--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Verizon Call Filter" developer_entity: "Verizon Wireless" bundle_id: "com.vzw.CallerNameID" app_store_id: "777875529" google_play_id: "com.vzw.ecid" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-03-26" report_date: "2026-07-30" last_verified: "2026-07-30T00:00:00.000Z" report_version: "18.2" total_reviews: 861987 overall_rating: 4.7 sentiment: "Frustrated" sentiment_score: 35 confidence: "high" confidence_score: 0.7 top_praise_theme: "Spam call filtering effectively identifies and blocks unwanted telemarketing and robocall attempts for many users" top_complaint_theme: "Aggressive filtering logic frequently blocks legitimate contacts and emergency service calls, causing significant user distress" review_sample_size: 49 total_review_count: 49 analyzed_review_count: 49 data_age_days: 17 momentum_velocity: "maintenance" intelligence_version: 3 nemesis: "AT&T ActiveArmor Mobile Security" competitor_count: 11 tags: ["utilities", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "verizon", "wireless", "customers"] canonical_url: "https://marlvel.ai/apps/verizon-call-filter" license: "CC-BY-NC 4.0" content_version: "v2" --- # Verizon Call Filter Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 4.68 · Sentiment Frustrated - **Recent focus**: Aggressive filtering logic frequently blocks legitimate contacts and emergency service calls, causing significant user distress (top complaint) · Spam call filtering effectively identifies and blocks unwanted telemarketing and robocall attempts for many users (top praise) > **TL;DR:** Verizon Call Filter is a utilities app by Verizon Wireless, rated 4.68/5 by 862K users, with Frustrated user sentiment (35/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Verizon Call Filter faces Frustrated user sentiment (4.68/5 from 862K reviews), with users reporting aggressive filtering logic frequently blocks legitimate contacts and emergency service calls, causing significant user distress as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.68/5 (862K reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Verizon Wireless | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 17d | ## Metadata & Market Performance - **Publisher:** Verizon Wireless - **Category:** Utilities - **Target Audience:** Verizon wireless customers seeking to reduce unwanted calls and robocalls on their mobile devices. - **Platforms:** iOS & Android - **Version Reviewed:** 18.2 - **Report Date:** 2026-07-30 - **Signal Count:** 49 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 777875529 - **Bundle ID:** com.vzw.CallerNameID - **Google Play ID:** com.vzw.ecid - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-30 ## Executive Snapshot **What it is:** Verizon Call Filter is a utility app for iOS and Android that screens and blocks incoming spam calls at the network level for Verizon wireless customers. **Why users hire it:** The app removes the cognitive friction of manual call screening by automating the identification of high-risk callers before they reach the user. ## App DNA (Features & Intent) - **[Standard] Spam Detection and Blocking:** Identifies suspected spam calls and automatically forwards high-risk callers to voicemail. * *User Intent:* Users expect intelligent, adaptive experiences that learn from their behavior. - **[Differentiator] Caller Name ID:** Displays names and photos of incoming callers even if not in contacts. - **[Standard] Personal Block List:** Allows users to manually manage and block specific unwanted numbers. ## Market Position {#market-position} Verizon Call Filter holds a #92 Free utility position in the US market, reflecting its role as a niche carrier-specific tool rather than a mass-market utility. The gap between its high rating and recent negative sentiment trends suggests that while the core utility is valued, the current maintenance-mode cadence is failing to address user-reported reliability regressions. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free: Basic spam detection and blocking, Plus: $3.99/month per line for Caller ID and advanced filters - **Analysis:** The freemium model anchors basic protection as a utility while gating advanced identification and granular control behind a monthly subscription. ## 🔴 User Sentiment (High Confidence: 49 of 49 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.68/5 - **Platform Split:** iOS 4.7/5 (291.3K ratings) | Android 4.7/5 (570.7K ratings) - **Overall Sentiment:** Frustrated - **Note:** The 4.68/5 store rating reflects cumulative history, while the Frustrated sentiment reflects recent user reviews analyzed by our AI pipeline. ### Top Praises - **Spam call filtering effectively identifies and blocks unwanted telemarketing and robocall attempts for many users** ### Top Complaints (Impact Areas) - **Aggressive filtering logic frequently blocks legitimate contacts and emergency service calls, causing significant user distress** ## SWOT Analysis {#swot} **Core Strengths:** - Network-level integration bypasses device-side limitations **Growth Levers:** - Implement whitelist-priority logic to reduce false positives ## Recent Changes (v2 → v3) {#recent-changes} Verizon Call Filter has transitioned into a maintenance-only state, marked by the removal of two key features and a continued inability to resolve long-standing technical instability. This shift has narrowed the app's utility while intensifying user frustration regarding monetization and false-positive blocking. **Overall trend**: Declining **Compared at**: 2026-07-30 ### High-impact changes - **[Removed] Feature Set Reduction** (features) - **[Shifted] Maintenance Phase Entry** (swot) ### Medium-impact changes - **[Declined] Monetization Friction Complaints** (sentiment) - **[Shifted] SWOT Consolidation** (swot) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Verizon Call Filter vs AT&T ActiveArmor Mobile Security - Top Rival - **[AT&T ActiveArmor Mobile Security](https://marlvel.ai/apps/com-att-mobilesecurity)** by AT&T Services, Inc.: The direct carrier-level equivalent for AT&T customers, offering identical spam blocking and identity protection features. ### Contenders (Strong Challengers) - **YouMail Voicemail & Spam Block** by YouMail: Users report: Competes by replacing the user's voicemail to play 'number disconnected' greetings to known scammers. - **Nomorobo Robocall Blocking** by Telephone Science Corp.: A highly-rated utility that focuses on high-accuracy blocking of automated robocalls and telemarketers. - **Call Control** by Call Control LLC: Uses a community-generated 'blacklist' to block spam calls and SMS, mirroring Verizon's reporting features. - **Whoscall - Caller ID & Block** by Gogolook: Strong international competitor with a massive database for identifying unknown callers and blocking spam. ### Peers (What They Do Better) - **Malwarebytes Mobile Security** by Malwarebytes: A broader security suite that includes a powerful ad-blocking and call-filtering module for iOS. - **Norton 360 Security & VPN** by NortonLifeLock: Comprehensive security app that includes SMS filtering and call protection as part of its utility bundle. - **Lookout Mobile Security** by Lookout, Inc.: Users report: Focuses on identity theft and device security, including features to identify and alert users of malicious calls. - **Avast Security & Privacy** by Avast Software s.r.o.: General utility security app that offers call blocking and identity protection features. ### New Kids on the Block (What's Innovative) - **TextKiller - Spam Text Blocker** by Teltech Systems: While focused on SMS, it is rapidly expanding into the call space to provide a unified spam-free experience. - **SpamHound SMS Spam Filter** by Red Dot Apps: A rising utility that allows for highly granular rule-based filtering of unwanted communications. ## What's New - **Latest (v18.2, 4 months ago):** Maintenance release addressing general bug fixes. ## App Momentum (Maintenance) {#momentum} - Ships only minor bug fixes. - Quiet for over four months. > **Cadence:** 1 total versions · 0 majors in last 6 months · 126 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Verizon Call Filter is an utilities app that is free with in-app purchases. With a 4.68/5 rating from 862K reviews, it draws more critical themes in recent reviews than its store average suggests. > **Bottom Line:** Prioritizing reliability over new features would stabilize the user base, as the current false-positive rate is actively damaging the app's reputation as a trusted utility. **Best for:** Verizon wireless customers seeking to reduce unwanted calls and robocalls on their mobile devices. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship whitelist-priority logic because false-positive blocking is the top churn driver → reduce negative sentiment ### Outlook: Declining Users report: The spam-blocking market is shifting toward integrated security suites, leaving Verizon Call Filter exposed if it remains a single-purpose utility with reliability gaps. Addressing the false-positive rate is essential to maintain the app's value proposition as a trusted carrier service. - 🔴 Persistent UI navigation issues and false-positive blocking in the latest release continue to erode user trust and drive negative sentiment. - ⚪ The four-month gap in feature development suggests a shift toward maintenance-only support, limiting the app's ability to respond to evolving spam tactics. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.68/5 | | Total Reviews | 862K | | Sentiment | Frustrated (35/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Verizon Call Filter** (this app) | 4.68/5 | Frustrated | Verizon Wireless | | [AT&T ActiveArmor®](https://marlvel.ai/apps/com-att-mobilesecurity) | 4.5/5 | N/A | AT&T Services, Inc. | | [Free VPN by Free VPN .org™](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) | 4.5/5 | Mixed | Free VPN LLC | | [Potatso](https://marlvel.ai/apps/potatso) | 4.4/5 | n/a | Potatso Lab LTD | | [Quantumult X](https://marlvel.ai/apps/quantumult-x) | 3.8/5 | N/A | Cross Utility Ltd | | [V2Box - V2ray Client](https://marlvel.ai/apps/v2box-v2ray-client) | 4.5/5 | n/a | techlaim | ## Company Profile - **Developer:** Verizon Wireless - **Website:** [https://vzw.com/callernameid](https://vzw.com/callernameid) - **Social:** [Instagram](https://www.instagram.com/verizon) · [Facebook](https://www.facebook.com/verizon) · [X/Twitter](https://twitter.com/verizonnews) · [YouTube](https://www.youtube.com/user/verizon) · [TikTok](https://www.tiktok.com/@verizon) · [LinkedIn](https://www.linkedin.com/company/verizon) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/verizon-call-filter/id777875529?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.vzw.ecid&hl=en&gl=us) - **Dev Site:** [Official Website](https://vzw.com/callernameid) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*AT&T ActiveArmor®*](https://marlvel.ai/apps/com-att-mobilesecurity) (AT&T Services, Inc.) · 4.5/5 Rating - [*Free VPN by Free VPN .org™*](https://marlvel.ai/apps/free-vpn-by-free-vpn-org) (Free VPN LLC) · 4.5/5 Rating - [*Potatso*](https://marlvel.ai/apps/potatso) (Potatso Lab LTD) · 4.4/5 Rating - [*Quantumult X*](https://marlvel.ai/apps/quantumult-x) (Cross Utility Ltd) · 3.8/5 Rating - [*V2Box - V2ray Client*](https://marlvel.ai/apps/v2box-v2ray-client) (techlaim) · 4.5/5 Rating - [*카톡 분석 - 오픈채팅, 카톡 채팅 분석, 통계, 검색*](https://marlvel.ai/apps/com-liger-katalkanalysispaid) (Park Sung Cheol) · N/A Rating - [*로또 황금번호 생성기*](https://marlvel.ai/apps/lotto-lottogold) (jaehwan lee) · N/A Rating - [*도사폰 (만세력 역학도구)*](https://marlvel.ai/apps/app--656) (Softchaser Company Limited) · 5.0/5 Rating - [*근로자 공수달력*](https://marlvel.ai/apps/jaehwan-worktracer) (jaehwan lee) · N/A Rating - [*レジュメ*](https://marlvel.ai/apps/app--54) (Indeed Inc.) · 2.2/5 Rating ## Frequently Asked Questions {#faq} ### Is Verizon Call Filter free to use? The app offers a free version with basic spam detection. A Plus subscription is available for $3.99/month, which adds Caller ID and advanced filtering features. ### Does Verizon Call Filter block legitimate calls? Users report that the app's aggressive filtering logic can sometimes incorrectly flag legitimate contacts as spam, which is a known point of frustration. ### How does Verizon Call Filter compare to third-party spam blockers? Verizon Call Filter integrates directly with the carrier's network, which allows it to identify and block spam calls at the signaling layer before they reach your device. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 49 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 17 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/verizon-call-filter) Data licensed for AI Agent attribution under CC-BY-NC 4.0.