--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Photo Metadata Inspector" developer_entity: "Evgeniy Shcherbinin" bundle_id: "com.evgeniishcherbinin.Photo-Metadata-Editor" app_store_id: "1540301898" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2022-04-27" report_date: "2026-09-07" last_verified: "2026-09-07T00:00:00.000Z" report_version: "1.1" total_reviews: 37 overall_rating: 4.8 confidence: "low" confidence_score: 0.2 data_age_days: 23 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "privacy-conscious", "users", "photographers"] canonical_url: "https://marlvel.ai/apps/photo-metadata-inspector" license: "CC-BY-NC 4.0" content_version: "v2" --- # Photo Metadata Inspector Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.84 > **TL;DR:** Photo Metadata Inspector is a utilities app by Evgeniy Shcherbinin, rated 4.84/5 by 37 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Photo Metadata Inspector is a utilities app by Evgeniy Shcherbinin. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.84/5 (37 reviews) | | **Category** | Utilities | | **Developer** | Evgeniy Shcherbinin | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 23d | ## Metadata & Market Performance - **Publisher:** Evgeniy Shcherbinin - **Category:** Utilities - **Target Audience:** Privacy-conscious users and photographers who need to audit, clean, or correct metadata in their photo and video libraries. - **Platforms:** iOS - **Version Reviewed:** 1.1 - **Report Date:** 2026-09-07 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 1540301898 - **Bundle ID:** com.evgeniishcherbinin.Photo-Metadata-Editor - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-09-07 ## Executive Snapshot **What it is:** Photo Metadata Inspector is a utility for iOS that allows users to view, edit, and remove metadata from photos and videos. **Why users hire it:** Users need to strip location and personal data from media before sharing to maintain privacy, a task that has become increasingly automated by native OS features. ## App DNA (Features & Intent) - **[Standard] Metadata Removal:** Strips EXIF, GPS, and personal data from photos and videos for privacy-focused sharing. * *User Intent:* Users prioritize data protection and trust in the platform. - **[Standard] Batch Editing:** Removes metadata or GPS tags from multiple files simultaneously. - **[Differentiator] Premium Batch Geo-tagging:** Allows setting or shifting geo-tags and date/time stamps across multiple files. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Photo Metadata Inspector operates in the utility segment with a 4.8-star rating across 37 reviews. The lack of updates for 1,594 days signals a maintenance-only posture in a market where OS-level privacy features are rapidly evolving. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with ads, Premium version - **Analysis:** The freemium model gates batch editing and ad removal behind a premium upgrade to monetize power users. ## SWOT Analysis {#swot} **Core Strengths:** - Privacy-focused utility provides a clear, single-purpose value proposition. - Batch editing capabilities provide a functional barrier for library management. **Growth Levers:** - Integration with modern OS privacy-permission flows could differentiate the app. - Adding HEIC-to-JPEG conversion would address common sharing friction. ## Recent Changes (v2 → v3) {#recent-changes} The app remains in a maintenance-only state with no product updates, but the competitive assessment now explicitly identifies native OS-level privacy tools as a direct replacement for the app's core functionality. **Overall trend**: Stable **Compared at**: 2026-09-07 ### High-impact changes - **[Shifted] Strategic Vulnerability Assessment** (positioning) ### Medium-impact changes - **[Added] Expanded SWOT Analysis** (swot) - **[Added] Native Alternative Comparison** (positioning) ## What's New - **Latest (v1.1, 4 years ago):** General interface refinements and bug fixes. ## App Momentum (Zombie) {#momentum} - Dormant for 1,594 days. - No feature updates since release. > **Cadence:** 1 total versions · 0 majors in last 6 months · 1594 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Photo Metadata Inspector is an utilities app that is free with in-app purchases. It holds a 4.84/5 rating from 37 reviews. > **Bottom Line:** Photo Metadata Inspector provides a functional privacy utility, but the four-year development gap makes it a high-risk choice for long-term library management. Users should prioritize tools with active update cadences that ensure compatibility with evolving media formats and system-level privacy changes. **Best for:** Privacy-conscious users and photographers who need to audit, clean, or correct metadata in their photo and video libraries. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit current OS-level privacy features because native tools now automate metadata removal → reduce user churn ### Outlook: Declining The utility market is consolidating around native OS privacy features that handle metadata removal automatically. Photo Metadata Inspector's lack of development cadence leaves it exposed to obsolescence as users shift toward integrated system tools. - 🔴 The 1,594-day update gap suggests the app is in maintenance mode, which prevents adaptation to new iOS media formats and privacy standards. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.84/5 | | Total Reviews | 37 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Photo Metadata Inspector** (this app) | 4.84/5 | N/A | Evgeniy Shcherbinin | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.4/5 | Mixed | Fuxin Technology | ## Company Profile - **Developer:** Evgeniy Shcherbinin - **Website:** [https://photo-metadata-inspector.web.app](https://photo-metadata-inspector.web.app) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/photo-metadata-inspector/id1540301898?uo=4) - **Dev Site:** [Official Website](https://photo-metadata-inspector.web.app) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.4/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Photo Metadata Inspector safe for removing GPS data? The app is designed to strip EXIF and GPS data from photos and videos. However, given the lack of updates for over four years, users should verify compatibility with the latest iOS versions. ### Does Photo Metadata Inspector work for free? The app offers a free version with ads, while batch editing and date-shifting features are gated behind a premium upgrade. ### What is a modern alternative to Photo Metadata Inspector? Modern alternatives include native iOS photo privacy settings that allow users to remove location data during the sharing process, which may be more reliable than legacy third-party utilities. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 23 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/photo-metadata-inspector) Data licensed for AI Agent attribution under CC-BY-NC 4.0.