---
title: "MATTHEW MARSH — Publisher Overview"
type: publisher
publisher: "MATTHEW MARSH"
publisher_slug: "matthew-marsh"
canonical_url: "https://marlvel.ai/publishers/matthew-marsh"
last_updated: 2026-05-08T13:21:04.138Z
source: Marlvel.ai
license: CC-BY-NC-4.0
citation: "Marlvel.ai — MATTHEW MARSH Publisher Overview"
---
## ⚠ Content Warning

This publisher's portfolio includes apps classified as sensitive (finance). Information is aggregated from public sources for informational purposes only. This overview touches financial apps. It is not financial or investment advice.

---

# MATTHEW MARSH — Publisher Overview

> Providing specialized financial and business calculators for the UK market. Streamlining complex tax, payroll, and expense calculations for professionals.

- **Publisher:** MATTHEW MARSH
- **Website:** [https://mattmarshapps.blogspot.com](https://mattmarshapps.blogspot.com)
- **Overview generated:** 2026-05-08
- **License:** CC-BY-NC 4.0

## Executive summary

The publisher operates as a niche utility provider, focusing on the specific regulatory requirements of the UK tax and employment landscape. By targeting granular pain points like hiring costs and salary sacrifice, they occupy a functional space that general-purpose calculators often overlook. Their strategy relies on high-frequency updates to maintain compliance with shifting tax-year legislation, effectively positioning their tools as essential, low-friction utilities for HR and payroll workflows.

## Publisher DNA

- **Primary focus:** UK-specific financial and business utility tools
- **Scale:** indie
- **Target audience:** UK-based professionals, business owners, and HR administrators requiring precise, regulation-compliant financial modeling.

## Portfolio momentum

- **Velocity:** active
- **Active apps:** 9
- **Abandoned apps:** 0
- **Last major release:** 47 days ago

Released 6 updates across 9 apps in the last 6 months, demonstrating a consistent focus on maintaining compliance with current UK tax year data.

## Aggregated portfolio metrics

- **Total reviews (all apps):** 0
- **Weighted rating:** 0.00 / 5
- **Apps in portfolio:** 9

## Category breakdown

| Category | Apps | Share |
| :--- | :--- | :--- |
| Business | 4 | 44.4% |
| Finance | 3 | 33.3% |
| Utilities | 2 | 22.2% |

## Top apps

- **UK Hiring Cost Calculator** — Flagship business tool for 2026/27 UK tax year employment cost estimation.
- **Fuel Expenses** — Utility for mileage tracking and expense reporting.
- **Fuel Cost Splitter** — Group-focused utility for shared travel expense management.
- **UK Salary Calculator 2025/2026** — Financial utility for net take-home pay modeling.
- **Holiday Tracker** — Personal leave management tool for employees.

## Signature patterns

- Strong focus on UK-specific regulatory and tax compliance logic
- Utility-first design prioritizing data entry and calculation accuracy
- Mixed monetization model utilizing both free and paid tiers
- High frequency of updates to align with annual tax cycles

## Bottom line

This publisher maintains a disciplined, utility-focused portfolio that provides tangible value to a specific geographic and professional demographic. Their ability to rapidly update tools for annual tax changes serves as their primary competitive advantage in a crowded utility market.

---
© 2026 Marlvel.ai | [Publisher apps index](https://marlvel.ai/api/llm/publishers/matthew-marsh) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.

---
© 2026 Marlvel.ai | [Full publisher profile](https://marlvel.ai/publishers/matthew-marsh) | [Publisher apps index](https://marlvel.ai/api/llm/publishers/matthew-marsh) | [Methodology](https://marlvel.ai/api/llm/methodology)
Data licensed under CC-BY-NC 4.0.