---
title: "KBMSoft ApS — Publisher Overview"
type: publisher
publisher: "KBMSoft ApS"
publisher_slug: "kbmsoft-aps"
canonical_url: "https://marlvel.ai/publishers/kbmsoft-aps"
last_updated: 2026-04-24T07:40:39.603Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — KBMSoft ApS Publisher Overview"
---
# KBMSoft ApS — Publisher Overview

> Helping users visualize personal style changes through virtual hair and color try-on tools.

- **Publisher:** KBMSoft ApS
- **Website:** [https://kbmsoft.com](https://kbmsoft.com)
- **Founded:** 2008
- **Overview generated:** 2026-04-24
- **License:** CC-BY-NC 4.0

## Executive summary

KBMSoft has maintained a narrow focus on virtual styling utilities since the App Store's inception, establishing early-mover advantage in the AR-lite visualization niche. Their moat lies in a specialized library of hairstyle assets and face-shape analysis logic developed over a decade of iteration. Uniquely, the studio balances internal product development with external design and development services, leveraging their longevity to provide cross-platform solutions.

## Publisher DNA

- **Primary focus:** Virtual styling and lifestyle utilities
- **Scale:** indie
- **Target audience:** Individuals experimenting with personal appearance and hair trends, typically pre-salon visit.
- **Origin:** Established as an early App Store developer, launching their first app at the store's opening in 2008.

## Portfolio momentum

- **Velocity:** steady
- **Active apps:** 2
- **Abandoned apps:** 0
- **Last major release:** 6 days ago

Released 4 updates across 2 apps in the last 6 months, demonstrating consistent maintenance of their core styling tools.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 130,302
- **Weighted rating:** 3.88 / 5
- **Apps in portfolio:** 2

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Lifestyle | 2 | 100% |

## Top apps

- **Hairstyle Try On** — 129,858 reviews · 3.9★
- **Hairstyle Try On PRO** — 444 reviews · 4.5★

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/kbmsoft-aps) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/kbmsoft-aps) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/kbmsoft-aps) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.