---
title: "Brandon Moffitt — Publisher Overview"
type: publisher
publisher: "Brandon Moffitt"
publisher_slug: "brandon-moffitt"
canonical_url: "https://marlvel.ai/publishers/brandon-moffitt"
last_updated: 2026-05-07T12:59:20.817Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Brandon Moffitt Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (health, drugs, gambling). Information is aggregated from public sources for informational purposes only. This overview touches health-related apps. It is not medical advice.

---

# Brandon Moffitt — Publisher Overview

> Providing practical utility tools for daily life, finance, and habit tracking. Helping users manage time, money, and personal goals.

- **Publisher:** Brandon Moffitt
- **Website:** [https://shpavda.com](https://shpavda.com)
- **Overview generated:** 2026-05-07
- **License:** CC-BY-NC 4.0

## Executive summary

The publisher operates as a lean utility-focused developer, prioritizing high-utility, single-purpose tools over complex ecosystems. By maintaining a diverse portfolio across finance, lifestyle, and productivity, they mitigate the risk of category-specific volatility. Their strategy relies on high-frequency, low-friction utility that addresses common pain points like habit management and financial calculation, positioning them as a reliable provider of essential mobile utilities.

## Publisher DNA

- **Primary focus:** Utility and productivity tools
- **Scale:** indie
- **Target audience:** General consumers seeking practical, manual tools for habit tracking, financial organization, and time management.

## Portfolio momentum

- **Velocity:** steady
- **Active apps:** 10
- **Abandoned apps:** 0
- **Last major release:** 47 days ago

Released 3 updates across 10 apps in the last 6 months, maintaining a steady development cadence for their utility-focused portfolio.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 52,289
- **Weighted rating:** 4.71 / 5
- **Apps in portfolio:** 10

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Lifestyle | 3 | 30% |
| Finance | 2 | 20% |
| Productivity | 1 | 10% |
| Tools | 1 | 10% |
| Health & Fitness | 1 | 10% |
| Games | 1 | 10% |
| Business | 1 | 10% |

## Top apps

- **Bad Habit Break** — Largest app by review volume with 24,909 reviews.
- **Moneybox** — Key finance utility with 6,603 reviews.
- **Time and Fuel Calculator** — Specialized business utility with 4,757 reviews.
- **Cash Calculator: Money Counter** — High-utility financial tool with 4,521 reviews.
- **Countdown App: Event Tracker** — Core lifestyle utility with 4,439 reviews.

## Signature patterns

- Consistent free-to-use pricing model across all top-performing titles.
- Focus on lightweight, single-purpose utility applications.
- Strong emphasis on manual tracking and calculation tools.
- Minimalist UI design tailored for specific, repetitive user tasks.

## Bottom line

The publisher demonstrates a disciplined approach to the utility market by delivering simple, effective tools that maintain high user satisfaction. Their portfolio is well-diversified across non-gaming categories, providing a stable foundation for long-term user retention.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/brandon-moffitt) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/brandon-moffitt) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/brandon-moffitt) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.