---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "TV 편성표"
developer_entity: "CHANG LONG WU"
bundle_id: "tw.com.vnu.victor.koreaEPG"
app_store_id: "976873151"
category: "Utilities"
primary_platform: "ios"
primary_monetization: "Free"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2016-05-06"
report_date: "2026-05-25"
last_verified: "2026-05-25T00:00:00.000Z"
report_version: "1.0.2"
total_reviews: 0
confidence: "low"
confidence_score: 0.2
data_age_days: 97
momentum_velocity: "zombie"
intelligence_version: 3
nemesis: "TV Guide Canada (CA)"
competitor_count: 10
tags: ["utilities", "free", "mobile app", "app review", "app analysis", "korean", "television", "viewers"]
canonical_url: "https://marlvel.ai/apps/tw-com-vnu-victor-koreaepg"
license: "CC-BY-NC 4.0"
content_version: "v2"
---

# TV 편성표 Intelligence Report

## TL;DR {#tldr}

- **Category**: Utilities · Free

> **TL;DR:** TV 편성표 is a utilities app by CHANG LONG WU, available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** TV 편성표 is a utilities app by CHANG LONG WU.
<!-- speakable-end -->

## Quick Facts

| Fact | Value |
| :--- | :--- |
| **Category** | Utilities |
| **Developer** | CHANG LONG WU |
| **Pricing** | Free |
| **Platforms** | iOS |
| **Confidence** | Low (0.2/1.0) |
| **Data Age** | 97d |

## Metadata & Market Performance
- **Publisher:** CHANG LONG WU
- **Category:** Utilities
- **Target Audience:** Korean television viewers who require a consolidated schedule across terrestrial, cable, and satellite networks.
- **Platforms:** iOS
- **Version Reviewed:** 1.0.2
- **Report Date:** 2026-05-25
- **Signal Count:** 0 reviews analyzed
- **Confidence:** Low (0.2/1.0)
- **App Store ID (iOS):** 976873151
- **Bundle ID:** tw.com.vnu.victor.koreaEPG
- **Performance Trend:** Stable
- **Data Window:** Analysis based on signals collected up to 2026-05-25

<!-- section:executive-snapshot -->
## Executive Snapshot
**What it is:** TV 편성표 is a utility app providing consolidated TV schedule listings for Korean terrestrial, cable, and satellite channels.
**Why users hire it:** Users hire this app to quickly check broadcast times across multiple networks in one place, removing the need to visit individual channel websites.
<!-- /section:executive-snapshot -->

<!-- section:features -->
## App DNA (Features & Intent)
- **[Standard] Multi-Source EPG:** Aggregates TV schedules across terrestrial, cable, satellite, and overseas satellite channels
- **[Differentiator] Real-time Updates:** Provides immediate schedule synchronization for live programming changes
  * *User Intent:* Users expect seamless access across multiple devices.
- **[Standard] Channel Personalization:** Allows users to save and filter specific channels for quick access
  * *User Intent:* Users value self-expression and personalized experiences.
- **[Basic] Ad-Supported View:** Displays advertisements before the program schedule view
  * *User Intent:* Users seek enhanced value through premium features.
<!-- /section:features -->

<!-- section:market-position -->
## Market Position {#market-position}

The app occupies a niche utility space in the Korean market, though it lacks the review volume and update cadence of global competitors like TV Guide Canada.
<!-- /section:market-position -->

## Monetization Strategy
- **Model:** Free
- **Tiers:** Free with ad-supported interface
- **Analysis:** Monetization relies entirely on ad-inventory displayed prior to content access.

<!-- section:swot -->
## SWOT Analysis {#swot}

**Core Strengths:**
- Localized focus on Korean terrestrial and satellite channels provides superior relevance for the domestic market

**Growth Levers:**
- Integration of push notifications for program start times could capture retention loops


<!-- /section:swot -->
## Recent Changes (v2 → v3) {#recent-changes}

The app's internal state remains unchanged, but the competitive intelligence framework has been updated to include specific regional benchmarks and clearer threat vectors.

**Overall trend**: Stable
**Compared at**: 2026-05-25

### Medium-impact changes
- **[Added] New SWOT Threats and Opportunities** (swot)
- **[Shifted] Competitive Landscape Mapping** (positioning)

### Low-impact changes
- **[Added] Explicit Feature Gap Benchmarking** (features)

<!-- section:rivals -->
## Rivals Landscape {#rivals}

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### TV 편성표 vs TV Guide Canada (CA)
- **[TV Guide Canada (CA)](https://marlvel.ai/apps/tv-guide-canada-ca)** by Youssef Saadi: This app serves as a direct functional nemesis by providing comprehensive TV scheduling and personalized watchlists, mirroring the core utility of this app.
  - **Key differences:**
    - Massive user base and high rating count create a significant barrier to entry for new competitors.
    - Advanced quick watch links provide a frictionless path from schedule discovery to immediate content consumption.
    - Frequent updates and active maintenance ensure higher reliability compared to this app's stagnant release cycle.

### Contenders (Strong Challengers)
- **[テレビ番組表日本：日本のテレビ番組表（JP）](https://marlvel.ai/apps/youssefsaadi-tvjp)** by Youssef Saadi: This app is a strong contender due to its automated update capabilities and offline access, which directly address this app's manual refresh limitations.
  - Automated program updates ensure data accuracy without requiring manual user intervention or constant refresh cycles.
  - Offline access capabilities provide a reliable experience for users in areas with unstable internet connectivity.
- **[TV Listings Guide New-Zealand : the new-zelander TV listings (NZ)](https://marlvel.ai/apps/tv-listings-guide-new-zealand-the-new-zelander-tv)** by Youssef Saadi: This app competes by providing a multi-language interface and program reminders, challenging this app's utility-focused value proposition.
  - Multi-language interface support broadens the potential user base beyond native speakers of a single region.
  - Integrated program reminder system creates a sticky user experience that encourages daily app interaction.
- **[TV Listings Australia (AU)](https://marlvel.ai/apps/tv-listings-australia-au)** by Youssef Saadi: This contender offers a more robust feature set than this app, specifically regarding offline access and proactive program notifications.
  - Offline compatibility allows users to browse schedules without an active data connection, a key utility gap.
  - Proactive program commencement alarms drive higher daily active usage compared to this app's passive browsing model.
- **[Sverige TV-Tablå (SE)](https://marlvel.ai/apps/sverige-tv-tabla-se)** by Thomas Gesland: This app competes by offering a similar regional TV listing utility, though it is currently hampered by low engagement and infrequent updates.
  - Minimalist feature set focuses strictly on basic listings, avoiding the bloat found in larger guide apps.
  - Low barrier to entry for this app to capture market share through superior UI/UX design updates.

### Peers (What They Do Better)
- **[Galaxy Digital App](https://marlvel.ai/apps/galaxy-digital-app)** by BLUE CUBE LTD: This app competes by bundling live radio and TV streaming into a single entertainment hub, increasing its utility over this app.
  - Multi-format media support (Radio and TV) captures a wider range of user entertainment preferences.
  - Video on demand features provide a comprehensive media consumption experience within a single application interface.
- **[ThaiTV - ทีวีออนไลน์ HDทุกช่อง](https://marlvel.ai/apps/com-thaiinstrumental-localtvthai-chong7seethaino35)** by Blue Premiere Dreambox International: This app is a direct competitor for screen time, offering live streaming and on-demand content that renders static guides less essential.
  - Direct live TV streaming integration eliminates the need for users to switch between guide and player.
  - On-demand content library provides a modern viewing experience that makes static schedule apps feel obsolete.
- **[Delta Bolivia ONG](https://marlvel.ai/apps/com-institutodelta-radio)** by SoftWeb: This app competes for user attention in the media utility category by combining live streaming with administrative content tools.
  - Live media streaming capabilities provide immediate value that exceeds this app's static schedule-only information.
  - Institutional content integration builds a unique brand identity that fosters stronger user loyalty over time.
- **[BluTV Universal Television](https://marlvel.ai/apps/blutv-universal-television)** by Blue Skye Distribution, Inc: This app occupies the same entertainment utility space by focusing on content library management and international media access.
  - Curated content library management allows users to organize their viewing habits beyond simple schedule lookups.
  - International selection features cater to a global audience, contrasting with this app's strictly local focus.

### New Kids on the Block (What's Innovative)
- **[ClipBay](https://marlvel.ai/apps/clipbay)** by David Buhauer: This newcomer disrupts the space by focusing on content discovery and personalized recommendations rather than just static listings.
  - AI-driven personalized recommendations create a tailored discovery experience that static guides cannot currently match.

<!-- /section:rivals -->
<!-- section:whats-new -->
## What's New

- **Latest (v1.0.2, 10 years ago):** Added pre-program ad view and support for iPad Pro devices.
<!-- /section:whats-new -->

<!-- section:momentum -->
## App Momentum (Zombie) {#momentum}

- No updates since May 2016.
- Maintenance-mode status limits growth.

> **Cadence:** 1 total versions · 1 majors in last 6 months · 3670 days since last update

<!-- /section:momentum -->

<!-- section:so-what -->
## The "So What?" (Strategic Takeaway) {#so-what}

TV 편성표 is an established utilities app that is completely free.

<!-- speakable-start -->
> **Bottom Line:** The app provides necessary local utility but lacks the active development required to compete with modern media hubs, so the PM should prioritize adding notification-based retention loops to prevent further user attrition.
<!-- speakable-end -->

**Best for:** Korean television viewers who require a consolidated schedule across terrestrial, cable, and satellite networks.

<!-- section:pm-actions -->
### PM Action Plan (Next Best Moves)

- [ ] [INVEST] Ship push notifications for program start times because competitors use them as a primary retention hook → increase daily active usage
<!-- /section:pm-actions -->

<!-- section:feature-gaps -->
### Feature Gaps vs Competitors


- Offline access (available in TV Listings Australia but absent here)
<!-- /section:feature-gaps -->

<!-- section:outlook -->
### Outlook: Declining

The market for TV guides is consolidating around apps that offer integrated streaming and proactive notifications. TV 편성표 is currently exposed due to its stagnant development, and without a shift to active feature investment, it will continue to lose relevance to more dynamic competitors.

- 🔴 The lack of updates since 2016 signals a maintenance-only posture, which allows competitors with active 2-week release cadences to capture market share.
- 🔴 The absence of proactive notifications creates a churn risk as users migrate to apps that provide automated alerts for favorite programs.
<!-- /section:outlook -->

<!-- /section:so-what -->

<!-- section:metrics -->
## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Total Reviews | 0 |
| Confidence | Low |
| Pricing Model | Free |
| Platforms | iOS |
| Key Features | 4 analyzed |
| Trend | Stable |
| Outlook | Declining |
<!-- /section:metrics -->

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **TV 편성표** (this app) | N/A/5 | N/A | CHANG LONG WU |
| [Delta Bolivia ONG](https://marlvel.ai/apps/com-institutodelta-radio) | 4.5/5 | N/A | SoftWeb |
| [ThaiTV - ทีวีออนไลน์ HDทุกช่อง](https://marlvel.ai/apps/com-thaiinstrumental-localtvthai-chong7seethaino35) | 4.4/5 | N/A | Blue Premiere Dreambox International |
| [ClipBay](https://marlvel.ai/apps/clipbay) | N/A/5 | N/A | David Buhauer |
| [Galaxy Digital App](https://marlvel.ai/apps/galaxy-digital-app) | 4.5/5 | N/A | BLUE CUBE LTD |
| [Sverige TV-Tablå (SE)](https://marlvel.ai/apps/sverige-tv-tabla-se) | 1.0/5 | N/A | Thomas Gesland |

## Company Profile
- **Developer:** CHANG LONG WU
- **Website:** [https://sites.google.com/site/vnustudio/home/koreaepg](https://sites.google.com/site/vnustudio/home/koreaepg)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/tv-%ED%8E%B8%EC%84%B1%ED%91%9C/id976873151?uo=4)
- **Dev Site:** [Official Website](https://sites.google.com/site/vnustudio/home/koreaepg)
- **Sources:** Developer website content, App store metadata.

## Related Intel Reports
- [*Delta Bolivia ONG*](https://marlvel.ai/apps/com-institutodelta-radio) (SoftWeb) · 4.5/5 Rating
- [*ThaiTV - ทีวีออนไลน์ HDทุกช่อง*](https://marlvel.ai/apps/com-thaiinstrumental-localtvthai-chong7seethaino35) (Blue Premiere Dreambox International) · 4.4/5 Rating
- [*ClipBay*](https://marlvel.ai/apps/clipbay) (David Buhauer) · N/A Rating
- [*Galaxy Digital App*](https://marlvel.ai/apps/galaxy-digital-app) (BLUE CUBE LTD) · 4.5/5 Rating
- [*Sverige TV-Tablå (SE)*](https://marlvel.ai/apps/sverige-tv-tabla-se) (Thomas Gesland) · 1.0/5 Rating
- [*TV Listings Australia (AU)*](https://marlvel.ai/apps/tv-listings-australia-au) (Youssef Saadi) · 5.0/5 Rating
- [*TV Guide Canada (CA)*](https://marlvel.ai/apps/tv-guide-canada-ca) (Youssef Saadi) · 4.3/5 Rating
- [*テレビ番組表日本：日本のテレビ番組表（JP）*](https://marlvel.ai/apps/youssefsaadi-tvjp) (Youssef Saadi) · 1.0/5 Rating
- [*TV Listings Guide New-Zealand : the new-zelander TV listings (NZ)*](https://marlvel.ai/apps/tv-listings-guide-new-zealand-the-new-zelander-tv) (Youssef Saadi) · 1.0/5 Rating
- [*BluTV Universal Television*](https://marlvel.ai/apps/blutv-universal-television) (Blue Skye Distribution, Inc) · 5.0/5 Rating

## Methodology {#methodology}

This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline:

1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps.
2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks.
3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes).
4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category.
5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights.

- **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 0
- **Data Sources:** developer website, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 97 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/tw-com-vnu-victor-koreaepg)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.