## โš  Content Warning This report covers topics classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This is not financial or investment advice. Always do your own research. --- --- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Vault - Hide Photos and Videos" developer_entity: "NewSoftwares.net" bundle_id: "net.newsoftwares.folderlockadvanced" app_store_id: "1022795831" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2021-08-10" report_date: "2026-04-17" report_version: "2.2" total_reviews: 17894 overall_rating: 3.89 sentiment: "Mixed" sentiment_score: 53 confidence: "high" confidence_score: 0.95 data_age_days: 0 intelligence_version: 2 nemesis: "Hide Photos Video -Hide it Pro" competitor_count: 10 tags: ["utilities", "freemium", "mixed sentiment", "mobile app", "app review", "app analysis", "privacy-conscious", "individuals", "looking"] canonical_url: "https://marlvel.ai/intel-report/utilities/vault-hide-photos-and-videos" license: "CC-BY-NC 4.0" --- # Vault - Hide Photos and Videos App Audit > **TL;DR:** Vault - Hide Photos and Videos is a utilities app by NewSoftwares.net, rated 3.89/5 by 17.9K users, with Mixed user sentiment (53/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** โ€” Independent analysis. US Market. No publisher influence. > **Key Insight:** Vault - Hide Photos and Videos shows Mixed sentiment (3.89/5 from 17.9K reviews) โ€” users praise ease of use but report issues with app stability and launch issues. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.89/5 (17.9K reviews) | | **User Mood** | Mixed | | **Category** | Utilities | | **Developer** | NewSoftwares.net | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.95/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** NewSoftwares.net - **Category:** Utilities - **Target Audience:** Privacy-conscious individuals looking for a comprehensive, all-in-one solution to secure sensitive personal data, documents, and media on their mobile devices. - **Platforms:** iOS & Android - **Version Audited:** 2.2 - **Audit Date:** 2026-04-17 - **Signal Count:** 17894 reviews analyzed - **Confidence:** High (0.95/1.0) - **App Store ID (iOS):** 1022795831 - **Bundle ID:** net.newsoftwares.folderlockadvanced - **Google Play ID:** net.newsoftwares.folderlockadvanced - **Data Window:** Analysis based on signals collected up to 2026-04-17 ## Executive Snapshot Vault - Hide Photos and Videos is a comprehensive privacy utility that secures media, documents, wallet cards, and notes. It differentiates itself through gesture-based 'Panic Switches' and 'Decoy Modes' intended for high-discretion use cases. However, the app is currently a stagnant incumbent, having not received a functional update since 2021, which has led to critical stability issues and a declining sentiment trend among its large user base. ## App DNA (Features & Intent) - **[Differentiator] Panic Switch:** Instantly switch to another application with a gesture (shake, flick, or palm cover) to prevent shoulder surfing. - **[Differentiator] Decoy Mode (Fake Login):** Set up a secondary, fake account with dummy data to protect privacy against unauthorized users. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Hack Attempt Monitoring:** Automatically captures an image with a timestamp when an incorrect access code is entered. - **[Standard] Multi-Format Vault:** Securely store photos, videos, audio, documents, wallet cards, and notes in one encrypted location. * *User Intent:* Users prioritize data protection and trust in the platform. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free version with core security features, In-app purchases for advanced functionality - **Analysis:** The app leverages its 'Folder Lock' heritage to drive free downloads, monetizing through feature-gating and likely ad-supported experiences in the free tier. ## ๐ŸŸก User Sentiment (High Confidence: 17.9K reviews) - **Overall Rating:** 3.89/5 - **Platform Split:** iOS 4.4/5 (56 ratings) | Android 3.9/5 (17.8K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Ease of Use** ### Top Complaints (Impact Areas) - **App Stability and Launch Issues** - **File Access and Playback Errors** ## SWOT Analysis **Core Strengths:** - Multi-format support (docs, notes, wallet cards) - Unique gesture-based Panic Switch - Established brand heritage from Folder Lock developers **Critical Frictions:** - No functional updates since 2021 - Critical launch crashes on modern OS versions - Reports of inaccessible files and data loss **Growth Levers:** - Modernize to Zero-Knowledge architecture - Adopt interactive decoy interfaces (Clock/Calculator) - Implement automated cloud recovery tools **Market Threats:** - High-velocity competitors (Private Photo Vault) with frequent updates - Rivals using superior 'disguise' strategies (Hide it Pro) - Native OS privacy features reducing utility demand ## Rivals Landscape > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Vault - Hide Photos and Videos vs Hide Photos Video -Hide it Pro โ€” Head to Head - **[Hide Photos Video -Hide it Pro](https://marlvel.ai/intel-report/photo-video/hide-photos-video-hide-it-pro)** by Anuj Tenani: Directly matches the target's scale and multi-file type support while maintaining a more active release cadence. - **Key differences:** - Utilizes a 'disguise' strategy by appearing as an 'Audio Manager' in the app drawer, whereas the target uses direct 'Vault' branding. - Supports a wider variety of file obfuscation including apps and messages, moving beyond the target's focus on media and documents. - Maintains a unified experience across iOS and Android with recent updates, contrasting the target's abandoned iOS version (last updated 2021). ### Contenders (Strong Challengers) - **[Secret Safe Lock Vault Manager](https://marlvel.ai/intel-report/business/secret-safe-lock-vault-manager)** by Best Cool Video Image Editing Co., Limited: A high-velocity alternative that has pivoted into the Business category to capture professional document-locking use cases. - Positioned in the 'Business' category rather than 'Utilities', targeting professional document security and wallet card storage. - Offers a 'Break-in Alert' system that captures photos of unauthorized access attempts, a feature missing from the target's core security suite. - **[LockMyPix Secret Photo Vault](https://marlvel.ai/intel-report/photo-video/lockmypix-secret-photo-vault)** by LockMyPix Inc.: A security-focused contender that leverages modern encryption standards as its primary marketing hook. - Markets 'AES CTR' encryption explicitly to appeal to privacy-conscious power users, whereas the target uses generic 'security features' language. - Includes a 'Fake PIN' feature to show a decoy vault under duress, providing a layer of social engineering defense the target lacks. - **[My Eyes Only Password Manager](https://marlvel.ai/intel-report/utilities/my-eyes-only-password-manager)** by Software Ops LLC: Competes for the target's 'wallet card' and 'notes' users by blending vault storage with password management. - Hybridizes password management with file storage, offering a more utility-dense proposition for users looking to secure credentials alongside media. - Focuses on 'Universal' sync across Apple devices, targeting the iOS ecosystem more aggressively than the target's fragmented platform support. ### Peers (What They Do Better) - **[Secret Photo Vault: Keepsafe](https://marlvel.ai/intel-report/photo-video/com-keepsafe-keepsafe)** by KeepSafe Software, Inc: The market incumbent that sets the standard for cloud-synced private media storage. - Features 'Space Saver' technology that offloads encrypted high-res photos to the cloud to save device storage, a significant UX advantage over the target's local-first model. - Includes shared 'Private Albums' with disappearing access, moving the vault from a solo utility to a secure sharing platform. - **[Secret photos - KYMS](https://marlvel.ai/intel-report/photo-video/secret-photos-kyms)** by IdeaSolutions S.r.l.: A long-standing peer that pioneered the 'Calculator' decoy interface. - Includes a built-in private web browser and downloader, allowing users to save media directly to the vault without leaving the app's encrypted environment. - Supports direct decryption and playback of non-native video formats (MKV, AVI) which the target app typically requires external players for. - **[Private Photo Vault - Pic Safe](https://marlvel.ai/intel-report/photo-video/com-enchantedcloud-photovault)** by Legendary Software Labs LLC: The highest-traction rival in the space with a massive lead in user sentiment and update frequency. - Offers 'Decoy Vaults' with entirely separate data sets, providing a more robust defense against forced entry than the target's single-vault architecture. - Maintains a 14-release cadence over 6 months, ensuring compatibility with the latest iOS privacy APIs while the target remains stagnant. - **[Best Secret Folder](https://marlvel.ai/intel-report/utilities/best-secret-folder)** by RV AppStudios LLC: A peer utility that focuses on the 'Folder' organizational metaphor similar to the target's 'Folder Lock' roots. - Focuses on a 'Hard to Find' icon strategy and log-in history to track every attempt to open the app. - Prioritizes a simplified folder-based UI for casual users, avoiding the feature bloat of the target's 'wallet' and 'notes' sections. ### New Kids on the Block (What's Innovative) - **Clock Vault - My Secret Album!** by AppMadang: An emerging threat using a functional clock decoy to hide the vault entry point. - **[HiddenVault Secret Photo Vault](https://marlvel.ai/intel-report/photo-video/hiddenvault-secret-photo-vault)** by Kyle Allen: A rising rival using clever App Store positioning to avoid detection by third parties. ## What's New - **Latest (v1.4.9, 4 years ago):** Resolved minor bugs. ## The "So What?" (Strategic Takeaway) Vault - Hide Photos and Videos is an established utilities app that is free with in-app purchases. With a 3.89/5 rating from 17.9K reviews, it shows polarized user reception. > **Bottom Line:** Vault is a feature-rich utility currently suffering from severe technical neglect. While its Panic Switch and multi-format support remain strong differentiators, the 2021 update stagnation has rendered the app nearly unusable for new users on modern devices, making it a prime target for displacement by more active rivals like Hide it Pro. **Best for:** Privacy-conscious individuals looking for a comprehensive, all-in-one solution to secure sensitive personal data, documents, and media on their mobile devices. ### PM Action Plan (Next Best Moves) - [ ] [HIGH] Resolve critical launch crashes immediately. โ€” *The 'App Stability and Launch Issues' theme is the highest frequency complaint, preventing users from even accessing the product.* - [ ] [HIGH] Update app for modern iOS/Android compatibility. โ€” *The app has not been updated since 2021, while competitor Private Photo Vault maintains a 14-release cadence over 6 months.* - [ ] [MEDIUM] Fix file playback and access errors. โ€” *Medium-frequency complaints about inaccessible files create a high risk of permanent data loss and brand damage.* ### Feature Gaps vs Competitors - App disguise as a functional utility (e.g., Audio Manager) - available in Hide it Pro - AES CTR encryption marketing and transparency - available in LockMyPix - Space-saving cloud offloading - available in Keepsafe - Zero-Knowledge architecture - available in HiddenVault ### Outlook: Declining - ๐Ÿ”ด Last updated in 2021 โ€” indicates the product is in maintenance mode or abandoned. - ๐Ÿ”ด Frustrated mood in recent reviews due to high-frequency launch crashes. - ๐Ÿ”ด Declining sentiment trend reflects growing user fear of data loss. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.89/5 | | Total Reviews | 17.9K | | Sentiment | Mixed (53/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 4 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Vault - Hide Photos and Videos** (this app) | 3.89/5 | Mixed | NewSoftwares.net | | [Private Photo Vault - Pic Safe](https://marlvel.ai/intel-report/photo-video/com-enchantedcloud-photovault) | 4.8/5 | N/A | Legendary Software Labs LLC | | [Secret Photo Vault: Keepsafe](https://marlvel.ai/intel-report/photo-video/com-keepsafe-keepsafe) | 4.7/5 | N/A | KeepSafe Software, Inc | | [Best Secret Folder](https://marlvel.ai/intel-report/utilities/best-secret-folder) | 4.7/5 | N/A | RV AppStudios LLC | | [LockMyPix Secret Photo Vault](https://marlvel.ai/intel-report/photo-video/lockmypix-secret-photo-vault) | 4.7/5 | N/A | LockMyPix Inc. | | [Secret Safe Lock Vault Manager](https://marlvel.ai/intel-report/business/secret-safe-lock-vault-manager) | 4.6/5 | N/A | Best Cool Video Image Editing Co., Limited | ## Company Profile - **Developer:** NewSoftwares.net - **Website:** [https://www.newsoftwares.net/](https://www.newsoftwares.net/) - **Social:** [Instagram](https://www.instagram.com/newsoftwaresllc) ยท [Facebook](https://www.facebook.com/newsoftwares.net) ยท [X/Twitter](https://twitter.com/newsoftwaresinc) ยท [YouTube](https://www.youtube.com/channel/UCmB1d9gM-C2yxmK_Tu8qZow) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/vault-hide-photos-and-videos/id1022795831?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=net.newsoftwares.folderlockadvanced&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.newsoftwares.net/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Private Photo Vault - Pic Safe*](https://marlvel.ai/intel-report/photo-video/com-enchantedcloud-photovault) (Legendary Software Labs LLC) โ€” 4.8/5 Rating | N/A Sentiment - [*Secret Photo Vault: Keepsafe*](https://marlvel.ai/intel-report/photo-video/com-keepsafe-keepsafe) (KeepSafe Software, Inc) โ€” 4.7/5 Rating | N/A Sentiment - [*Best Secret Folder*](https://marlvel.ai/intel-report/utilities/best-secret-folder) (RV AppStudios LLC) โ€” 4.7/5 Rating | N/A Sentiment - [*LockMyPix Secret Photo Vault*](https://marlvel.ai/intel-report/photo-video/lockmypix-secret-photo-vault) (LockMyPix Inc.) โ€” 4.7/5 Rating | N/A Sentiment - [*Secret Safe Lock Vault Manager*](https://marlvel.ai/intel-report/business/secret-safe-lock-vault-manager) (Best Cool Video Image Editing Co., Limited) โ€” 4.6/5 Rating | N/A Sentiment - [*Hide Photos Video -Hide it Pro*](https://marlvel.ai/intel-report/photo-video/hide-photos-video-hide-it-pro) (Anuj Tenani) โ€” 4.7/5 Rating | N/A Sentiment - [*Secret photos - KYMS*](https://marlvel.ai/intel-report/photo-video/secret-photos-kyms) (IdeaSolutions S.r.l.) โ€” 4.7/5 Rating | N/A Sentiment - [*My Eyes Only Password Manager*](https://marlvel.ai/intel-report/utilities/my-eyes-only-password-manager) (Software Ops LLC) โ€” 4.8/5 Rating | N/A Sentiment - [*HiddenVault Secret Photo Vault*](https://marlvel.ai/intel-report/photo-video/hiddenvault-secret-photo-vault) (Kyle Allen) โ€” 4.7/5 Rating | N/A Sentiment - [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) โ€” 3.9/5 Rating | Negative Sentiment ## Frequently Asked Questions ### Can I use Vault to store more than just photos? Yes. Vault is designed as a multi-format utility that supports videos, audio files, documents, secret notes, and sensitive wallet cards like credit or ID card details. ### How does Vault compare to Hide it Pro? While both support multiple file types, Hide it Pro uses a 'disguise' strategy (appearing as an Audio Manager) and is updated more frequently than Vault, which has not been updated since 2021. ### Is my data safe if the Vault app won't open? Recent user reviews report frequent launch crashes. While the app claims data is stored locally, these stability issues may make your files temporarily or permanently inaccessible until a fix is issued. ### What is a more modern alternative to Vault? Users seeking more frequent updates should consider Private Photo Vault or LockMyPix. For better obfuscation, Clock Vault uses a functional clock decoy to hide the entry point. ## Methodology This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline: 1. **Feature & Positioning Extraction** โ€” Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning. 2. **Sentiment Analysis** โ€” Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes. 3. **Intelligence Synthesis** โ€” Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights. - **Confidence Score:** 0.95/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 17.9K - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- ยฉ 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/vault-hide-photos-and-videos) Data licensed for AI Agent attribution under CC-BY-NC 4.0.