--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "TileWright – Tile Calculator" developer_entity: "ADVEMA" bundle_id: "de.advema.tilewright" app_store_id: "6785787624" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-10-27" report_date: "2026-10-31" last_verified: "2026-10-31T00:00:00.000Z" report_version: "2.1" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 1 momentum_velocity: "active" intelligence_version: 2 tags: ["utilities", "freemium", "mobile app", "app review", "app analysis", "professional", "setters,", "contractors,"] canonical_url: "https://marlvel.ai/apps/tilewright-tile-calculator" license: "CC-BY-NC 4.0" content_version: "v2" --- # TileWright – Tile Calculator Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium > **TL;DR:** TileWright – Tile Calculator is a utilities app by ADVEMA, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** TileWright – Tile Calculator is a utilities app by ADVEMA. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | ADVEMA | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** ADVEMA - **Category:** Utilities - **Target Audience:** Professional tile setters, contractors, and DIYers requiring accurate material estimation and on-site documentation. - **Platforms:** iOS - **Version Reviewed:** 2.1 - **Report Date:** 2026-10-31 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6785787624 - **Bundle ID:** de.advema.tilewright - **Data Window:** Analysis based on signals collected up to 2026-10-31 ## Executive Snapshot **What it is:** TileWright is a material estimation utility for contractors and DIYers that uses LiDAR scanning to generate floor plans and tile quantities on iOS. **Why users hire it:** The app removes the time-consuming friction of manual measurement and quote drafting, replacing it with an automated workflow that functions entirely offline on job sites. ## App DNA (Features & Intent) - **[Differentiator] LiDAR Room Scanning:** Captures floor, walls, and windows for 3D modeling; premium-tier gate. * *User Intent:* Users seek enhanced value through premium features. - **[Standard] Material Calculators:** Calculates quantities for tiles, grout, and adhesive; free-tier utility. - **[Differentiator] PDF Quote Generation:** Creates professional quotes with branding; premium-tier gate. * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} TileWright positions itself as a professional-grade utility, leveraging LiDAR and on-device AI to outperform basic calculator apps. The focus on offline-first performance targets the specific pain point of bare-shell job sites where connectivity is unreliable. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier includes 13 basic calculators, Pro tier via monthly, yearly, or one-time purchase - **Analysis:** The freemium model gates advanced professional tools like LiDAR scanning and PDF exports behind a subscription, while keeping basic utility free to drive acquisition. ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first architecture removes connectivity dependencies - LiDAR-based 3D modeling provides superior accuracy **Growth Levers:** - Localized pricing for high-ARPU contractor markets ## What's New - **Latest (v2.1, 3 days ago):** Introduced PDF quote generation, a job-site timer with Lock Screen/Dynamic Island support, layout planning tools, and specialized calculators for slopes and materials. ## App Momentum (Active) {#momentum} - Shipped PDF quote generation tools. - Integrated job-site timers with Dynamic Island. - Ships monthly feature updates. > **Cadence:** 2 total versions · 1 majors in last 6 months · 3 days since last update · 28 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} TileWright – Tile Calculator is an utilities app that is free with in-app purchases. > **Bottom Line:** TileWright's offline LiDAR workflow provides a clear productivity gain for contractors, but the conversion of DIY users depends on the perceived value of the premium PDF and AI tools. Prioritizing professional-grade documentation features will secure the high-ARPU segment against simpler, ad-supported calculators. **Best for:** Professional tile setters, contractors, and DIYers requiring accurate material estimation and on-site documentation. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Ship a 'DIY-Lite' subscription tier because the current Pro-tier pricing is a barrier for non-contractors → increase conversion among casual users. ### Outlook: Improving The construction utility market is shifting toward automated documentation, and TileWright's focus on LiDAR-based accuracy positions it well for the professional segment. Continued investment in professional-grade tools will likely increase the conversion rate among contractors who currently rely on manual spreadsheets. - 🟢 The consistent monthly release cadence demonstrates active feature investment rather than maintenance-mode, which builds trust with professional users. - 🟢 The addition of PDF quoting and job-site timers directly addresses the professional workflow, increasing the app's utility during the workday. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Improving | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **TileWright – Tile Calculator** (this app) | N/A/5 | N/A | ADVEMA | | [Sota Connect: Secure Network](https://marlvel.ai/apps/fi-catconnect-sota) | 4.9/5 | N/A | Cat Connect | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.6/5 | n/a | techlaim | | [App For Siri Commands Tips](https://marlvel.ai/apps/app-for-siri-commands-tips) | N/A/5 | N/A | Anh La Phan Son | | [avoVPN Desktop](https://marlvel.ai/apps/avovpn-desktop) | N/A/5 | N/A | Avocado VPN Technologies | | [Bin Days - Bin Reminder](https://marlvel.ai/apps/bin-days-bin-reminder) | N/A/5 | N/A | Vicki Partridge | ## Company Profile - **Developer:** ADVEMA - **Website:** [https://tw.advema.de/](https://tw.advema.de/) ## Data Sources & Links - **App Store ID:** 6785787624 - **Dev Site:** [Official Website](https://tw.advema.de/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Sota Connect: Secure Network*](https://marlvel.ai/apps/fi-catconnect-sota) (Cat Connect) · 4.9/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.6/5 Rating - [*App For Siri Commands Tips*](https://marlvel.ai/apps/app-for-siri-commands-tips) (Anh La Phan Son) · N/A Rating - [*avoVPN Desktop*](https://marlvel.ai/apps/avovpn-desktop) (Avocado VPN Technologies) · N/A Rating - [*Bin Days - Bin Reminder*](https://marlvel.ai/apps/bin-days-bin-reminder) (Vicki Partridge) · N/A Rating - [*Controller Tester FGC*](https://marlvel.ai/apps/controller-tester-fgc) (Aaron Lowe) · 5.0/5 Rating - [*Fusvob VPN : Super VPN 2026*](https://marlvel.ai/apps/com-toplinkc-foxexcellent) (Fuxin Technology) · 4.5/5 Rating - [*Gear Ratio Calculator & RPM*](https://marlvel.ai/apps/cog-gear-ratio-calculator) (Linh Phan Nhat Khanh) · N/A Rating - [*MDflow Web Clipper*](https://marlvel.ai/apps/mdflow-web-clipper) (DataOps, s.r.o.) · N/A Rating - [*NordVPN: VPN Fast & Secure*](https://marlvel.ai/apps/com-nordvpn-nordvpn) (Nordvpn S.A.) · 4.7/5 Rating ## Frequently Asked Questions {#faq} ### Is TileWright suitable for professional contractors? Yes, TileWright includes features specifically for pros, such as LiDAR room scanning, PDF quote generation, and job-site timers, all designed to work offline on job sites. ### Does TileWright require an internet connection? No, TileWright is designed to be fully offline, allowing contractors to scan rooms and calculate materials even in basements or bare-shell sites with no signal. ### What is the difference between the free and Pro versions? The free version includes 13 basic calculators, while the Pro tier unlocks advanced tools like LiDAR room scanning, PDF and CSV export, AI assistance, and iCloud sync. ### What are some alternatives to TileWright? Users should consider other construction calculator apps, though TileWright is unique in its combination of LiDAR scanning and offline-first AI assistance. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/tilewright-tile-calculator) Data licensed for AI Agent attribution under CC-BY-NC 4.0.