---
schema_type: "SoftwareApplication"
entity_type: "Mobile Application"
app_name: "Verizon Call Filter"
developer_entity: "Verizon Wireless"
bundle_id: "com.vzw.CallerNameID"
app_store_id: "777875529"
category: "Utilities"
primary_platform: "ios"
primary_monetization: "Freemium"
offline_capable: false
market_region: "US"
platforms: "iOS"
app_last_updated: "2026-03-26"
report_date: "2026-04-07"
report_version: "18.2"
total_reviews: 289456
overall_rating: 4.7
sentiment: "Frustrated"
sentiment_score: 35
confidence: "high"
confidence_score: 1
data_age_days: 0
intelligence_version: 2
nemesis: "AT&T ActiveArmor Mobile Security"
competitor_count: 11
tags: ["utilities", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "verizon", "wireless", "customers"]
canonical_url: "https://marlvel.ai/intel-report/utilities/verizon-call-filter"
license: "CC-BY-NC 4.0"
---

# Verizon Call Filter App Audit

> **TL;DR:** Verizon Call Filter is a utilities app by Verizon Wireless, rated 4.7/5 by 289,456 users, with Frustrated user sentiment (35/100), available on iOS.
>
> **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence.

<!-- speakable-start -->
> **Key Insight:** Verizon Call Filter faces Frustrated user sentiment (4.7/5 from 289,456 reviews), with blocking legitimate calls as the primary user concern.
<!-- speakable-end -->

## Metadata & Market Performance
- **Publisher:** Verizon Wireless
- **Category:** Utilities
- **Target Audience:** Verizon wireless customers seeking peace of mind and protection from unwanted robocalls and spam, ranging from individual users to families.
- **Platforms:** iOS
- **Version Audited:** 18.2
- **Audit Date:** 2026-04-07
- **Signal Count:** 289456 reviews analyzed
- **Confidence:** High (1/1.0)
- **App Store ID (iOS):** 777875529
- **Bundle ID:** com.vzw.CallerNameID
- **Data Window:** Analysis based on signals collected up to 2026-04-07

## Strategic Synopsis
Verizon Call Filter is a carrier-integrated utility designed to protect Verizon customers from spam and robocalls. It operates on a freemium model, offering basic blocking for free while gating advanced features like Caller ID behind a monthly subscription. Despite its massive scale and high lifetime ratings, the app currently faces significant user backlash regarding its accuracy and technical stability.

## Feature Profile & User Intent
- **[Standard] Spam Detection and Blocking:** Identifies suspected spam calls with alerts and automatically blocks high-risk callers.
  * *User Intent:* Users want timely prompts to stay engaged without missing updates.
- **[Differentiator] Caller Name ID:** Displays names and pictures of callers, even if they are not in your contacts.
- **[Standard] Personal Block List:** Allows users to create and manage a custom list of unwanted callers.
  * *User Intent:* Users value self-expression and personalized experiences.
- **[Differentiator] Call Category Controls:** Enables users to screen or block specific categories of unwanted calls.
- **[Standard] Spam Reporting:** Allows users to report phone numbers as spam to improve community blocking accuracy.
  * *User Intent:* Users seek enhanced value through premium features.

## Monetization Strategy
- **Model:** Freemium
- **Tiers:** Free version with basic spam detection and blocking, Call Filter Plus at $3.99/month per line or $10.99/month for 3+ lines
- **Analysis:** Monetizes through a tiered subscription model that gates advanced identification and granular control features behind a monthly fee, while maintaining a free baseline to ensure broad user adoption.

## 🔴 User Sentiment (High Confidence: 289,456 reviews)
- **Overall Rating:** 4.7/5
- **Platform Split:** iOS 4.7/5 (289,456 ratings)
- **Overall Sentiment:** Frustrated
- **Note:** The 4.7/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline.

### Top Praises
- **Effective Spam Blocking** | *Evidence:* "The Verizon Call Filter App is terrific at filtering spam calls!"
- **Simple Interface** | *Evidence:* "It’s a really simple interface to review the blocked ones to double check."

### Top Complaints (Impact Areas)
- **Blocking Legitimate Calls** | *Evidence:* "It blocks all of these [medical/insurance offices] but I still get spam calls almost daily."
- **Ineffective Spam Filtering** | *Evidence:* "I still get telemarketers calling me +10 times a day"
- **App Stability and UI Bugs** | *Evidence:* "Will not get off the wheel of death when launching"

## SWOT Analysis

**Strengths:**
- Deep carrier-level integration
- Massive user base and data set
- Strong brand association with Verizon

**Weaknesses:**
- High false-positive rate (blocking doctors/contacts)
- Technical stability issues (infinite loading)
- UI navigation bugs

**Opportunities:**
- Improved contact-sync to prevent accidental blocking
- AI-driven voice analysis for better filtering
- Expansion into SMS/text spam filtering

**Threats:**
- Third-party apps with higher accuracy (Nomorobo)
- Direct carrier rivals like AT&T ActiveArmor
- OS-level spam filtering improvements from Apple/Google

## Competitive Landscape (AI-Analyzed)

> Competitive positioning identified by AI analysis of app features, category, and market signals.

### Verizon Call Filter vs AT&T ActiveArmor Mobile Security — Head to Head
- **AT&T ActiveArmor Mobile Security** by AT&T Services, Inc.: The direct carrier-level equivalent for AT&T customers, offering identical spam blocking and identity protection features.

### Contenders (Strong Challengers)
- **YouMail Voicemail & Spam Block** by YouMail: Competes by replacing the user's voicemail to play 'number disconnected' greetings to known scammers.
- **Nomorobo Robocall Blocking** by Telephone Science Corp.: A highly-rated utility that focuses on high-accuracy blocking of automated robocalls and telemarketers.
- **Call Control** by Call Control LLC: Uses a community-generated 'blacklist' to block spam calls and SMS, mirroring Verizon's reporting features.
- **Whoscall - Caller ID & Block** by Gogolook: Strong international competitor with a massive database for identifying unknown callers and blocking spam.

### Peers (What They Do Better)
- **Malwarebytes Mobile Security** by Malwarebytes: A broader security suite that includes a powerful ad-blocking and call-filtering module for iOS.
- **Norton 360 Security & VPN** by NortonLifeLock: Comprehensive security app that includes SMS filtering and call protection as part of its utility bundle.
- **Lookout Mobile Security** by Lookout, Inc.: Focuses on identity theft and device security, including features to identify and alert users of malicious calls.
- **Avast Security & Privacy** by Avast Software s.r.o.: General utility security app that offers call blocking and identity protection features.

### New Kids on the Block (What's Innovative)
- **TextKiller - Spam Text Blocker** by Teltech Systems: While focused on SMS, it is rapidly expanding into the call space to provide a unified spam-free experience.
- **SpamHound SMS Spam Filter** by Red Dot Apps: A rising utility that allows for highly granular rule-based filtering of unwanted communications.

## Pros & Cons

**Pros:**
- Effective Spam Blocking
- Simple Interface

**Cons:**
- Blocking Legitimate Calls
- Ineffective Spam Filtering
- App Stability and UI Bugs

## Bottom Line
Verizon Call Filter is a poorly-received utilities app that is free with in-app purchases.
With a 4.7/5 rating from 289,456 reviews, it receives mixed feedback.

**Best for:** Verizon wireless customers seeking peace of mind and protection from unwanted robocalls and spam, ranging from individual users to families.

## Frequently Asked Questions

**Q: Is Verizon Call Filter free?**
A: Verizon Call Filter is free to download with optional in-app purchases. Tiers: Free version with basic spam detection and blocking, Call Filter Plus at $3.99/month per line or $10.99/month for 3+ lines.

**Q: What do users think of Verizon Call Filter?**
A: User sentiment is negative with a 4.7/5 average. Users praise: Effective Spam Blocking, Simple Interface. Common complaints: Blocking Legitimate Calls, Ineffective Spam Filtering.

**Q: What are Verizon Call Filter's main features?**
A: Key features include Spam Detection and Blocking, Caller Name ID, Personal Block List, Call Category Controls, Spam Reporting.

**Q: Who is Verizon Call Filter for?**
A: Verizon wireless customers seeking peace of mind and protection from unwanted robocalls and spam, ranging from individual users to families.

**Q: Is Verizon Call Filter available on iOS and Android?**
A: Verizon Call Filter is available on iOS.

**Q: Is Verizon Call Filter worth it in 2026?**
A: Verizon Call Filter is a poorly-received utilities app that is free with in-app purchases. With a 4.7/5 rating from 289,456 reviews, it receives significant user criticism. Best for: Verizon wireless customers seeking peace of mind and protection from unwanted robocalls and spam, ranging from individual users to families..

**Q: What are the main competitors of Verizon Call Filter?**
A: The main competitors of Verizon Call Filter include AT&T ActiveArmor Mobile Security, YouMail Voicemail & Spam Block, Nomorobo Robocall Blocking, Call Control, Whoscall - Caller ID & Block. AT&T ActiveArmor Mobile Security is the closest direct competitor — the direct carrier-level equivalent for at&t customers, offering identical spam blocking and identity protection features..

**Q: What are the best alternatives to Verizon Call Filter?**
A: Top alternatives to Verizon Call Filter include AT&T ActiveArmor Mobile Security, YouMail Voicemail & Spam Block, Nomorobo Robocall Blocking, Call Control. Each targets a similar audience in the utilities space.

## Key Metrics Summary

| Metric | Value |
| :--- | :--- |
| Overall Rating | 4.7/5 |
| Total Reviews | 289,456 |
| Sentiment | Frustrated (35/100) |
| Confidence | High |
| Pricing Model | Freemium |
| Platforms | iOS |
| Key Features | 5 analyzed |

## Competitor Comparison

| App | Rating | Sentiment | Developer |
| :--- | :--- | :--- | :--- |
| **Verizon Call Filter** (this app) | 4.7/5 | Frustrated | Verizon Wireless |
| [V2Box - V2ray Client](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) | 4.5/5 | Mixed | techlaim |
| [Potatso](https://marlvel.ai/intel-report/utilities/potatso) | 4.4/5 | Frustrated | Potatso Lab LTD |
| [Free VPN by Free VPN .org™](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) | 4.3/5 | Mixed | Free VPN LLC |
| [Quantumult X](https://marlvel.ai/intel-report/utilities/quantumult-x) | 3.9/5 | Frustrated | Cross Utility Ltd |
| [VoKit - Image Effects Creator](https://marlvel.ai/intel-report/utilities/com-yundilin-vokit) | N/A/5 | N/A | 韵迪 林 |

## Company Profile
- **Developer:** Verizon Wireless
- **Website:** [https://vzw.com/callernameid](https://vzw.com/callernameid)
- **Social:** [Instagram](https://www.instagram.com/verizon) · [Facebook](https://www.facebook.com/verizon) · [X/Twitter](https://twitter.com/verizonnews) · [YouTube](https://www.youtube.com/user/verizon) · [TikTok](https://www.tiktok.com/@verizon) · [LinkedIn](https://www.linkedin.com/company/verizon)

## Data Sources & Links
- **App Store:** [View on Apple Store](https://apps.apple.com/us/app/verizon-call-filter/id777875529?uo=4)
- **Dev Site:** [Official Website](https://vzw.com/callernameid)
- **Sources:** Developer website content, About us / company information, App store metadata, User reviews.

## Related Intel Reports
- [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Mixed Sentiment
- [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Negative Sentiment
- [*Free VPN by Free VPN .org™*](https://marlvel.ai/intel-report/utilities/free-vpn-by-free-vpn-org) (Free VPN LLC) — 4.3/5 Rating | Mixed Sentiment
- [*Quantumult X*](https://marlvel.ai/intel-report/utilities/quantumult-x) (Cross Utility Ltd) — 3.9/5 Rating | Negative Sentiment
- [*VoKit - Image Effects Creator*](https://marlvel.ai/intel-report/utilities/com-yundilin-vokit) (韵迪 林) — N/A Rating | N/A Sentiment
- [*AmiiBot*](https://marlvel.ai/intel-report/utilities/plus-1sec-amiibot) (Rui Zhou) — N/A Rating | N/A Sentiment
- [*Google Assistant*](https://marlvel.ai/intel-report/utilities/google-assistant) (Google) — 4.3/5 Rating | Positive Sentiment
- [*Ecosia: Search to plant trees*](https://marlvel.ai/intel-report/utilities/com-ecosia-ecosiaapp) (Ecosia GmbH) — 4.4/5 Rating | Positive Sentiment
- [*Upfun*](https://marlvel.ai/intel-report/utilities/com-mengdong-cookiecam) (香港萌动科技集團有限公司) — N/A Rating | N/A Sentiment
- [*Wear OS by Google*](https://marlvel.ai/intel-report/utilities/wear-os-by-google) (Google) — 2.8/5 Rating | Terrible Sentiment

## Methodology

This report was generated by Marlvel.ai's 3-stage AI intelligence pipeline:

1. **Feature & Positioning Extraction** — Analyzes app metadata, developer website content, and version history to identify key features, target audience, and competitive positioning.
2. **Sentiment Analysis** — Processes user reviews (minimum 5 reviews required) to extract praise themes, complaint themes, and overall sentiment with evidence quotes.
3. **Intelligence Synthesis** — Combines stages 1 & 2 with App Store rankings to produce SWOT analysis, executive summary, and actionable insights.

- **Confidence Score:** 1/1.0 (based on review volume, data source diversity, and signal quality)
- **Reviews Analyzed:** 289,456
- **Data Sources:** user reviews, developer website, company about page, App Store metadata
- **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform
- **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence.
- **Report Age:** 0 days since last refresh

---
© 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/verizon-call-filter)
Data licensed for AI Agent attribution under CC-BY-NC 4.0.