---
title: "Coloplast — Publisher Overview"
type: publisher
publisher: "Coloplast"
publisher_slug: "coloplast"
canonical_url: "https://marlvel.ai/publishers/coloplast"
last_updated: 2026-05-07T15:09:01.203Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Coloplast Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (health, adult). Information is aggregated from public sources for informational purposes only. This overview touches health-related apps. It is not medical advice.

---

# Coloplast — Publisher Overview

> Supporting patients and healthcare professionals with specialized tools for ostomy care and accessibility navigation. Providing digital resources to improve clinical outcomes and daily living for individuals with intimate health needs.

- **Publisher:** Coloplast
- **Website:** [https://coloplast.com](https://coloplast.com)
- **Overview generated:** 2026-05-07
- **License:** CC-BY-NC 4.0

## Executive summary

Coloplast operates as a specialized medical utility provider, leveraging its position as a global manufacturer to offer digital support tools that extend the value of its physical medical products. Their strategy centers on institutional trust and clinical integration, serving as a bridge between professional medical guidance and patient home-care management. The portfolio functions as a B2B2C ecosystem, where apps serve as both clinical reference tools for practitioners and long-term engagement platforms for patients, effectively locking in the user experience within the Coloplast brand.

## Publisher DNA

- **Primary focus:** Medical and health management tools for specialized patient care
- **Scale:** indie
- **Target audience:** Patients managing ostomy care and healthcare professionals, including nurses and surgeons, seeking clinical guidance and product support.

## Portfolio momentum

- **Velocity:** zombie
- **Active apps:** 0
- **Abandoned apps:** 5

With zero releases in the last six months and all five apps categorized as abandoned, the portfolio is currently in a maintenance-only state.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 237
- **Weighted rating:** 4.09 / 5
- **Apps in portfolio:** 5

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Medical | 2 | 40% |
| Education | 1 | 20% |
| Health & Fitness | 1 | 20% |
| Navigation | 1 | 20% |

## Top apps

- **MyOstomyLife by Coloplast Care** — Largest user base with 218 reviews and a 4.07 average rating.
- **WheelMate™** — Crowdsourced navigation tool covering 45 countries.
- **Stoma Care** — High-rated clinical reference tool with a 5.0 rating.
- **ColoplastMD** — Specialized resource for physicians with a 5.0 rating.
- **Biatain® AR App** — Educational tool utilizing augmented reality for clinical product demonstration.

## Signature patterns

- Strict focus on medical and health-related utility apps
- Monetization model is entirely free, serving as a value-add for existing product users
- Content-heavy design prioritizing clinical education and patient support
- Integration of professional-grade reference materials and surgical documentation

## Bottom line

Coloplast uses its mobile portfolio as a strategic extension of its medical device business, prioritizing clinical utility over consumer-facing growth. The lack of recent updates suggests these tools are treated as static support assets rather than active growth drivers.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/coloplast) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/coloplast) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/coloplast) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.