--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Moon Phase Today" developer_entity: "Marco Oliveira" bundle_id: "br.com.costaw.moonphasetoday" app_store_id: "6758956102" category: "Weather" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-02-13" report_date: "2026-08-25" last_verified: "2026-08-25T00:00:00.000Z" report_version: "1.0.2" total_reviews: 424 overall_rating: 4.5 sentiment: "Excited" sentiment_score: 70 confidence: "medium" confidence_score: 0.5 top_praise_theme: "Clean user interface and calendar layout provide a straightforward experience for tracking moon phases" top_complaint_theme: "Deceptive advertisements displaying false virus warnings at launch cause immediate user distrust and uninstalls" review_sample_size: 5 total_review_count: 5 analyzed_review_count: 5 data_age_days: 1 momentum_velocity: "zombie" intelligence_version: 3 tags: ["weather", "free", "excited sentiment", "mobile app", "app review", "app analysis", "casual", "observers,", "amateur"] canonical_url: "https://marlvel.ai/apps/moon-phase-today" license: "CC-BY-NC 4.0" content_version: "v2" --- # Moon Phase Today Intelligence Report ## TL;DR {#tldr} - **Category**: Weather · Free - **Signal**: Rating 4.55 · Sentiment Excited - **Recent focus**: Users report: Deceptive advertisements displaying false virus warnings at launch cause immediate user distrust and uninstalls (top complaint) · Clean user interface and calendar layout provide a straightforward experience for tracking moon phases (top praise) > **TL;DR:** Moon Phase Today is a weather app by Marco Oliveira, rated 4.55/5 by 424 users, with Excited user sentiment (70/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Moon Phase Today maintains Excited user sentiment (4.55/5 from 424 reviews), with users consistently praising clean user interface and calendar layout provide a straightforward experience for tracking moon phases. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.55/5 (424 reviews) | | **User Mood** | Excited | | **Category** | Weather | | **Developer** | Marco Oliveira | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.5/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** Marco Oliveira - **Category:** Weather - **Target Audience:** Casual observers, amateur astronomers, and photographers who require accurate lunar cycle data for planning. - **Platforms:** iOS & Android - **Version Reviewed:** 1.0.2 - **Report Date:** 2026-08-25 - **Signal Count:** 5 reviews analyzed - **Confidence:** Medium (0.5/1.0) - **App Store ID (iOS):** 6758956102 - **Bundle ID:** br.com.costaw.moonphasetoday - **Google Play ID:** br.com.costaw.moonphasetoday - **Performance Trend:** Declining - **Data Window:** Analysis based on signals collected up to 2026-08-25 ## Executive Snapshot **What it is:** Moon Phase Today is a lunar calendar and phase-tracking utility for casual observers and photographers on iOS and Android. **Why users hire it:** The app removes the cognitive friction of calculating lunar age and illumination for outdoor planning by providing a visual, real-time reference. ## App DNA (Features & Intent) - **[Standard] Real-time Moon Phase Tracking:** Displays current lunar phase and illumination percentage in real time, driving daily app opens and ad inventory. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Lunar Calendar:** Provides a full monthly view of past and future moon phases, increasing session duration via browsing. * *User Intent:* Users seek enhanced value through premium features. - **[Differentiator] Lunar Age and Illumination Data:** Calculates specific lunar age and illumination percentage for any given date, increasing retention via specialized utility. ## Market Position {#market-position} Moon Phase Today operates as a niche utility in the Weather category, currently maintaining a 5-star rating on iOS across a small sample of reviews. The lack of updates for 193 days signals a maintenance-mode posture that risks losing ground to active competitors. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ads - **Analysis:** Monetization relies entirely on ad-supported traffic with no IAP or subscription gates observed. ## 🟢 User Sentiment (Medium Confidence: 5 of 5 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.55/5 - **Platform Split:** iOS 5.0/5 (3 ratings) | Android 4.5/5 (421 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Clean user interface and calendar layout provide a straightforward experience for tracking moon phases** - **Non-intrusive ad implementation allows users to focus on the core moon tracking functionality** ### Top Complaints (Impact Areas) - **Users report: Deceptive advertisements displaying false virus warnings at launch cause immediate user distrust and uninstalls** ## SWOT Analysis {#swot} **Core Strengths:** - Clean calendar layout provides a straightforward experience for tracking moon phases **Growth Levers:** - Integration of moonrise and moonset times would increase utility for outdoor planning ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive outlook has shifted from mixed to declining, as the 193-day development freeze is now framed as a critical vulnerability rather than a neutral maintenance state. **Overall trend**: Declining **Compared at**: 2026-08-25 ### High-impact changes - **[Declined] Outlook trend downgrade** (positioning) ### Medium-impact changes - **[Added] Formalized development risk** (swot) ## App Momentum (Zombie) {#momentum} - No updates for 193 days. - Maintenance-mode development posture. > **Cadence:** 1 total versions · 0 majors in last 6 months · 195 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Moon Phase Today is a weather app that is completely free. It holds a 4.55/5 rating from 424 reviews. > **Bottom Line:** Users report: Addressing the deceptive ad-network implementation would stabilize the user base, as the current distrust outweighs the utility of the calendar interface. **Best for:** Casual observers, amateur astronomers, and photographers who require accurate lunar cycle data for planning. ### PM Action Plan (Next Best Moves) - [ ] [PIVOT] Audit ad-network providers because users report deceptive virus warnings at launch → reduce churn ### Outlook: Declining Users report: The lunar-tracking market is consolidating around utilities that offer comprehensive celestial data, including moonrise and moonset times. Moon Phase Today's current maintenance-mode posture and reliance on deceptive ad-network implementations leave it exposed to churn, as users prioritize functional utility and security over basic phase tracking. - 🔴 Users report: Deceptive ad-network alerts trigger false security warnings, which erodes user trust and drives immediate uninstalls. - 🔴 The 193-day update gap indicates a lack of active feature investment, leaving the app vulnerable to more responsive competitors. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.55/5 | | Total Reviews | 424 | | Sentiment | Excited (70/100) | | Confidence | Medium | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Declining | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Moon Phase Today** (this app) | 4.55/5 | Excited | Marco Oliveira | | [Bauernkalender](https://marlvel.ai/apps/ch-swift-bauernkalender) | N/A/5 | N/A | Swift Management AG | | [Forecast & What to Wear](https://marlvel.ai/apps/com-appsforparents-weatherforkids) | 4.2/5 | N/A | Natalia Jakubczyk-Gajewska | | [Weather&Clothes](https://marlvel.ai/apps/com-air-weather_and_clothes) | 2.7/5 | N/A | fk.system | | [처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!](https://marlvel.ai/apps/com-woozuda-weather) | 4.2/5 | N/A | WOOZUDA | | [미세미세 - 미세먼지, 초미세먼지, 날씨](https://marlvel.ai/apps/cheehoon-ha-particulateforecaster-particulateforecaster) | 4.8/5 | Excited | LifeOverflow Inc. | ## Company Profile - **Developer:** Marco Oliveira - **Website:** [https://costaw.com.br](https://costaw.com.br) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/moon-phase-today/id6758956102?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=br.com.costaw.moonphasetoday&hl=en&gl=us) - **Dev Site:** [Official Website](https://costaw.com.br) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Bauernkalender*](https://marlvel.ai/apps/ch-swift-bauernkalender) (Swift Management AG) · N/A Rating - [*Forecast & What to Wear*](https://marlvel.ai/apps/com-appsforparents-weatherforkids) (Natalia Jakubczyk-Gajewska) · 4.2/5 Rating - [*Weather&Clothes*](https://marlvel.ai/apps/com-air-weather_and_clothes) (fk.system) · 2.7/5 Rating - [*처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!*](https://marlvel.ai/apps/com-woozuda-weather) (WOOZUDA) · 4.2/5 Rating - [*미세미세 - 미세먼지, 초미세먼지, 날씨*](https://marlvel.ai/apps/cheehoon-ha-particulateforecaster-particulateforecaster) (LifeOverflow Inc.) · 4.8/5 Rating | Positive Sentiment - [*너의날씨: 미세먼지, 지도, 레이더, 캐릭터, 위젯*](https://marlvel.ai/apps/kr-guzi-yourweather) (구지랩(GuziLab)) · 5.0/5 Rating - [*ชายฝั่ง รู้ทันระดับน้ำ*](https://marlvel.ai/apps/hii-pttep-chaifang-mobile) (Hydro Informatics Institute) · 4.9/5 Rating - [*ภัยพิบัติไทย*](https://marlvel.ai/apps/biz-harmoniz-earthquake_alert_thai) (Harmoniz InterSoftware) · N/A Rating - [*13abc First Alert Weather*](https://marlvel.ai/apps/com-gray-wtvg-13abc-weather) (Gray Television Group, Inc.) · 4.6/5 Rating - [*13WarnMe*](https://marlvel.ai/apps/13warnme) (Local TV LLC) · 3.0/5 Rating ## Frequently Asked Questions {#faq} ### Is Moon Phase Today safe to use? Users report that some advertisements displayed in the app show misleading virus warnings, which causes concern regarding the ad-network's quality. While the core app functionality is a standard lunar calendar, these deceptive ads are a known frustration point. ### Does Moon Phase Today show moonrise and moonset times? No, the current version of Moon Phase Today focuses on moon phases and illumination percentages. Users have requested the addition of moonrise and moonset times to help with outdoor planning, but these features are not currently available. ### Is Moon Phase Today free to use? Yes, the app is free to download and use. It is supported by advertisements, which appear within the interface. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.5/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 5 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/moon-phase-today) Data licensed for AI Agent attribution under CC-BY-NC 4.0.