--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "SMS Spam Filter" developer_entity: "Ron Digital" bundle_id: "com.ron.smsfilter" app_store_id: "1601620245" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2023-05-16" report_date: "2026-08-14" last_verified: "2026-08-14T00:00:00.000Z" report_version: "1.1" total_reviews: 2 overall_rating: 3 confidence: "low" confidence_score: 0 data_age_days: 47 momentum_velocity: "zombie" intelligence_version: 3 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "mobile", "users", "seeking"] canonical_url: "https://marlvel.ai/apps/sms-spam-filter-1" license: "CC-BY-NC 4.0" content_version: "v2" --- # SMS Spam Filter Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 3 > **TL;DR:** SMS Spam Filter is a utilities app by Ron Digital, rated 3/5 by 2 users, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** SMS Spam Filter is a utilities app by Ron Digital. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3/5 (2 reviews) | | **Category** | Utilities | | **Developer** | Ron Digital | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0/1.0) | | **Data Age** | 47d | ## Metadata & Market Performance - **Publisher:** Ron Digital - **Category:** Utilities - **Target Audience:** Mobile users seeking to reduce unwanted SMS traffic by filtering specific keywords. - **Platforms:** iOS - **Version Reviewed:** 1.1 - **Report Date:** 2026-08-14 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0/1.0) - **App Store ID (iOS):** 1601620245 - **Bundle ID:** com.ron.smsfilter - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-14 ## Executive Snapshot **What it is:** SMS Spam Filter is a utility for iOS that allows users to block incoming messages based on specific keywords. **Why users hire it:** It removes the cognitive cost of manually ignoring recurring spam messages by automating the deletion of texts containing defined terms. ## App DNA (Features & Intent) - **[Standard] Keyword-based SMS filtering:** Blocks incoming messages containing user-defined keywords, serving as the core utility. * *User Intent:* Users want to quickly find relevant content or features. - **[Standard] In-app purchase:** Enables monetization through digital transactions within the interface. ## Market Position {#market-position} SMS Spam Filter holds a 3-star rating across two total ratings, reflecting limited market traction. The lack of updates for over 1,100 days positions it as a legacy utility in a category now dominated by automated, OS-integrated solutions. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free base version, In-app purchases available - **Analysis:** Freemium model utilizing in-app purchases to monetize the core filtering utility. ## SWOT Analysis {#swot} **Core Strengths:** - User-defined keyword logic provides granular control over message blocking **Growth Levers:** - Integrate automated, AI-driven spam detection to replace manual keyword entry ## Recent Changes (v2 → v3) {#recent-changes} The integration of a 3-star rating across two reviews provides the first concrete signal of user dissatisfaction, confirming the product's decline in market relevance. This data point shifts the assessment from a purely maintenance-mode observation to an active indicator of poor user experience. **Overall trend**: Declining **Compared at**: 2026-08-14 ### High-impact changes - **[Added] User Rating Data** (sentiment) ### Medium-impact changes - **[Added] Sentiment-based Weakness** (swot) - **[Shifted] Opportunity Pivot** (swot) ## What's New - **Latest (v1.1, 3 years ago):** Introduced in-app purchase functionality and implemented UI design updates. ## App Momentum (Zombie) {#momentum} - No feature updates since May 2023. - Maintenance-mode status for 39 months. > **Cadence:** 1 total versions · 1 majors in last 6 months · 1185 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} SMS Spam Filter is an utilities app that is free with in-app purchases. It holds a 3/5 rating from 2 reviews. > **Bottom Line:** SMS Spam Filter's reliance on manual keyword entry is insufficient against current spam volume, and the lack of updates suggests the product is effectively sunsetting. The PM should prioritize a pivot to automated filtering or consider sunsetting the project to reallocate resources. **Best for:** Mobile users seeking to reduce unwanted SMS traffic by filtering specific keywords. ### PM Action Plan (Next Best Moves) - [ ] [SUNSET] Sunset the product because the 39-month update gap indicates a lack of viable long-term maintenance → reallocate resources to active projects. ### Outlook: Declining The spam-filtering market is consolidating around automated, OS-integrated tools that require zero user configuration. SMS Spam Filter remains exposed due to its manual, high-friction design and lack of active development, which will lead to continued churn as users migrate to more capable alternatives. - 🔴 The 39-month update gap confirms a maintenance-only cadence, which prevents the app from competing with modern, automated spam-filtering solutions. - 🔴 The 3-star rating on a minimal review sample suggests the current utility does not meet basic user expectations for spam management. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3/5 | | Total Reviews | 2 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 2 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **SMS Spam Filter** (this app) | 3/5 | N/A | Ron Digital | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Fusvob VPN : Super VPN 2026](https://marlvel.ai/apps/com-toplinkc-foxexcellent) | 4.4/5 | Mixed | Fuxin Technology | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | n/a | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | ## Company Profile - **Developer:** Ron Digital ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/sms-spam-filter/id1601620245?uo=4) - **Sources:** App store metadata. ## Related Intel Reports - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.4/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating ## Frequently Asked Questions {#faq} ### Is SMS Spam Filter still being updated? No, SMS Spam Filter has not received a feature update since May 2023, indicating it is currently in maintenance mode. ### Does SMS Spam Filter block all spam automatically? No, SMS Spam Filter relies on manual keyword entry defined by the user to block messages, rather than automated spam detection. ### What is a better alternative to manual keyword filtering? Most modern mobile operating systems now include built-in, automated spam filtering that does not require manual keyword entry. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 47 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/sms-spam-filter-1) Data licensed for AI Agent attribution under CC-BY-NC 4.0.