---
title: "Joshua Riley — Publisher Overview"
type: publisher
publisher: "Joshua Riley"
publisher_slug: "joshua-riley"
canonical_url: "https://marlvel.ai/publishers/joshua-riley"
last_updated: 2026-05-07T15:22:48.978Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Joshua Riley Publisher Overview"
---
# Joshua Riley — Publisher Overview

> Providing specialized digital tools for professional and hobbyist magicians. Streamlining performance workflows through custom URL management and augmented reality integration.

- **Publisher:** Joshua Riley
- **Website:** [https://joshuariley.co.uk](https://joshuariley.co.uk)
- **Overview generated:** 2026-05-07
- **License:** CC-BY-NC 4.0

## Executive summary

The publisher operates as a niche utility developer for the magic performance community, effectively bridging the gap between physical magic sets and digital execution. By leveraging iOS-native features like Shortcuts, they have moved beyond simple content delivery to create functional performance tools that integrate into a magician's existing workflow. Their strategic focus on specific, high-utility pain points—such as URL redirection and AR-assisted illusions—suggests a deep understanding of the professional magic market's technical requirements.

## Publisher DNA

- **Primary focus:** Utility and entertainment tools for magic performers
- **Scale:** indie
- **Target audience:** Professional and hobbyist magic performers seeking digital tools to enhance live illusions and event management.

## Portfolio momentum

- **Velocity:** steady
- **Active apps:** 3
- **Abandoned apps:** 1
- **Last major release:** 15 days ago

Released 3 updates across 5 apps in the last 6 months, indicating a consistent maintenance and development cycle for their niche toolset.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 3
- **Weighted rating:** 4.33 / 5
- **Apps in portfolio:** 5

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Entertainment | 5 | 100% |

## Top apps

- **Redirect** — Flagship utility with 2 ratings
- **AMi AR** — Companion app for physical magic sets
- **L4D** — Specialized number-forcing tool
- **BMC Convention** — Event-specific utility for Blackpool Magic Convention
- **Slow-mo** — Visual effect tool for short-form content

## Signature patterns

- Development of highly specialized tools for magic performance
- Integration with iOS-native features like Shortcuts
- Mixed monetization model utilizing both paid and free apps
- Focus on utility-driven companion apps for physical magic products

## Bottom line

This publisher maintains a clear, defensible niche by building technical infrastructure for the magic performance community. Their focus on specific performance pain points rather than broad entertainment categories provides a stable, albeit specialized, product-market fit.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/joshua-riley) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/joshua-riley) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/joshua-riley) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.