--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "WIBW 13 Weather app" developer_entity: "Gray Media" bundle_id: "com.wibw.android.weather" app_store_id: "1354438987" category: "Weather" primary_platform: "ios" primary_monetization: "Free" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-08-11" report_date: "2026-10-02" last_verified: "2026-10-02T00:00:00.000Z" report_version: "6.2.604" total_reviews: 10837 overall_rating: 4.7 sentiment: "Mixed" sentiment_score: 55 confidence: "high" confidence_score: 0.8 top_praise_theme: "Localized weather reporting provides accurate and reliable daily information for users across various regions" top_complaint_theme: "Incessant and loud push notifications interrupt daily activities and cannot be effectively managed by users" review_sample_size: 99 total_review_count: 99 analyzed_review_count: 81 data_age_days: 5 momentum_velocity: "maintenance" intelligence_version: 2 tags: ["weather", "free", "mixed sentiment", "mobile app", "app review", "app analysis", "residents", "northeast", "kansas"] canonical_url: "https://marlvel.ai/apps/wibw-13-weather-app" license: "CC-BY-NC 4.0" content_version: "v2" --- # WIBW 13 Weather app Intelligence Report ## TL;DR {#tldr} - **Category**: Weather · Free - **Signal**: Rating 4.69 · Sentiment Mixed - **Recent focus**: Incessant and loud push notifications interrupt daily activities and cannot be effectively managed by users (top complaint) · Localized weather reporting provides accurate and reliable daily information for users across various regions (top praise) > **TL;DR:** WIBW 13 Weather app is a weather app by Gray Media, rated 4.69/5 by 10.8K users, with Mixed user sentiment (55/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** WIBW 13 Weather app shows Mixed sentiment (4.69/5 from 10.8K reviews) - users praise localized weather reporting provides accurate and reliable daily information for users across various regions but report issues with incessant and loud push notifications interrupt daily activities and cannot be effectively managed by users. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.69/5 (10.8K reviews) | | **User Mood** | Mixed | | **Category** | Weather | | **Developer** | Gray Media | | **Pricing** | Free | | **Platforms** | iOS & Android | | **Confidence** | High (0.8/1.0) | | **Data Age** | 5d | ## Metadata & Market Performance - **Publisher:** Gray Media - **Category:** Weather - **Target Audience:** Residents of Northeast Kansas seeking localized weather forecasts, severe weather alerts, and regional news updates. - **Platforms:** iOS & Android - **Version Reviewed:** 6.2.604 - **Report Date:** 2026-10-02 - **Signal Count:** 99 reviews analyzed - **Confidence:** High (0.8/1.0) - **App Store ID (iOS):** 1354438987 - **Bundle ID:** com.wibw.android.weather - **Google Play ID:** com.wibw.android.weather - **Data Window:** Analysis based on signals collected up to 2026-10-02 - **Short Description:** NE Kansas’ #1 choice for weather: Hourly & daily forecasts, radar, alerts & more ## Executive Snapshot **What it is:** WIBW 13 Weather app is a localized weather forecasting and radar tracking tool for Northeast Kansas residents on iOS and Android. **Why users hire it:** The app removes the cognitive cost of filtering national weather data for regional specifics, serving as a safety-critical utility during severe weather events. ## App DNA (Features & Intent) - **[Differentiator] 250-meter Radar:** High-resolution interactive radar for tracking severe weather patterns. Revenue link: High-utility weather tracking drives daily app usage during storm events, expanding ad-impression inventory. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Differentiator] Live Meteorologist Streams:** Live video coverage and daily weather briefings from the local news team. Revenue link: Exclusive local content reinforces brand authority and user retention. * *User Intent:* Users are motivated by consistent progression and daily incentives. - **[Standard] Severe Weather Push Alerts:** Opt-in notifications for National Weather Service severe weather warnings. Revenue link: High-priority notifications drive immediate re-engagement and app opens. * *User Intent:* Users want timely prompts to stay engaged without missing updates. ## Market Position {#market-position} WIBW 13 Weather app holds the #171 position in the US Weather category, supported by a 4.69-star rating across 10,837 total ratings. The gap between its regional authority and its chart rank suggests an opportunity to capture more casual users through improved notification management. ## Monetization Strategy - **Model:** Free - **Tiers:** Free with ad support - **Analysis:** The app is entirely free to use and monetizes through ad inventory supported by local news content. ## 🟡 User Sentiment (High Confidence: 81 of 99 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.69/5 - **Platform Split:** iOS 4.7/5 (8.9K ratings) | Android 4.7/5 (1.9K ratings) - **Overall Sentiment:** Mixed ### Top Praises - **Localized weather reporting provides accurate and reliable daily information for users across various regions** - **Visual radar features help users track storm movement and make informed safety decisions during severe weather** ### Top Complaints (Impact Areas) - **Incessant and loud push notifications interrupt daily activities and cannot be effectively managed by users** ## SWOT Analysis {#swot} **Core Strengths:** - 250-meter radar resolution provides a defensible utility barrier against generic weather apps. - Live meteorologist video streams reinforce regional brand authority and user trust. **Growth Levers:** - Implementing emergency-only notification toggles would reduce churn among power users. - Decoupling emergency alerts from ad-interstitials would improve safety-critical brand perception. ## What's New - **Latest (v6.2.604, 1 months ago):** Maintenance update focused on bug fixes and performance improvements. ## App Momentum (Maintenance) {#momentum} - Ships bug fixes only, ~90-day cadence. - No new feature releases in 2026. > **Cadence:** 2 total versions · 0 majors in last 6 months · 51 days since last update · 90 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} WIBW 13 Weather app is a weather app that is completely free. With a 4.69/5 rating from 10.8K reviews, it shows mixed user reception. > **Bottom Line:** Prioritizing a notification-management overhaul would address the primary churn driver, as the current alert volume undermines the app's safety-critical mission. Stabilizing the location-settings UI is essential to prevent further sentiment decline, as the current maintenance-only cadence leaves the app vulnerable to competitor displacement. **Best for:** Residents of Northeast Kansas seeking localized weather forecasts, severe weather alerts, and regional news updates. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Ship granular notification controls because users report alert fatigue is the #1 churn driver → increase daily retention. ### Outlook: Declining The regional weather market is consolidating around apps that balance local authority with high-frequency reliability. WIBW 13 Weather app's maintenance-only posture leaves it exposed to churn, as the current technical regressions and ad-placement friction directly conflict with the app's safety-critical value proposition. - 🔴 Technical regressions in the latest release (UI crashes, navigation failures) erode the daily habit loop, which compounds the rating drag already visible on Android. - 🔴 Persistent notification fatigue without granular controls drives users to seek alternatives, accelerating churn pressure into the next severe weather season. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.69/5 | | Total Reviews | 10.8K | | Sentiment | Mixed (55/100) | | Confidence | High | | Pricing Model | Free | | Platforms | iOS & Android | | Key Features | 3 analyzed | | Outlook | Declining | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **WIBW 13 Weather app** (this app) | 4.69/5 | Mixed | Gray Media | | [Bauernkalender](https://marlvel.ai/apps/ch-swift-bauernkalender) | N/A/5 | N/A | Swift Management AG | | [Forecast & What to Wear](https://marlvel.ai/apps/com-appsforparents-weatherforkids) | 4.2/5 | N/A | Natalia Jakubczyk-Gajewska | | [Highways & Hailstones](https://marlvel.ai/apps/highways-hailstones) | 4.1/5 | Mixed | MLU CoLab Inc. | | [Weather&Clothes](https://marlvel.ai/apps/com-air-weather_and_clothes) | 2.7/5 | N/A | fk.system | | [처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!](https://marlvel.ai/apps/com-woozuda-weather) | 4.2/5 | N/A | WOOZUDA | ## Company Profile - **Developer:** Gray Media - **Website:** [https://www.wibw.com/](https://www.wibw.com/) - **Social:** [Instagram](https://www.instagram.com/wibw) · [Facebook](https://www.facebook.com/WIBWTV) · [X/Twitter](https://www.twitter.com/wibw) · [YouTube](https://www.youtube.com/channel/UCzcunT4izof8P3XjmbRd5IQ) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/wibw-13-weather-app/id1354438987?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=com.wibw.android.weather&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.wibw.com/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Bauernkalender*](https://marlvel.ai/apps/ch-swift-bauernkalender) (Swift Management AG) · N/A Rating - [*Forecast & What to Wear*](https://marlvel.ai/apps/com-appsforparents-weatherforkids) (Natalia Jakubczyk-Gajewska) · 4.2/5 Rating - [*Highways & Hailstones*](https://marlvel.ai/apps/highways-hailstones) (MLU CoLab Inc.) · 4.1/5 Rating - [*Weather&Clothes*](https://marlvel.ai/apps/com-air-weather_and_clothes) (fk.system) · 2.7/5 Rating - [*처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!*](https://marlvel.ai/apps/com-woozuda-weather) (WOOZUDA) · 4.2/5 Rating - [*미세미세 - 미세먼지, 초미세먼지, 날씨*](https://marlvel.ai/apps/cheehoon-ha-particulateforecaster-particulateforecaster) (LifeOverflow Inc.) · 4.8/5 Rating | Positive Sentiment - [*너의날씨: 미세먼지, 지도, 레이더, 캐릭터, 위젯*](https://marlvel.ai/apps/kr-guzi-yourweather) (구지랩(GuziLab)) · 5.0/5 Rating - [*ชายฝั่ง รู้ทันระดับน้ำ*](https://marlvel.ai/apps/hii-pttep-chaifang-mobile) (Hydro Informatics Institute) · 4.9/5 Rating - [*ภัยพิบัติไทย*](https://marlvel.ai/apps/biz-harmoniz-earthquake_alert_thai) (Harmoniz InterSoftware) · N/A Rating - [*13abc First Alert Weather*](https://marlvel.ai/apps/com-gray-wtvg-13abc-weather) (Gray Television Group, Inc.) · 4.6/5 Rating ## Frequently Asked Questions {#faq} ### Is WIBW 13 Weather app free to use? Yes, the app is free to use and monetizes through ad support. ### Can I turn off non-emergency weather alerts? Currently, users report that notification settings are limited and do not effectively filter out non-emergency updates, which is a frequent source of user frustration. ### How does the radar compare to other weather apps? The app features a 250-meter resolution radar, which is marketed as the highest resolution available for tracking severe weather patterns. ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.8/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 99 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 5 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/wibw-13-weather-app) Data licensed for AI Agent attribution under CC-BY-NC 4.0.