--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Moonplan: Moon Phase Calendar" developer_entity: "Aurelia Labs LLC" bundle_id: "com.aurelialabs.moonplan" app_store_id: "6830957447" category: "Weather" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS" app_last_updated: "2026-11-11" report_date: "2026-11-11" last_verified: "2026-11-11T00:00:00.000Z" report_version: "1.1" total_reviews: 0 confidence: "low" confidence_score: 0.2 data_age_days: 1 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["weather", "freemium", "mobile app", "app review", "app analysis", "individuals", "interested", "lunar"] canonical_url: "https://marlvel.ai/apps/moonplan-moon-phase-calendar" license: "CC-BY-NC 4.0" content_version: "v2" --- # Moonplan: Moon Phase Calendar Intelligence Report ## TL;DR {#tldr} - **Category**: Weather · Freemium > **TL;DR:** Moonplan: Moon Phase Calendar is a weather app by Aurelia Labs LLC, available on iOS. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Moonplan: Moon Phase Calendar is a weather app by Aurelia Labs LLC. ## Quick Facts | Fact | Value | | :--- | :--- | | **Category** | Weather | | **Developer** | Aurelia Labs LLC | | **Pricing** | Freemium | | **Platforms** | iOS | | **Confidence** | Low (0.2/1.0) | | **Data Age** | 1d | ## Metadata & Market Performance - **Publisher:** Aurelia Labs LLC - **Category:** Weather - **Target Audience:** Individuals interested in lunar cycles for gardening, home projects, or personal rhythm who value privacy and offline functionality. - **Platforms:** iOS - **Version Reviewed:** 1.1 - **Report Date:** 2026-11-11 - **Signal Count:** 0 reviews analyzed - **Confidence:** Low (0.2/1.0) - **App Store ID (iOS):** 6830957447 - **Bundle ID:** com.aurelialabs.moonplan - **Data Window:** Analysis based on signals collected up to 2026-11-11 ## Executive Snapshot **What it is:** Moonplan is a lunar phase calendar and activity planner for iOS that maps everyday tasks against traditional lunar cycles. **Why users hire it:** The app removes the need for manual lunar tracking by automating favorable-day suggestions for specific tasks like gardening or haircuts. ## App DNA (Features & Intent) - **[Differentiator] Lunar Planner:** Suggests favorable or unfavorable days for 175 activities based on lunar traditions. - **[Differentiator] Lunar Atlas:** Interactive, zoomable map of the Moon surface with labeled craters. - **[Differentiator] Japanese Calendar Layer:** Optional display of old Japanese calendar dates, rokuyō, and traditional moon-viewing nights. ## Market Position {#market-position} Moonplan occupies a specialized niche within the Weather category, focusing on lunar-based planning rather than meteorological forecasting. The app's reliance on offline-first calculations provides a distinct privacy advantage that generic weather utilities lack. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free: today's Moon, widgets, limited calendar access, one planner activity at a time, Premium: full calendar access, unlimited planner activity switching, activity reminders - **Analysis:** The freemium model gates historical/future calendar access and planner flexibility behind a subscription to drive conversion. ## SWOT Analysis {#swot} **Core Strengths:** - Offline-first lunar calculations function as a privacy-focused brand barrier **Growth Levers:** - Localized Japanese calendar layer captures high-intent regional users ## What's New - **Latest (v1.1, today):** Expanded localization to five new languages, added a medium moonrise/moonset widget, and implemented persistent planner settings. ## App Momentum (Maintenance) {#momentum} - Expanded localization to five new languages - Implemented persistent planner settings - Added medium moonrise/moonset widget > **Cadence:** 1 total versions · 1 majors in last 6 months · 0 days since last update ## The "So What?" (Strategic Takeaway) {#so-what} Moonplan: Moon Phase Calendar is a weather app that is free with in-app purchases. > **Bottom Line:** Moonplan secures its niche through offline-first privacy and localized cultural features, but the Premium gate on planner flexibility limits the funnel. Expanding the activity library would unlock higher conversion rates for users seeking a more personalized planning experience. **Best for:** Individuals interested in lunar cycles for gardening, home projects, or personal rhythm who value privacy and offline functionality. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Expand the planner activity library because it is the primary driver of Premium value → increase conversion rate ### Outlook: Stable The market for specialized lifestyle planning tools remains stable, with users increasingly favoring privacy-centric, offline-capable apps. Moonplan is well-positioned to retain its niche by deepening its localized content, which creates a barrier to entry for generic, ad-supported weather rivals. - 🟢 The latest release expanded localization to five new languages, broadening the potential user base in international markets. - ⚪ Maintenance-level release cadence suggests a focus on stability rather than rapid feature expansion for the current quarter. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Total Reviews | 0 | | Confidence | Low | | Pricing Model | Freemium | | Platforms | iOS | | Key Features | 3 analyzed | | Outlook | Stable | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Moonplan: Moon Phase Calendar** (this app) | N/A/5 | N/A | Aurelia Labs LLC | | [Bauernkalender](https://marlvel.ai/apps/ch-swift-bauernkalender) | N/A/5 | N/A | Swift Management AG | | [Forecast & What to Wear](https://marlvel.ai/apps/com-appsforparents-weatherforkids) | 4.2/5 | N/A | Natalia Jakubczyk-Gajewska | | [Highways & Hailstones](https://marlvel.ai/apps/highways-hailstones) | 4.1/5 | Mixed | MLU CoLab Inc. | | [Weather&Clothes](https://marlvel.ai/apps/com-air-weather_and_clothes) | 2.7/5 | N/A | Yuta Endo | | [처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!](https://marlvel.ai/apps/com-woozuda-weather) | 4.2/5 | N/A | WOOZUDA | ## Company Profile - **Developer:** Aurelia Labs LLC - **Website:** [https://moonplan.day/en/](https://moonplan.day/en/) ## Data Sources & Links - **App Store ID:** 6830957447 - **Dev Site:** [Official Website](https://moonplan.day/en/) - **Sources:** Developer website content, App store metadata. ## Related Intel Reports - [*Bauernkalender*](https://marlvel.ai/apps/ch-swift-bauernkalender) (Swift Management AG) · N/A Rating - [*Forecast & What to Wear*](https://marlvel.ai/apps/com-appsforparents-weatherforkids) (Natalia Jakubczyk-Gajewska) · 4.2/5 Rating - [*Highways & Hailstones*](https://marlvel.ai/apps/highways-hailstones) (MLU CoLab Inc.) · 4.1/5 Rating - [*Weather&Clothes*](https://marlvel.ai/apps/com-air-weather_and_clothes) (Yuta Endo) · 2.7/5 Rating - [*처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!*](https://marlvel.ai/apps/com-woozuda-weather) (WOOZUDA) · 4.2/5 Rating - [*미세미세 - 미세먼지, 초미세먼지, 날씨*](https://marlvel.ai/apps/cheehoon-ha-particulateforecaster-particulateforecaster) (LifeOverflow Inc.) · 4.8/5 Rating | Positive Sentiment - [*너의날씨: 미세먼지, 지도, 레이더, 캐릭터, 위젯*](https://marlvel.ai/apps/kr-guzi-yourweather) (구지랩(GuziLab)) · 5.0/5 Rating - [*ชายฝั่ง รู้ทันระดับน้ำ*](https://marlvel.ai/apps/hii-pttep-chaifang-mobile) (Hydro Informatics Institute) · 4.9/5 Rating - [*ภัยพิบัติไทย*](https://marlvel.ai/apps/biz-harmoniz-earthquake_alert_thai) (Harmoniz InterSoftware) · N/A Rating - [*13abc First Alert Weather*](https://marlvel.ai/apps/com-gray-wtvg-13abc-weather) (Gray Television Group, Inc.) · 4.6/5 Rating ## Frequently Asked Questions {#faq} ### Is Moonplan suitable for gardening and home projects? Yes, Moonplan includes a planner that suggests favorable or unfavorable days for 175 everyday activities, including gardening and home projects, based on traditional lunar cycles. ### Does Moonplan require an internet connection to work? No, Moonplan performs all lunar phase and position calculations locally on your device, allowing it to function without an internet connection. ### What is the difference between the free and premium versions? The free version includes today's Moon data, widgets, and limited calendar access with one planner activity at a time. Premium unlocks full calendar access, unlimited planner activity switching, and activity reminders. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.2/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 0 - **Data Sources:** developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 1 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/moonplan-moon-phase-calendar) Data licensed for AI Agent attribution under CC-BY-NC 4.0.