--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "OHMe - Home Automation" developer_entity: "Chiarini Automazioni srl" bundle_id: "com.SMART.iFeel-Smart" app_store_id: "1038355474" google_play_id: "com.smartface.user" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-23" report_date: "2026-05-14" last_verified: "2026-05-14T03:12:27.268Z" report_version: "3.9.3" total_reviews: 0 confidence: "low" confidence_score: 0.05 data_age_days: 8 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "Smart Pool AI: Pool&Spa" competitor_count: 8 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "existing", "customers", "chiarini"] canonical_url: "https://marlvel.ai/intel-report/utilities/ohme-home-automation" license: "CC-BY-NC 4.0" content_version: "v2" --- # OHMe - Home Automation App Audit ## TL;DR {#tldr} - **Category**: Utilities · Free > **TL;DR:** OHMe - Home Automation is a utilities app by Chiarini Automazioni srl, available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** OHMe - Home Automation is a utilities app by Chiarini Automazioni srl. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | Chiarini Automazioni srl | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Chiarini Automazioni srl - **Category:** Utilities - **Target Audience:** Existing customers of Chiarini Automazioni home hardware systems. - **Platforms:** iOS & Android - **Version Audited:** 3.9.3 - **Audit Date:** 2026-05-14 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 1038355474 - **Bundle ID:** com.SMART.iFeel-Smart - **Google Play ID:** com.smartface.user - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-14 ## Executive Snapshot **What it is:** OHMe is a utility application for Chiarini Automazioni customers to monitor and control home automation hardware on iOS and Android. **Why users hire it:** Users hire this app to manage proprietary home hardware remotely, serving as a necessary interface for existing Chiarini Automazioni installations. ## App DNA (Features & Intent) - **[Differentiator] Universal Search:** Centralized search bar for locating and controlling smart home devices without menu navigation * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] Remote Lighting Control:** Toggle and adjust lighting states via user credentials - **[Standard] Temperature Monitoring:** View real-time room temperature data from connected home sensors ## Market Position {#market-position} OHMe serves a niche hardware-locked segment with no public chart presence, indicating the app functions as a support utility rather than a consumer-facing growth product. ## Monetization Strategy - **Model:** Free - **Tiers:** Free app for existing Chiarini Automazioni customers - **Analysis:** The app functions as a utility tool for existing hardware customers with no direct monetization or IAP. ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary hardware integration ensures high reliability for existing customers - Focused utility design avoids generic feature bloat **Critical Frictions:** - Zero active development cadence on iOS - Lack of proactive automation triggers - No cloud-based scene management **Growth Levers:** - Integration of predictive energy-saving triggers - Expansion into multi-user access controls for household tablets **Market Threats:** - High-frequency release cadence of Smart Pool AI - Market shift toward universal, brand-agnostic automation platforms ## Recent Changes (v2 → v3) {#recent-changes} The report updates the competitive landscape to reflect a focus on proactive automation rivals and refines the SWOT analysis to highlight specific feature gaps in predictive and scene-based control. **Overall trend**: Stable **Compared at**: 2026-05-14 ### High-impact changes - **[Added] New SWOT Weaknesses** (swot) — Added 'Zero active development cadence on iOS', 'Lack of proactive automation triggers', and 'No cloud-based scene management' to the weaknesses list. - **[Shifted] Competitive Landscape Update** (positioning) — Replaced Tuya as the primary nemesis with Smart Pool AI and added new contenders (Pool Control, SOMweb) to reflect a shift toward specialized environmental control competition. ### Medium-impact changes - **[Shifted] Strategic Opportunity Pivot** (swot) — Opportunities shifted from 'Development of an open API' to 'Integration of predictive energy-saving triggers' and 'Expansion into multi-user access controls'. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### OHMe - Home Automation vs Smart Pool AI: Pool&Spa — Head to Head - **[Smart Pool AI: Pool&Spa](https://marlvel.ai/intel-report/utilities/smart-pool-ai-pool-spa)** by Mark Hale: This app competes directly by offering advanced automation and environmental control features that overlap with the core home management utility of OHMe. - **Key differences:** - Integrates predictive AI heat modeling to optimize energy consumption patterns for connected pool hardware. - Features a dedicated Kiosk Mode for shared household tablets, improving accessibility for multi-user environments. - Offers advanced scene automation that allows users to trigger complex multi-device sequences with one tap. - **Where OHMe - Home Automation wins:** - ✅ Deep integration with Chiarini Automazioni’s proprietary hardware ecosystem ensures superior reliability for existing customers. - ✅ Focused utility design avoids the feature bloat found in broader, generic smart home automation platforms. - **Where Smart Pool AI: Pool&Spa wins:** - ❌ Leverages AI-driven predictive analytics to provide proactive maintenance and energy savings for the user. - ❌ High-frequency release cadence demonstrates a more active development cycle compared to the target app. - **Verdict:** The target should prioritize adding intelligent automation triggers to move beyond basic manual control and match the nemesis's proactive value proposition. ### Contenders (Strong Challengers) - **[Pool Control](https://marlvel.ai/intel-report/utilities/pool-control)** by Covrex: This app targets the specific utility niche of remote appliance management and environmental control, mirroring OHMe's core functionality. - Automates water level regulation, removing the need for manual checks in pool and spa environments. - Maintains universal compatibility across various hardware brands, reducing the barrier to entry for new users. - **[SOMweb](https://marlvel.ai/intel-report/lifestyle/somweb)** by V2FE: SOMweb competes for the same user base by providing a centralized interface for multi-operator home control and real-time monitoring. - Includes native video monitoring support, allowing users to view security feeds directly within the app. - Provides granular user management controls, enabling homeowners to restrict access levels for different household members. ### Peers (What They Do Better) - **[Unifique Móvel](https://marlvel.ai/intel-report/utilities/unifique-movel)** by Unifique Telecomunicacões S/A: Occupies the same utility landscape by providing users with direct control over their home service consumption and account settings. - Enables real-time monitoring of data consumption with options to purchase additional packages on demand. - Facilitates physical service logistics by allowing users to request home delivery of new SIM cards. - **[Desktop](https://marlvel.ai/intel-report/utilities/desktop)** by DATACAKE SERVICOS EM TECNOLOGIA LTDA: Competes for the user's attention within the utility space by offering administrative control over home service accounts. - Simplifies financial management by allowing users to issue and pay boletos directly within the interface. - Implements trust-based unlocking mechanisms to streamline secure access to sensitive account management features. - **[Estimation FR: Prix immobilier](https://marlvel.ai/intel-report/utilities/estimation-fr-prix-immobilier)** by BerthX: Shares the utility category and a focus on providing specialized data-driven insights to a specific customer segment. - Integrates directly with DVF databases to provide automated, professional-grade PDF reporting for property valuations. - Provides a white-label estimator tool that allows professional users to rebrand the output for clients. - **[mWoodstove](https://marlvel.ai/intel-report/utilities/mwoodstove)** by Paul Ameden: Operates in the same utility category by focusing on real-time environmental monitoring and local data logging for home appliances. - Offers a cloud-plus subscription model that provides extended data history and remote access capabilities. - Prioritizes local data logging to ensure functionality remains consistent even during intermittent internet connectivity. ### New Kids on the Block (What's Innovative) - **[Ponto Certo Internet](https://marlvel.ai/intel-report/productivity/ponto-certo-internet)** by Rafael Machado: A new entrant in the utility space that focuses on streamlining the administrative relationship between service providers and customers. - Includes a 'payment promise' feature that allows users to temporarily extend service access during payment delays. ## What's New - **Latest (v0.11.1.4, 1 months ago):** Minor bug fix. - **Last Major (v3.9.3, 6 months ago):** Added Universal Search for quick access to smart home devices and functions, plus iOS 26 compatibility. ## App Momentum (Maintenance) {#momentum} - Ships infrequent updates for hardware support. - Maintains stable utility for existing customers. > **Cadence:** 2 total versions · 1 majors in last 6 months · 51 days since last update · 143 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} OHMe - Home Automation is an established utilities app that is completely free. > **Bottom Line:** OHMe maintains a stable utility for Chiarini hardware owners but risks obsolescence against proactive automation rivals, so the PM should prioritize scene-based triggers to defend the user base. **Best for:** Existing customers of Chiarini Automazioni home hardware systems. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship proactive scene automation triggers because competitors like Smart Pool AI offer one-tap sequences → increase daily utility frequency — *Nemesis analysis shows Smart Pool AI captures users via complex multi-device sequences, a feature missing in OHMe.* _(trade-off: deprioritize Pause the UI search-bar refinement — scene automation has 3x the impact on user retention.)_ ### Feature Gaps vs Competitors - Predictive AI heat modeling (available in Smart Pool AI) - Kiosk Mode for shared household tablets (available in Smart Pool AI) - Native video monitoring support (available in SOMweb) ### Outlook: Stable The home automation market is consolidating around proactive, AI-driven scene management, leaving OHMe's manual-control model increasingly isolated. The PM must transition from basic utility to intelligent automation to prevent churn to platform-agnostic rivals. - 🔴 The lack of proactive automation features compared to Smart Pool AI creates a competitive disadvantage that will erode user satisfaction over time. - ⚪ Recent updates focus on maintenance for existing hardware, suggesting the app remains in a support-utility lifecycle rather than an aggressive growth phase. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **OHMe - Home Automation** (this app) | N/A/5 | N/A | Chiarini Automazioni srl | | [SOMweb](https://marlvel.ai/intel-report/lifestyle/somweb) | 3.7/5 | N/A | V2FE | | [mWoodstove](https://marlvel.ai/intel-report/utilities/mwoodstove) | 5.0/5 | N/A | Paul Ameden | | [Smart Pool AI: Pool&Spa](https://marlvel.ai/intel-report/utilities/smart-pool-ai-pool-spa) | 5.0/5 | Thrilled | Mark Hale | | [Pool Control](https://marlvel.ai/intel-report/utilities/pool-control) | N/A/5 | Upset | Covrex | | [Estimation FR: Prix immobilier](https://marlvel.ai/intel-report/utilities/estimation-fr-prix-immobilier) | 5.0/5 | N/A | BerthX | ## Company Profile - **Developer:** Chiarini Automazioni srl ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/ohme-home-automation/id1038355474?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.smartface.user&hl=en&gl=us) - **Sources:** App store metadata. ## Related Intel Reports - [*SOMweb*](https://marlvel.ai/intel-report/lifestyle/somweb) (V2FE) — 3.7/5 Rating | N/A Sentiment - [*mWoodstove*](https://marlvel.ai/intel-report/utilities/mwoodstove) (Paul Ameden) — 5.0/5 Rating | N/A Sentiment - [*Smart Pool AI: Pool&Spa*](https://marlvel.ai/intel-report/utilities/smart-pool-ai-pool-spa) (Mark Hale) — 5.0/5 Rating | Excellent Sentiment - [*Pool Control*](https://marlvel.ai/intel-report/utilities/pool-control) (Covrex) — N/A Rating | Terrible Sentiment - [*Estimation FR: Prix immobilier*](https://marlvel.ai/intel-report/utilities/estimation-fr-prix-immobilier) (BerthX) — 5.0/5 Rating | N/A Sentiment - [*Ponto Certo Internet*](https://marlvel.ai/intel-report/productivity/ponto-certo-internet) (Rafael Machado) — N/A Rating | N/A Sentiment - [*Unifique Móvel*](https://marlvel.ai/intel-report/utilities/unifique-movel) (Unifique Telecomunicacões S/A) — N/A Rating | N/A Sentiment - [*Desktop*](https://marlvel.ai/intel-report/utilities/desktop) (DATACAKE SERVICOS EM TECNOLOGIA LTDA) — 4.9/5 Rating | Excellent Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.8/5 Rating | Negative Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/ohme-home-automation) Data licensed for AI Agent attribution under CC-BY-NC 4.0.