---
title: "ID Mobile SA — Publisher Overview"
type: publisher
publisher: "ID Mobile SA"
publisher_slug: "id-mobile-sa"
canonical_url: "https://marlvel.ai/publishers/id-mobile-sa"
last_updated: 2026-05-19T19:01:57.398Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — ID Mobile SA Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (adult). Information is aggregated from public sources for informational purposes only. This publisher has apps with mature themes. Viewer discretion is advised.

---

# ID Mobile SA — Publisher Overview

> Providing localized, expert-monitored weather forecasts and seasonal data for users across Europe and global markets. Helping residents and travelers plan daily activities with granular, real-time meteorological insights.

- **Publisher:** ID Mobile SA
- **Overview generated:** 2026-05-19
- **License:** CC-BY-NC 4.0

## Executive summary

ID Mobile SA operates a geographically fragmented portfolio of localized weather utilities, leveraging MeteoNews as a primary data source to establish regional authority. Their strategy relies on high-volume, country-specific app deployments to capture organic search traffic, effectively creating a moat through localized branding rather than unique feature sets. The portfolio exhibits a clear tension between maintaining a vast library of legacy regional apps and the need for modern, cross-platform feature parity.

## Publisher DNA

- **Primary focus:** Localized weather forecasting and lifestyle horoscope utilities
- **Scale:** studio
- **Target audience:** General public, outdoor enthusiasts, and commuters seeking localized, reliable weather data and daily horoscope content.

## Portfolio momentum

- **Velocity:** intense
- **Active apps:** 31
- **Abandoned apps:** 16
- **Last major release:** 2 days ago

Released 44 updates across the portfolio in the last 6 months, indicating a high-frequency maintenance and update cycle for their active weather and lifestyle titles.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 231,160
- **Weighted rating:** 4.35 / 5
- **Apps in portfolio:** 47

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Weather | 28 | 59.6% |
| Uncategorized | 14 | 29.8% |
| Lifestyle | 4 | 8.5% |
| Sports | 1 | 2.1% |

## Top apps

- **Weather for France** — Flagship app with the largest user base and extensive environmental data.
- **Weather for Switzerland** — Key regional utility featuring specialized seasonal data and live webcams.
- **Weather for Belgium** — Expert-supervised forecasting model with high reliability metrics.
- **Weather for Russia** — Highest-rated utility in the portfolio with a 5-star average.
- **Weather for Italy** — Localized meteorological tool optimized for 10-day planning.

## Signature patterns

- Hyper-localized app naming convention targeting specific national markets
- Consistent use of MeteoNews as a professional data provider
- Freemium or ad-supported model across the weather utility suite
- Integration of granular environmental metrics like pollen counts and winter sports conditions
- High-frequency update cadence across the core weather portfolio

## Bottom line

ID Mobile SA is a specialized studio that has successfully scaled by dominating regional weather niches through localized, expert-backed content. Their ability to maintain high engagement across dozens of country-specific apps suggests a robust, repeatable distribution model.

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© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/id-mobile-sa) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/id-mobile-sa) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/id-mobile-sa) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.