--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Scale for grams - weight scale" developer_entity: "Dung Vu" bundle_id: "com.dunvu.grams" app_store_id: "6747007720" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-07-23" report_date: "2026-04-16" report_version: "1.0.3" total_reviews: 260 overall_rating: 4.67 confidence: "low" confidence_score: 0.4 data_age_days: 0 intelligence_version: 2 nemesis: "Tape Measure™" competitor_count: 7 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "everyday", "users,", "enthusiasts,"] canonical_url: "https://marlvel.ai/intel-report/utilities/scale-for-grams-weight-scale" license: "CC-BY-NC 4.0" --- # Scale for grams - weight scale App Audit > **TL;DR:** Scale for grams - weight scale is a utilities app by Dung Vu, rated 4.67/5 by 260 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Scale for grams - weight scale is a utilities app by Dung Vu. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.67/5 (260 reviews) | | **Category** | Utilities | | **Developer** | Dung Vu | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.4/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Dung Vu - **Category:** Utilities - **Target Audience:** Everyday users, DIY enthusiasts, and travelers who need quick, portable, and non-precise weight estimates for small objects on the go. - **Platforms:** iOS - **Version Audited:** 1.0.3 - **Audit Date:** 2026-04-16 - **Signal Count:** 260 reviews analyzed - **Confidence:** Low (0.4/1.0) - **App Store ID (iOS):** 6747007720 - **Bundle ID:** com.dunvu.grams - **Data Window:** Analysis based on signals collected up to 2026-04-16 ## Executive Snapshot Scale for grams - weight scale is an AI-powered utility app that estimates the mass of small objects via smartphone camera. Launched in June 2025, it targets DIY enthusiasts and travelers with a hardware-free "snap-and-weigh" value proposition. While it holds a high 4.67 rating, it faces stiff competition from AR-based spatial measurement tools and all-in-one utility bundles. ## App DNA (Features & Intent) - **[Differentiator] AI Weight Estimation:** Uses camera and AI technology to estimate the weight of objects in grams without physical hardware. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Smart History Log:** Automatically saves and tracks measurement data over time. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Portable Virtual Scale:** Provides a lightweight, mobile-first alternative to physical weighing scales. * *User Intent:* Users seek enhanced value through premium features. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with core functionality, Premium subscription with auto-renewing payments - **Analysis:** The app gates advanced AI features or unlimited history behind a subscription, a standard model for utility tools aiming for recurring revenue. ## SWOT Analysis **Core Strengths:** - Unique AI-driven mass estimation differentiator - High initial user rating (4.67) indicating accuracy satisfaction - Low-friction 'snap-and-weigh' user experience **Critical Frictions:** - Single-purpose focus makes it vulnerable to tool bundles - Lack of data export (CSV/PDF) for history logs - No developer website or social media presence for support **Growth Levers:** - Expansion into B2B/Logistics (e.g., shipping weight estimation) - Integration of AR volume calculation to provide density insights - Offline AI processing for travelers without data access **Market Threats:** - AR leaders like Tape Measure™ adding mass estimation features - Consolidation by 'Swiss Army Knife' utility apps - Native OS camera updates integrating similar AI tools ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Scale for grams - weight scale vs Tape Measure™ — Head to Head - **[Tape Measure™](https://marlvel.ai/intel-report/utilities/com-teamlevellabs-measuretape)** by Level Labs, LLC: A dominant utility player with high update velocity (7 releases in 6 months) that competes for the 'camera-as-a-tool' user intent. - **Key differences:** - Uses ARKit for spatial dimensioning whereas the target app uses AI image analysis for mass estimation. - Positions as a professional-grade replacement for physical tools, while target positions as a casual 'pocket' convenience. - Includes a history log of measurements to track data over time, a feature currently missing from the target's instant-estimate model. ### Contenders (Strong Challengers) - **[The Tape Measure & 3D Scanner](https://marlvel.ai/intel-report/utilities/com-ar-room-planer-app)** by AppFusion OU: High innovation cadence (9 releases) focusing on 3D object capture, which overlaps with the target's object-recognition tech stack. - Offers 3D room planning and LiDAR scanning for volume, providing a more technical use case than the target's weight estimation. - Focuses on architectural and interior design audiences rather than the target's general consumer 'everyday use' audience. - **Ruler AR - Tape Measure Camera** by Vladislav Kovalski: Directly competes for the 'measure with camera' search traffic with a established presence in the Utilities category. - Specializes in linear and area measurements via AR overlays vs. the target's focus on weight/mass via AI photo analysis. - Provides a 'ruler' UX that mimics physical hardware, whereas the target uses a 'shutter-and-estimate' AI workflow. ### Peers (What They Do Better) - **[Count This - Counting App](https://marlvel.ai/intel-report/business/count-this-counting-app)** by AIBY: Shares the target's core technology (Computer Vision/AI) to solve a different physical utility problem: quantity vs. weight. - Positions for business/logistics use cases (inventory counting) vs. the target's general utility positioning. - Uses multi-object recognition to count items in a single frame, a logic that could easily pivot into weight-summation features. - **Physics Toolbox Sensor Suite** by Chrystian Vieyra: Attracts the 'power user' segment of the utility market who wants raw data rather than AI estimations. - Exposes raw hardware sensor data (accelerometer, magnetometer) for scientific use vs. the target's abstracted AI-processed output. - Includes data logging and CSV export for analysis, catering to students and researchers rather than casual users. - **Measure Angles - Bubble Level** by WHATSTICKER APPS SRL: A legacy utility tool that occupies the same 'single-purpose hardware replacement' niche as the target. - Focuses on orientation and leveling using the gyroscope, a hardware-reliant approach vs. the target's software/AI-reliant approach. - Minimalist, single-screen UX designed for quick 'check and close' interactions. ### New Kids on the Block (What's Innovative) - **Smart Tools - All In One Box** by Matjaz Marolt: A rising threat that uses a 'Swiss Army Knife' strategy to consolidate multiple niche utilities into one app. ## The "So What?" (Strategic Takeaway) Scale for grams - weight scale is an established utilities app that is free with in-app purchases. With a 4.67/5 rating from 260 reviews, it shows polarized user reception. > **Bottom Line:** Scale for grams has successfully carved out a niche by applying AI to mass estimation, but its long-term survival depends on moving beyond a single-purpose tool. If I were the PM, I would prioritize AR-based volume integration to create a 'density' differentiator that general AR rulers and all-in-one bundles cannot easily replicate. **Best for:** Everyday users, DIY enthusiasts, and travelers who need quick, portable, and non-precise weight estimates for small objects on the go. ### PM Action Plan (Next Best Moves) - [ ] [MEDIUM] Implement CSV/Data Export for History Log — *Competitor Physics Toolbox Sensor Suite offers data logging and export; adding this caters to power users and increases the utility of the history feature.* - [ ] [HIGH] Develop AR-based Volume Estimation — *Nemesis Tape Measure™ and contenders like Ruler AR use ARKit for spatial data; combining volume with weight would allow for unique density calculations.* - [ ] [MEDIUM] Introduce a 'Business/Inventory' Mode — *Competitor Count This targets logistics/business users; pivoting AI logic to handle multi-object weight summation could capture a higher-paying segment.* ### Feature Gaps vs Competitors - Spatial dimensioning (available in Tape Measure™) - 3D Scanning/LiDAR support (available in The Tape Measure & 3D Scanner) - CSV/Data Export (available in Physics Toolbox Sensor Suite) - Multi-object counting (available in Count This) ### Outlook: Stable - ⚪ v1.0.3 (July 2025) update focused on bug fixes — indicates a shift from launch features to maintenance. - 🟢 4.67 rating from 260 users — demonstrates strong early satisfaction with the core AI estimation accuracy. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.67/5 | | Total Reviews | 260 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Scale for grams - weight scale** (this app) | 4.67/5 | N/A | Dung Vu | | [Tape Measure™](https://marlvel.ai/intel-report/utilities/com-teamlevellabs-measuretape) | 4.4/5 | N/A | Level Labs, LLC | | [The Tape Measure & 3D Scanner](https://marlvel.ai/intel-report/utilities/com-ar-room-planer-app) | 4.4/5 | N/A | AppFusion OU | | [Count This - Counting App](https://marlvel.ai/intel-report/business/count-this-counting-app) | 4.3/5 | Upset | AIBY | | [Free VPN by Free VPN .org™](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) | 4.3/5 | Mixed | Free VPN LLC | | [Quantumult X](https://marlvel.ai/intel-report/utilities/quantumult-x) | 3.9/5 | Frustrated | Cross Utility Ltd | ## Company Profile - **Developer:** Dung Vu ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/scale-for-grams-weight-scale/id6747007720?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*Tape Measure™*](https://marlvel.ai/intel-report/utilities/com-teamlevellabs-measuretape) (Level Labs, LLC) — 4.4/5 Rating | N/A Sentiment - [*The Tape Measure & 3D Scanner*](https://marlvel.ai/intel-report/utilities/com-ar-room-planer-app) (AppFusion OU) — 4.4/5 Rating | N/A Sentiment - [*Count This - Counting App*](https://marlvel.ai/intel-report/business/count-this-counting-app) (AIBY) — 4.3/5 Rating | Terrible Sentiment - [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.9/5 Rating | Negative Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Mixed Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Negative Sentiment - [*Calculator# Hide Photos Videos*](https://marlvel.ai/intel-report/utilities/calculator-hide-photos-videos) (NewSoftwares.net) — 4.4/5 Rating | N/A Sentiment - [*nasin sitelen Wakalito*](https://marlvel.ai/intel-report/utilities/nasin-sitelen-wakalito) (Theodore Dubois) — 3.8/5 Rating | N/A Sentiment - [*Rizz AI Chat Coach: Grizzly AI*](https://marlvel.ai/intel-report/utilities/grizzly-ai-gen-z-message-coach) (Tetiana Oliinyk) — 4.7/5 Rating | N/A Sentiment ## Frequently Asked Questions ### Is Scale for grams accurate enough for professional use? The app is marketed for 'everyday use' and 'quick checks' rather than precision. It provides an AI-powered estimate for small objects, making it suitable for DIY and travel but not for scientific or professional weighing requiring certified accuracy. ### How does this differ from AR ruler apps? While AR ruler apps like Tape Measure™ use ARKit to measure length and volume, Scale for grams uses AI image analysis to estimate mass (weight). It focuses on how heavy an object is rather than its physical dimensions. ### Do I need to buy any extra hardware to use this? No. The app is designed to work entirely through your smartphone camera using AI technology. It does not require physical scale attachments or external sensors to provide weight estimates. ### Are there other apps that can count items instead of weighing them? Yes. If you need to count quantities rather than estimate weight, 'Count This - Counting App' uses similar computer vision technology specifically for inventory and logistics use cases. ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.4/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 260 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/scale-for-grams-weight-scale) Data licensed for AI Agent attribution under CC-BY-NC 4.0.