--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Password-Builder" developer_entity: "Russell May" bundle_id: "com.maysoft.Password-Generator" app_store_id: "1512806504" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2020-05-12" report_date: "2026-09-22" last_verified: "2026-09-22T00:00:00.000Z" report_version: "1.0" total_reviews: 0 confidence: "low" confidence_score: 0.15 data_age_days: 8 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "users", "seeking", "local,"] canonical_url: "https://marlvel.ai/apps/password-builder" license: "CC-BY-NC 4.0" content_version: "v2" --- # Password-Builder Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free > **TL;DR:** Password-Builder is a utilities app by Russell May, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Password-Builder is a utilities app by Russell May. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | Russell May | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.15/1.0) | | **Data Age** | 8d | ## Metadata & Market Performance - **Publisher:** Russell May - **Category:** Utilities - **Target Audience:** Users seeking a local, offline-capable tool for generating passwords based on either random characters or dictionary words. - **Platforms:** iOS - **Version Reviewed:** 1.0 - **Report Date:** 2026-09-22 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.15/1.0) - **App Store ID (iOS):** 1512806504 - **Bundle ID:** com.maysoft.Password-Generator - **Data Window:** Analysis based on signals collected up to 2026-09-22 ## Executive Snapshot **What it is:** Password-Builder is an offline iOS utility for generating random or dictionary-based passwords. **Why users hire it:** It removes the risk of cloud-based credential exposure by keeping all generation and storage local to the device. ## App DNA (Features & Intent) - **[Differentiator] Dictionary-based Generation:** Builds passwords using common British English words with configurable spacers and casing. - **[Differentiator] Auto-Clear Security:** Automatically clears the password list when the application moves to the background. * *User Intent:* Users prioritize data protection and trust in the platform. ## Market Position {#market-position} Password-Builder operates as a static utility within the iOS Utilities category, having received no updates since May 2020. Its lack of cloud integration distinguishes it from mainstream password managers, though this also limits its utility for users requiring cross-device synchronization. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** Password-Builder is distributed as a free utility with no in-app purchases or subscription tiers. ## SWOT Analysis {#swot} **Core Strengths:** - Auto-clear mechanism prevents residual data exposure **Growth Levers:** - Integration with iOS Keychain for modern utility ## App Momentum (Zombie) {#momentum} - Dormant since May 2020. - No feature updates in 76 months. > **Cadence:** 1 total versions · 1 majors in last 6 months · 2323 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Password-Builder is an utilities app that is completely free. > **Bottom Line:** Password-Builder serves a narrow, privacy-conscious segment, but the lack of development since 2020 leaves it vulnerable to platform-level security updates that may break its core functionality. **Best for:** Users seeking a local, offline-capable tool for generating passwords based on either random characters or dictionary words. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the application because the lack of updates since 2020 creates a security liability for users → reduce brand risk ### Outlook: Declining The password management market has consolidated around OS-level integrations that offer seamless sync and security, leaving standalone generators like Password-Builder with little room to grow. Continued inactivity will likely result in the application being removed from the store due to lack of compatibility with future iOS releases. - 🔴 The 76-month update gap indicates the application is in a permanent maintenance-mode, which will eventually lead to total functional obsolescence on newer iOS versions. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 2 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Password-Builder** (this app) | N/A/5 | N/A | Russell May | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology | | [Gear Ratio Calculator & RPM](https://marlvel.ai/apps/cog-gear-ratio-calculator) | N/A/5 | N/A | Linh Phan Nhat Khanh | ## Company Profile - **Developer:** Russell May - **Website:** [https://apps.apple.com/us/developer/russell-may/id1080177340?uo=4](https://apps.apple.com/us/developer/russell-may/id1080177340?uo=4) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/password-builder/id1512806504?uo=4) - **Dev Site:** [Official Website](https://apps.apple.com/us/developer/russell-may/id1080177340?uo=4) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating - [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating - [*Track And Field Companion*](https://marlvel.ai/apps/track-and-field-companion) (Travis Menghini) · N/A Rating - [*VPN 365-Master WIFI Security*](https://marlvel.ai/apps/vpn-365-master-wifi-security) (vpn fast) · 4.6/5 Rating - [*VPN - Seal VPN Secure Proxy*](https://marlvel.ai/apps/vpn-seal-vpn-secure-proxy) (Starpass VPN Free) · 4.6/5 Rating | Positive Sentiment ## Frequently Asked Questions {#faq} ### Is Password-Builder safe to use for my passwords? Password-Builder operates entirely offline, which prevents cloud-based data leaks. However, the application has not been updated since 2020, so it may lack modern security patches or compatibility with current iOS versions. ### Does Password-Builder sync my passwords across devices? No, Password-Builder is a local, offline-only tool. It does not sync data to the cloud or across devices, which is a design choice to maximize privacy. ### What is a modern alternative to Password-Builder? Users seeking modern alternatives should consider built-in solutions like Apple Keychain or established password managers that offer cross-device synchronization and active security updates. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.15/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 8 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/password-builder) Data licensed for AI Agent attribution under CC-BY-NC 4.0.