--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "My Council" developer_entity: "Solorient" bundle_id: "com.solorient.mobile" app_store_id: "1494243922" google_play_id: "com.inforox.mycounciltax" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2025-09-11" report_date: "2026-06-25" last_verified: "2026-06-25T00:30:40.754Z" report_version: "4.17.3" total_reviews: 0 sentiment: "Upset" sentiment_score: 15 confidence: "low" confidence_score: 0.35 top_praise_theme: "Basic utility of the application provides value for users who can successfully access the interface" top_complaint_theme: "Server connectivity errors prevent users from accessing the application following the latest update" review_sample_size: 10 total_review_count: 10 analyzed_review_count: 10 data_age_days: 3 momentum_velocity: "zombie" intelligence_version: 4 competitor_count: 6 tags: ["utilities", "free", "upset sentiment", "mobile app", "app review", "app analysis", "citizens,", "local", "councillors,"] canonical_url: "https://marlvel.ai/intel-report/utilities/my-council" license: "CC-BY-NC 4.0" content_version: "v2" --- # My Council App Audit ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Sentiment Upset - **Recent focus**: Server connectivity errors prevent users from accessing the application following the latest update (top complaint) · Basic utility of the application provides value for users who can successfully access the interface (top praise) > **TL;DR:** My Council is a utilities app by Solorient, with Upset user sentiment (15/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** My Council is a utilities app by Solorient. ## Quick Facts | Fact | Value | | :--- | :--- | | **User Mood** | Upset | | **Category** | Utilities | | **Developer** | Solorient | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.35/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Solorient - **Category:** Utilities - **Target Audience:** UK citizens, local councillors, and council officers requiring real-time access to municipal ERP data. - **Platforms:** iOS & Android - **Version Audited:** 4.17.3 - **Audit Date:** 2026-06-25 - **Signal Count:** 10 reviews analyzed - **Confidence:** Low (0.35/1.0) - **App Store ID (iOS):** 1494243922 - **Bundle ID:** com.solorient.mobile - **Google Play ID:** com.inforox.mycounciltax - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-06-25 ## Executive Snapshot **What it is:** My Council is a free utility app for citizens and council staff to interact with Horizon ERP municipal systems. **Why users hire it:** Users hire the app to access local government data and services in real-time, replacing manual inquiries with digital ERP-linked requests. ## App DNA (Features & Intent) - **[Differentiator] Horizon ERP Integration:** Real-time data exchange between citizens and council systems using the Horizon ERP backend - **[Standard] Council Tax Information Lookup:** Retrieves UK property tax data via CouncilTaxFinder.com integration * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Multi-role Interaction:** Provides distinct communication channels for citizens, councillors, and officers within the app * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} My Council operates as a niche utility tool for Horizon ERP users, lacking the broad public-service integration seen in government-backed rivals like MyGOV Malaysia. ## Monetization Strategy - **Model:** Free - **Tiers:** Free to download and use - **Analysis:** The app functions as a free utility tool for municipal stakeholders, with no observed IAP or subscription gates. ## 🔴 User Sentiment (Low Confidence: 10 of 10 reviews analyzed) {#user-sentiment} - **Overall Sentiment:** Upset ### Top Praises - **Basic utility of the application provides value for users who can successfully access the interface** ### Top Complaints (Impact Areas) - **Server connectivity errors prevent users from accessing the application following the latest update** - **Incomplete address database limits functionality for residents living in multi-story residential buildings** ## SWOT Analysis {#swot} **Core Strengths:** - Horizon ERP backend integration functions as a proprietary B2B distribution barrier into municipal partnerships. **Critical Frictions:** - Server connectivity errors block entry for users post-update. - Incomplete address database prevents usage for multi-story building residents. **Growth Levers:** - Expanding address directory to include multi-story units would capture underserved urban segments. **Market Threats:** - Government-backed centralized portals set higher trust standards that My Council's current instability fails to meet. ## Recent Changes (v3 → v4) {#recent-changes} The app's competitive position has declined due to critical post-update connectivity failures and address database gaps, shifting the focus from platform parity to basic service reliability. **Overall trend**: Declining **Compared at**: 2026-06-25 ### High-impact changes - **[Declined] Emergence of Critical User Complaints** (sentiment) — Sentiment shifted from null to 'terrible' (rating 0) due to server connectivity errors and incomplete address databases for multi-story buildings. - **[Shifted] Competitive Landscape Refresh** (positioning) — Replaced the previous peer group with international government portals like MyGOV Malaysia and MAC Express Perú to reflect a broader utility scope. ### Medium-impact changes - **[Shifted] Weakness Identification** (swot) — Weaknesses shifted from 'iOS update gap' to 'Server connectivity errors' and 'Incomplete address database'. - **[Shifted] Interaction Feature Repositioning** (features) — Renamed 'Real-time Citizen Interaction' to 'Multi-role Interaction', narrowing the focus to distinct communication channels for citizens and officers. ## What's New - **Latest (v1.0.3, 8 months ago):** Performance improvements, bug fixes, and Android OS compatibility updates. ## App Momentum (Zombie) {#momentum} - Ships performance improvements and bug fixes. - Adds support for latest Android version. > **Cadence:** 2 total versions · 0 majors in last 6 months · 246 days since last update · 1584 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} My Council is a challenged utilities app that is completely free. > **Bottom Line:** My Council provides essential ERP-linked utility but fails on basic reliability, so the PM must prioritize backend stability over new features to prevent total user abandonment. **Best for:** UK citizens, local councillors, and council officers requiring real-time access to municipal ERP data. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship backend stability patch because server connectivity errors are the #1 barrier to entry → restore daily active usage. — *Connectivity errors are the primary complaint theme in recent reviews.* _(trade-off: deprioritize Pause all UI-related feature work — stability has 5× the impact on user retention.)_ - [ ] [PIVOT] [MEDIUM IMPACT] Expand address database because multi-story residents report it as a top frustration → increase addressable user base. — *Incomplete address data is the second most frequent complaint.* _(trade-off: deprioritize Deprioritize the Council Tax lookup update — address coverage is a higher churn risk.)_ ### Feature Gaps vs Competitors - Real-time incident reporting (available in Yên Bái - S but absent here) - Multi-entity bureaucratic procedure digitalization (available in MAC Express Perú but absent here) ### Outlook: Declining The municipal utility market is consolidating around high-trust, multi-service platforms that offer stable, end-to-end bureaucratic processing. My Council remains exposed due to its narrow ERP-only focus and current technical instability, which will likely accelerate churn to more reliable government-backed alternatives. - 🔴 Server connectivity errors following the latest update prevent access, which erodes user trust and compounds the existing sentiment drag. - 🔴 Incomplete address databases for multi-story buildings limit the app's utility for urban residents, creating a permanent ceiling on adoption. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Sentiment | Upset (15/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **My Council** (this app) | N/A/5 | Upset | Solorient | | [MAC Express Perú](https://marlvel.ai/intel-report/communication/com-pcm-macexpress) | 4.6/5 | N/A | PRESIDENCIA CONSEJO MINISTROS - PCM | | [Eritrean AI](https://marlvel.ai/intel-report/education/com-emneritrean-ai) | N/A/5 | N/A | ERITREAN MEDIA NETWORK LIMITED | | [KaisaKa](https://marlvel.ai/intel-report/travel-local/ph-akkord-kaisaka) | 3.9/5 | N/A | Easybus PH | | [MsgAI](https://marlvel.ai/intel-report/utilities/msgai) | N/A/5 | N/A | ROSS JARED BRANCATI | | [Yên Bái - S](https://marlvel.ai/intel-report/business/yen-bai-s) | 2.0/5 | N/A | VIETTEL BUSINESS SOLUTIONS CORPORATION – BRANCH OF VIETTEL GROUP | ## Company Profile - **Developer:** Solorient ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/my-council/id1494243922?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.inforox.mycounciltax&hl=en&gl=us) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*MAC Express Perú*](https://marlvel.ai/intel-report/communication/com-pcm-macexpress) (PRESIDENCIA CONSEJO MINISTROS - PCM) — 4.6/5 Rating | N/A Sentiment - [*Eritrean AI*](https://marlvel.ai/intel-report/education/com-emneritrean-ai) (ERITREAN MEDIA NETWORK LIMITED) — N/A Rating | N/A Sentiment - [*KaisaKa*](https://marlvel.ai/intel-report/travel-local/ph-akkord-kaisaka) (Easybus PH) — 3.9/5 Rating | N/A Sentiment - [*MsgAI*](https://marlvel.ai/intel-report/utilities/msgai) (ROSS JARED BRANCATI) — N/A Rating | N/A Sentiment - [*Yên Bái - S*](https://marlvel.ai/intel-report/business/yen-bai-s) (VIETTEL BUSINESS SOLUTIONS CORPORATION – BRANCH OF VIETTEL GROUP) — 2.0/5 Rating | N/A Sentiment - [*MyGOV Malaysia*](https://marlvel.ai/intel-report/lifestyle/my-gov-onegovappstore-jdn) (JABATAN DIGITAL NEGARA (JDN)) — 5.0/5 Rating | N/A Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Positive Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.4/5 Rating | Mixed Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.6/5 Rating | Positive Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.35/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 10 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/my-council) Data licensed for AI Agent attribution under CC-BY-NC 4.0.