--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Splity: Bill Splitter & Scan" developer_entity: "Dor Haim Bobrutsky" bundle_id: "com.dorbob.splity" app_store_id: "6801419230" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-08-28" report_date: "2026-11-02" last_verified: "2026-11-02T00:00:00.000Z" report_version: "1.0.1" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 12 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "social", "diners", "frequently"] canonical_url: "https://marlvel.ai/apps/splity-bill-splitter-scan" license: "CC-BY-NC 4.0" content_version: "v2" --- # Splity: Bill Splitter & Scan Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium > **TL;DR:** Splity: Bill Splitter & Scan is a utilities app by Dor Haim Bobrutsky, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Splity: Bill Splitter & Scan is a utilities app by Dor Haim Bobrutsky. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | Dor Haim Bobrutsky | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 12d | ## Metadata & Market Performance - **Publisher:** Dor Haim Bobrutsky - **Category:** Utilities - **Target Audience:** Social diners who frequently split restaurant bills and want to avoid manual calculations or group-chat coordination. - **Platforms:** iOS - **Version Reviewed:** 1.0.1 - **Report Date:** 2026-11-02 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6801419230 - **Bundle ID:** com.dorbob.splity - **Data Window:** Analysis based on signals collected up to 2026-11-02 ## Executive Snapshot **What it is:** Splity is a bill-splitting utility for iOS that uses OCR scanning and QR codes to coordinate group payments without requiring guest sign-ups. **Why users hire it:** The app removes the social friction of manual bill calculation and the cognitive load of tracking shared items during group dining. ## App DNA (Features & Intent) - **[Differentiator] Receipt Scanning:** OCR technology extracts line items and totals from physical receipts to populate a digital bill. - **[Differentiator] Guest Join via QR:** Allows users to join a bill session via QR code without account creation or app installation. - **[Standard] Item-Level Splitting:** Enables individual selection of specific items for payment, including shared dish division. * *User Intent:* Users seek social connection and competitive engagement with peers. ## Market Position {#market-position} Splity operates as a niche utility in the crowded dining-tools space, relying on a one-time payment model to differentiate from subscription-heavy rivals. The absence of a subscription tier creates a low-barrier value proposition for casual users, though it limits the developer's ability to fund continuous feature updates. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier limited to 3 scans, Unlimited scans for a one-time payment of $2.99 - **Analysis:** The freemium model uses a usage-based gate, requiring a $2.99 one-time payment to unlock unlimited functionality. ## SWOT Analysis {#swot} **Core Strengths:** - QR-based guest join mechanism removes mandatory app installation for participants **Growth Levers:** - Localized language support provides entry into non-English speaking markets ## What's New - **Latest (v1.0.1, 2 months ago):** Optimized bill splitting workflow with improved scanning and interaction speed. ## App Momentum (Maintenance) {#momentum} - Ships minor polish updates only. - Last major release two months ago. > **Cadence:** 1 total versions · 0 majors in last 6 months · 66 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Splity: Bill Splitter & Scan is an utilities app that is free with in-app purchases. > **Bottom Line:** Splity solves the immediate friction of bill splitting through a frictionless guest-join mechanism, but the current maintenance-mode cadence leaves it vulnerable to competitors with more active update cycles. Transitioning to a sustainable revenue model would unlock the capital needed for long-term retention. **Best for:** Social diners who frequently split restaurant bills and want to avoid manual calculations or group-chat coordination. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] A/B test a 'Pro' subscription tier because the current one-time payment model limits long-term revenue potential → increase LTV ### Outlook: Stable The bill-splitting market is consolidating around tools that offer the lowest friction for group participation. Splity is well-positioned for casual use, but the lack of recent feature iteration suggests it may struggle to retain power users who require more advanced accounting features. - ⚪ The maintenance-only release cadence indicates a stable but non-growing feature set, which may lead to stagnation against more active competitors. - 🟢 The inclusion of multi-language support provides a unique distribution advantage in international markets that English-only rivals often overlook. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Splity: Bill Splitter & Scan** (this app) | N/A/5 | N/A | Dor Haim Bobrutsky | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** Dor Haim Bobrutsky - **Website:** [https://splitybill.com](https://splitybill.com) ## Data Sources & Links - **App Store ID:** 6801419230 - **Dev Site:** [Official Website](https://splitybill.com) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Controller Tester FGC*](https://marlvel.ai/apps/controller-tester-fgc) (Aaron Lowe) · 5.0/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*MDflow Web Clipper*](https://marlvel.ai/apps/mdflow-web-clipper) (DataOps, s.r.o.) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is Splity free to use? Splity offers a free tier limited to three bill scans. Unlimited scanning is available through a single one-time payment of $2.99, with no subscription required. ### Do my friends need to download the app to split the bill? No, guests can join a bill session via a QR code or link on their own phones without needing to install the app or create an account. ### What happens if the receipt scanner makes a mistake? Splity's receipt scanning is automated and can occasionally misread items. The app is designed as a calculator, and users should review the numbers before finalizing payment. ### What languages does Splity support? Splity currently supports English, Hebrew, Arabic, Spanish, and French. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 12 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/splity-bill-splitter-scan) Data licensed for AI Agent attribution under CC-BY-NC 4.0.