---
title: "Parse.ly — App Overview"
url: https://marlvel.ai/intel-report/utilities/parse-ly
category: Utilities
developer: Automattic
platforms: ios
rating: 3.9 (7 ratings)
pricing: free
report_level: overview
generated: 2026-04-24
last_verified: "2026-04-24T01:26:42.297Z"
---

<!-- SECTION: Key Insight -->
> **Key Insight:** This app serves as a mobile companion for existing Parse.ly account holders to monitor live content performance and audience engagement metrics.

<!-- SECTION: Quick Facts -->
| Metric | Value |
|--------|-------|
| Category | Utilities |
| Rating | 3.9 ★ (7) |
| Pricing | free |
| Platforms | iOS |
| Latest Version (iOS) | 1.2.4 |
| Developer | Automattic |

<!-- SECTION: Summary -->
## What is Parse.ly?

Parse.ly is a mobile analytics tool by Automattic that provides real-time audience insights for website content performance. It enables users to monitor trending posts, traffic metrics, and referral sources directly from their mobile devices. The app is notable for its ability to track specific authors, sections, and tags while supporting iPad multitasking for side-by-side analysis.

<!-- SECTION: Key Features -->
## Key Features

- **Real-time Dashboard**: Provides immediate access to live traffic graphs and key performance metrics for your website or network.
- **Content Performance Tracking**: Allows users to monitor top trending posts sorted by visitors, page views, social shares, and engaged time.
- **Granular Filtering**: Enables users to focus analytics data on specific authors, site sections, or content tags.
- **Referral Source Monitoring**: Tracks performance of individual posts by identifying specific social and search referral sources.

<!-- SECTION: Target Audience -->
## Who is it for?

Content creators, editors, and digital marketers who need on-the-go access to real-time website traffic and engagement data.

<!-- SECTION: Links -->
## Links

- [App Store](https://apps.apple.com/us/app/parse-ly/id1033208626?uo=4)
- [Full Intelligence Report](https://marlvel.ai/intel-report/utilities/parse-ly)

---
*This is an overview report. Sentiment analysis, competitive landscape, and SWOT analysis are available in the [full intelligence report](https://marlvel.ai/intel-report/utilities/parse-ly).*
*Generated by [Marlvel.ai](https://marlvel.ai) — Independent app intelligence.*