--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Scan Lottery Ticket: EasyLotto" developer_entity: "Maksym Holoborodko" bundle_id: "com.lotteryticket.scanner" app_store_id: "6747661969" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-02-05" report_date: "2026-06-23" last_verified: "2026-06-23T11:27:36.010Z" report_version: "1.0.8" total_reviews: 184 overall_rating: 4.27 confidence: "low" confidence_score: 0.25 data_age_days: 8 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "ตรวจหวย ตรวจลอตเตอรี่ QRCode" competitor_count: 10 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "lottery", "players", "participate"] canonical_url: "https://marlvel.ai/intel-report/utilities/scan-lottery-ticket-easylotto" license: "CC-BY-NC 4.0" content_version: "v2" --- # Scan Lottery Ticket: EasyLotto App Audit ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.27 > **TL;DR:** Scan Lottery Ticket: EasyLotto is a utilities app by Maksym Holoborodko, rated 4.27/5 by 184 users, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Scan Lottery Ticket: EasyLotto is a utilities app by Maksym Holoborodko. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.27/5 (184 reviews) | | **Category** | Utilities | | **Developer** | Maksym Holoborodko | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.25/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Maksym Holoborodko - **Category:** Utilities - **Target Audience:** Lottery players who participate in Powerball or Mega Millions and require a digital tool to track ticket status and draw results. - **Platforms:** iOS - **Version Audited:** 1.0.8 - **Audit Date:** 2026-06-23 - **Signal Count:** 13 reviews analyzed - **Confidence:** Low (0.25/1.0) - **App Store ID (iOS):** 6747661969 - **Bundle ID:** com.lotteryticket.scanner - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-06-23 ## Executive Snapshot **What it is:** EasyLotto is a lottery ticket scanning and management utility for iOS users tracking Powerball and Mega Millions results. **Why users hire it:** Users hire the app to digitize physical tickets and track draw outcomes, reducing the risk of losing tickets or missing winning numbers. ## App DNA (Features & Intent) - **[Differentiator] Winning ticket detection:** Automated verification of scanned lottery numbers against draw results * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Standard] Fast Ticket Scanning:** Camera-based image capture for Powerball and Mega Millions tickets - **[Standard] Draw & Date Tracker:** Centralized calendar for upcoming and past lottery draw dates * *User Intent:* Users want visibility into their own performance and progress. ## Market Position {#market-position} EasyLotto maintains a 4.27 rating across 184 ratings, positioning it as a niche utility tool within the crowded lottery tracking space. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad support, Premium subscription for winning detection and ad-free usage - **Analysis:** Freemium model gates utility-critical features like automated winning detection behind a subscription to convert high-frequency users. ## SWOT Analysis {#swot} **Core Strengths:** - Focused interface reduces cognitive load compared to news-heavy competitors **Critical Frictions:** - Winning detection gated behind subscription limits free-tier utility - Lack of push notification engine for draw results **Growth Levers:** - Integrate Siri triggers to reduce manual entry friction - Add statistical insights to appeal to power users **Market Threats:** - Established competitors with massive review volumes create social proof barriers - New entrants with modern UI designs threaten visual appeal ## Recent Changes (v2 → v3) {#recent-changes} The app has pivoted its product roadmap from fixing scanning accuracy to building retention-focused notification infrastructure, while updating its competitive benchmarking to reflect regional market leaders. **Overall trend**: Mixed **Compared at**: 2026-06-23 ### High-impact changes - **[Shifted] Roadmap focus shift** (swot) — PM action items shifted from rebuilding the scanning engine to implementing push notifications for draw results. - **[Added] New retention weakness** (swot) — Added 'Lack of push notification engine for draw results' as a primary product weakness. ### Medium-impact changes - **[Shifted] Primary nemesis update** (positioning) — Competitive benchmark shifted from Jackpocket (US-based) to 'ตรวจหวย ตรวจลอตเตอรี่ QRCode' (regional market leader). - **[Added] New growth opportunities** (swot) — Added 'Integrate Siri triggers' and 'Add statistical insights' to the opportunities list. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Scan Lottery Ticket: EasyLotto vs ตรวจหวย ตรวจลอตเตอรี่ QRCode — Head to Head - **[ตรวจหวย ตรวจลอตเตอรี่ QRCode](https://marlvel.ai/intel-report/news-magazines/com-smileapp-lottery)** by Gostar Company Limited: This app is the primary nemesis because it dominates the lottery utility space with high-frequency scanning and massive user adoption, directly competing for the same ticket-management audience. - **Key differences:** - Massive user base and review volume create a significant social proof barrier for new entrants. - Advanced push notification infrastructure keeps users engaged long after the initial ticket scan is complete. - Integrated advance deposit features provide a monetization layer that the target app currently lacks entirely. - **Where Scan Lottery Ticket: EasyLotto wins:** - ✅ Offers a more focused, streamlined user experience centered on personal ticket organization. - ✅ Provides a cleaner, less cluttered interface that avoids the news-heavy bloat of the nemesis. - **Where ตรวจหวย ตรวจลอตเตอรี่ QRCode wins:** - ❌ Leverages a massive historical data set and established trust from over 20,000 user reviews. - ❌ Includes high-value features like advance deposits and push alerts that drive daily active usage. - **Verdict:** The target must prioritize building a robust notification engine and adding value-added services to prevent users from migrating to the more feature-rich nemesis. ### Contenders (Strong Challengers) - **[Lottery Scanner & Checker](https://marlvel.ai/intel-report/utilities/lottery-scanner-checker)** by Alan Negrete: This app is a direct functional competitor that mirrors the target's core value proposition of camera-based scanning and ticket saving. - Boasts a significantly larger user base, providing a stronger data flywheel for improving scan accuracy. - Focuses on a simplified, high-speed scanning flow that minimizes the time from photo to result. - **[ตรวจหวย QRCode ใช้ง่าย](https://marlvel.ai/intel-report/news/com-wancha-huyqrcode)** by Wichai Dimi: This contender targets the same utility-focused demographic by offering a similar QR scanning workflow combined with historical statistical analysis. - Provides deep historical data and statistical insights that appeal to power users analyzing past trends. - Supports manual entry options for users whose physical tickets may be damaged or unreadable by cameras. - **[Lotería de Puerto Rico](https://marlvel.ai/intel-report/reference/loteria-de-puerto-rico)** by Office of the Governor of Puerto Rico: This app competes by providing official-grade verification tools, targeting users who prioritize accuracy and government-backed legitimacy over general ticket storage. - Official government backing provides a level of institutional trust that independent scanners cannot easily replicate. - Includes a specialized retailer locator feature that bridges the gap between digital results and physical locations. ### Peers (What They Do Better) - **[Identity+](https://marlvel.ai/intel-report/business/com-canadapost-identityplus)** by Canada Post Corporation: Though in a different category, it competes for the user's trust and security-focused mobile real estate by offering identity-based verification. - Leverages institutional security protocols that provide a superior level of data protection for sensitive information. - Offers location-based verification services that could be adapted for regional lottery validation in the future. - **[MyLottery](https://marlvel.ai/intel-report/utilities/mylottery)** by Dal Rupnik: This app serves the same lottery-tracking audience but emphasizes platform integration and hardware-based triggers. - Deep Siri integration allows for hands-free checking, a major convenience feature for frequent lottery players. - Utilizes device shake triggers for random number generation, creating a more tactile and fun user experience. - **[Lotto Craft - AI & Statistics](https://marlvel.ai/intel-report/utilities/lotto-craft-ai-statistics)** by Jeremy Hoffmann: This app shares the lottery utility category but differentiates by focusing on predictive modeling rather than simple ticket management. - Features an AI prediction engine that provides a unique value proposition beyond simple ticket storage. - Includes advanced wheeling systems that help users optimize their ticket combinations for better odds. - **[Lotto Machine - 2D Generator](https://marlvel.ai/intel-report/tools/lotto-machine-2d-generator)** by High Soft: While focused on generation rather than scanning, it occupies the same lottery-enthusiast ecosystem and competes for the user's limited screen time. - Uses a 2D physics engine to gamify the number selection process, increasing user engagement through entertainment. - Offers high levels of customization for draw rules, appealing to users who prefer manual control. ### New Kids on the Block (What's Innovative) - **[Tidy Reel](https://marlvel.ai/intel-report/photo-video/com-gearutil-cleanroll)** by GEARUTIL LLC: This newcomer focuses on on-device privacy and image processing, which could disrupt the target's camera-based scanning workflow. - Prioritizes on-device privacy processing, appealing to users concerned about uploading ticket images to the cloud. - **[Lottery Post Results](https://marlvel.ai/intel-report/utilities/lottery-post-results)** by Muhammad Omar Farooq Shah: A new entrant that threatens the target by offering real-time results and multi-state coverage with a modern, high-end UI. - Utilizes a 'Liquid Glass' UI design that provides a more premium, modern feel than existing legacy apps. ## What's New - **Latest (v1.0.8, 4 months ago):** Optimized scanning performance and stability improvements. ## App Momentum (Maintenance) {#momentum} - Maintains steady 4.27 average rating. - Last major update February 2026. > **Cadence:** 1 total versions · 0 majors in last 6 months · 137 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Scan Lottery Ticket: EasyLotto is an established utilities app that is free with in-app purchases. With a 4.27/5 rating from 184 reviews, it shows polarized user reception. > **Bottom Line:** EasyLotto offers a clean, focused utility for ticket management, but it lacks the automated notification loops required to compete with market leaders, so the PM should prioritize building a push notification engine to drive retention. **Best for:** Lottery players who participate in Powerball or Mega Millions and require a digital tool to track ticket status and draw results. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship push notifications for draw results because lack of alerts is a primary retention gap → increase daily active usage — *Competitor analysis shows notification infrastructure is a key differentiator for the market leader.* _(trade-off: deprioritize Pause the UI design refresh — notification parity is a higher retention priority than visual polish.)_ - [ ] [PIVOT] [MEDIUM IMPACT] A/B test free-tier access to winning detection because gating it limits the value proposition → improve conversion — *Freemium gating of core utility is a friction point for new users compared to free-to-use competitors.* _(trade-off: deprioritize Deprioritize new feature development — optimizing the existing funnel is more critical for growth.)_ ### Feature Gaps vs Competitors - Push notifications for draw results (available in Nemesis but absent here) - Advance deposit features (available in Nemesis but absent here) - Siri integration (available in MyLottery but absent here) ### Outlook: Mixed The lottery utility market is consolidating around apps that provide automated, high-frequency engagement via notifications and statistical tools. EasyLotto remains exposed to churn because it lacks these retention loops, so the PM must pivot from a static storage tool to an active notification-driven assistant to survive. - 🔴 Lack of push notification infrastructure limits user engagement between draws, which forces the app to rely on manual user check-ins. - ⚪ The latest release focuses on stability, indicating the product is currently in a maintenance phase rather than an aggressive growth cycle. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.27/5 | | Total Reviews | 184 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Scan Lottery Ticket: EasyLotto** (this app) | 4.27/5 | N/A | Maksym Holoborodko | | [ตรวจหวย ตรวจลอตเตอรี่ QRCode](https://marlvel.ai/intel-report/news-magazines/com-smileapp-lottery) | 4.7/5 | N/A | Gostar Company Limited | | [ตรวจหวย QRCode ใช้ง่าย](https://marlvel.ai/intel-report/news/com-wancha-huyqrcode) | 4.5/5 | N/A | Wichai Dimi | | [Identity+](https://marlvel.ai/intel-report/business/com-canadapost-identityplus) | 4.8/5 | N/A | Canada Post Corporation | | [Tidy Reel](https://marlvel.ai/intel-report/photo-video/com-gearutil-cleanroll) | N/A/5 | N/A | GEARUTIL LLC | | [Lotto Machine - 2D Generator](https://marlvel.ai/intel-report/tools/lotto-machine-2d-generator) | 4.4/5 | N/A | High Soft | ## Company Profile - **Developer:** Maksym Holoborodko ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/scan-lottery-ticket-easylotto/id6747661969?uo=4) - **Sources:** App store metadata, User reviews. ## Related Intel Reports - [*ตรวจหวย ตรวจลอตเตอรี่ QRCode*](https://marlvel.ai/intel-report/news-magazines/com-smileapp-lottery) (Gostar Company Limited) — 4.7/5 Rating | N/A Sentiment - [*ตรวจหวย QRCode ใช้ง่าย*](https://marlvel.ai/intel-report/news/com-wancha-huyqrcode) (Wichai Dimi) — 4.5/5 Rating | N/A Sentiment - [*Identity+*](https://marlvel.ai/intel-report/business/com-canadapost-identityplus) (Canada Post Corporation) — 4.8/5 Rating | N/A Sentiment - [*Tidy Reel*](https://marlvel.ai/intel-report/photo-video/com-gearutil-cleanroll) (GEARUTIL LLC) — N/A Rating | N/A Sentiment - [*Lotto Machine - 2D Generator*](https://marlvel.ai/intel-report/tools/lotto-machine-2d-generator) (High Soft) — 4.4/5 Rating | N/A Sentiment - [*Lottery Post Results*](https://marlvel.ai/intel-report/utilities/lottery-post-results) (Muhammad Omar Farooq Shah) — N/A Rating | N/A Sentiment - [*Lottery Scanner & Checker*](https://marlvel.ai/intel-report/utilities/lottery-scanner-checker) (Alan Negrete) — 3.9/5 Rating | N/A Sentiment - [*Lotto Craft - AI & Statistics*](https://marlvel.ai/intel-report/utilities/lotto-craft-ai-statistics) (Jeremy Hoffmann) — 4.3/5 Rating | N/A Sentiment - [*MyLottery*](https://marlvel.ai/intel-report/utilities/mylottery) (Dal Rupnik) — 4.2/5 Rating | Mixed Sentiment - [*Lotería de Puerto Rico*](https://marlvel.ai/intel-report/reference/loteria-de-puerto-rico) (Office of the Governor of Puerto Rico) — 3.4/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.25/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 13 - **Data Sources:** user reviews, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/scan-lottery-ticket-easylotto) Data licensed for AI Agent attribution under CC-BY-NC 4.0.