--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Price Scanner Barcode" developer_entity: "BuyVia, LLC" bundle_id: "com.buyvia.blackfriday" app_store_id: "728175625" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-06-21" report_date: "2026-08-03" last_verified: "2026-08-03T00:00:00.000Z" report_version: "9.9.2" total_reviews: 17495 overall_rating: 4.6 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.7 top_praise_theme: "Barcode scanning utility provides a quick way to check product pricing before finalizing store purchases" top_complaint_theme: "Aggressive advertising interrupts the scanning process and forces users to view unrelated content repeatedly" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 13 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["utilities", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "budget-conscious", "shoppers", "compare"] canonical_url: "https://marlvel.ai/apps/price-scanner-barcode" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (drugs). Information is aggregated from public sources for informational purposes only. Information is provided for context only and is not professional advice. --- # Price Scanner Barcode Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.57 · Sentiment Frustrated - **Recent focus**: Aggressive advertising interrupts the scanning process and forces users to view unrelated content repeatedly (top complaint) · Barcode scanning utility provides a quick way to check product pricing before finalizing store purchases (top praise) > **TL;DR:** Price Scanner Barcode is a utilities app by BuyVia, LLC, rated 4.57/5 by 17.5K users, with Frustrated user sentiment (25/100), available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Price Scanner Barcode faces Frustrated user sentiment (4.57/5 from 17.5K reviews), with users reporting aggressive advertising interrupts the scanning process and forces users to view unrelated content repeatedly as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.57/5 (17.5K reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | BuyVia, LLC | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | High (0.7/1.0) | | **Data Age** | 13d | ## Metadata & Market Performance - **Publisher:** BuyVia, LLC - **Category:** Utilities - **Target Audience:** Budget-conscious shoppers who want to compare prices and find coupons while shopping in-store or online. - **Platforms:** iOS - **Version Reviewed:** 9.9.2 - **Report Date:** 2026-08-03 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 728175625 - **Bundle ID:** com.buyvia.blackfriday - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-03 ## Executive Snapshot **What it is:** Price Scanner Barcode is a utility app for iOS that allows shoppers to scan UPCs and QR codes to compare prices across major retailers. **Why users hire it:** Shoppers use the tool to displace the friction of manual price checking or asking store staff for assistance while browsing in-store. ## App DNA (Features & Intent) - **[Standard] Barcode and QR Scanner:** Camera-based recognition of UPC, EAN, and QR formats to retrieve product data. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Price Comparison Engine:** Matches scanned UPCs against a proprietary database to display pricing from Amazon, Walmart, eBay, and Google. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Local Coupon Aggregator:** Provides location-based discounts for nearby restaurants and department stores. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} Price Scanner Barcode maintains a 4.57 rating across 17,495 total ratings, positioning it as a long-standing utility in the crowded shopping space. The reliance on a freemium model with aggressive ad-insertion creates a monetization-usability tension that rivals with cleaner interfaces exploit. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ad support, Ad-free subscription (monthly/annual) - **Analysis:** Monetization relies on a hybrid model of ad-supported free usage and direct subscription revenue to remove ads. ## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.57/5 - **Platform Split:** iOS 4.6/5 (17.5K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.57/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Barcode scanning utility provides a quick way to check product pricing before finalizing store purchases** - **Local coupon integration helps shoppers save money on clothing and household goods during store visits** ### Top Complaints (Impact Areas) - **Aggressive advertising interrupts the scanning process and forces users to view unrelated content repeatedly** ## SWOT Analysis {#swot} **Core Strengths:** - Proprietary product database updated daily - Multi-retailer price matching engine **Growth Levers:** - Manual scan button to improve usability - Refined ad-placement logic to protect scan flow ## Recent Changes (v2 → v3) {#recent-changes} The competitive outlook shifted from declining to mixed as the app faces increased pressure from ad-free, OS-level alternatives like Google Lens. The underlying product remains in a maintenance cadence, but the strategic assessment now highlights the proprietary database as a potential liability. **Overall trend**: Mixed **Compared at**: 2026-08-03 ### High-impact changes - **[Shifted] Outlook Trend** (positioning) - **[Added] New Competitive Threats** (swot) ### Medium-impact changes - **[Shifted] Contrarian Take Pivot** (positioning) ## What's New - **Latest (v9.9.2, 1 months ago):** Introduced UPC barcode scanning for price comparison, a Black Friday-themed interface with notifications, improved deal sharing, and an optional ad-free subscription. ## App Momentum (Maintenance) {#momentum} - Shipped seasonal interface update. - Added ad-free subscription option. - Maintenance cadence, one release recently. > **Cadence:** 1 total versions · 1 majors in last 6 months · 43 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Price Scanner Barcode is an utilities app that is free with in-app purchases. With a 4.57/5 rating from 17.5K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Prioritizing a manual scan trigger would address the primary usability barrier, while reducing ad friction during the scan flow would protect the core utility from churn. These moves would stabilize the user experience against ad-free alternatives like Google Lens. **Best for:** Budget-conscious shoppers who want to compare prices and find coupons while shopping in-store or online. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship a manual scan button because the automatic trigger is the top-requested feature → increase scan success rate ### Outlook: Mixed The utility-app market is consolidating around ad-free, OS-level price discovery tools, leaving Price Scanner Barcode exposed. Maintenance-mode updates without addressing core scanning friction will likely accelerate churn into the next quarter. - 🔴 Aggressive ad-insertion during the scanning process erodes the daily active habit, which compounds the rating drag already visible in recent feedback. - ⚪ The app remains in a maintenance-only cadence with no significant feature expansion, leaving it vulnerable to more agile, ad-free price discovery tools. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.57/5 | | Total Reviews | 17.5K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Price Scanner Barcode** (this app) | 4.57/5 | Frustrated | BuyVia, LLC | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | n/a | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색](https://marlvel.ai/apps/com-liger-katalkanalysispaid) | N/A/5 | N/A | Park Sung Cheol | ## Company Profile - **Developer:** BuyVia, LLC - **Website:** [https://www.buyvia.com/price-scanner-app/](https://www.buyvia.com/price-scanner-app/) - **Social:** [Instagram](https://www.instagram.com/foodcouponsapp) · [Facebook](https://www.facebook.com/BuyVia) · [X/Twitter](https://twitter.com/buyvia) · [YouTube](https://www.youtube.com/watch) · [TikTok](https://www.tiktok.com/@blackfridayapp) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/price-scanner-barcode/id728175625?uo=4) - **Dev Site:** [Official Website](https://www.buyvia.com/price-scanner-app/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating - [*근로자 공수달력*](https://marlvel.ai/apps/jaehwan-worktracer) (jaehwan lee) · N/A Rating - [*レジュメ*](https://marlvel.ai/apps/app--54) (Indeed Inc.) · 2.2/5 Rating - [*세트타이머 - 쉽게 여러개의 타이머 설정*](https://marlvel.ai/apps/cswpd-multitimer) (SuWon Choi) · N/A Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 13 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/price-scanner-barcode) Data licensed for AI Agent attribution under CC-BY-NC 4.0.