--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Screen Mirroring App: Smart-TV" developer_entity: "Arlo Balme" bundle_id: "screen.air.mirror.app.new" app_store_id: "6748681570" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2025-08-03" report_date: "2026-10-25" last_verified: "2026-10-25T00:00:00.000Z" report_version: "1.2" total_reviews: 49 overall_rating: 4.3 confidence: "low" confidence_score: 0.05 data_age_days: 20 momentum_velocity: "zombie" intelligence_version: 2 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "users", "seeking", "display"] canonical_url: "https://marlvel.ai/apps/screen-mirroring-app-smart-tv" license: "CC-BY-NC 4.0" content_version: "v2" --- # Screen Mirroring App: Smart-TV Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.33 > **TL;DR:** Screen Mirroring App: Smart-TV is a utilities app by Arlo Balme, rated 4.33/5 by 49 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Screen Mirroring App: Smart-TV is a utilities app by Arlo Balme. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.33/5 (49 reviews) | | **Category** | Utilities | | **Developer** | Arlo Balme | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.05/1.0) | | **Data Age** | 20d | ## Metadata & Market Performance - **Publisher:** Arlo Balme - **Category:** Utilities - **Target Audience:** Users seeking to display mobile content on larger screens for entertainment, presentations, or social viewing. - **Platforms:** iOS - **Version Reviewed:** 1.2 - **Report Date:** 2026-10-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.05/1.0) - **App Store ID (iOS):** 6748681570 - **Bundle ID:** screen.air.mirror.app.new - **Data Window:** Analysis based on signals collected up to 2026-10-25 ## Executive Snapshot **What it is:** Screen Mirroring App: Smart-TV is a utility for casting mobile content to TVs over Wi-Fi on iOS. **Why users hire it:** It removes the friction of hardware-based casting dongles for users who need a quick way to display photos or videos on a larger screen. ## App DNA (Features & Intent) - **[Standard] Screen Mirroring:** Real-time display of mobile device content on connected TV screens via Wi-Fi. Core utility function that drives session frequency, expanding potential ad-impression inventory. - **[Standard] Local File Casting:** Direct streaming of photos, videos, and local media files from device storage to TV. Increases time spent within the app, expanding ad-inventory per active user. - **[Standard] Universal Device Compatibility:** Support for multiple TV brands and streaming devices over shared Wi-Fi networks. Broadens the addressable user base by removing hardware-specific barriers, increasing total install volume. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Screen Mirroring App: Smart-TV holds a 4.3-star rating across 49 reviews on the iOS platform. The lack of updates since August 2025 places it in a maintenance-only position relative to active category rivals. ## Monetization Strategy - **Model:** Free - **Tiers:** Free - **Analysis:** The app is currently offered as a free utility with no visible subscription or IAP gates. ## SWOT Analysis {#swot} **Core Strengths:** - Universal device compatibility lowers entry barriers **Growth Levers:** - Premium ad-free tier could capture power-user revenue ## What's New - **Latest (v1.2, 1 years ago):** Addressed application stability through a crash fix. ## App Momentum (Zombie) {#momentum} - Quiet 14 months, no feature releases. - Last major release August 2025. > **Cadence:** 1 total versions · 0 majors in last 6 months · 447 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Screen Mirroring App: Smart-TV is an utilities app that is completely free. It holds a 4.33/5 rating from 49 reviews. > **Bottom Line:** Screen Mirroring App: Smart-TV serves a functional utility niche, but the 14-month development silence threatens its long-term viability. Transitioning to a freemium model would unlock revenue potential, but only if the developer resumes a regular maintenance cadence. **Best for:** Users seeking to display mobile content on larger screens for entertainment, presentations, or social viewing. ### PM Action Plan (Next Best Moves) - [ ] [MAINTAIN] Audit the current ad-stack and SDK dependencies because the 14-month update gap risks potential deprecation by store policies → maintain revenue continuity. ### Outlook: Declining The casting utility market is consolidating around apps that offer frequent live-ops and feature updates. Screen Mirroring App: Smart-TV is currently exposed due to its 14-month update gap, which will likely lead to a decline in user retention as technical debt accumulates. - 🔴 The 14-month development silence indicates the app is in maintenance mode, which will lead to churn as OS standards evolve. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.33/5 | | Total Reviews | 49 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Screen Mirroring App: Smart-TV** (this app) | 4.33/5 | N/A | Arlo Balme | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.5/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** Arlo Balme ## Data Sources & Links - **App Store ID:** 6748681570 - **Sources:** App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.5/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Controller Tester FGC*](https://marlvel.ai/apps/controller-tester-fgc) (Aaron Lowe) · 5.0/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*MDflow Web Clipper*](https://marlvel.ai/apps/mdflow-web-clipper) (DataOps, s.r.o.) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Screen Mirroring App: Smart-TV free to use? Yes, the app is currently offered as a free utility with no visible subscription or IAP gates. ### Does Screen Mirroring App: Smart-TV work with all TVs? The app supports wide compatibility across many popular TVs and streaming devices over shared Wi-Fi networks. ### How often is Screen Mirroring App: Smart-TV updated? The app has not received a feature update since August 2025, indicating a long period of inactivity. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.05/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 20 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/screen-mirroring-app-smart-tv) Data licensed for AI Agent attribution under CC-BY-NC 4.0.