--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "NFC-Helper" developer_entity: "ErxiangHeyi Information" bundle_id: "com.NFCProjectApp.zom" app_store_id: "1595305488" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-11" report_date: "2026-09-19" last_verified: "2026-09-19T00:00:00.000Z" report_version: "2.7.1" total_reviews: 26 overall_rating: 4 sentiment: "Upset" sentiment_score: 10 confidence: "medium" confidence_score: 0.45 top_complaint_theme: "The application fails to perform its primary function of reading access cards for paying users" review_sample_size: 2 total_review_count: 2 analyzed_review_count: 2 data_age_days: 12 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["utilities", "free", "upset sentiment", "mobile app", "app review", "app analysis", "users", "requiring", "simple"] canonical_url: "https://marlvel.ai/apps/nfc-helper" license: "CC-BY-NC 4.0" content_version: "v2" --- # NFC-Helper Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4 · Sentiment Upset - **Recent focus**: The application fails to perform its primary function of reading access cards for paying users (top complaint) > **TL;DR:** NFC-Helper is a utilities app by ErxiangHeyi Information, rated 4/5 by 26 users, with Upset user sentiment (10/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** NFC-Helper faces Upset user sentiment (4/5 from 26 reviews), with users reporting the application fails to perform its primary function of reading access cards for paying users as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4/5 (26 reviews) | | **User Mood** | Upset | | **Category** | Utilities | | **Developer** | ErxiangHeyi Information | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Medium (0.45/1.0) | | **Data Age** | 12d | ## Metadata & Market Performance - **Publisher:** ErxiangHeyi Information - **Category:** Utilities - **Target Audience:** Users requiring a simple interface to manage and secure standard NFC tag data for personal or professional organization. - **Platforms:** iOS - **Version Reviewed:** 2.7.1 - **Report Date:** 2026-09-19 - **Signal Count:** 2 reviews analyzed - **Confidence:** Medium (0.45/1.0) - **App Store ID (iOS):** 1595305488 - **Bundle ID:** com.NFCProjectApp.zom - **Data Window:** Analysis based on signals collected up to 2026-09-19 ## Executive Snapshot **What it is:** NFC-Helper is a utility for reading and writing standard NFC tags on iOS, designed for personal data organization. **Why users hire it:** The app removes the friction of manual data entry by allowing users to store contacts, URLs, and text on physical chips for quick retrieval. ## App DNA (Features & Intent) - **[Standard] NFC Read/Write:** Reads and writes standard NFC tag data including text, URLs, email, contacts, and phone numbers * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] iCloud Sync:** Stores read records in iCloud for cross-device access * *User Intent:* Users expect seamless access across multiple devices. - **[Differentiator] Password Security:** Applies password protection to written NFC content * *User Intent:* Users prioritize data protection and trust in the platform. - **[Differentiator] Color-coded Tags:** Assigns color marks to written data to categorize importance ## Market Position {#market-position} NFC-Helper maintains a low profile with 26 total ratings and no significant chart presence. The lack of functional reliability relative to the category norm prevents the app from scaling beyond its current niche. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is currently free with no visible subscription or IAP gates in the provided metadata. ## 🔴 User Sentiment (Medium Confidence: 2 of 2 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4/5 - **Platform Split:** iOS 4.0/5 (26 ratings) - **Overall Sentiment:** Upset - **Note:** The 4/5 store rating reflects cumulative history, while the Upset sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Complaints (Impact Areas) - **The application fails to perform its primary function of reading access cards for paying users** ## SWOT Analysis {#swot} **Core Strengths:** - Password protection on written NFC content provides a security-focused differentiator **Growth Levers:** - Implement clear error-handling UI for unsupported card types to manage user expectations ## What's New - **Latest (v2.7.1, 1 months ago):** Addressed iOS 26 stability issues and optimized general performance. ## App Momentum (Maintenance) {#momentum} - Ships maintenance updates for iOS stability - No new feature releases in 39 days > **Cadence:** 1 total versions · 0 majors in last 6 months · 39 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} NFC-Helper is an utilities app that is completely free. It holds a 4/5 rating from 26 reviews. > **Bottom Line:** NFC-Helper must resolve the primary card-scanning failure to remain viable, as the current functional deficit is driving negative sentiment that no amount of UI polish can offset. **Best for:** Users requiring a simple interface to manage and secure standard NFC tag data for personal or professional organization. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit NFC read logic because users report failure to scan access cards → restore core utility ### Outlook: Declining The utility category is consolidating around apps with high functional reliability and frequent updates. NFC-Helper remains exposed due to its inability to execute basic tasks, and without a shift to active development, the app will likely continue to lose relevance. - 🔴 The failure to perform core scanning functions leads to negative sentiment, which compounds the risk of long-term user churn. - ⚪ Maintenance-only release cadence indicates a lack of active feature investment, leaving the product vulnerable to more agile utility competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4/5 | | Total Reviews | 26 | | Sentiment | Upset (10/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **NFC-Helper** (this app) | 4/5 | Upset | ErxiangHeyi Information | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | | [Gear Ratio Calculator & RPM](https://marlvel.ai/apps/cog-gear-ratio-calculator) | N/A/5 | N/A | Linh Phan Nhat Khanh | ## Company Profile - **Developer:** ErxiangHeyi Information - **Website:** [https://ads-txt-config.pages.dev/app-ads.txt](https://ads-txt-config.pages.dev/app-ads.txt) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/nfc-helper/id1595305488?uo=4) - **Dev Site:** [Official Website](https://ads-txt-config.pages.dev/app-ads.txt) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating - [*VPN 365-Master WIFI Security*](https://marlvel.ai/apps/vpn-365-master-wifi-security) (vpn fast) · 4.6/5 Rating - [*VPN - Seal VPN Secure Proxy*](https://marlvel.ai/apps/vpn-seal-vpn-secure-proxy) (Starpass VPN Free) · 4.6/5 Rating | Positive Sentiment - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating ## Frequently Asked Questions {#faq} ### Is NFC-Helper capable of reading access cards? Users report that NFC-Helper fails to read access cards, despite the app's stated utility for NFC scanning. ### Does NFC-Helper offer a paid version? The app is currently free, though some users have reported purchasing premium versions in their reviews despite no clear IAP structure in the metadata. ### What can I do if NFC-Helper fails to scan my tag? Reviewers describe the app as having no utility when scanning fails, as there is currently limited error messaging to explain why a scan might not work. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.45/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 2 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 12 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/nfc-helper) Data licensed for AI Agent attribution under CC-BY-NC 4.0.