---
title: "Mario Herzberg — Publisher Overview"
type: publisher
publisher: "Mario Herzberg"
publisher_slug: "mario-herzberg"
canonical_url: "https://marlvel.ai/publishers/mario-herzberg"
last_updated: 2026-04-23T19:47:40.561Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — Mario Herzberg Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (health, adult, drugs). Information is aggregated from public sources for informational purposes only. This overview touches health-related apps. It is not medical advice.

---

# Mario Herzberg — Publisher Overview

> Providing privacy-focused health and habit-tracking tools that prioritize local data storage over cloud-based tracking.

- **Publisher:** Mario Herzberg
- **Website:** [https://easyhealthapps.com](https://easyhealthapps.com)
- **Overview generated:** 2026-04-23
- **License:** CC-BY-NC 4.0

## Executive summary

Mario Herzberg has established a distinct market position by prioritizing a 'privacy-first' architecture, utilizing local-only data storage rather than the cloud-sync models common in the Health & Fitness category. This technical choice serves as a primary moat, attracting a specific user segment that is wary of third-party data harvesting and intrusive app permissions. The portfolio currently operates in a maintenance phase, relying on the established reputation of its flagship calorie and sobriety trackers rather than aggressive new feature rollouts or portfolio expansion.

## Publisher DNA

- **Primary focus:** Privacy-centric health and habit-tracking utilities
- **Scale:** indie
- **Target audience:** Privacy-conscious individuals seeking self-managed tools for weight loss, smoking cessation, or sobriety without third-party data exposure.

## Portfolio momentum

- **Velocity:** zombie
- **Active apps:** 0
- **Abandoned apps:** 2

The portfolio is in a maintenance state with 0 releases in the last 6 months and 2 out of 3 apps currently categorized as abandoned.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 94,996
- **Weighted rating:** 4.45 / 5
- **Apps in portfolio:** 3

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Health & Fitness | 3 | 100% |

## Top apps

- **Calorie Counter - EasyFit Pro** — Flagship utility with over 94,000 reviews and a 4.4-star rating.
- **Sobriety Counter - Pro** — Highest-rated title in the portfolio at 4.8 stars.
- **EasyQuit Pro - Stop Smoking** — Specialized cessation tool featuring a unique 'Slow Mode' for gradual quitting.

## Signature patterns

- Privacy-first architecture emphasizing local data storage and zero third-party tracking
- Focus on behavioral health utilities including calorie counting and addiction cessation
- Implementation of 'Slow Mode' mechanics to facilitate gradual behavioral change
- Monetization strategy favoring one-time paid 'Pro' versions over recurring subscriptions

## Bottom line

Mario Herzberg is a specialized indie publisher with a clear competitive advantage in privacy-conscious health tracking. While the lack of recent updates suggests a shift toward maintenance, the high weighted rating across the existing titles indicates a loyal user base and strong product-market fit.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/mario-herzberg) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/mario-herzberg) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/mario-herzberg) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.