--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Plain Paste: Text Clipboard" developer_entity: "Andreas Ekegren" bundle_id: "com.andreasekegren.Plain" app_store_id: "6766031188" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-09-08" report_date: "2026-10-23" last_verified: "2026-10-23T00:00:00.000Z" report_version: "1.0.4" total_reviews: 2 overall_rating: 5 sentiment: "Thrilled" sentiment_score: 90 confidence: "low" confidence_score: 0.3 top_praise_theme: "The text cleaning utility integrates into existing workflows by stripping rich text formatting from copied notes" review_sample_size: 1 total_review_count: 1 analyzed_review_count: 1 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["utilities", "free", "thrilled sentiment", "mobile app", "app review", "app analysis", "users", "frequently", "paste"] canonical_url: "https://marlvel.ai/apps/plain-paste-text-clipboard" license: "CC-BY-NC 4.0" content_version: "v2" --- # Plain Paste: Text Clipboard Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 5 · Sentiment Thrilled - **Recent focus**: The text cleaning utility integrates into existing workflows by stripping rich text formatting from copied notes (top praise) > **TL;DR:** Plain Paste: Text Clipboard is a utilities app by Andreas Ekegren, rated 5/5 by 2 users, with Thrilled user sentiment (90/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Plain Paste: Text Clipboard maintains Thrilled user sentiment (5/5 from 2 reviews), with users consistently praising the text cleaning utility integrates into existing workflows by stripping rich text formatting from copied notes. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 5/5 (2 reviews) | | **User Mood** | Thrilled | | **Category** | Utilities | | **Developer** | Andreas Ekegren | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.3/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Andreas Ekegren - **Category:** Utilities - **Target Audience:** Users who frequently copy and paste text between applications and require a tool to clean formatting or manage clipboard history. - **Platforms:** iOS - **Version Reviewed:** 1.0.4 - **Report Date:** 2026-10-23 - **Signal Count:** 1 review analyzed - **Confidence:** Low (0.3/1.0) - **App Store ID (iOS):** 6766031188 - **Bundle ID:** com.andreasekegren.Plain - **Data Window:** Analysis based on signals collected up to 2026-10-23 ## Executive Snapshot **What it is:** Plain Paste is a text cleaning and clipboard history utility for iOS users. **Why users hire it:** It removes formatting friction when moving text between applications, serving users who need clean, plain-text output for AI prompts or document editing. ## App DNA (Features & Intent) - **[Standard] Rich Text Stripping:** Removes formatting, links, and styles from copied text to leave only plain text * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Clipboard History:** Stores up to 100 recent items locally for reuse - **[Differentiator] Privacy-First Local Storage:** Processes and stores all clipboard data locally on the device without cloud transmission * *User Intent:* Users expect seamless access across multiple devices. ## Market Position {#market-position} Plain Paste occupies the free utility segment of the iOS Utilities category with a 5.0-star rating. Its focus on local-only privacy provides a clear alternative to cloud-syncing clipboard managers. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** Plain Paste is currently offered as a free utility with no visible monetization or subscription gates. ## 🟢 User Sentiment (Low Confidence: 1 of 1 review analyzed) {#user-sentiment} - **Overall Rating:** 5/5 - **Platform Split:** iOS 5.0/5 (2 ratings) - **Overall Sentiment:** Thrilled ### Top Praises - **The text cleaning utility integrates into existing workflows by stripping rich text formatting from copied notes** ## SWOT Analysis {#swot} **Core Strengths:** - Local-only processing creates a privacy-first barrier against cloud-based clipboard managers **Growth Levers:** - Adding a Pro tier for advanced clipboard management could monetize the existing user base ## What's New - **Latest (v1.0.4, 1 months ago):** Updated the app icon background to align with native iOS visual standards. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes at ~6-week cadence. - Updated app icon for native alignment. > **Cadence:** 1 total versions · 0 majors in last 6 months · 44 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Plain Paste: Text Clipboard is an utilities app that is completely free. It holds a 5/5 rating from 2 reviews. > **Bottom Line:** Plain Paste provides a high-utility, privacy-focused tool that effectively solves rich-text friction. Investing in a Pro tier would unlock revenue potential without compromising the core local-only mechanism, securing the app's long-term viability against platform-level feature updates. **Best for:** Users who frequently copy and paste text between applications and require a tool to clean formatting or manage clipboard history. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Invest in a Pro tier for advanced history management because the current free-only model leaves revenue untapped → increase ARPU ### Outlook: Stable The utility market is increasingly sensitive to privacy, favoring tools that process data locally. Plain Paste is well-positioned to retain its user base by maintaining this focus, though it must consider monetization to ensure continued development beyond its current maintenance-only state. - ⚪ The maintenance-only release cadence indicates a stable, low-overhead product that requires minimal engineering support to remain functional. - 🟢 The privacy-first, local-only storage model aligns with increasing user demand for data security, providing a clear, defensible market position. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 5/5 | | Total Reviews | 2 | | Sentiment | Thrilled (90/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Plain Paste: Text Clipboard** (this app) | 5/5 | Thrilled | Andreas Ekegren | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** Andreas Ekegren ## Data Sources & Links - **App Store ID:** 6766031188 - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Controller Tester FGC*](https://marlvel.ai/apps/controller-tester-fgc) (Aaron Lowe) · 5.0/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*MDflow Web Clipper*](https://marlvel.ai/apps/mdflow-web-clipper) (DataOps, s.r.o.) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Plain Paste free to use? Yes, Plain Paste is currently offered as a free utility with no subscription gates or paid tiers. ### Does Plain Paste sync my clipboard to the cloud? No, Plain Paste is designed to be private by design and only processes and stores clipboard data locally on your device. ### What is the main benefit of using Plain Paste? Plain Paste allows you to strip rich text formatting, links, and styles from copied text, which is useful for pasting clean text into AI chat interfaces or documents. ### Are there alternatives to Plain Paste? There are many clipboard managers available, but Plain Paste stands out for its specific focus on stripping formatting and its local-only privacy model. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.3/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 1 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/plain-paste-text-clipboard) Data licensed for AI Agent attribution under CC-BY-NC 4.0.