--- schema_type: "SoftwareApplication" entity_type: "Mobile Application" app_name: "Wildfire Aware®" developer_entity: "The Analytical Moose LLC" bundle_id: "io.TAMWildfireAware.app" app_store_id: "1641955631" category: "Weather" primary_platform: "ios" primary_monetization: "Subscription" offline_capable: false market_region: "US" platforms: "iOS & Android" app_last_updated: "2026-05-27" report_date: "2026-08-08" last_verified: "2026-08-08T00:00:00.000Z" report_version: "3.1" total_reviews: 36 overall_rating: 4.1 sentiment: "Excited" sentiment_score: 70 confidence: "medium" confidence_score: 0.55 top_praise_theme: "Early wildfire notifications provide critical time for residents to evacuate and secure their property" top_complaint_theme: "Frequent application crashes and slow loading times hinder access to critical information during emergencies" review_sample_size: 17 total_review_count: 17 analyzed_review_count: 17 data_age_days: 55 momentum_velocity: "maintenance" intelligence_version: 3 tags: ["weather", "subscription", "excited sentiment", "mobile app", "app review", "app analysis", "residents", "wildfire-prone", "regions"] canonical_url: "https://marlvel.ai/apps/wildfire-aware" license: "CC-BY-NC 4.0" content_version: "v2" --- ## ⚠ Content Warning This report covers topics classified as sensitive (health). Information is aggregated from public sources for informational purposes only. This is not medical advice. Consult a qualified professional before acting on any information here. --- # Wildfire Aware® Intelligence Report ## TL;DR {#tldr} - **Category**: Weather · Subscription - **Signal**: Rating 4.06 · Sentiment Excited - **Recent focus**: Frequent application crashes and slow loading times hinder access to critical information during emergencies (top complaint) · Early wildfire notifications provide critical time for residents to evacuate and secure their property (top praise) > **TL;DR:** Wildfire Aware® is a weather app by The Analytical Moose LLC, rated 4.06/5 by 36 users, with Excited user sentiment (70/100), available on iOS & Android. > > **Marlvel.ai App Intelligence** - Independent analysis. US Market. No publisher influence. > **Key Insight:** Wildfire Aware® maintains Excited user sentiment (4.06/5 from 36 reviews), with users consistently praising early wildfire notifications provide critical time for residents to evacuate and secure their property. ## Quick Facts | Fact | Value | | :--- | :--- | | **Rating** | 4.06/5 (36 reviews) | | **User Mood** | Excited | | **Category** | Weather | | **Developer** | The Analytical Moose LLC | | **Pricing** | Subscription | | **Platforms** | iOS & Android | | **Confidence** | Medium (0.55/1.0) | | **Data Age** | 55d | ## Metadata & Market Performance - **Publisher:** The Analytical Moose LLC - **Category:** Weather - **Target Audience:** Residents in wildfire-prone regions and individuals managing multiple properties who require authoritative, real-time emergency information. - **Platforms:** iOS & Android - **Version Reviewed:** 3.1 - **Report Date:** 2026-08-08 - **Signal Count:** 17 reviews analyzed - **Confidence:** Medium (0.55/1.0) - **App Store ID (iOS):** 1641955631 - **Bundle ID:** io.TAMWildfireAware.app - **Google Play ID:** io.TAMWildfireAware.app - **Performance Trend:** Mixed - **Data Window:** Analysis based on signals collected up to 2026-08-08 ## Executive Snapshot **What it is:** Wildfire Aware® is a map-based wildfire monitoring app for iOS and Android that aggregates thermal hotspot data and weather alerts. **Why users hire it:** Users hire the app to consolidate fragmented agency data into a single interface for situational awareness during fire season. ## App DNA (Features & Intent) - **[Differentiator] Real-time Wildfire Notifications:** Push alerts for fire dispatches and perimeters; gated behind the $2.99/month premium tier. * *User Intent:* Users want timely prompts to stay engaged without missing updates. - **[Standard] Interactive Map Overlays:** Visualizes thermal hotspots and NWS weather data; serves as the primary retention loop. ## Market Position {#market-position} Wildfire Aware® maintains a 4.46 rating on iOS across 24 reviews, but the 3.25 rating on Android suggests significant performance gaps. The subscription-gated notification model creates a monetization barrier that limits the app's reach as a primary safety tool. ## Monetization Strategy - **Model:** Subscription - **Tiers:** $2.99/month, $19.99/year - **Analysis:** Subscription model anchored at $2.99/month, gating real-time alerts and multi-location tracking behind the paywall. ## 🟢 User Sentiment (Medium Confidence: 17 of 17 reviews analyzed) {#user-sentiment} - **Overall Rating:** 4.06/5 - **Platform Split:** iOS 4.5/5 (24 ratings) | Android 3.3/5 (12 ratings) - **Overall Sentiment:** Excited ### Top Praises - **Early wildfire notifications provide critical time for residents to evacuate and secure their property** - **Integration of multiple data sources into one interface simplifies wildfire tracking for concerned residents** - **Customizable alert radii prevent notification fatigue by focusing only on relevant local fire activity** ### Top Complaints (Impact Areas) - **Frequent application crashes and slow loading times hinder access to critical information during emergencies** ## SWOT Analysis {#swot} **Core Strengths:** - Authoritative data aggregation from NIFC and CAL FIRE provides a defensible information source. - Customizable alert radii function as a retention mechanism by focusing on relevant local fire activity. **Growth Levers:** - Integration of wind stream overlays could restore lost utility and improve map legibility. - Expansion of Canadian wildfire data provides a new geographic segment for growth. ## Recent Changes (v2 → v3) {#recent-changes} The report reflects a shift toward addressing platform-specific performance instability and a clearer focus on restoring utility through map-layer updates. **Overall trend**: Mixed **Compared at**: 2026-08-08 ### High-impact changes - **[Shifted] Platform-specific performance visibility** (positioning) - **[Shifted] Wind stream overlay prioritization** (features) ### Medium-impact changes - **[Added] Canadian market expansion opportunity** (swot) ### Low-impact changes - **[Added] Specific data source disclosure** (swot) ## What's New - **Latest (v3.1, 2 months ago):** Resolved an issue affecting push notifications. ## App Momentum (Maintenance) {#momentum} - Ships stability fixes for push notifications. - Maintains 72-day update cadence. > **Cadence:** 2 total versions · 0 majors in last 6 months · 72 days since last update · 11 days avg between updates ## The "So What?" (Strategic Takeaway) {#so-what} Wildfire Aware® is a market-leading weather app. With a 4.06/5 rating from 36 reviews, it delivers strong user satisfaction. > **Bottom Line:** Wildfire Aware® provides high-value authoritative data, but frequent crashes and subscription-gated alerts undermine its role as a reliable emergency tool, so the PM should prioritize stability fixes over feature expansion to prevent churn during critical events. **Best for:** Residents in wildfire-prone regions and individuals managing multiple properties who require authoritative, real-time emergency information. ### PM Action Plan (Next Best Moves) - [ ] [INVEST] Rebuild map rendering engine because frequent crashes are the top complaint during active use → increase session retention. ### Outlook: Mixed Users report: The wildfire monitoring market is consolidating around high-reliability, real-time data providers. Wildfire Aware® is currently exposed due to performance instability, so long-term viability hinges on resolving technical debt before the next fire season peaks. - 🔴 Frequent application crashes during active use erode trust, which compounds the rating drag already visible on the Android platform. - 🟢 Integration of multiple authoritative data sources into a single interface provides a strong foundation for future retention-focused feature updates. ## Key Metrics Summary | Metric | Value | | :--- | :--- | | Overall Rating | 4.06/5 | | Total Reviews | 36 | | Sentiment | Excited (70/100) | | Confidence | Medium | | Pricing Model | Subscription | | Platforms | iOS & Android | | Key Features | 2 analyzed | | Trend | Mixed | | Outlook | Mixed | ## Competitor Comparison | App | Rating | Sentiment | Developer | | :--- | :--- | :--- | :--- | | **Wildfire Aware®** (this app) | 4.06/5 | Excited | The Analytical Moose LLC | | [Bauernkalender](https://marlvel.ai/apps/ch-swift-bauernkalender) | N/A/5 | N/A | Swift Management AG | | [Forecast & What to Wear](https://marlvel.ai/apps/com-appsforparents-weatherforkids) | 4.2/5 | N/A | Natalia Jakubczyk-Gajewska | | [Weather&Clothes](https://marlvel.ai/apps/com-air-weather_and_clothes) | 2.7/5 | N/A | fk.system | | [처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!](https://marlvel.ai/apps/com-woozuda-weather) | 4.2/5 | N/A | WOOZUDA | | [미세미세 - 미세먼지, 초미세먼지, 날씨](https://marlvel.ai/apps/cheehoon-ha-particulateforecaster-particulateforecaster) | 4.8/5 | Excited | LifeOverflow Inc. | ## Company Profile - **Developer:** The Analytical Moose LLC - **Website:** [https://www.wildfireaware.ai/](https://www.wildfireaware.ai/) - **Social:** [Instagram](https://www.instagram.com/wildfireaware.ai) · [Facebook](https://www.facebook.com/WildfireAwareAI) · [X/Twitter](https://www.twitter.com/WildfireAwareAI) · [YouTube](https://www.youtube.com/watch) · [TikTok](https://www.tiktok.com/@wildfireaware) ## Data Sources & Links - **App Store:** [View on Apple Store](https://apps.apple.com/us/app/wildfire-aware/id1641955631?uo=4) - **Google Play:** [View on Google Play](https://play.google.com/store/apps/details?id=io.TAMWildfireAware.app&hl=en&gl=us) - **Dev Site:** [Official Website](https://www.wildfireaware.ai/) - **Sources:** Developer website content, About us / company information, App store metadata, User reviews. ## Related Intel Reports - [*Bauernkalender*](https://marlvel.ai/apps/ch-swift-bauernkalender) (Swift Management AG) · N/A Rating - [*Forecast & What to Wear*](https://marlvel.ai/apps/com-appsforparents-weatherforkids) (Natalia Jakubczyk-Gajewska) · 4.2/5 Rating - [*Weather&Clothes*](https://marlvel.ai/apps/com-air-weather_and_clothes) (fk.system) · 2.7/5 Rating - [*처음날씨 - 잠금화면 및 알람으로 오늘의 날씨를!*](https://marlvel.ai/apps/com-woozuda-weather) (WOOZUDA) · 4.2/5 Rating - [*미세미세 - 미세먼지, 초미세먼지, 날씨*](https://marlvel.ai/apps/cheehoon-ha-particulateforecaster-particulateforecaster) (LifeOverflow Inc.) · 4.8/5 Rating | Positive Sentiment - [*너의날씨: 미세먼지, 지도, 레이더, 캐릭터, 위젯*](https://marlvel.ai/apps/kr-guzi-yourweather) (구지랩(GuziLab)) · 5.0/5 Rating - [*ชายฝั่ง รู้ทันระดับน้ำ*](https://marlvel.ai/apps/hii-pttep-chaifang-mobile) (Hydro Informatics Institute) · 4.9/5 Rating - [*ภัยพิบัติไทย*](https://marlvel.ai/apps/biz-harmoniz-earthquake_alert_thai) (Harmoniz InterSoftware) · N/A Rating - [*13abc First Alert Weather*](https://marlvel.ai/apps/com-gray-wtvg-13abc-weather) (Gray Television Group, Inc.) · 4.6/5 Rating - [*13WarnMe*](https://marlvel.ai/apps/13warnme) (Local TV LLC) · 3.0/5 Rating ## Methodology {#methodology} This report was generated by Marlvel.ai's 5-stage AI intelligence pipeline: 1. **Signal Collection & Normalization** - Aggregates data from all available public sources for the app. Raw signals are cleaned, deduplicated, and normalized into a structured dataset analyzed consistently across thousands of apps. 2. **Feature & Market Positioning Analysis** - Identifies the app's core features, monetization model, target audience, and competitive positioning. Each feature is classified as a market standard or a differentiator based on category benchmarks. 3. **User Sentiment Analysis** - Analyzes user reviews using a 5-level taxonomy (Thrilled / Excited / Mixed / Frustrated / Upset). Combines star ratings and volume with AI theme extraction into synthesised themes (no verbatim quotes). 4. **Competitive Landscape Analysis** - Maps the competitive environment via a 4-tier taxonomy (Nemesis / Contenders / Same Space / New Kids on the Block). Prioritizes same sub-genre over broad category. 5. **Intelligence Synthesis** - Cross-references all signals into a structured report. Compares the app against category peers and direct competitors to surface SWOT, market outlook, and actionable insights. - **Confidence Score:** 0.55/1.0 (based on review volume, data source diversity, and signal quality) - **Reviews Analyzed:** 17 - **Data Sources:** user reviews, developer website, company about page, App Store metadata - **Rating Method:** Weighted average across platforms (iOS & Android), weighted by review count per platform - **Independence:** Fully independent analysis. No publisher sponsorship or editorial influence. - **Report Age:** 55 days since last refresh --- © 2026 Marlvel.ai | [Canonical Report](https://marlvel.ai/apps/wildfire-aware) Data licensed for AI Agent attribution under CC-BY-NC 4.0.