/mp-ev-charging/id6478916376?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.lucecoplc.cptool.mp&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.masterplug.com/uk) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.4/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 3 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/mp-ev-charging) Data licensed for AI Agent attribution under CC-BY-NC 4.0.