---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Photo Meter –Picture Measuring"
developer_entity: "Yegor Kurbachev"
bundle_id: "com.jvesoft.measure"
app_store_id: "579961082"
category: "Utilities"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2021-03-24"
report_date: "2026-09-19"
last_verified: "2026-09-19T00:00:00.000Z"
report_version: "3.0"
total_reviews: 10
overall_rating: 2.2
sentiment: "Frustrated"
sentiment_score: 25
confidence: "low"
confidence_score: 0.3
top_praise_theme: "Measuring objects from existing photos provides a useful utility for users needing quick reference dimensions"
top_complaint_theme: "Custom object mode triggers frequent application freezing which prevents users from completing their intended tasks"
review_sample_size: 3
total_review_count: 3
analyzed_review_count: 3
data_age_days: 11
momentum_velocity: "zombie"
intelligence_version: 2
tags: ["utilities", "free", "frustrated sentiment", "mobile app", "app review", "app analysis", "casual", "users", "needing"]
canonical_url: "https://marlvel.ai/apps/photo-meter-picture-measuring"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# Photo Meter –Picture Measuring Intelligence Report

## TL;DR {#tldr}

- **Category**: Utilities · Free
- **Signal**: Rating 2.2 · Sentiment Frustrated
- **Recent focus**: Custom object mode triggers frequent application freezing which prevents users from completing their intended tasks (top complaint) · Measuring objects from existing photos provides a useful utility for users needing quick reference dimensions (top praise)

> **TL;DR:** Photo Meter –Picture Measuring is a utilities app by Yegor Kurbachev, rated 2.2/5 by 10 users, with Frustrated user sentiment (25/100), available on iOS.
>
> **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Photo Meter –Picture Measuring faces Frustrated user sentiment (2.2/5 from 10 reviews), with users reporting custom object mode triggers frequent application freezing which prevents users from completing their intended tasks as the primary concern.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Rating** | 2.2/5 (10 reviews) |
| **User Mood** | Frustrated |
| **Category** | Utilities |
| **Developer** | Yegor Kurbachev |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.3/1.0) |
| **Data Age** | 11d |

## Metadata & Market Performance
- **Publisher:** Yegor Kurbachev
- **Category:** Utilities
- **Target Audience:** Casual users needing quick, non-professional dimensional estimates for small objects or documents.
- **Platforms:** iOS
- **Version Reviewed:** 3.0
- **Report Date:** 2026-09-19
- **Signal Count:** 3 reviews analyzed
- **Confidence:** Low (0.3/1.0)
- **App Store ID (iOS):** 579961082
- **Bundle ID:** com.jvesoft.measure
- **Data Window:** Analysis based on signals collected up to 2026-09-19

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** Photo Meter – Picture Measuring is a utility for iOS that calculates object dimensions by comparing pixels against a known reference object.
**Why users hire it:** The tool removes the need for physical rulers by leveraging common items like credit cards as scale references for quick, casual dimensional estimates.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Differentiator] Reference-based Measurement:** Calculates object dimensions by comparing pixels against a known reference object like a credit card or A4 paper.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Manual Geometry Correction:** Allows users to adjust measurement points manually if the automated shape recognition fails.
  * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior.
- **[Standard] Integrated Ruler:** On-screen digital ruler for measuring small objects directly on the device display.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

Photo Meter – Picture Measuring occupies a stagnant position in the Utilities category with a 2.2-star rating across 10 total ratings. The lack of updates since 2021 prevents it from competing with modern, high-stability alternatives.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free
- **Analysis:** The product is distributed as a free utility without visible in-app purchase or subscription tiers.

<!-- section:sentiment -->
## 🔴 User Sentiment (Low Confidence: 3 of 3 reviews analyzed) {#user-sentiment}
- **Overall Rating:** 2.2/5
- **Platform Split:** iOS 2.2/5 (10 ratings)
- **Overall Sentiment:** Frustrated

### Top Praises
- **Measuring objects from existing photos provides a useful utility for users needing quick reference dimensions**

### Top Complaints (Impact Areas)

- **Custom object mode triggers frequent application freezing which prevents users from completing their intended tasks**

<!-- /section:sentiment -->
<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Reference-based measurement mechanism enables dimensional estimation without specialized hardware

**Growth Levers:**
- Implement single-line reference calibration to address user requests for simpler measurement workflows


<!-- /section:swot -->
<!-- section:whats-new -->
## What's New

- **Latest (v3.0, 5 years ago):** Introduced high-resolution support, improved measurement text visibility, and added a back-navigation confirmation prompt.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- Dormant development since March 2021.
- No feature expansion in five years.

> **Cadence:** 1 total versions · 1 majors in last 6 months · 2005 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

Photo Meter –Picture Measuring is an utilities app that is completely free.
It holds a 2.2/5 rating from 10 reviews.

<!-- speakable-start -->
> **Bottom Line:** Addressing the custom-mode freezing would stabilize the core experience, though the long-term maintenance gap remains a primary churn risk.
<!-- speakable-end -->

**Best for:** Casual users needing quick, non-professional dimensional estimates for small objects or documents.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Audit custom object mode code because frequent freezing is the top-reported stability complaint → improve rating baseline
<!-- /section:pm-actions -->

<!-- section:outlook -->
### Outlook: Declining

Users report: The Utilities category for measurement tools is consolidating around high-stability, subscription-based entrants that offer better object recognition. Photo Meter – Picture Measuring remains exposed due to its lack of updates, which forces users to churn toward more reliable alternatives.

- 🔴 The five-year development silence prevents the resolution of critical freezing bugs, which will continue to erode the rating baseline as users encounter these stability barriers.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 2.2/5 |
| Total Reviews | 10 |
| Sentiment | Frustrated (25/100) |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 3 analyzed |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Photo Meter –Picture Measuring** (this app) | 2.2/5 | Frustrated | Yegor Kurbachev |
| [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.8/5 | N/A | Cat Connect |
| [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim |
| [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies |
| [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.5/5 | Mixed | Fuxin Technology |
| [Gear Ratio Calculator & RPM](https://marlvel.ai/apps/cog-gear-ratio-calculator) | N/A/5 | N/A | Linh Phan Nhat Khanh |

## Company Profile
- **Developer:** Yegor Kurbachev

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/photo-meter-picture-measuring/id579961082?uo=4)
- **Sources:** App store metadata, User reviews.

## Related Intel Reports
- [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.8/5 Rating
- [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating
- [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating
- [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating
- [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating
- [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating
- [*Pulley Calculator Easy*](https://marlvel.ai/apps/pulley-calculator-easy) (YAVUZ BULAMADIK) · N/A Rating
- [*VPN 365-Master WIFI Security*](https://marlvel.ai/apps/vpn-365-master-wifi-security) (vpn fast) · 4.6/5 Rating
- [*VPN - Seal VPN Secure Proxy*](https://marlvel.ai/apps/vpn-seal-vpn-secure-proxy) (Starpass VPN Free) · 4.6/5 Rating | Positive Sentiment
- [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating

## Frequently Asked Questions {#faq}

### Is Photo Meter – Picture Measuring safe to use for credit card measurements?

Some users express privacy concerns regarding the requirement to photograph credit cards for calibration, describing it as a potential security risk.

### Does Photo Meter – Picture Measuring work on all objects?

The app is designed for objects that stand out against their background and supports rectangles, circles, and lines. Users report freezing when using custom modes.

### What is a free alternative for photo-based measurement?

While Photo Meter – Picture Measuring is free, users report significant stability issues. Users should consider alternatives that offer active development and better stability.

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 3
- **Data Sources:** user reviews, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 11 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/photo-meter-picture-measuring)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.