## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (kids). Information is aggregated from public sources for informational purposes only. This publisher has apps marketed to children. This overview is provided to inform parents, guardians, or professionals — not to promote the apps to minors.

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# DoMobile Co., Ltd. — Publisher Overview

> Securing mobile privacy through utility tools while offering educational and logic-based casual entertainment.

- **Publisher:** DoMobile Co., Ltd.
- **Website:** [https://domobile.com](https://domobile.com)
- **Founded:** 2012
- **Overview generated:** 2026-04-21
- **License:** CC-BY-NC 4.0

## Executive summary

DoMobile leverages a decade-long dominance in the Android privacy niche to maintain a massive global distribution footprint. Their moat is built on the early-mover advantage of AppLock, which has established high institutional trust and multi-language support across 150 countries. The current strategy reflects a shift toward diversifying revenue through casual gaming and educational simulations, moving away from a single-utility dependency.

## Publisher DNA

- **Primary focus:** Privacy utilities and casual educational games
- **Scale:** indie
- **Target audience:** Mobile users seeking device privacy and security, as well as casual gamers interested in logic puzzles and science-based simulations.
- **Origin:** Launched AppLock in 2012, eventually reaching a reported 500 million users across 150 countries.

## Portfolio momentum

- **Velocity:** active
- **Active apps:** 5
- **Abandoned apps:** 2
- **Last major release:** 34 days ago

Released 6 updates across 7 apps in the last 6 months, maintaining active development on both utility and gaming titles.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 1,602,042
- **Weighted rating:** 4.23 / 5
- **Apps in portfolio:** 7

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Games | 3 | 42.9% |
| Entertainment | 2 | 28.6% |
| Tools | 1 | 14.3% |
| Utilities | 1 | 14.3% |

## Top apps

- **AppLock - photo lock** — Flagship utility with over 1.5M reviews and a 4.23 rating.
- **AppLock Lite** — Lightweight security tool with 44K reviews and a 4.08 rating.
- **Idle evolution: Life on Earth** — Highest-rated title in the portfolio at 4.60 stars.

## Signature patterns

- Hybrid portfolio strategy balancing high-utility privacy tools with casual entertainment
- Monetization primarily through freemium models and ad-supported free versions
- Focus on global accessibility with support for up to 40 languages in flagship products
- Consistent use of logic-based and educational themes in gaming titles

## Bottom line

DoMobile is a veteran utility publisher successfully pivoting toward a diversified portfolio. Their massive legacy install base in privacy tools provides a unique distribution advantage for their expanding catalog of casual and educational games.

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Data licensed under CC-BY-NC 4.0.