--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Shabbat Shalom - שבת שלום" developer_entity: "RustyBrick, Inc." bundle_id: "com.rustybrick.ShabbatShalom" app_store_id: "291083594" google_play_id: "com.rustybrick.shabbat" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: true market_region: "US" platforms: "iOS & Android" app_last_updated: "2024-03-22" report_date: "2026-05-15" last_verified: "2026-05-15T00:00:00.000Z" report_version: "2.4.1" total_reviews: 1066 overall_rating: 4.6 sentiment: "Mixed" sentiment_score: 55 confidence: "low" confidence_score: 0.9 top_praise_theme: "Accurate prayer and candle lighting times provide essential utility for weekly religious observance" top_complaint_theme: "Inaccurate location-based scheduling times cause confusion and potential religious observance errors for users" review_sample_size: 118 total_review_count: 118 analyzed_review_count: 66 data_age_days: 93 momentum_velocity: "zombie" intelligence_version: 5 nemesis: "MyZmanim" competitor_count: 6 tags: ["utilities", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "jewish", "individuals", "families"] canonical_url: "https://marlvel.ai/apps/shabbat-shalom" license: "CC-BY-NC 4.0" content_version: "v2" --- # Shabbat Shalom - שבת שלום Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Free - **Signal**: Rating 4.58 · Sentiment Mixed - **Recent focus**: Inaccurate location-based scheduling times cause confusion and potential religious observance errors for users (top complaint) · Accurate prayer and candle lighting times provide essential utility for weekly religious observance (top praise) > **TL;DR:** Shabbat Shalom - שבת שלום is a utilities app by RustyBrick, Inc., rated 4.58/5 by 1.1K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Shabbat Shalom - שבת שלום shows Mixed sentiment (4.58/5 from 1.1K reviews) — users praise accurate prayer and candle lighting times provide essential utility for weekly religious observance but report issues with inaccurate location-based scheduling times cause confusion and potential religious observance errors for users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.58/5 (1.1K reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | RustyBrick, Inc. | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Low (0.9/1.0) | | **Data Age** | 93d | ## Metadata & Market Performance - **Publisher:** RustyBrick, Inc. - **Category:** Utilities - **Target Audience:** Jewish individuals and families seeking to track Shabbat candle lighting and havdalah times globally. - **Platforms:** iOS & Android - **Version Reviewed:** 4.2.0 - **Report Date:** 2026-05-15 - **Signal Count:** 118 reviews analyzed - **Confidence:** Low (0.9/1.0) - **App Store ID (iOS):** 291083594 - **Bundle ID:** com.rustybrick.ShabbatShalom - **Google Play ID:** com.rustybrick.shabbat - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-15 ## Executive Snapshot **What it is:** Shabbat Shalom is a utility app for tracking global Shabbat candle lighting and havdalah times on iOS and Android. **Why users hire it:** Users hire this app to manage weekly religious scheduling without needing constant internet access, serving the need for reliable, offline-accessible timekeeping. ## App DNA (Features & Intent) - **[Standard] Global Zmanim Calculation:** Calculates candle lighting and havdalah times for any global location - **[Differentiator] Offline Mode:** Functions without an internet connection after initial location search * *User Intent:* Users want uninterrupted access without internet dependency. - **[Standard] Parsha Lookup:** Displays the weekly Torah portion for any selected location ## Market Position {#market-position} The app maintains a 4.09 rating across 1,066 total ratings, but the lack of recent feature expansion relative to MyZmanim suggests a maintenance-mode posture. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ad support - **Analysis:** The app is entirely free and monetized through ad inventory. ## 🟡 User Sentiment (Low Confidence: 66 of 118 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.58/5 - **Platform Split:** iOS 4.1/5 (23 ratings) | Android 4.6/5 (1K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Accurate prayer and candle lighting times provide essential utility for weekly religious observance** ### Top Complaints (Impact Areas) - **Inaccurate location-based scheduling times cause confusion and potential religious observance errors for users** ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture ensures consistent utility during Shabbat observance **Growth Levers:** - Future date lookup functionality would assist travelers with long-term religious planning ## Recent Changes (v4 → v5) {#recent-changes} The app's competitive position has weakened due to a drop in user ratings and the emergence of calculation accuracy complaints, prompting a shift in development priorities toward technical auditing. **Overall trend**: Declining **Compared at**: 2026-05-15 ### High-impact changes - **[Declined] Rating Decrease** (sentiment) - **[Shifted] Complaint Focus** (sentiment) ### Medium-impact changes - **[Added] Parsha Lookup Feature** (features) - **[Added] Calculation Accuracy Threat** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Shabbat Shalom - שבת שלום vs MyZmanim - **[MyZmanim](https://marlvel.ai/apps/myzmanim)** by MyZmanim: MyZmanim is the direct market leader in the Zmanim (Jewish timekeeping) utility niche, maintaining a high-frequency update cycle and a specialized focus on precise halachic calculations. - **Key differences:** - Offers highly granular, customizable halachic time calculations that exceed the basic candle lighting functionality provided here. - Maintains a consistent release cadence that ensures compatibility with the latest OS versions and device hardware. - Provides a dedicated, single-purpose utility experience that avoids the content-bloat found in broader religious lifestyle applications. ### Contenders (Strong Challengers) - **[Zmanim™](https://marlvel.ai/apps/zmanim)** by Haim Cohen: A direct competitor in the Zmanim utility space with a strong user rating and a focused feature set. - Focuses exclusively on the Zmanim utility, providing a clean, distraction-free environment for time-sensitive religious tasks. - Maintains a high user satisfaction rating by prioritizing core functionality over secondary content or social features. ### Peers (What They Do Better) - **[TorahAnytime](https://marlvel.ai/apps/torahanytime)** by TorahAnytime com Inc.: Captures the same religious audience through a video-first educational model rather than a utility-first model. - Dominates the educational niche with a massive library of on-demand video content that drives high retention. - Utilizes a content-heavy engagement strategy that keeps users returning daily for new lectures and classes. - **[Sefaria: Jewish Texts Library](https://marlvel.ai/apps/sefaria-jewish-texts-library)** by Sefaria: Adjacent utility that captures the same audience through deep integration of Jewish texts and study tools. - Provides an unparalleled, open-source digital library of Jewish texts that anchors the user within their ecosystem. - Maintains a high-velocity development cycle with frequent feature updates that keep the user base highly engaged. - **[Chabad.org](https://marlvel.ai/apps/chabad-org)** by Chabad.org Jewish Apps: While broader in scope, it serves the same audience and includes Zmanim as a core feature within a larger ecosystem. - Leverages a massive content library and brand authority that creates a high barrier to entry for utility-only apps. - Integrates Zmanim into a comprehensive lifestyle platform, increasing daily active usage through diverse religious content offerings. ### New Kids on the Block (What's Innovative) - **[Kosher Near Me](https://marlvel.ai/apps/kosher-near-me)** by Dragonwell Media: An emerging utility threat that has shown recent activity and serves a complementary need for the same target demographic. - Focuses on location-based discovery, which provides a clear path for expanding into broader 'Jewish life' utility services. - Maintains active development cycles, suggesting a pivot toward more comprehensive community-focused features in the near future. ## What's New - **Latest (v2.4.1, 2 years ago):** Fixed a bug in the location search feature. ## App Momentum (Zombie) {#momentum} - Fixed location search bug. - Fixed location saving bug. > **Cadence:** 2 total versions · 0 majors in last 6 months · 780 days since last update · 107 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Shabbat Shalom - שבת שלום is an established utilities app that is completely free. It holds a 4.58/5 rating from 1.1K reviews. > **Bottom Line:** The app provides essential offline utility, but persistent location-saving bugs threaten its core value proposition, so the team must prioritize technical stability over new features to prevent churn to MyZmanim. **Best for:** Jewish individuals and families seeking to track Shabbat candle lighting and havdalah times globally. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Rebuild location-saving logic because current bugs prevent users from setting their city → restore basic utility ### Feature Gaps vs Competitors - Granular halachic customization (available in MyZmanim but absent here) ### Outlook: Mixed The religious utility market is consolidating around high-precision, frequently updated tools, leaving this app exposed to churn. The team must address technical debt immediately to maintain relevance against competitors. - 🔴 Persistent location-saving bugs post-update prevent users from setting their city, which erodes trust in the app's core scheduling utility. - ⚪ Recent updates focused on bug fixes rather than feature expansion, indicating a maintenance-mode posture in a competitive utility market. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.58/5 | | Total Reviews | 1.1K | | Sentiment | Mixed (55/100) | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Shabbat Shalom - שבת שלום** (this app) | 4.58/5 | Mixed | RustyBrick, Inc. | | [Chabad.org](https://marlvel.ai/apps/chabad-org) | 4.8/5 | N/A | Chabad.org Jewish Apps | | [Sefaria: Jewish Texts Library](https://marlvel.ai/apps/sefaria-jewish-texts-library) | 4.5/5 | N/A | Sefaria | | [TorahAnytime](https://marlvel.ai/apps/torahanytime) | 4.9/5 | N/A | TorahAnytime com Inc. | | [MyZmanim](https://marlvel.ai/apps/myzmanim) | 4.5/5 | Mixed | MyZmanim | | [Kosher Near Me](https://marlvel.ai/apps/kosher-near-me) | 4.9/5 | Excited | Dragonwell Media | ## Company Profile - **Developer:** RustyBrick, Inc. - **Website:** [https://www.rustybrick.com/](https://www.rustybrick.com/) - **Social:** [Facebook](https://www.facebook.com/rustybrick) · [X/Twitter](https://twitter.com/rustybrick) · [LinkedIn](https://www.linkedin.com/company/rustybrick) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/shabbat-shalom-%D7%A9%D7%91%D7%AA-%D7%A9%D7%9C%D7%95%D7%9D/id291083594?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.rustybrick.shabbat&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.rustybrick.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Chabad.org*](https://marlvel.ai/apps/chabad-org) (Chabad.org Jewish Apps) · 4.8/5 Rating - [*Sefaria: Jewish Texts Library*](https://marlvel.ai/apps/sefaria-jewish-texts-library) (Sefaria) · 4.5/5 Rating - [*TorahAnytime*](https://marlvel.ai/apps/torahanytime) (TorahAnytime com Inc.) · 4.9/5 Rating - [*MyZmanim*](https://marlvel.ai/apps/myzmanim) (MyZmanim) · 4.5/5 Rating - [*Kosher Near Me*](https://marlvel.ai/apps/kosher-near-me) (Dragonwell Media) · 4.9/5 Rating | Positive Sentiment - [*Zmanim™*](https://marlvel.ai/apps/zmanim) (Haim Cohen) · 4.8/5 Rating | Excellent Sentiment - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.3/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.9/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 118 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 93 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/shabbat-shalom) Data licensed for AI Agent attribution under CC-BY-NC 4.0.