--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Whoscall: Caller ID & Block" developer_entity: "Gogolook" bundle_id: "gogolook.whoscall" app_store_id: "929968679" google_play_id: "gogolook.callgogolook2" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-28" report_date: "2026-07-29" last_verified: "2026-07-29T00:00:00.000Z" report_version: "8.20" total_reviews: 806817 overall_rating: 3.8 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.8 top_praise_theme: "Effective identification of scam calls helps users avoid unwanted interactions during their daily routine" top_complaint_theme: "Intrusive SMS popups and double notifications disrupt the native messaging experience for mobile users" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 62 data_age_days: 18 momentum_velocity: "maintenance" intelligence_version: 5 nemesis: "Truecaller: Premium Caller ID" competitor_count: 10 tags: ["utilities", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "mobile", "users", "southeast"] canonical_url: "https://marlvel.ai/apps/whoscall-caller-id-block" license: "CC-BY-NC 4.0" content_version: "v2" --- # Whoscall: Caller ID & Block Intelligence Report ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 3.82 · Sentiment Frustrated - **Recent focus**: Intrusive SMS popups and double notifications disrupt the native messaging experience for mobile users (top complaint) · Effective identification of scam calls helps users avoid unwanted interactions during their daily routine (top praise) > **TL;DR:** Whoscall: Caller ID & Block is a utilities app by Gogolook, rated 3.82/5 by 806.8K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Whoscall: Caller ID & Block faces Frustrated user sentiment (3.82/5 from 806.8K reviews), with users reporting intrusive sms popups and double notifications disrupt the native messaging experience for mobile users as the primary concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.82/5 (806.8K reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Gogolook | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 18d | ## Metadata & Market Performance - **Publisher:** Gogolook - **Category:** Utilities - **Target Audience:** Mobile users in East and Southeast Asia seeking protection from voice phishing, spam calls, and SMS-based scams. - **Platforms:** iOS & Android - **Version Reviewed:** 4.20.0 - **Report Date:** 2026-07-29 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 929968679 - **Bundle ID:** gogolook.whoscall - **Google Play ID:** gogolook.callgogolook2 - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-07-29 - **Short Description:** Identify & Block spam calls, SMS & links. Report scams to protect your community ## Executive Snapshot **What it is:** Whoscall is a caller identification and spam-blocking utility for mobile users, focused on scam prevention via community-sourced data. **Why users hire it:** The app removes the cognitive cost of vetting unknown calls and messages by automating identification, displacing the need for manual verification. ## App DNA (Features & Intent) - **[Standard] Caller ID & Blocker:** Real-time identification of unknown callers and automated blocking of spam and scam numbers - **[Differentiator] Smart SMS Assistant:** Detection and filtering of phishing links and suspicious messages within the SMS interface * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Mission Board:** Gamified task system where users report numbers or check in to earn points and badges ## Market Position {#market-position} Whoscall maintains a consistent presence in the Communication category across multiple regions, including a #3 slot in Thailand. However, the high volume of negative sentiment regarding ad-serving suggests the current monetization strategy is creating friction that threatens long-term retention. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad-supported identification, Premium tier with auto-update database, SMS assistant, and ad-free experience - **Analysis:** Freemium model uses performance metrics like 5x faster ID load speed and 45% higher security as primary conversion drivers for the premium tier. ## 🔴 User Sentiment (High Confidence: 62 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.82/5 - **Platform Split:** iOS 4.7/5 (2.9K ratings) | Android 3.8/5 (803.9K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Effective identification of scam calls helps users avoid unwanted interactions during their daily routine** ### Top Complaints (Impact Areas) - **Intrusive SMS popups and double notifications disrupt the native messaging experience for mobile users** ## SWOT Analysis {#swot} **Core Strengths:** - Gamified reporting loop incentivizes daily interaction - AI-driven link protection provides a distinct security layer **Growth Levers:** - Localized pricing strategies in emerging markets - Creator-referral loop absent while the nemesis monetises template sharing ## Recent Changes (v4 → v5) {#recent-changes} Whoscall has entered a maintenance-mode development cycle, characterized by a significant slowdown in update frequency and an expanded competitive field of security-focused rivals. The core user experience remains constrained by persistent ad-serving and intrusive SMS popups, which continue to drive negative sentiment. **Overall trend**: Declining **Compared at**: 2026-07-29 ### High-impact changes - **[Shifted] Development velocity shift** (positioning) - **[Added] Competitive landscape expansion** (swot) ### Medium-impact changes - **[Removed] Web Checker feature removal** (features) - **[Shifted] Contrarian take pivot** (positioning) ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Whoscall: Caller ID & Block vs Truecaller: Premium Caller ID - **[Truecaller: Premium Caller ID](https://marlvel.ai/apps/com-truesoftware-truecallerother)** by True Software Scandinavia AB: With over 250,000 reviews and a long-standing market presence, this app serves the exact same caller identification and spam-blocking niche as this app. - **Key differences:** - Maintains a massive, crowd-sourced global database that provides superior real-time identification accuracy - Integrates advanced spam-blocking algorithms that filter calls based on community-reported patterns - Offers a premium subscription model that includes advanced caller ID and ad-free experiences ### Contenders (Strong Challengers) - **[Getcontact](https://marlvel.ai/apps/com-kontakt-getcontact)** by GETVERIFY LDA: This app directly competes in the caller identification space with a massive user base and high update frequency. - Features a unique social-tagging system that allows users to see how they are saved in others' contacts - Provides a robust spam-blocking engine that operates across both SMS and voice call channels - **[Robokiller: Spam Call Blocker](https://marlvel.ai/apps/co-robokiller-app)** by Mosaic S.r.l.: This app focuses specifically on the spam-blocking niche with a distinct, aggressive approach to handling unwanted calls. - Uses proprietary 'Answer Bots' to intercept and waste the time of telemarketers automatically - Focuses heavily on audio-based spam filtering rather than just database-driven number identification - **[Hiya: Spam Blocker & Caller ID](https://marlvel.ai/apps/hiya-spam-blocker-caller-id)** by Hiya: A long-standing player in the spam-blocking space with a massive legacy database and enterprise-grade reputation. - Provides enterprise-level spam protection data that is often integrated into carrier-level network solutions. - Focuses on high-accuracy spam detection rather than social features or contact management tools. - **[CallApp](https://marlvel.ai/apps/callapp)** by CallApp: A high-velocity competitor with over 1.7 million ratings, focusing on a comprehensive communication management suite. - Offers a full-featured dialer replacement that integrates social media profiles directly into the incoming call screen. - Aggressive release schedule of 14 updates in six months keeps the feature set ahead of standard utilities. ### Peers (What They Do Better) - **[Norton 360 Security & VPN](https://marlvel.ai/apps/com-symantec-mobilesecurity)** by Gen Digital Inc.: Operates in the broader mobile security and utility space, offering overlapping protection features. - Bundles comprehensive device security, including VPN and Wi-Fi protection, within a single subscription - Leverages a long-standing brand reputation for enterprise-grade security and threat detection - **[DuckDuckGo, Duck.ai, & VPN](https://marlvel.ai/apps/com-duckduckgo-mobile-ios)** by DuckDuckGo, Inc.: Provides privacy-focused utility tools that compete for the user's attention in the mobile security and protection category. - Integrates privacy-first browsing, email protection, and VPN services into a single, cohesive utility - Maintains a strong brand position centered on user anonymity and data protection - **[Burner: Second Phone Number](https://marlvel.ai/apps/com-adhoclabs-burner)** by Ad Hoc Labs, Inc: Addresses the same core user pain point of managing unwanted calls by providing alternative communication channels. - Allows users to manage multiple temporary phone numbers for different communication contexts - Provides a direct alternative to blocking by enabling users to isolate and discard specific numbers - **[Bitdefender Mobile Security](https://marlvel.ai/apps/bitdefender-mobile-security)** by Bitdefender SRL: A direct competitor in the mobile security space that offers specialized web and call protection. - Focuses on web-based threat detection and VPN services rather than community-sourced caller identification. - Targets users who prioritize traditional antivirus and malware protection over social-caller features. ### New Kids on the Block (What's Innovative) - **[Avast One: Security & Privacy](https://marlvel.ai/apps/avast-one-security-privacy)** by AVAST Software s.r.o: Recent updates and a strong push into the all-in-one security space make this a rising threat. - Integrates identity protection and privacy tools into a single, simplified dashboard for non-technical users. - Rapidly iterating on cross-platform security features to capture users moving away from single-purpose apps. ## What's New - **Latest (v4.0.1, 11 months ago):** Introduced a gamified Badge System for user contributions and upgraded scam detection accuracy alongside a complete UI/UX redesign. ## App Momentum (Maintenance) {#momentum} - Refreshed homepage layout for feature discovery. - Enhanced subscription page visibility. - Maintenance-mode update cadence. > **Cadence:** 10 total versions · 2 majors in last 6 months · 92 days since last update · 9 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Whoscall: Caller ID & Block is an utilities app that is free with in-app purchases. With a 3.82/5 rating from 806.8K reviews, it faces significant user friction. > **Bottom Line:** The current monetization strategy is actively eroding the app's core utility by alienating the premium user base. Pivoting to a cleaner, ad-free experience for subscribers would unlock higher lifetime value and stabilize the declining sentiment trend. **Best for:** Mobile users in East and Southeast Asia seeking protection from voice phishing, spam calls, and SMS-based scams. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Deprecate forced SMS popups because they are the #1 driver of negative sentiment → increase retention ### Feature Gaps vs Competitors - Automated telemarketer-wasting bots (available in Robokiller but missing here) ### Outlook: Declining The spam-blocking market is consolidating, with OS-level integrations and all-in-one security suites absorbing casual user interest. Whoscall's reliance on intrusive ad-serving and a slow release cadence leaves it exposed to rivals that prioritize a cleaner, more reliable user experience. - 🔴 Persistent ad-serving for premium users → erodes subscription value → accelerates churn among the most loyal segment. - 🔴 Maintenance-mode release cadence (92 days since last update) → signals lack of feature expansion → leaves the app vulnerable to faster-moving rivals. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.82/5 | | Total Reviews | 806.8K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Whoscall: Caller ID & Block** (this app) | 3.82/5 | Frustrated | Gogolook | | [Burner: Second Phone Number](https://marlvel.ai/apps/com-adhoclabs-burner) | 4.7/5 | n/a | Ad Hoc Labs, Inc | | [Robokiller: Spam Call Blocker](https://marlvel.ai/apps/co-robokiller-app) | 4.5/5 | n/a | Mosaic S.r.l. | | [Norton 360 Security & VPN](https://marlvel.ai/apps/com-symantec-mobilesecurity) | 4.7/5 | Mixed | Gen Digital Inc. | | [DuckDuckGo, Duck.ai, & VPN](https://marlvel.ai/apps/com-duckduckgo-mobile-ios) | 4.8/5 | Excited | DuckDuckGo, Inc. | | [Getcontact](https://marlvel.ai/apps/com-kontakt-getcontact) | 4.4/5 | n/a | GETVERIFY LDA | ## Company Profile - **Developer:** Gogolook - **Website:** [https://whoscall.com](https://whoscall.com) - **Social:** [Instagram](https://www.instagram.com/whoscall_tw) · [Facebook](https://www.facebook.com/WhosCall.Taiwan) · [X/Twitter](https://twitter.com/Whoscallth) · [YouTube](https://www.youtube.com/channel/UCPDqPIdnzIQv-nA-9JBFvSw) · [TikTok](https://www.tiktok.com/@whoscall.thailand) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/whoscall-caller-id-block/id929968679?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=gogolook.callgogolook2&hl=en&gl=us) - **Dev Site:** [Official Website](https://whoscall.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Burner: Second Phone Number*](https://marlvel.ai/apps/com-adhoclabs-burner) (Ad Hoc Labs, Inc) · 4.7/5 Rating - [*Robokiller: Spam Call Blocker*](https://marlvel.ai/apps/co-robokiller-app) (Mosaic S.r.l.) · 4.5/5 Rating - [*Norton 360 Security & VPN*](https://marlvel.ai/apps/com-symantec-mobilesecurity) (Gen Digital Inc.) · 4.7/5 Rating - [*DuckDuckGo, Duck.ai, & VPN*](https://marlvel.ai/apps/com-duckduckgo-mobile-ios) (DuckDuckGo, Inc.) · 4.8/5 Rating | Positive Sentiment - [*Getcontact*](https://marlvel.ai/apps/com-kontakt-getcontact) (GETVERIFY LDA) · 4.4/5 Rating - [*Truecaller: Premium Caller ID*](https://marlvel.ai/apps/com-truesoftware-truecallerother) (True Software Scandinavia AB) · 4.5/5 Rating - [*Hiya: Spam Blocker & Caller ID*](https://marlvel.ai/apps/hiya-spam-blocker-caller-id) (Hiya) · 4.5/5 Rating - [*Avast One: Security & Privacy*](https://marlvel.ai/apps/avast-one-security-privacy) (AVAST Software s.r.o) · 4.7/5 Rating - [*Bitdefender Mobile Security*](https://marlvel.ai/apps/bitdefender-mobile-security) (Bitdefender SRL) · 4.7/5 Rating - [*CallApp*](https://marlvel.ai/apps/callapp) (CallApp) · 4.5/5 Rating ## Frequently Asked Questions {#faq} ### Is Whoscall free to use? Whoscall offers a free tier supported by ads. A premium subscription is available to remove ads and unlock advanced features like the SMS assistant and auto-updating databases. ### How does Whoscall compare to Truecaller? Truecaller maintains a larger global database and more mature feature set, while Whoscall focuses on a community-driven reporting model and specialized AI-driven link protection. ### Does Whoscall have intrusive ads? Users report frequent, unskippable ads. Some subscribers also report seeing ads and upgrade prompts despite having an active premium subscription. ### What are some free alternatives to Whoscall? Users seeking alternatives may consider Hiya or other privacy-focused security apps, though features like community reporting and specific link-checking tools vary by app. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 18 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/whoscall-caller-id-block) Data licensed for AI Agent attribution under CC-BY-NC 4.0.