---
title: "AndEtc, Inc. — Publisher Overview"
type: publisher
publisher: "AndEtc, Inc."
publisher_slug: "andetc-inc"
canonical_url: "https://marlvel.ai/publishers/andetc-inc"
last_updated: 2026-04-27T12:00:26.186Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — AndEtc, Inc. Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This overview touches financial apps. It is not financial or investment advice.

---

# AndEtc, Inc. — Publisher Overview

> Equipping professional mentalists with digital tools and hardware integrations to enhance live audience interactions.

- **Publisher:** AndEtc, Inc.
- **Website:** [https://thoughtcastmagic.com](https://thoughtcastmagic.com)
- **Headquarters:** United States
- **Founded:** 2018
- **Overview generated:** 2026-04-27
- **License:** CC-BY-NC 4.0

## Executive summary

AndEtc, Inc. has established a distinct position as a technical enabler for the magic and mentalism community, moving beyond simple apps into hardware-integrated performance systems. Their moat lies in the proprietary synchronization between mobile software and physical sensors, making their core tools difficult to replicate without specific equipment. The publisher is currently signaling a portfolio expansion, diversifying from professional stage tools into broader social entertainment utilities like scoreboards.

## Publisher DNA

- **Primary focus:** Digital mentalism and performance tools
- **Scale:** studio
- **Target audience:** Professional mentalists and stage performers seeking digital enhancements for live effects, alongside casual users of novelty entertainment apps.
- **Origin:** Associated with ThoughtCast Magic, a provider of specialized mentalism hardware and software for professional performers.

## Portfolio momentum

- **Velocity:** active
- **Active apps:** 7
- **Abandoned apps:** 3
- **Last major release:** 33 days ago

Released 7 updates in the last 6 months with 7 active apps in the portfolio, indicating a high recent development cadence.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 20
- **Weighted rating:** 3.55 / 5
- **Apps in portfolio:** 13

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Entertainment | 10 | 76.9% |
| Games | 2 | 15.4% |
| Productivity | 1 | 7.7% |

## Top apps

- **Lie Finder** — 5 reviews · 2.6★
- **ThoughtCast** — 4 reviews · 4.0★
- **Lie Finder International** — 4 reviews · 3.5★

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/andetc-inc) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/andetc-inc) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/andetc-inc) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.