--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "TV 편성표" developer_entity: "CHANG LONG WU" bundle_id: "tw.com.vnu.victor.koreaEPG" app_store_id: "976873151" category: "Utilities" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2016-05-06" report_date: "2026-05-25" last_verified: "2026-05-25T04:20:08.434Z" report_version: "1.0.2" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 38 momentum_velocity: "zombie" intelligence_version: 3 nemesis: "TV Guide Canada (CA)" competitor_count: 10 tags: ["utilities", "free", "mobile app", "app review", "app analysis", "korean", "television", "viewers"] canonical_url: "https://marlvel.ai/intel-report/utilities/tw-com-vnu-victor-koreaepg" license: "CC-BY-NC 4.0" content_version: "v2" --- # TV 편성표 App Audit ## TL;DR {#tldr} - **Category**: Utilities · Free > **TL;DR:** TV 편성표 is a utilities app by CHANG LONG WU, available on iOS. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** TV 편성표 is a utilities app by CHANG LONG WU. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Utilities | | **Developer** | CHANG LONG WU | | **Pricing** | Free | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** CHANG LONG WU - **Category:** Utilities - **Target Audience:** Korean television viewers who require a consolidated schedule across terrestrial, cable, and satellite networks. - **Platforms:** iOS - **Version Audited:** 1.0.2 - **Audit Date:** 2026-05-25 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 976873151 - **Bundle ID:** tw.com.vnu.victor.koreaEPG - **Performance Trend:** Stable - **Data Window:** Analysis based on signals collected up to 2026-05-25 ## Executive Snapshot **What it is:** TV 편성표 is a utility app providing consolidated TV schedule listings for Korean terrestrial, cable, and satellite channels. **Why users hire it:** Users hire this app to quickly check broadcast times across multiple networks in one place, removing the need to visit individual channel websites. ## App DNA (Features & Intent) - **[Standard] Multi-Source EPG:** Aggregates TV schedules across terrestrial, cable, satellite, and overseas satellite channels - **[Differentiator] Real-time Updates:** Provides immediate schedule synchronization for live programming changes * *User Intent:* Users expect seamless access across multiple devices. - **[Standard] Channel Personalization:** Allows users to save and filter specific channels for quick access * *User Intent:* Users value self-expression and personalized experiences. - **[Basic] Ad-Supported View:** Displays advertisements before the program schedule view * *User Intent:* Users seek enhanced value through premium features. ## Market Position {#market-position} The app occupies a niche utility space in the Korean market, though it lacks the review volume and update cadence of global competitors like TV Guide Canada. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ad-supported interface - **Analysis:** Monetization relies entirely on ad-inventory displayed prior to content access. ## SWOT Analysis {#swot} **Core Strengths:** - Localized focus on Korean terrestrial and satellite channels provides superior relevance for the domestic market **Critical Frictions:** - Stagnant release cycle since 2016 prevents integration of modern notification or streaming features - Monetization relies entirely on ad-inventory with no premium tier **Growth Levers:** - Integration of push notifications for program start times could capture retention loops **Market Threats:** - Live-streaming apps like ThaiTV render static schedule guides obsolete by allowing immediate content consumption ## Recent Changes (v2 → v3) {#recent-changes} The app's internal state remains unchanged, but the competitive intelligence framework has been updated to include specific regional benchmarks and clearer threat vectors. **Overall trend**: Stable **Compared at**: 2026-05-25 ### Medium-impact changes - **[Added] New SWOT Threats and Opportunities** (swot) — Added specific threats regarding live-streaming apps (ThaiTV) and opportunities for push notification retention loops. - **[Shifted] Competitive Landscape Mapping** (positioning) — Expanded competitive analysis from generic search-based rivals to specific regional nemeses like TV Guide Canada and TV Listings Australia. ### Low-impact changes - **[Added] Explicit Feature Gap Benchmarking** (features) — Feature gaps now explicitly cite competitor functionality, such as offline access (TV Listings Australia) and live streaming (ThaiTV). ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### TV 편성표 vs TV Guide Canada (CA) — Head to Head - **[TV Guide Canada (CA)](https://marlvel.ai/intel-report/news/tv-guide-canada-ca)** by Youssef Saadi: This app serves as a direct functional nemesis by providing comprehensive TV scheduling and personalized watchlists, mirroring the core utility of the target app. - **Key differences:** - Massive user base and high rating count create a significant barrier to entry for new competitors. - Advanced quick watch links provide a frictionless path from schedule discovery to immediate content consumption. - Frequent updates and active maintenance ensure higher reliability compared to the target's stagnant release cycle. - **Where TV 편성표 wins:** - ✅ Localized focus on Korean terrestrial and satellite channels provides superior relevance for the domestic market. - ✅ Simplified, lightweight interface design caters to users seeking quick, no-frills schedule lookups. - **Where TV Guide Canada (CA) wins:** - ❌ Extensive review volume and high ratings establish deep trust and social proof that the target lacks. - ❌ Sophisticated personalization engine allows for tailored watchlists that increase long-term user retention. - **Verdict:** The target must pivot toward community-driven features or hyper-local content partnerships to differentiate from the nemesis's superior scale and polish. ### Contenders (Strong Challengers) - **[テレビ番組表日本：日本のテレビ番組表（JP）](https://marlvel.ai/intel-report/news/youssefsaadi-tvjp)** by Youssef Saadi: This app is a strong contender due to its automated update capabilities and offline access, which directly address the target's manual refresh limitations. - Automated program updates ensure data accuracy without requiring manual user intervention or constant refresh cycles. - Offline access capabilities provide a reliable experience for users in areas with unstable internet connectivity. - **[TV Listings Guide New-Zealand : the new-zelander TV listings (NZ)](https://marlvel.ai/intel-report/news/tv-listings-guide-new-zealand-the-new-zelander-tv)** by Youssef Saadi: This app competes by providing a multi-language interface and program reminders, challenging the target's utility-focused value proposition. - Multi-language interface support broadens the potential user base beyond native speakers of a single region. - Integrated program reminder system creates a sticky user experience that encourages daily app interaction. - **[TV Listings Australia (AU)](https://marlvel.ai/intel-report/news/tv-listings-australia-au)** by Youssef Saadi: This contender offers a more robust feature set than the target, specifically regarding offline access and proactive program notifications. - Offline compatibility allows users to browse schedules without an active data connection, a key utility gap. - Proactive program commencement alarms drive higher daily active usage compared to the target's passive browsing model. - **[Sverige TV-Tablå (SE)](https://marlvel.ai/intel-report/news/sverige-tv-tabla-se)** by Thomas Gesland: This app competes by offering a similar regional TV listing utility, though it is currently hampered by low engagement and infrequent updates. - Minimalist feature set focuses strictly on basic listings, avoiding the bloat found in larger guide apps. - Low barrier to entry for the target to capture market share through superior UI/UX design updates. ### Peers (What They Do Better) - **[Galaxy Digital App](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app)** by BLUE CUBE LTD: This app competes by bundling live radio and TV streaming into a single entertainment hub, increasing its utility over the target. - Multi-format media support (Radio and TV) captures a wider range of user entertainment preferences. - Video on demand features provide a comprehensive media consumption experience within a single application interface. - **[ThaiTV - ทีวีออนไลน์ HDทุกช่อง](https://marlvel.ai/intel-report/video-players-editors/com-thaiinstrumental-localtvthai-chong7seethaino35)** by Blue Premiere Dreambox International: This app is a direct competitor for screen time, offering live streaming and on-demand content that renders static guides less essential. - Direct live TV streaming integration eliminates the need for users to switch between guide and player. - On-demand content library provides a modern viewing experience that makes static schedule apps feel obsolete. - **[Delta Bolivia ONG](https://marlvel.ai/intel-report/communication/com-institutodelta-radio)** by SoftWeb: This app competes for user attention in the media utility category by combining live streaming with administrative content tools. - Live media streaming capabilities provide immediate value that exceeds the target's static schedule-only information. - Institutional content integration builds a unique brand identity that fosters stronger user loyalty over time. - **[BluTV Universal Television](https://marlvel.ai/intel-report/entertainment/blutv-universal-television)** by Blue Skye Distribution, Inc: This app occupies the same entertainment utility space by focusing on content library management and international media access. - Curated content library management allows users to organize their viewing habits beyond simple schedule lookups. - International selection features cater to a global audience, contrasting with the target's strictly local focus. ### New Kids on the Block (What's Innovative) - **[ClipBay](https://marlvel.ai/intel-report/entertainment/clipbay)** by David Buhauer: This newcomer disrupts the space by focusing on content discovery and personalized recommendations rather than just static listings. - AI-driven personalized recommendations create a tailored discovery experience that static guides cannot currently match. ## What's New - **Latest (v1.0.2, 10 years ago):** Added pre-program ad view and support for iPad Pro devices. ## App Momentum (Zombie) {#momentum} - No updates since May 2016. - Maintenance-mode status limits growth. > **Cadence:** 1 total versions · 1 majors in last 6 months · 3670 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} TV 편성표 is an established utilities app that is completely free. > **Bottom Line:** The app provides necessary local utility but lacks the active development required to compete with modern media hubs, so the PM should prioritize adding notification-based retention loops to prevent further user attrition. **Best for:** Korean television viewers who require a consolidated schedule across terrestrial, cable, and satellite networks. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] [HIGH IMPACT] Ship push notifications for program start times because competitors use them as a primary retention hook → increase daily active usage — *Competitors like TV Listings Australia use proactive alarms to drive higher daily engagement than the target's passive model.* _(trade-off: deprioritize Pause the UI redesign sprint — retention-driving features are higher priority for stabilizing the user base.)_ ### Feature Gaps vs Competitors - Offline access (available in TV Listings Australia but absent here) - Proactive program notifications (available in TV Listings Australia but absent here) - Live streaming integration (available in ThaiTV but absent here) ### Outlook: Declining The market for TV guides is consolidating around apps that offer integrated streaming and proactive notifications. TV 편성표 is currently exposed due to its stagnant development, and without a shift to active feature investment, it will continue to lose relevance to more dynamic competitors. - 🔴 The lack of updates since 2016 signals a maintenance-only posture, which allows competitors with active 2-week release cadences to capture market share. - 🔴 The absence of proactive notifications creates a churn risk as users migrate to apps that provide automated alerts for favorite programs. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Free | | Platforms | iOS | | Key Features | 4 analyzed | | Trend | Stable | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **TV 편성표** (this app) | N/A/5 | N/A | CHANG LONG WU | | [Delta Bolivia ONG](https://marlvel.ai/intel-report/communication/com-institutodelta-radio) | 4.5/5 | N/A | SoftWeb | | [ThaiTV - ทีวีออนไลน์ HDทุกช่อง](https://marlvel.ai/intel-report/video-players-editors/com-thaiinstrumental-localtvthai-chong7seethaino35) | 4.4/5 | N/A | Blue Premiere Dreambox International | | [ClipBay](https://marlvel.ai/intel-report/entertainment/clipbay) | N/A/5 | N/A | David Buhauer | | [Galaxy Digital App](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app) | 4.5/5 | N/A | BLUE CUBE LTD | | [Sverige TV-Tablå (SE)](https://marlvel.ai/intel-report/news/sverige-tv-tabla-se) | 1.0/5 | N/A | Thomas Gesland | ## Company Profile - **Developer:** CHANG LONG WU - **Website:** [https://sites.google.com/site/vnustudio/home/koreaepg](https://sites.google.com/site/vnustudio/home/koreaepg) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tv-%ED%8E%B8%EC%84%B1%ED%91%9C/id976873151?uo=4) - **Dev Site:** [Official Website](https://sites.google.com/site/vnustudio/home/koreaepg) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Delta Bolivia ONG*](https://marlvel.ai/intel-report/communication/com-institutodelta-radio) (SoftWeb) — 4.5/5 Rating | N/A Sentiment - [*ThaiTV - ทีวีออนไลน์ HDทุกช่อง*](https://marlvel.ai/intel-report/video-players-editors/com-thaiinstrumental-localtvthai-chong7seethaino35) (Blue Premiere Dreambox International) — 4.4/5 Rating | N/A Sentiment - [*ClipBay*](https://marlvel.ai/intel-report/entertainment/clipbay) (David Buhauer) — N/A Rating | N/A Sentiment - [*Galaxy Digital App*](https://marlvel.ai/intel-report/entertainment/galaxy-digital-app) (BLUE CUBE LTD) — 4.5/5 Rating | N/A Sentiment - [*Sverige TV-Tablå (SE)*](https://marlvel.ai/intel-report/news/sverige-tv-tabla-se) (Thomas Gesland) — 1.0/5 Rating | N/A Sentiment - [*TV Listings Australia (AU)*](https://marlvel.ai/intel-report/news/tv-listings-australia-au) (Youssef Saadi) — 5.0/5 Rating | N/A Sentiment - [*TV Guide Canada (CA)*](https://marlvel.ai/intel-report/news/tv-guide-canada-ca) (Youssef Saadi) — 4.3/5 Rating | N/A Sentiment - [*テレビ番組表日本：日本のテレビ番組表（JP）*](https://marlvel.ai/intel-report/news/youssefsaadi-tvjp) (Youssef Saadi) — 1.0/5 Rating | Terrible Sentiment - [*TV Listings Guide New-Zealand : the new-zelander TV listings (NZ)*](https://marlvel.ai/intel-report/news/tv-listings-guide-new-zealand-the-new-zelander-tv) (Youssef Saadi) — 1.0/5 Rating | N/A Sentiment - [*BluTV Universal Television*](https://marlvel.ai/intel-report/entertainment/blutv-universal-television) (Blue Skye Distribution, Inc) — 5.0/5 Rating | N/A Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/tw-com-vnu-victor-koreaepg) Data licensed for AI Agent attribution under CC-BY-NC 4.0.