---
title: "Jonathan Shutt — Publisher Overview"
type: publisher
publisher: "Jonathan Shutt"
publisher_slug: "jonathan-shutt"
canonical_url: "https://marlvel.ai/publishers/jonathan-shutt"
last_updated: 2026-05-09T14:21:04.231Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Jonathan Shutt Publisher Overview"
---
# Jonathan Shutt — Publisher Overview

> Providing offline-capable navigation and topographical mapping for outdoor enthusiasts in the UK. Designed for reliable use in remote areas without cellular connectivity.

- **Publisher:** Jonathan Shutt
- **Headquarters:** Edinburgh, UK
- **Overview generated:** 2026-05-09
- **License:** CC-BY-NC 4.0

## Executive summary

The publisher operates a highly fragmented, niche-specific strategy by releasing individual apps for specific UK national parks and regions rather than a unified platform. This approach prioritizes granular, localized utility over a centralized user experience, effectively capturing search traffic for specific geographic locations. The primary strategic tension is the lack of ongoing maintenance, as the portfolio appears to have been abandoned following a concentrated release cycle, leaving the apps vulnerable to platform-level deprecation.

## Publisher DNA

- **Primary focus:** Regional outdoor navigation and mapping tools
- **Scale:** studio
- **Target audience:** Hikers, runners, and cyclists requiring offline topographical data for specific UK national parks and trails.
- **Origin:** Founded by a multimedia designer and web developer based near Edinburgh with a background in web design and development.

## Portfolio momentum

- **Velocity:** zombie
- **Active apps:** 0
- **Abandoned apps:** 17

With zero releases in the last six months and all 17 apps classified as abandoned, the portfolio is no longer under active development.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 1
- **Weighted rating:** 4.00 / 5
- **Apps in portfolio:** 17

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Navigation | 15 | 88.2% |
| Reference | 2 | 11.8% |

## Top apps

- **Northumberland  Map** — The only app in the portfolio with a recorded rating (4.0 stars).
- **Dartmoor Outdoor Map Pro** — A paid-model navigation tool focused on Dartmoor National Park.
- **Lake District Outdoor Map PRO** — A paid-model reference and navigation app for the Lake District.
- **North York Moors Outdoor Map** — A free-to-access navigation tool for the North York Moors.
- **Exmoor Outdoor Map** — A free-to-access navigation tool providing offline topographical data.

## Signature patterns

- Hyper-localized app strategy with individual titles for specific UK regions
- Core functionality centers on offline mapping and topographical detail
- Mixed monetization model utilizing both free and paid apps
- Strong reliance on GPS and OS grid integration for outdoor utility

## Bottom line

The publisher has successfully occupied a long-tail niche in UK outdoor navigation but has effectively ceased operations. The portfolio serves as a legacy collection of regional tools rather than a viable, evolving product ecosystem.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/jonathan-shutt) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/jonathan-shutt) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/jonathan-shutt) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.