---
title: "Deliveroo — Publisher Overview"
type: publisher
publisher: "Deliveroo"
publisher_slug: "deliveroo"
canonical_url: "https://marlvel.ai/publishers/deliveroo"
last_updated: 2026-04-21T06:42:52.152Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Deliveroo Publisher Overview"
---
# Deliveroo — Publisher Overview

> Connecting urban consumers with local restaurants and grocers through a technology-driven logistics network.

- **Publisher:** Deliveroo
- **Website:** [https://deliveroo.co.uk](https://deliveroo.co.uk)
- **Headquarters:** London, UK
- **Founded:** 2013
- **Overview generated:** 2026-04-21
- **License:** CC-BY-NC 4.0

## Executive summary

Deliveroo differentiates itself through a vertically integrated logistics model, utilizing proprietary 'Editions' delivery-only kitchens and the 'Frank' ML algorithm to optimize delivery efficiency. Their moat is built on a three-sided marketplace that balances premium curated 'local gems' with high-frequency grocery partnerships. The current strategic signal is their aggressive expansion into retail and grocery, leveraging an established rider network to challenge generalist delivery incumbents.

## Publisher DNA

- **Primary focus:** On-demand food and grocery delivery marketplace
- **Scale:** indie
- **Target audience:** Urban and suburban consumers seeking convenience, alongside independent delivery contractors and internal staff.
- **Origin:** Founded in London in 2013 by Will Shu to improve local food delivery options.

## Portfolio momentum

- **Velocity:** active
- **Active apps:** 2
- **Abandoned apps:** 1
- **Last major release:** 4 days ago

Maintains a high update cadence with 24 releases in the last 6 months, focusing on the flagship consumer app and rider logistics.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 1,439,780
- **Weighted rating:** 4.55 / 5
- **Apps in portfolio:** 3

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Business | 2 | 66.7% |
| Food & Drink | 1 | 33.3% |

## Top apps

- **Deliveroo: Food & Shopping** — 1,393,784 reviews · 4.6★
- **Deliveroo Rider** — 45,996 reviews · 3.8★
- **Deliveroo ServiceHub** — 0 reviews

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/deliveroo) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/deliveroo) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/deliveroo) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.