---
title: "Irina Kopylova — Publisher Overview"
type: publisher
publisher: "Irina Kopylova"
publisher_slug: "irina-kopylova"
canonical_url: "https://marlvel.ai/publishers/irina-kopylova"
last_updated: 2026-04-24T07:37:44.681Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Irina Kopylova Publisher Overview"
---
# Irina Kopylova — Publisher Overview

> Modernizing traditional needlework by converting static patterns into interactive digital workflows for cross-stitch enthusiasts.

- **Publisher:** Irina Kopylova
- **Website:** [https://apps.apple.com](https://apps.apple.com)
- **Overview generated:** 2026-04-24
- **License:** CC-BY-NC 4.0

## Executive summary

Irina Kopylova has carved out a defensible position as a niche utility provider for the needlework community, prioritizing deep technical functionality over broad category reach. The moat is centered on a proprietary conversion process for complex embroidery files, creating high switching costs for a dedicated user base. The current signal is one of intense product optimization, suggesting a strategy of dominating a specific workflow rather than pursuing volume-based growth.

## Publisher DNA

- **Primary focus:** Digital embroidery and cross-stitch tools
- **Scale:** indie
- **Target audience:** Hobbyist embroiderers and cross-stitchers seeking to digitize their workflow and track progress on mobile devices.

## Portfolio momentum

- **Velocity:** intense
- **Active apps:** 1
- **Abandoned apps:** 0
- **Last major release:** 16 days ago

Demonstrates intense development activity with 11 releases in the last 6 months for the sole flagship application.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 53
- **Weighted rating:** 4.51 / 5
- **Apps in portfolio:** 1

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Lifestyle | 1 | 100% |

## Top apps

- **Cross Stitch Saga** — 53 reviews · 4.5★

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/irina-kopylova) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/irina-kopylova) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/irina-kopylova) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.