--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Paint Calc - Cost Calculator" developer_entity: "Easy Simple Smart" bundle_id: "com.easysimplesmart.Paint-Calc" app_store_id: "6759417053" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-05-02" report_date: "2026-10-25" last_verified: "2026-10-25T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 20 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "professional", "painters", "enthusiasts"] canonical_url: "https://marlvel.ai/apps/paint-calc-cost-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- # Paint Calc - Cost Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium > **TL;DR:** Paint Calc - Cost Calculator is a utilities app by Easy Simple Smart, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Paint Calc - Cost Calculator is a utilities app by Easy Simple Smart. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | Easy Simple Smart | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 20d | ## Metadata & Market Performance - **Publisher:** Easy Simple Smart - **Category:** Utilities - **Target Audience:** Professional painters and DIY enthusiasts who need to generate accurate material estimates and client quotes on-site. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-10-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6759417053 - **Bundle ID:** com.easysimplesmart.Paint-Calc - **Data Window:** Analysis based on signals collected up to 2026-10-25 ## Executive Snapshot **What it is:** Paint Calc is a material estimation and cost-calculation utility for DIY and professional painting projects on iOS. **Why users hire it:** It removes the manual friction of calculating paint coverage and project costs by automating deductions for doors, windows, and accent walls. ## App DNA (Features & Intent) - **[Standard] Project Estimation:** Calculates paint requirements and costs based on room dimensions, coats, and coverage settings. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Professional Quote Generation:** Creates and emails professional quotes directly from the app interface. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Custom Paint and Pricing Profiles:** Stores specific paint brands, coverage rates, and pricing per gallon for reuse across jobs. * *User Intent:* Users value self-expression and personalized experiences. ## Market Position {#market-position} Paint Calc occupies a niche in the home improvement utilities category, where it competes by offering professional-grade quoting features. The lack of recent updates (176 days) suggests a maintenance-mode posture rather than aggressive market expansion. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version limited to 1 project, Pro version with unlimited projects and quote generation - **Analysis:** The freemium model gates workflow efficiency features like unlimited projects and professional quote generation behind a Pro upgrade. ## SWOT Analysis {#swot} **Core Strengths:** - Custom pricing profiles create switching costs for professional users - Professional quote generation provides a direct paid-conversion lever **Growth Levers:** - Email-based quote generation targets the professional painter segment directly ## App Momentum (Zombie) {#momentum} - No releases in last 5 months - Maintenance-mode cadence > **Cadence:** 1 total versions · 0 majors in last 6 months · 176 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Paint Calc - Cost Calculator is an utilities app that is free with in-app purchases. > **Bottom Line:** Paint Calc's professional quote generation and custom pricing profiles provide a clear path to monetization, but the 176-day update gap risks user churn. Prioritizing a stability refresh would protect the existing user base while the developer evaluates the Pro-tier conversion rate. **Best for:** Professional painters and DIY enthusiasts who need to generate accurate material estimates and client quotes on-site. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a stability update because the 176-day gap signals abandonment to potential users → restore user trust ### Outlook: Mixed The home improvement utility market is sensitive to reliability and accuracy, making Paint Calc's current 176-day update gap a significant barrier to growth. Without a clear signal of active development, professional users are likely to favor competitors that offer a more consistent release cadence. - 🔴 The 176-day update gap suggests the developer has moved to maintenance mode, which erodes the value proposition for professional users. - ⚪ The freemium model is well-structured for the category, but requires active maintenance to convert free users into Pro subscribers. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Paint Calc - Cost Calculator** (this app) | N/A/5 | N/A | Easy Simple Smart | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** Easy Simple Smart - **Website:** [https://easysimplesmart.com/paint-calc](https://easysimplesmart.com/paint-calc) - **Social:** [Instagram](https://www.instagram.com/easysimplesmart) · [X/Twitter](https://twitter.com/easysimplesmart) ## Data Sources & Links - **App Store ID:** 6759417053 - **Dev Site:** [Official Website](https://easysimplesmart.com/paint-calc) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Controller Tester FGC*](https://marlvel.ai/apps/controller-tester-fgc) (Aaron Lowe) · 5.0/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*MDflow Web Clipper*](https://marlvel.ai/apps/mdflow-web-clipper) (DataOps, s.r.o.) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Paint Calc suitable for professional painters? Yes, Paint Calc includes professional features like custom pricing profiles and the ability to email quotes directly to clients, which are designed for professional workflows. ### Does Paint Calc offer a free version? Yes, Paint Calc is free to use with a limit of one project. Unlimited projects and professional quote generation are available through a Pro upgrade. ### What is the difference between the free and Pro versions? The free version is limited to one project. The Pro version unlocks unlimited projects, project-specific settings for paint and pricing, and professional quote generation. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 20 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/paint-calc-cost-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.