--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "What The Forecast" developer_entity: "Affiliated Apps LLC" bundle_id: "com.williamking.whattheforecast" app_store_id: "1031653653" category: "Weather" primary_platform: "ios" primary_monetization: "Freemium" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-19" report_date: "2026-08-29" last_verified: "2026-08-29T00:00:00.000Z" report_version: "3.95.4.578" total_reviews: 23218 overall_rating: 4.2 sentiment: "Excited" sentiment_score: 75 confidence: "high" confidence_score: 0.7 top_praise_theme: "Humorous and snarky weather commentary provides a refreshing alternative to standard, overly formal weather applications" top_complaint_theme: "Inaccurate temperature readings and delayed data refreshes cause frustration for users relying on real-time updates" review_sample_size: 50 total_review_count: 50 analyzed_review_count: 50 data_age_days: 4 momentum_velocity: "active" intelligence_version: 3 tags: ["weather", "freemium", "excited sentiment", "mobile app", "app review", "app analysis", "users", "seeking", "humorous,"] canonical_url: "https://marlvel.ai/apps/what-the-forecast" license: "CC-BY-NC 4.0" content_version: "v2" --- # What The Forecast Intelligence Report ## TL;DR {#tldr} - **Category**: Weather · Freemium - **Signal**: Rating 4.23 · Sentiment Excited - **Recent focus**: Inaccurate temperature readings and delayed data refreshes cause frustration for users relying on real-time updates (top complaint) · Humorous and snarky weather commentary provides a refreshing alternative to standard, overly formal weather applications (top praise) > **TL;DR:** What The Forecast is a weather app by Affiliated Apps LLC, rated 4.23/5 by 23.2K users, with Excited user sentiment (75/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** What The Forecast maintains Excited user sentiment (4.23/5 from 23.2K reviews), with users consistently praising humorous and snarky weather commentary provides a refreshing alternative to standard, overly formal weather applications. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.23/5 (23.2K reviews) | | **User Mood** | Excited | | **Category** | Weather | | **Developer** | Affiliated Apps LLC | | **Pricing** | Freemium | | **Platforms** | iOS & Android | | **Confidence** | High (0.7/1.0) | | **Data Age** | 4d | ## Metadata & Market Performance - **Publisher:** Affiliated Apps LLC - **Category:** Weather - **Target Audience:** Users seeking humorous, personality-driven weather reporting who prefer customizable, non-traditional app interfaces. - **Platforms:** iOS & Android - **Version Reviewed:** 3.97.0 - **Report Date:** 2026-08-29 - **Signal Count:** 50 reviews analyzed - **Confidence:** High (0.7/1.0) - **App Store ID (iOS):** 1031653653 - **Bundle ID:** com.williamking.whattheforecast - **Google Play ID:** com.williamking.whattheforecast - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-29 - **Short Description:** Is WTForecast the most obnoxious weather app ever? You be the judge... ## Executive Snapshot **What it is:** What The Forecast is a personality-driven weather app for iOS and Android that replaces standard forecasts with sarcastic, user-customizable phrases. **Why users hire it:** Users choose What The Forecast to replace the mundane, formal tone of traditional weather reporting with an entertaining, snarky experience that makes daily checks more engaging. ## App DNA (Features & Intent) - **[Differentiator] Obnoxious Weather Phrases:** Over 12,607 sarcastic or rude weather descriptions provided in place of standard reports. Primary engagement loop — drives daily app opens and social sharing, expanding ad-inventory. * *User Intent:* Users seek social connection and competitive engagement with peers. - **[Differentiator] Switchable Profanity Settings:** User-controlled filter for weather phrases ranging from minimal to full profanity. Retention lever — allows users to customize the experience to their preference, increasing session duration. * *User Intent:* Users value self-expression and personalized experiences. - **[Standard] AerisWeather Data Integration:** Standardized weather reporting and 10-day/48-hour forecasts provided by AerisWeather. Brand/moat — ensures accuracy to maintain user trust and prevent churn to competing weather apps. * *User Intent:* Users are driven by competitive achievement and recognition. ## Market Position {#market-position} What The Forecast sits #61 Grossing in the US Weather category. The gap between its free-tier discovery and its grossing rank signals monetisation friction relative to its discovery advantage. ## Monetization Strategy - **Model:** Freemium - **Tiers:** Free with ads, One-time purchase to remove ads, Monthly or yearly subscription for ad-free access - **Analysis:** Freemium model allows for both one-time lifetime purchase and recurring subscription revenue to gate ad-free features. ## 🟢 User Sentiment (High Confidence: 50 of 50 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.23/5 - **Platform Split:** iOS 4.5/5 (9K ratings) | Android 4.0/5 (14.2K ratings) - **Overall Sentiment:** Excited ### Top Praises - **Humorous and snarky weather commentary provides a refreshing alternative to standard, overly formal weather applications** - **Forecast accuracy remains high enough to satisfy daily needs for the majority of long-term users** - **Low-cost subscription option effectively removes advertisements for users seeking a cleaner interface experience** ### Top Complaints (Impact Areas) - **Inaccurate temperature readings and delayed data refreshes cause frustration for users relying on real-time updates** ## SWOT Analysis {#swot} **Core Strengths:** - 12,607-phrase library creates a defensible personality-driven barrier to entry. - Switchable profanity settings function as a retention lever by allowing users to customize the experience. **Growth Levers:** - Improved automatic location detection for travelers would address the #1 requested feature. - Refining the ad-free subscription value proposition could reduce the churn currently driven by ad density. ## Recent Changes (v2 → v3) {#recent-changes} The app's competitive assessment has sharpened, moving from a general concern about technical debt to a specific warning that unresolved radar and location bugs act as a ceiling on user retention. While the feature set remains consistent, the strategic outlook now prioritizes reliability as the primary defense against churn. **Overall trend**: Mixed **Compared at**: 2026-08-29 ### High-impact changes - **[Shifted] Strategic Outlook Hardening** (positioning) - **[Shifted] Contrarian Take Refinement** (positioning) ### Medium-impact changes - **[Shifted] Threat Re-prioritization** (swot) ## What's New - **Latest (v3.97.0, 2 weeks ago):** Introduced Moon Phase and Air Quality Index widgets to the home screen. ## App Momentum (Active) {#momentum} - Shipped Moon Phase and Air Quality widgets. - Ships ~2 major releases per year. > **Cadence:** 2 total versions · 2 majors in last 6 months · 9 days since last update · 8 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} What The Forecast is a market-leading weather app that is free with in-app purchases. With a 4.23/5 rating from 23.2K reviews, it delivers strong user satisfaction. > **Bottom Line:** Stabilizing core data-refresh logic would address the technical instability currently eroding the daily habit. If the developer prioritizes reliability over new widgets, the app can defend its personality-driven niche against more stable, formal weather rivals. **Best for:** Users seeking humorous, personality-driven weather reporting who prefer customizable, non-traditional app interfaces. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship automatic location detection because it is the top-requested feature in reviews → increase session reliability ### Outlook: Mixed The weather category is increasingly dominated by high-utility, low-friction interfaces, and What The Forecast's reliance on humor is a double-edged sword. While the personality drives initial acquisition, the technical instability in core features like radar and location detection creates a ceiling on retention. If the developer does not stabilize the data-refresh logic, the app risks losing its core base to more reliable, albeit less entertaining, alternatives. - 🟢 The latest release added Moon Phase and Air Quality widgets, signaling that the developer is prioritizing feature expansion over maintenance-only cycles. - 🔴 Recurring reports of radar and voice-feature failures indicate that technical debt from previous updates remains unresolved, which threatens to erode the daily habit. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.23/5 | | Total Reviews | 23.2K | | Sentiment | Excited (75/100) | | Confidence | High | | Pricing Model | Freemium | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **What The Forecast** (this app) | 4.23/5 | Excited | Affiliated Apps LLC | | [Bauernkalender](https://marlvel.ai/apps/ch-swift-bauernkalender) | N/A/5 | N/A | Swift Management AG | | [Forecast & What to Wear](https://marlvel.ai/apps/com-appsforparents-weatherforkids) | 4.2/5 | N/A | Natalia Jakubczyk-Gajewska | | [Weather&Clothes](https://marlvel.ai/apps/com-air-weather_and_clothes) | 2.7/5 | N/A | fk.system | | [처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!](https://marlvel.ai/apps/com-woozuda-weather) | 4.2/5 | N/A | WOOZUDA | | [미세미세 - 미세먼지, 초미세먼지, 날씨](https://marlvel.ai/apps/cheehoon-ha-particulateforecaster-particulateforecaster) | 4.8/5 | Excited | LifeOverflow Inc. | ## Company Profile - **Developer:** Affiliated Apps LLC - **Website:** [https://byzantineapps.io](https://byzantineapps.io) - **Social:** [Facebook](https://www.facebook.com/byzantineapps) · [X/Twitter](https://twitter.com/byzantineapps) · [LinkedIn](https://www.linkedin.com/company/byzantineapps) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/what-the-forecast/id1031653653?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.williamking.whattheforecast&hl=en&gl=us) - **Dev Site:** [Official Website](https://byzantineapps.io) - **Sources:** Developer website content, App store metadata, User reviews. ## Related Intel Reports - [*Bauernkalender*](https://marlvel.ai/apps/ch-swift-bauernkalender) (Swift Management AG) · N/A Rating - [*Forecast & What to Wear*](https://marlvel.ai/apps/com-appsforparents-weatherforkids) (Natalia Jakubczyk-Gajewska) · 4.2/5 Rating - [*Weather&Clothes*](https://marlvel.ai/apps/com-air-weather_and_clothes) (fk.system) · 2.7/5 Rating - [*처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!*](https://marlvel.ai/apps/com-woozuda-weather) (WOOZUDA) · 4.2/5 Rating - [*미세미세 - 미세먼지, 초미세먼지, 날씨*](https://marlvel.ai/apps/cheehoon-ha-particulateforecaster-particulateforecaster) (LifeOverflow Inc.) · 4.8/5 Rating | Positive Sentiment - [*너의날씨: 미세먼지, 지도, 레이더, 캐릭터, 위젯*](https://marlvel.ai/apps/kr-guzi-yourweather) (구지랩(GuziLab)) · 5.0/5 Rating - [*ชายฝั่ง รู้ทันระดับน้ำ*](https://marlvel.ai/apps/hii-pttep-chaifang-mobile) (Hydro Informatics Institute) · 4.9/5 Rating - [*ภัยพิบัติไทย*](https://marlvel.ai/apps/biz-harmoniz-earthquake_alert_thai) (Harmoniz InterSoftware) · N/A Rating - [*13abc First Alert Weather*](https://marlvel.ai/apps/com-gray-wtvg-13abc-weather) (Gray Television Group, Inc.) · 4.6/5 Rating - [*13WarnMe*](https://marlvel.ai/apps/13warnme) (Local TV LLC) · 3.0/5 Rating ## Frequently Asked Questions {#faq} ### Is What The Forecast accurate enough for daily use? While the app uses AerisWeather for data, users report discrepancies between displayed temperatures and actual local conditions, alongside issues with automatic location detection. ### Does What The Forecast have intrusive ads? Yes, users on the free tier report that the frequency of advertisements disrupts the user experience and makes the interface feel cluttered. ### What is the difference between What The Forecast and standard weather apps? What The Forecast replaces standard, formal weather reporting with over 12,600 sarcastic or rude phrases, whereas standard apps focus on utility and formal data presentation. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.7/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 50 - **Data Sources:** user reviews, developer website, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 4 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/what-the-forecast) Data licensed for AI Agent attribution under CC-BY-NC 4.0.