--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Whoscall: Caller ID & Block" developer_entity: "Gogolook" bundle_id: "gogolook.whoscall" app_store_id: "929968679" google_play_id: "gogolook.callgogolook2" category: "Utilities" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-04-28" report_date: "2026-05-05" report_version: "4.20.0" total_reviews: 806817 overall_rating: 3.82 sentiment: "Frustrated" sentiment_score: 25 confidence: "high" confidence_score: 0.85 top_praise_theme: "Effective identification of scammer and spam numbers helps users avoid unwanted solicitation calls" top_complaint_theme: "Aggressive full-screen advertisements disrupt the user experience even for those with active premium subscriptions" top_request_theme: "Granular control settings for SMS pop-ups and notification behavior to reduce user annoyance" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 99 data_age_days: 11 momentum_velocity: "active" intelligence_version: 3 nemesis: "Getcontact" competitor_count: 8 tags: ["utilities", "freemium", "frustrated sentiment", "mobile app", "app review", "app analysis", "mobile", "users", "southeast"] canonical_url: "https://marlvel.ai/intel-report/utilities/whoscall-caller-id-block" license: "CC-BY-NC 4.0" content_version: "v2" last_verified: "2026-05-05T18:57:06.435Z" --- # Whoscall: Caller ID & Block App Audit ## TL;DR {#tldr} - **Category**: Utilities · Freemium - **Signal**: Rating 3.82 · Sentiment Frustrated - **Recent focus**: Aggressive full-screen advertisements disrupt the user experience even for those with active premium subscriptions (top complaint) · Effective identification of scammer and spam numbers helps users avoid unwanted solicitation calls (top praise) · Granular control settings for SMS pop-ups and notification behavior to reduce user annoyance (top request) > **TL;DR:** Whoscall: Caller ID & Block is a utilities app by Gogolook, rated 3.82/5 by 806.8K users, with Frustrated user sentiment (25/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** — Independent analysis. US Market. No publisher influence. > **Key Insight:** Whoscall: Caller ID & Block faces Frustrated user sentiment (3.82/5 from 806.8K reviews), with aggressive full-screen advertisements disrupt the user experience even for those with active premium subscriptions as the primary user concern. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 3.82/5 (806.8K reviews) | | **User Mood** | Frustrated | | **Category** | Utilities | | **Developer** | Gogolook | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.85/1.0) | | **Data Age** | 0d | ## Metadata & Market Performance - **Publisher:** Gogolook - **Category:** Utilities - **Target Audience:** Mobile users in East and Southeast Asia seeking protection against voice phishing, spam calls, and SMS-based scams. - **Platforms:** iOS & Android - **Version Audited:** 4.20.0 - **Audit Date:** 2026-05-05 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.85/1.0) - **App Store ID (iOS):** 929968679 - **Bundle ID:** gogolook.whoscall - **Google Play ID:** gogolook.callgogolook2 - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-05-05 - **Short Description:** Identify & Block spam calls, SMS & links. Report scams to protect your community ## Executive Snapshot **What it is:** Whoscall is a caller identification and spam-blocking utility for mobile users, available on iOS and Android. **Why users hire it:** Users hire Whoscall to filter fraudulent solicitation and phishing attempts, offloading the cognitive burden of verifying unknown numbers to a community-powered database. ## App DNA (Features & Intent) - **[Standard] Caller ID & Blocker:** Real-time identification of unknown callers and automated blocking of identified spam numbers - **[Differentiator] Smart SMS Assistant:** Automated detection and filtering of phishing links and suspicious messages * *User Intent:* Users want to quickly find relevant content or features. - **[Differentiator] Check Tool:** Verification of phone numbers, URLs, and screenshots for potential scam indicators - **[Differentiator] Mission Board:** Gamified task system where users earn points and badges for reporting scams - **[Differentiator] Verified Business Number:** B2B service allowing businesses to register and verify their identity for incoming calls ## Market Position {#market-position} Whoscall maintains a high-utility presence in the Utilities category, but its 3.82 Android rating lags significantly behind its 4.73 iOS performance. The discrepancy in stability across platforms limits its ability to compete with Getcontact's global scale. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free tier with ad-supported access, Premium tier with auto-update database, auto-blocker, and SMS assistant - **Analysis:** Freemium model monetizes through ad-inventory on the free tier and subscription gates for advanced security features. ## 🔴 User Sentiment (High Confidence: 99 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 3.82/5 - **Platform Split:** iOS 4.7/5 (2.9K ratings) | Android 3.8/5 (803.9K ratings) - **Overall Sentiment:** Frustrated ### Top Praises - **Effective identification of scammer and spam numbers helps users avoid unwanted solicitation calls** ### Top Complaints (Impact Areas) - **Aggressive full-screen advertisements disrupt the user experience even for those with active premium subscriptions** - **Technical instability and login failures prevent users from accessing core caller identification features** ### Top Requests (What Users Want) - **Granular control settings for SMS pop-ups and notification behavior to reduce user annoyance** ## SWOT Analysis {#swot} **Core Strengths:** - Community-powered reporting loop reduces database maintenance costs - B2B verified business number model provides enterprise revenue diversification **Critical Frictions:** - Premium tier fails to remove intrusive ads - 0.9★ rating gap between iOS and Android indicates platform-specific technical regressions **Growth Levers:** - Untapped B2B education partnerships for distribution - Wearable integration to capture users seeking passive security **Market Threats:** - Getcontact's 9-update cadence ensures superior database freshness - EU data-minimization trends threaten mandatory SMS-monitoring permissions ## Recent Changes (v2 → v3) {#recent-changes} Whoscall is experiencing a decline in user trust due to technical regressions and aggressive ad-monetization, despite expanding its feature set and B2B capabilities. **Overall trend**: Declining **Compared at**: 2026-05-05 ### High-impact changes - **[Declined] Sentiment Shift to Negative** (sentiment) — Overall sentiment moved from neutral to negative, with a specific rating of 3.82 and 99 reviews analyzed. - **[Added] Technical Instability Complaints** (sentiment) — New user reports of app freezing and authentication failures following recent updates. - **[Declined] Premium Ad-Monetization Friction** (pricing) — Premium subscribers now report intrusive, unskippable ads, contradicting the expected value of a paid subscription. ### Medium-impact changes - **[Improved] Feature Competitive Repositioning** (features) — Smart SMS Assistant, Check Tool, and Mission Board were upgraded from 'standard' to 'differentiator' competitive positions. - **[Added] Verified Business Number** (features) — Added a B2B service for business identity verification as a new differentiator feature. - **[Shifted] Geographic Audience Narrowing** (audience) — Target audience shifted from general mobile users to users specifically in East and Southeast Asia. ## Rivals Landscape {#rivals} > Competitive positioning identified by AI analysis of app features, category, and market signals. ### Whoscall: Caller ID & Block vs Getcontact — Head to Head - **[Getcontact](https://marlvel.ai/intel-report/utilities/com-kontakt-getcontact)** by GETVERIFY LDA: With over 4 million ratings and a high release cadence, Getcontact is the dominant global player in the caller identification space. - **Moat strength:** High — sustainable advantage over 12 months - **Key differences:** - Leverages a massive crowdsourced database that provides deeper caller identification than standard community-based reporting tools. - Integrates social discovery features that allow users to see how their number is saved by others. - Maintains a high release velocity with 9 updates in six months to ensure database freshness. - **Where Whoscall: Caller ID & Block wins:** - ✅ Focuses on a clean, utility-first interface that avoids the social-network bloat found in competitor apps. - ✅ Prioritizes privacy-centric branding which appeals to users wary of the data-sharing requirements of social-caller apps. - **Where Getcontact wins:** - ❌ The massive user-contributed database provides superior identification accuracy for non-commercial and private caller numbers. - ❌ Social-style features drive higher daily active usage and organic viral growth compared to pure utility apps. - **Verdict:** Target must double down on privacy-first utility to differentiate from the social-data-sharing model that fuels Getcontact's growth. ### Contenders (Strong Challengers) - **[CallApp](https://marlvel.ai/intel-report/utilities/callapp)** by CallApp [Moat: Medium]: A high-velocity competitor with over 1.7 million ratings, focusing on a comprehensive communication management suite. - Offers a full-featured dialer replacement that integrates social media profiles directly into the incoming call screen. - Aggressive release schedule of 14 updates in six months keeps the feature set ahead of standard utilities. - **[Robokiller: Spam Call Blocker](https://marlvel.ai/intel-report/utilities/co-robokiller-app)** by Mosaic S.r.l. [Moat: Medium]: Specializes in AI-driven spam mitigation with a strong focus on entertainment-based call blocking. - Utilizes 'Answer Bots' to waste the time of telemarketers, turning a negative experience into an entertainment feature. - Maintains a specialized focus on blocking sophisticated robocall patterns rather than general contact management. - **[Hiya: Spam Blocker & Caller ID](https://marlvel.ai/intel-report/utilities/hiya-spam-blocker-caller-id)** by Hiya [Moat: Medium]: A long-standing player in the spam-blocking space with a massive legacy database and enterprise-grade reputation. - Provides enterprise-level spam protection data that is often integrated into carrier-level network solutions. - Focuses on high-accuracy spam detection rather than social features or contact management tools. ### Peers (What They Do Better) - **[Norton 360 Security & VPN](https://marlvel.ai/intel-report/utilities/com-symantec-mobilesecurity)** by Gen Digital Inc.: An adjacent security utility that bundles caller protection within a broader mobile security ecosystem. - Bundles caller ID with VPN, Wi-Fi security, and dark web monitoring for a comprehensive security suite. - Leverages a trusted enterprise brand to capture users looking for all-in-one mobile protection. - **[DuckDuckGo, Duck.ai, & VPN](https://marlvel.ai/intel-report/utilities/com-duckduckgo-mobile-ios)** by DuckDuckGo, Inc.: A privacy-focused utility that competes for the user's attention in the mobile security and privacy category. - Prioritizes browser-level privacy and tracker blocking as the primary value proposition for the user. - Uses a strong privacy-first brand identity to build trust without requiring deep access to contact lists. - **[Bitdefender Mobile Security](https://marlvel.ai/intel-report/utilities/bitdefender-mobile-security)** by Bitdefender SRL: A direct competitor in the mobile security space that offers specialized web and call protection. - Focuses on web-based threat detection and VPN services rather than community-sourced caller identification. - Targets users who prioritize traditional antivirus and malware protection over social-caller features. ### New Kids on the Block (What's Innovative) - **[Avast One: Security & Privacy](https://marlvel.ai/intel-report/utilities/avast-one-security-privacy)** by AVAST Software s.r.o: Recent updates and a strong push into the all-in-one security space make this a rising threat. ## What's New - **Latest (v4.0.1, 8 months ago):** Introduced a new visual identity, updated UI/UX, and a community badge system. Improved scam detection accuracy and real-time updates. ## App Momentum (Active) {#momentum} - Refreshed homepage layout for feature discovery. - Enhanced subscription management page clarity. - Improved stability for Feature Lab section. > **Cadence:** 5 total versions · 2 majors in last 6 months · 7 days since last update · 7 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Whoscall: Caller ID & Block is a challenged utilities app that is free with in-app purchases. With a 3.82/5 rating from 806.8K reviews, it faces significant user friction. > **Bottom Line:** Whoscall defends its market position through community-sourced data, but technical instability and ad-monetization friction erode user trust, so the PM must prioritize authentication stability and premium ad-removal to prevent churn to Getcontact. **Best for:** Mobile users in East and Southeast Asia seeking protection against voice phishing, spam calls, and SMS-based scams. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] [HIGH IMPACT] Audit premium ad-serving logic because premium subscribers report intrusive ads → reduce churn — *Aggressive ads for premium users is the top complaint theme in sentiment analysis.* _(trade-off: deprioritize Pause the Feature Lab stability sprint — ad-revenue integrity has higher immediate retention impact.)_ - [ ] [INVEST] [HIGH IMPACT] Rebuild authentication flow because login failures are the top technical complaint → restore access — *Multiple reports of app freezing and authentication failures prevent core utility usage.* _(trade-off: deprioritize Delay the SMS assistant UI refresh — core access is a prerequisite for feature usage.)_ ### Feature Gaps vs Competitors - Social discovery features (available in Getcontact but absent here) - Full-featured dialer replacement (available in CallApp but absent here) ### Outlook: Declining The spam-blocking market is consolidating around social-discovery and high-cadence database updates, leaving Whoscall's utility-only model exposed. Unless the team resolves the Android stability regressions and aligns premium value with ad-free expectations, the app risks losing its category lead to more agile, feature-rich rivals. - 🔴 Technical regressions in the latest update (login failures, app freezing) erode the daily active habit, which compounds the rating drag on Android. - 🔴 Aggressive ad-monetization for premium subscribers triggers high-frequency complaints, which increases churn pressure toward competitors like Getcontact. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 3.82/5 | | Total Reviews | 806.8K | | Sentiment | Frustrated (25/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 5 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Whoscall: Caller ID & Block** (this app) | 3.82/5 | Frustrated | Gogolook | | [Robokiller: Spam Call Blocker](https://marlvel.ai/intel-report/utilities/co-robokiller-app) | 4.5/5 | Frustrated | Mosaic S.r.l. | | [Norton 360 Security & VPN](https://marlvel.ai/intel-report/utilities/com-symantec-mobilesecurity) | 4.7/5 | Mixed | Gen Digital Inc. | | [DuckDuckGo, Duck.ai, & VPN](https://marlvel.ai/intel-report/utilities/com-duckduckgo-mobile-ios) | 4.8/5 | Excited | DuckDuckGo, Inc. | | [Getcontact](https://marlvel.ai/intel-report/utilities/com-kontakt-getcontact) | 4.4/5 | Upset | GETVERIFY LDA | | [Hiya: Spam Blocker & Caller ID](https://marlvel.ai/intel-report/utilities/hiya-spam-blocker-caller-id) | 4.5/5 | N/A | Hiya | ## Company Profile - **Developer:** Gogolook - **Website:** [https://whoscall.com](https://whoscall.com) - **Social:** [Instagram](https://www.instagram.com/whoscall_tw) · [Facebook](https://www.facebook.com/WhosCall.Taiwan) · [X/Twitter](https://twitter.com/Whoscallth) · [YouTube](https://www.youtube.com/channel/UCPDqPIdnzIQv-nA-9JBFvSw) · [TikTok](https://www.tiktok.com/@whoscall.thailand) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/whoscall-caller-id-block/id929968679?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=gogolook.callgogolook2&hl=en&gl=us) - **Dev Site:** [Official Website](https://whoscall.com) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Robokiller: Spam Call Blocker*](https://marlvel.ai/intel-report/utilities/co-robokiller-app) (Mosaic S.r.l.) — 4.5/5 Rating | Negative Sentiment - [*Norton 360 Security & VPN*](https://marlvel.ai/intel-report/utilities/com-symantec-mobilesecurity) (Gen Digital Inc.) — 4.7/5 Rating | Mixed Sentiment - [*DuckDuckGo, Duck.ai, & VPN*](https://marlvel.ai/intel-report/utilities/com-duckduckgo-mobile-ios) (DuckDuckGo, Inc.) — 4.8/5 Rating | Positive Sentiment - [*Getcontact*](https://marlvel.ai/intel-report/utilities/com-kontakt-getcontact) (GETVERIFY LDA) — 4.4/5 Rating | Terrible Sentiment - [*Hiya: Spam Blocker & Caller ID*](https://marlvel.ai/intel-report/utilities/hiya-spam-blocker-caller-id) (Hiya) — 4.5/5 Rating | N/A Sentiment - [*Avast One: Security & Privacy*](https://marlvel.ai/intel-report/utilities/avast-one-security-privacy) (AVAST Software s.r.o) — 4.7/5 Rating | N/A Sentiment - [*Bitdefender Mobile Security*](https://marlvel.ai/intel-report/utilities/bitdefender-mobile-security) (Bitdefender SRL) — 4.7/5 Rating | N/A Sentiment - [*CallApp*](https://marlvel.ai/intel-report/utilities/callapp) (CallApp) — 4.5/5 Rating | Mixed Sentiment - [*Potatso*](https://marlvel.ai/intel-report/utilities/potatso) (Potatso Lab LTD) — 4.4/5 Rating | Negative Sentiment - [*V2Box - V2ray Client*](https://marlvel.ai/intel-report/utilities/v2box-v2ray-client) (techlaim) — 4.5/5 Rating | Mixed Sentiment ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** — Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** — Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** — Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction and evidence quoting. 4. **Competitive Landscape Analysis** — Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** — Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.85/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 0 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/intel-report/utilities/whoscall-caller-id-block) Data licensed for AI Agent attribution under CC-BY-NC 4.0.